Anne Landman's Collection
THE Second Icosi Meeting Brillancourt, Lausanne 771111 - 771112
Abstract
In 1977, the major global tobacco companies came together and formed a group called the International Committee on Smoking Issues, or ICOSI, to address their common problems: declining social acceptability of smoking, allegations that secondhand smoke harmed non-smokers, medical research that pinpointed cigarettes as a cause of disease, etc.
The American tobacco companies were apparently a leader in
The position papers that emerged from ICOSI
Fields
- Notes
Document is marked "Strictly Confidential." http://www.pmdocs.com/getallimg.asp?if=avpidx&DOCID=1000208720/8741
- Quotes
POSITION PAPER
1. Medical Controversy
We acknolwedge that there is controversy over many aspects of the general problem of smoking and health. There is disagreement among medical experts as to whether the reported associations between smoking and various diseases are causal or not. Accordingly, there is a continuing need for further research into the causes of such diseases and it remains our policy to support such research. To be effective it is desireable that the tobacco industry as a whole is seen to be responsible and, within its area of competence, authoratative. Moreover, we believe it is better to speak as an industry with one voice on such matters and that this can often best be accomplished by national associations of manufacturers. In this connection we believe it important that the industry assure that all appropriate members are kept advised of pertinent scientific, political, social and other developments.
2. Social Awareness, Responsibility and the Social Acceptability of Smoking
Because there is a general sensitivity in respect of our products per se, we should at all times be particularly vigilant in ensuraing that we remain beyone reproach concerning the ordinary duties and obligations we owe both our consumers and our workers.
Whilst the opponents of smoking use emotional arguments rather than scientific facts in their attempts to make smoking socially unacceptable, we must ensure that we never knowingly mislead our consumers who muyst believe that as manufacturers at all times we are acting responsible and have concern for their interests. We should state quite properly and responsibly that in view of the smoking and health controversy that recongizes that the causation issue remains controversial and unresolved.
We take the view that to date there is no persuasive scientific evidence to support the contention that the non-smoker is harmed by the tobacco smoke of others. However, it is our position that both smokers and non-smokers should be considerate of each other.
3. Disclosure of Information
We should influence as far as proper medical an dofficial opinion againsgt incautious imposition of contstraints and any unnecessafy restrictions on smoking. To do this it may be necessary to talk to medical authorities and Government agencies.
Our legitimate objectives must include protection of the interests of our consumers....
4. The Role of Government in a Free Society
The Industry believes that smokers are well aware of the claimed health effects of smoking. Information is available to thepublic from a variety of sources. The traditional role of Government is a free society with reference to legal products is to inform people, to give them the facts or to see that they are given the facts, and to leave the exercise of free choice to the individual.
5. Warning Clauses
If Governments propose wording implying or stating smoking causes certain diseases, Companies must strenuously resist with all means at their disposal.
6. League Tables
So far there is no valid scientific basis for combining measurements of different chemical compounds in the smoke of an individual cigarette brand into a single index number as to represent a measure of implied hazard relative to other brands. Such agregation implies unjustifiable judgments of the strength of assoication between chemical compounds and diseases. Such arbirtrary indices of hazard and their introduction should be resisted wherever possible.
7. Maximum "Tar" and Nicotine Limits
The imposition of maximum "tar" and nicotine yields, as well as attempts by Governments to tax high "tar" products differentially to those with lower deliveries, should be resisted.
8. Advertising
It is the Industry view that there is no valid evidence to support the contention that advertising increases total consumption of cigarettes. Advertising may affect the sales and distribution among indivudual companies or specific brands. In attempting to obtain the best possible shares of the market cigarette manufacturers have used competetive advertising to inform the consumer of product availablility, modificat6ions and innovations.
In view of the existence of the medical controversy, in any advertising, claims, express or implied, that one cigarette is healthier or less harmful than another should be avoided. We should resist restrictions on media advertising; however, in the area of voluntary agreements with Governments we should recognize that there is a limit beyond which the Industry cannot make further concessions...
WORKING PARTY REPORTS AND ICOSI DECISIONS
...(5) Social Acceptability Working Party (SAP)...
1. Initial Concentration on Passive Smoking
The Working Party will concentrate on recommended countermeasures for the passive smoking area of social acceptability issues....
2. Summarize Scientific Data on Passive Smoking
The Working party proposes that ICOSI asks its research Working Party to prepare in international summary of scientific studies on passive smoking...This would provide an essential factual basis for all subsequent planning and recommending of countermeasures...
3. Anaylsis of New Opinion Survey Data
The Working Party proposes to carefully analyze the results of the extensive opinion research now being conducted in the U.S. The aim would be to determine which "themes" and communications techniques are most effective in communicating the facts about passive smoking to the general public and other critical audiences. This interest in shaping public opinion reflects the Working Party's desire to go beyond the industry's traidtional practice of limiting its countermeasures to governmental agencies and officials...
4. Study the Feasibility of an Internation Ad Campaign
The Working Party proposes to study the feasibility of retaining an agency to develop a countermeasure advertising campaign on passive smoking aimed at international opinion leaders. The campaign would be designed for international publications (e.g. the Economist and airline magazines).
In making this proposal the Working Party is fully aware of the practical and legal difficulties of designing and running such advertising. However, the need to tell the industry's story succinctly and to reach opinion leaders is great enough to justify at least exploring the proposal....
- Company
- Philip Morris Cos., Inc.
- Author
- N/A
- Recipient
- Stamped "Received" by H. Wakeham of Philip Morris
- Litigation
- Stmn/Produced
- Type
- Rept, Other Report
- Subject
- Social Acceptability (Social acceptability of smoking)The industry fought the decline in social acceptability of smoking through public relations campaigns, legislation, etc.
- social influence
Document Images
STRICTLY COh1FIDENTIAL
. THE SECOND ICOSI NEE7IiVG
BRILI.ANCOURT. L.Al1SAfIE
NOVEI~ER ~ i AM 1_2. 1977
RECEIVED
NOV
A WASENM
1, REVISm POSITION PAPER
2, WORKING PARTIES' REPORTS A~'~@ ICOSI DECISIONS
3. TASK FORCE PROGRAM - ATTACHMVT
REVISED ICOSI POSITION PAPER
1. The second meeting of ICOSI (Brillancourt, Switzerland,
November 11 & 12) agreed to accept a paper headed "PME
Proposed Modification to Amendment of Position Paper".
The document replaces the whole of the original document's
paragraph 1.
2. The meeting also agreed to delete paragraph 9 entitled
"Declaration of Constituents" in its entirety.
Please refer "Revised Position Paper" overleaf.
POSITION PAPER
1. Medical Controversy
We acknowledge that there is controversy over many aspects of the
general problem of smoking and health. There is disagreement among
medical experts as to whether the reported associations between
smoking and various diseases are causal or not. Accordingly, there
is a continuing need for further research into the causes of such
diseases and it remains our policy to support such research. To be
effective it is desirable that the tobacco industry as a whole is
seen to be responsible and, within its area of competence, authori-
tative. Moreover, we believe it is better to speak as an industry
with one voice on such matters and that this can often best be
accomplished by national associations of manufacturers. In this
connection we believe it important that the industry assure that
all appropriate members are kept advised of pertinent scientific,
political, social and other developments. .
2. Social Awareness, Responsibility and the Social Acceptability of Smoking
Because there is general sensitivity in respect of.our products per se,
we should at all times be particularly vigilant in ensuring that we
remain beyond reproach concerning the ordinary duties and obligations
we owe both our consumers and our workers.
Whilst the opponents of smoking use emotional arguments rather than
scientific facts in their attempts to make smoking socially unacceptable,
we must ensure that we never knowingly mislead our consumers who must
believe that as manufacturers at all times we are acting responsibly
and have concern for their interests. We should state quite properly
and responsibly that view of the smoking and health controversy that
recognizes that the causation issue remains controversial and unresolved.
We take the view that to date there is no persuasive scientific evidence
to support the contention that the non-smoker is harmed by the tobacco
smoke of others. However, it is our position that both smokers and
non-smokers should be considerate of each other.
3. Disclosure of Information
We should influence as far as proper medical and official opinion against
incautious imposition of constraints and any unnecessary restrictions on
smoking. To do this it may be necessary to talk to medical authorities
and Government agencies.
Our legitimate objectives must include protection of the interests of
our consumers.
Page 2.
effects of smoking. Information is available to the public from a
variety of sources. The traditional role of Government in a free
society with reference to legal products is to inform people, to give
them the facts or to see that they are given the facts, and to leave
The Industry believes that smokers are well aware of the claimedhealth
Where the Industry is sponsoring health research it should, as appropriate,
keep others, including members of the industry in other countries, informed.
in other countries.
An industry in one country might, when appropriate, make known the research
4. The Role of Government in a Free Society
the exercise of free choice to the individual.
diseases, Companies must strenuously resist with all means at their dis-
If Governments propose wording implying or stating smoking causes certain
5. Warning Clauses
posal.
hazard relative to other brands. Such aggregation implies unjustifiable
judgments of the strength of association between chemical compounds and
diseases. Such arbitrary indices of hazard and their introduction should
So far there is no valid scientific basis for combining measurements of
different chemical compounds in the smoke of an individual cigarette
brand into a single index number as to represent a measure of implied
6. League Tables
The imposition of maximum "tar" and nicotine yields, as well as attempts
by Governments to tax high "tar"*products differentially to those with
be resisted wherever possible.
7. Maximum "Tar" and Nicotine Limits
lower deliveries, should be resisted.
to inform the consumer of product availability, modifications and innova-
tions.
It is the Industry view that there is no valid evidence to support the
contention that advertising increases total consumption of cigarettes.
Advertising may affect the sales distribution among individual companies
or specific brands. In attempting to obtain the best possible shares
of the market cigarette manufacturers have used competitive advertising
8. Advertising
claims, express or implied, that one cigarette is healthier or less
In view of the existence of the medical controversy, in any advertising,
harmful than another should be avoided.
Page 3.
We should resist restrictions on media advertising; however, in the
area of voluntary agreements with Governments we should recognize
that there is a limit beyond which the Industry cannot make further
concessions.
9. Research
Research plays a key role in our reaction to the attacks on smoking.
It is incumbent on a responsible manufacturer to understand the
allegations against smoking products, and to acquire on a continuing
basis as much knowledge as possible of his products.
It is our policy to further support work on the scientific smoking and
health controversy. The results of such scientific investigations must
be made available to the public by appropriate means.
10. Product Liability
We should keep aware of, examine carefully and take appropriate action
when advisable with respect to the laws and proposed changes in the laws
concerning productliability.
11. Cigarette Manufacturers' Associations
We accept the need of national cigarette manufacturers' associations and
give them full support.
We believe that the Industry's activities in the smoking and health field
should be carried out by or through the Associations, whenever this is
appropriate.
WORKING PARTIES'
RERORTS & DECISIONS
1000208727
I
WORKING PARTIES' REPORTS AND ICOSI DECISIONS
1. Medical/Behavioural Research Working Party (MBP)
When reading the following, please bear in mind the ICOSI decision
that the Smoking Behaviour Working Party (SBP) has completed!its
assignment.
ICOSI accepted certain recommendations by that group and they will
be dealt with by the renamed Medical/Behavioural Research Working
Party (MBP), with one exception: .
The Social Acceptance Working Party (SAP) will deal with recommenda-
tion E, page 2 of the original SBP report, which reads as follows:
"Examination of the differences in attitudes and feelings between
smokers and non-smokers".
In view of the additional work-load and area of expertise of the
MBP,-ICOSI decided that the MBP Chairman, Dr. Bentley, be given
the option to co-opt ex-members of the disbanded SBP to serve on
his group, as and when required.
The following recommendations were accepted by ICOSI and will be
handled:by the MBP:
a. Measurement of carbon monoxide and nicotine in smoking
environments using the Stanford Research Institute instrument
under standardised conditions;.
b. Development of the Stanford Research Institute instrument to
determine particulate matter, using company research and develop-
ment facilities;
c. Development of an analytical method for measuring nitrosamines
and investigation of background levels. This Project Should Be
Given First Priority.
d. Commissioning research by independent contractors to measure
all four constituents in real-life situations;
e. Evaluation of acceptable risks and nuisances.
2. MBP Assignment on Cardiovascular Diseases, Smoking in Pregnancies
and Respiratory Diseases
(Please refer first report - Working Party on Medical Research
pages 2-5)
Page 2.
It was agreed that the MBP Group would prepare a document to be submitted
to ICOSI members by February 1, 1978 on the most important co-variables
associated with the diseases and conditions referred to above. This
work is to be completed before any further consideration is given to
the specific research projectsrecommended in the report.
3. MBP Assignments Ex Working Party on Smoking Behaviour
(Please refer ICOSI Working Party on Smoking Behaviour, Dated Chelwood,
September 1-3)
As stated earlier, it was agreed to re-assign most of the proposals
contained in the report of the Smoking Behaviour Working Party to the
MBP. The MBP will submit feasibility, estimated timing and costs to
ICOSI members by February 1, 1978 covering the following items:
a. Examining the role of smoking in influencing what is known as "the..
level of arousal" and aggressive feelings. Such an investigation
would involve both the stimulating and relaxing effects of smoking.
The TRC and PM are working on this issue and will provide results
of their work to the MBP when available.
b. To determine the importance of smoking in mental health, both in
normal situations (coping with stresses of everyday life) and in
abnormal situations (mental hospitals). The TRC is working in this
area. When available, results will be provided to the MBP.
c. Some smokers stop smoking or otherwise modify their smoking behaviour.
It is considered worthwhile studying the circumstances under which
such actions are being taken and the extent to which they occur. BAT
will design a study, prepare a proposal and come up with a cost estimate.
To attempt to predict the likely social consequences in the event of a
rapid decline in the smoking habit as a result of external pressure on
the smoker. Imperial and Gallaher will prepare a feasibility study
covering this item.
e. To develop tests for various kinds of psychological stress and to study
the effects of smoking on these stresses.
5. Social Acceptability Working Party (SAP)
.
(Please refer first report SAP, pages 14-16)
It was agreed to accept the SAP proposals in toto, albeit with some re-
allocation of priorities. Additionally, the SAP was asked to assume
responsibility for recommedation $-page 2 of the original report of the
SBWP (now defunct), which reads as follows: "Examination of the differences
in attitudes and feelings between smokers and non-smokers". This will be
referred to as proposal number 13 hereinafter.
Page 3.
The following is the first priority task of the SAP. They have been
requested to recommend first counter measures, their implementation
and cost estimates for these proposals by February 1, 1978 (proposals
for next activity by SAP Nos. 1, 2, 3 & 7).
1. Initial Concentration on Passive Smoking.
The Working Party will concentrate on recommended counter-
measurers for the passive smoking area of social acceptability
issues. Later, after this top priority item has been addressed,
the Working Party can develop recommendations, as desired by
ICOSI, in the areas of "courtesy" and "social costs". -
2. Summarize Scientific Data on Passive Smoking.
The Working Party proposes that ICOSI asks its research Working
Party to prepare an international summary of scientific studies
on passive smoking, with summary translated into layman's language
insofar as possible. This would provide an essential factual
basis for all subsequent planning and recommending of counter-
measuresr The social acceptability party assumes that the
scientists conducting the survey will also point out any "gaps"
in the research and that ICOSI or its member will commission any
further research needed to fill the "gaps".
3. Analysis of New Opinion Survey Data.
The Working Party proposes to carefully analyze the results of
extensive opinion research now being conducted in the U.S. The
aim would be to determine which "themes" and communications
techniques are most effective in communicating the facts about
passive smoking to the general public and other critical audiences.
This interest in shaping public opinions reflects the Working Party's
desire to go beyond the industry's traditional practice of limiting
its countermeasures to governmental agencies and officials.
feasibility of establishing an "international clearinghouse and
7. Analyze Feasibility of International Clearinghouse.
The Working Party proposes that ICOSI authorize them to study the
information service." If properly structured, such a group could
tive as a coordinating body for planning and activating
ff
b
ec
e e
countermeasures. Additionally, this group could play a pivotal role
in the monitoring systems which are discussed below.
It was agreed that the Working Party determine feasibility and submit cost
estimates by February 1, 1978 for the following (proposals for activity
by SAP Nos. 4, 5, and 6). {~;
Page 4.
4. Study the Feasibility of an International Ad Campaign.
The Working Party proposes to study the feasibility of retaining
an agency to develop a countermeasure advertising campaign on
passive smoking aimed at international opinion leaders. The
campaign would be designed for international publications. (e.g.
The Economist and airline magazines). -
In making this proposal the Working Party is fully aware of the
practical and legal difficulties of designing and running such
advertising. However, the need to tell the industry's story
succinctly and to reach opinion leaders is great enough--to justify
at least exploring the proposal.
In addition to exploring the ad campaign, an agency could be used
to help develop P.R. programs and supportive materials for use by
ICOSI members and their trade associations.
5. Explore Feasibility of Conference.
The Working Party proposes to explore the feasibility of an industry-
sponsored, international conference on passive smoking. Again,.the
potential difficulties are many, but so are the potential benefits.
There are some strong advertising and public relations possibilities.
Reprints of the proceedings could be put to many uses and the impact
on opinion leaders could be significant.
6. Study Feasibility of a Meeting of National Trade Associations.
The Working Party proposes to study the feasibility of calling together
representatives of national trade associations at a carefully-structured
international meeting. The meeting would be designed to:
a. Insure that each trade association is fully aware of all scientific
knowledge regarding passive smoking and'is using it in the counter-
measures programs.
b. Make certain that each national trade association is aware of the
successful countermeasures which others have been able to develop.
c. Provide for an exchange of information about countermeasure activities
planned for country-to-country.
d. Give the national groups a briefing on the latest international
developments in the passive smoking issue.
Page 5.
It was decided to ask the SAP to determine how soon the following
proposals could become operative, and at what cost. The information
is required by February 1, 1978.
8. Analyze Current National and International Data Series.
The Working Party proposes to analyze the regular surveys now being
made and reported on a national and international basis. Wherever
possible, these existing report series would be incorporated into
any monitoring mechanisms recommended to ICOSI.
over time. The survey could focus on the passive smoking, but also
include data on the "courtesy" and "social cost" aspects of social
acceptability.
in gauging worldwide trends and measuring the impact of countermeasures
and changes on a comparable basis. It also would be of great value
The Working Party proposes to explore the feasibility of developing
a short standardized public opinion survey on social acceptability
issues and having this survey conducted in different countries at
the same time. If successful, such a survey could measure trends
9. Study Feasibility of Standard Opinion Surveys.
10. Study Feasibility of a Periodic Regulatory Review.
The Working Party proposes to study the feasibility of producing a
periodic review of changes in smoking laws and regulations within
selected countries. Using a standardized format for every country,
such a review could keep the industry abreast of'changing govern-
mental restrictions around the world. This could become an increas-
ingly valuable planning tool for countermeasures. As this first
study has shown, anti-smoking efforts are becoming internationalized.
Today's developments in one country will likely appear in others
tomorrow.
11. Study Feasibility of Obtaining Regular Scientific Updates..
The Working Party proposes to work with ICOSI's research Working Party
to devise a simple report form. It would be designed to alert all
ICOSI members about any new scientific findings related to social
acceptability issues.
of trade associations when recommending monitoring mechanisms to ICOSI.
Also, the possibility of using trade associations' resources to gather
and disseminate data will be considered.
12. Keeping Trade Associations Informed.
The Working Party proposes to carefully consider the information needs ~
Examination of the differences in attitudes and feelings between smokers
and non-smokers. RJR and PM are at present working in this area and
will provide the results of their work to the Social Responsibility
Acceptability group.
Page 6.
Following further deliberations by ICOSI, action recommended by'the SAP
will cover designated areas of North America; Western Europe and Australia.
The SAP will submit, by February 1, 1978 a.list of countries to be considered
for inclusion by the next ICOSI meeting.
1000208734
TASK FORCE PROGRASI
ATTACHMENT .,
..,
ICOSI TASK FORCES
The need for urgent action in three critical areas was recognized'by
ICOSI and led to the formation of task forces to handle the following:
. EEC-Mr. D. von Specht of BAT, Germany, will be asked to lead a task
force to deal with proposals by the EEC Consumers Consultative
Committee Working Party on Tobacco -- specifically the proposals con-
tained in the document entitled"Opinioa of the Consumers Consultative
Committee on Community Legislative Measures Concerning the Harmful
Effects of Tobacco" (attached).'
The task force will also be asked to deal with EEC proposals concerning
"
Misleading and Unfair Advertising".
reach him by no later than November 21.
Since this is a matter of some urgency, member companies undertook to
nominate appointees (senior executives) directly to Mr. Von Spocht to
Mr. von Specht and his task force will be asked to come up with an
action plan as soon as possible.
Member companies undertook to peruse the action plan as a priority.
directly to their own companies, on a continual basis.
Mr. von Specht was empowered to commence implementation of the action
plans forthwith. To avoid any delays, task force members will report
2. Product Liability - ITL agreed to organize the proposed product liability '
task force. The terms of reference are:
a. To state the present position with regard to product liability
in the countries represented.
b. To state what changes in the EEC proposals we wish to see
enacted.
the EEC Commission and the dates for nomination - December 1, 1977.
c. To proposethe means by which these changes will be adopted by
3. Proposed Swiss Referendum - The Swiss are proposing a referendum on the
advertising of tobacco and alcohol products. PM agreed to lead the task
force and requested nomination to the task force from ICOSI member
companies to reach Lausanne by no later than November 21. The task
force will meet at the earliest given opportunity, draw up an action
plan and commence its implementation.
individual task force members will report directly to their own companies,
As in the.case of the EEC task force and for the sake of expediency,
on a continual basis.
Consumers Consultative Committee
l,'orking Party or. Tobacco
OPINIOiVIOF THE CONSUMERS CONSULTATIVE COMMITTEE
ON COMMUNITY LEGISLATIVE MEASURES
CONCERNING THE HARMFUL EFFECTS OF TOBACCO
----------------------------------------------
Preamble
The five fundamental rights embodied in the Preliminary Pro-
gramme.of the European Economic Community for a Consumer Pro-
tection and Information Policy (OJ No C 92, 25 April 1975)
are the following:
(a) Protection of health and safety
(b) Protection of economic interests
(c) Redress
(d) Tnformation andeducation
(e) Representation (the right to be heard).
The problem of tobacco impinges, to a greater or lesser ex-
tent, on all these rights.
The report attached! to this Opinion clearly shows the harmful-
ness of tobacco, and the need for the Commission to take action
in this area.
The following may be noied: tobacco k;_l1s four times as many
people as road accidents do (Royal College of Physicians, UK,
.1570).
2
The Commission has made proposals for 43 Directives on motor
vehicles: the inevitable impression is that "freedom of move-
ment" is sometimes given priority over "consumer health".
The Steering Committee of the CCC has therefore decided to de-
liver an ftinion on tobacco, on its own initiative.
The CCC adopted this Opinionon the basis of a Report by a
Working Party consisting of Miss Duckham~, Mrs. Stommel, Mr.
Dazzara, Mr. De Grave (Rapporteur), Mr. Nazzeri and Dr. Kasel
(Expert)'.
The CCC asks the Commission to give priority to the need to
launch avigorous and effective anti-smoking campaign at the
earliest opportunity. It is preferred that this be done inde-
pendently of work on cognate matters, such as alcohol, for
the CCC fears that work will be slowed down if several problems
are tackled~together; it contends that work should advance on
each one separately.
NB: The CCC was unable to examine certain particular aspects
such as:
(a) Fires caused by smoking
(b) The effect on health of substan ces in filters
(asbestos, fungicides incorporated in the paper).
LEGAL BASIS
Legislation on tobacco varies very widely from one country to
another, as shown in detail in Annex I to the Report. Community
action under Article 100 of the Treaty is therefore not only
3
entirely feasible, but also necessary. Such action should be
based on the most advanced national laws.
Proposals by the CCC
A. Tobacco advertising: space
1. All tobacco advertising should be strictly prohibited, ex-
cept for the displaying of product information inside tobacco-
nists' shops, in accordance with predetermined Community rules,
on such matters as prices, tar content and so on.
Tbba.cco advertising includes the advertising of tobacco by the
media (i.e. the press, radio, television, posters and illumi-
nated signs);. by aerial or outdoor displays; and~ indirect ad-
vertising through other product advertising (for example, the
inclusion of tobacco brand-names on ashtrays, glasses, clothing
2. The snonsorship of arts and sports events by tobacco com-
par.ies (and consequent advertising) should be prohibited.
B. ?Wiarketing practices associated with~ advertising
1. Free public distribution of cigarettes by tobacco coinpaniesl
representatives (for example, at sports functions) should be
prohibited.
2. The sale of cigarettes from automatic slot machines should
be prohibited.
3. All cigarette packets should carry a clearly visible health
warning, with a strongly worded me3sage, and should contain a
pointed~. slip oiving suggestions for reducing the risk (smoke
fe%:,er'cigarettes, inhale less, etc.).
ment of the tar and nicotine content, and the carbon monoxide
4. All cigarette packets should carry a clearly visible state-
.
content.
C. Initiatives to discourage smoking
The following measures should be taken:
phone boxes; waiting rooms and corridors in hospitals, doctors
surgEries', clinics (except smoking-rooms), etc. and in public
halls, mwseums, art galleries, public libraries; foodshops;
: .. .
buses, tube-trains; theatres, cinemas, conference and concert'
1. Smoking should be prohibited in the following public places:
offices; lifts.
tels, restaurar.ts,`bars, public houses; shops (other than food-.
places: trains, long-distance coaches, aircraft; airports; ho-
Smoking should be restricted and, where appropriate, the pro-
vision of non-smoking areas extended, in the following public
.. _.,. . . . .,
shons).
as a deterrent from smoking the more dangerous cigarettes.
(for example, in.tobacconists' shcps, in cigarette packets, etc.
tests should be'carried out and the findings given prominence
2. Regular carbon monoxide, tar and nicotine content analysis
3. The sale of cigarettes to minors should be prohibited~, and
.; :,..:,.. . . . .
the law strictly enforced.
4. The cheapi:ale of cigarettes to members of the armed forces
should be stopped.
5. Further research into the development of less dangerous
cii-arettes should be encouraged (filtration methods, tobacco
substitutes, etc.).
6. Further research should be undertaken onismol;ing habits
(especially of children) and on the methods of stopping smok-
.ing, such as smoking withdrawal clinics.
7. An evaluation should be made of the various products or
devices on the market to assist consumers to stop smoking;
information about their efficacy should be made available to
consumers.
8. Concerted health education campaigns should be encouraged,
and especially aimed at target groups, both actual and poten-
tial s2r.ol:ers or dissuaders: for exa..,Yle, young people, p regnant
%-oner., the armed forces, industrial and other high-risk workers;
doctors, teachers, parents.
Rz:;ular health education teaching should be included in the
pro grar.!me of all schools.
9. As an immediate step, the CCC asks the Commission to launch,
as soon as possible, a major information campaign on smoking,
in conjunction with representatives of the consumer organizations.
The Cor;r,iittee calls for the establishment of a group bringing
together the Directorates-General concerned and representatives
of the consumer organizations. This group could study the
tactics for the information campaign and the role of the con-
sumer organizations wishing to be associated.
6
D . Ot'r.er, po:.;sible measures
(a) L1doPtion of the proposal for aDi rective banning, in intra-
Communitsy -tra.ffic, duty-free sales of tobacco at airports and
on aircraft and ships, andprohibition of other duty-free sales,
the reasons being:
1. Sea and air travellers should be dissuaded from smoking, like
everybody else.
2. Duty-free sales enable a privileged section of European
society to-benefit from tax privileges, contrary to the idea
of tax equality in a common market.
3. The glamorous image of the high-sales international ciga-
rette which advertising seeks to put across is compounded' by
the dominance of the tobacco multinationals in one particular
distribution sector - duty-free shops at airports.
Tobacco accounts for about one-third of the duty-free goods sold
at airports, and on board aircraft and ships". The market repre-
sents 25000 million items each year.
(b) Fixing of the maximum content of various substances in to-
bacco smoke (the Commission~has fixed maximum levels for erucic o
acid!).
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