Abstract
This internal Lorillard Tobacco Company memo from 1981 introduces Lorillard's estimates of the number of U.S. smokers in eleven different age goups--starting at age 13.
This document was used as a trial exhibit in Minnesota and Washington to demonstrate the industry's interest in child-smokers.
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MEMORANDUM
TO: J. R. Ave
FROM: Laurie Moroz
RE: Smoker Incidence by Age Groups
November 25, 1981
Attached are estimates for the number of smokers within
eleven different age groups for total population, males,
and females. In computing these estimates, I used Census
Bureau projections for 1981 population, Switching Study
data, and government studies on smoking among teenagers
and among the general population. (The teenage smoking
figures are the least reliable, but they are a small
part of the total smoking population, and probably
consume at a lower rate than adults).
Estimates can be computed for the number of smokers at
specific ages (rather than age groups) but the weight,
or incidence of smokers, for the entire age group will
have to be applied. Please let me know if you wish
this done. It can be accomplished within a few hours.
L R. Moroz
/rc
,cc: J. G. Flinn
T. H. Mau
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SMOKER POPULATION 13+ YEARS
AGE g OF % OF
SMOKERS POP. 13+ YRS. # OF
SMOKERS
(000)
13 - 17 4.1 1.2 2,175
18 - 20 6:9 2.1 3,800
21 - 24 10.4 3.2 5,800
25 - 29 14.0 4.3 7,790
30 - 34 13.2 4.0 7,250
35 - 39 10.6 3.2 5,800
40 - 44 8.7 2.7 4,890
45 - 49 7.9 2.4 4,350
50 - 54 7.7 2.3 4,170
55 - 64 11.1 3.4 6,160
65+ 5.4 1.6 2,900
TOTAL - 100.0- 30.4 55,000
Total Population 13+ Years 181,238
SOURCES: Bureau of the Census, Population Estimates and Projections
Dept. of Health and Human Services, National Patterns
of Cigarette Smoking (1979)
National Center for Health Statistics, 1980 Survey
Lorillard Switching Study (1981)
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MALE SMOKERS FEMALE SMOKERS
$ OF $ OF $ OF $ OF
AGE MALE
SMOKERS MALES
13+ YRS. # OF
SMOKERS FEMALE
SMOKERS FEMALES
13+ YRS. # OF
SMOKERS
(000) (000)
13 - 17 3.8 1.2 1047 4.5 1.3 1222
18 - 20 6.9 2.3 2006 6.9 1.9 1786
21 - 24 10.6 3.5 3053 10.1 2.8 2632
25 -.29 14.2 4.7 4100 13.7 3.9 3666
30 - 34 13.6 4.5 3925 12.6 3.5 3290
35 - 39 10.6 3.5 3053 10.6 3.0 2820
40 - 44 9.1 2.9 2530 8.3 2.3 2162
45 - 49 7.4 2.4 2093 8.5 2.4 2256
50 - 54 7.2 2.4 2093 8.3 2.3 2162
55 - 64 10.7 3.5 3053 11.6 3.3 3102
65 + 5.9 1.9 1657 4.9 1.4 1316
TOTAL 100.0 32.8 28,600 100.0 28.1 26,400
Population 13+ years: 87,227 94,011
