Anne Landman's Collection
Smoker Incidence by Age Groups
Length: 3 pages
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This internal Lorillard Tobacco Company memo from 1981 introduces Lorillard's estimates of the number of U.S. smokers in eleven different age goups--starting at age 13.
This document was used as a trial exhibit in Minnesota and Washington to demonstrate the industry's interest in child-smokers.
TO: J. R. Ave
FROM: Laurie Moriz
RE: Smoker Incidence by Age Groups
Attached are estimates for the number of smokers within eleven different age groups for total population, males, and females. In computing these estimates, I used Census Bureau proejctions for 1981 population.
Estimates can be computed for the number of smokers at specific ages (rather than age groups) but the weight, or incidence of smokers, for the entire age group will have to be applied. Please let me know if you wish this done. It can be accomplished within a few hours.
SMOKER POPULATION 13+ YEARS
AGE % OF SMOKERS % OF POP. 13+ YEARS # OF SMOKERS (000)
13-17 4.1 1.2 2,175 18-20 6.9 2.1 3,800 21-24 10.4 3.2 5,800 25-29 14.0 4.3 7,790 30-34 13.2 4.0 7,250 35-39 10.6 3.2 5,800
- Lorillard Inc.
- Moroz, L.R.
- Ave, J.R.