Jump to:

Industry-Provided Depositions

Brown & Williamson Tobacco Corporation vs. Walter Jacobson and CBS, Inc., Deposition of Walter Jacobson

Date: 12 Jul 1984
Length: 190 pages
681814466-681814655
Jump To Images
snapshot_bw 0011571754

Abstract

Deposition statement of Walter Johnson, reporter and commentator from WBBM, argues the philosophies and professional responsibilities for a reporter, includes providing fair and accurate information. Questions whether it is essential to give sense of time and place to the viewer.Presents CBS's standards for reporting, asks if Michael Podutzsky produced an article or script for his article perspective, mentions the confidential FTC report, the pot, wine, beer, sex marketing strategy.

Fields

Notes

Original document code was 496.

Minor Subject
Advertising and Marketing -research
Advertising and Marketing -strategy
Federal Trade Commission (FTC)
Legal Issues -litigation
Public Relations
Site
Minnesota litigation
Author
Jacobson, Walter
Plaintiff
Wolfe, Rosenberg and Associates Inc
Type
Legal- Deposition Statement
Non-Industry Publication
Major Subject
Advertising and Marketing
Legal Issues

Document Images

Text Control

Highlight Text:

OCR Text Alignment:

Image Control

Image Rotation:

Image Size:

Page 21: 0011571754
{ 1 2 3 4 5 6 7 8 9 lO 11 12 13 14 15 16 17 18 19 2O 21 22 23 24 minute. BY MR. LONDON: O. Now, (WHEREUPON, there was interruption,} sir, have you brought a short US totally up to date on your resume with respect to your employment and education? Are there any other jobs that you have had that you haven't told us about? A. Summertime jobs, lifeguard. Q. Other than that? A. City News Bureau. Q. Jobs subsequent to your education, subsequent to graduating college. A. NO. Q. Nothing? A. A variety of summertime in college jobs in journalism. 0. So even in college, you worked in some connection in the journalistic profession? A. In high school, as well. Did you work for professional organizations or school organizations? A. Both. rW°[I;+, ~'°"+J+"5' ''/'~J+~'~+~'+, 9'-+. e+<,,~o, .~e+++, • ,+,,,+.7+,2-,o++. G81+I~86
Page 22: 0011571754
22 [ 1 2 3 4 5 6 7 8 9 I0 II 12 13 14 15 16 17 18 19 20 21 22 23 24 O. What professional organizations did you work for in high school and college? A. The suburban newspapers, north suburban newspapers, the Winnetka Talk. Q. When you say "suburban newspapers," is that -- A. It was a Hollister -- I don't know who owns it now -- but the Hollister chain of north sir? Was suburban newspapers. Q. When did you work for them, A. High school summers. Q. What were your duties? A. Reporting high school sports. Q. Anybody else you worked for? that several summers? A. Yes. I don't know how many specifically. O. All right, sir. Anything else? A. Yes. I worked for the City News Bureau of Chicago, which is a news gathering. Q. When did you work for them, A. Summertime in college. Q. What were your duties? A. Reporting. Q. Hard news? sir? art,,,.. . 681814487
Page 23: 0011571754
23 f I 2 3 4 5 6 7 8 9 10 II 12 13 14 15 16 17 18 19 2O 21 22 23 24 A. reporter O. A. Q. A. Q. A. Q. A. or whatever. my job to get for him. of Y~S. I worked for the Chicago Daily News as a for a columnist, Jack Mabley. Would you spell that for me? Jack who? Mabley, M-a-b-l-e-y. And was that a single summer -- Yes. ---- or several summers? Single summer. What is a reporter for a columnist? Research on the street and in the library Wherever he needed information, it was it. I was assigned to cover stories Q. Have you finished? your -- A. That's it. --- employments Have you told us all in the field of is with A. journalism? A° TO the best of my memory, that's it. Okay, sir. Now, your current job, you have told us, RBM TV and BBM Radio? Right.
Page 24: 0011571754
24 /" 1 2 3 4 5 6 7 8 9 I0 Ii 12 13 14 15 16 17 18 19 2O 21 22 23 24 Q. And what dO you do for BBM TV? k. ~ a~ an anchorman and a commentator and a reporter. Q. Now, let's take those one at a time. What is it that you do when you function as a reporter for BBM TV? A. I cover stories, report on daily events. And do you do that on the air? A. Sometimes. O. And when you do it on the air, is it always your own writing that you are reading? A. NO. When I report on the air, it's not a matter of writing. It's interviewing news makers of the day on the air live. Q. So your on-the-air reporting is interviewing? A. Yes. Q. DO you do any reporting of hard news? That is ha~d news, Q. Interviewing is? Ao Yes, What else do you do other than interviewing when yo~ are functioning as a reporter on BBM TV? g81 14489
Page 25: 0011571754
25 % 1 2 3 4 5 6 7 8 9 I0 ii 12 13 14 15 16 17 18 19 20 21 22 23 24 Soliciting information from other scene, air? a. reporters on the O. On the A. Yes. Q. YOU are in a studio or a booth at the time and the other reporters are at the location? A. In our newsroom. I am in our newsroom. Q. You are in the newsroom and the other reporter is at the scene of the event? A. Or the other reporter may be in newsroom with me. the Q. What else do you do as a reporter? A. I investigate. I do what reporters do. Q. The investigation, is that done on air? A. NO -- 0. Have you told us -- A. -- not all the time. Q. -- all of the things that you do when you function as a reporter on camera? A. On camera? Yes, sir, on the air. A. I interview. I solicit information. I exchange information. I put information into perspective as a reporterm and I disseminate
Page 26: 0011571754
+ 26 ¢ ! 7 1 2 3 4 5 6 7 8 9 10 ll 12 13 14 15 16 17 18 19 20 21 22 23 24 information. Q. NOW, just SO I am clear, is there any distinction between the phrase "on air" or "on the air" and "on camera" in your mind? A. NO. Q. Now, you indicated that you were a commentator, as well as a reporter? A. Yes. Q. What is it that you do in that role? A. I analyze news and interpret news. O, And you do that on camera? A. Yes. Q. And do you write the material that you read -- A. Yes. 0, ---- on camera? A. Yes. O. And when you do this commenting, is it from a script? A. Yes. O. And you are responsible for writing the script that you read on camera? A. Right. Q. And I think you have told us before
Page 27: 0011571754
27 1 2 3 4 5 6 7 8 9 I0 ii 12 13 14 15 16 17 18 19 2O 21 22 23 24 that when you do serve as the station take steps to viewer knows that you are hat at that time, is that A. Right. Q. And your Perspective, is an O. A. O. respect A. Q. sir? A. Q. A. Q. A. 0. A. Q. A. a commentator, you and see to it that the wearing your commentator correct? show, Walter J~cobson's example of that, is it not? Yes. And you also serve as an anchorman? Right. And tell us, please, what you do with to that aspect o£ your work. Disseminate information. Does that involve appearing on camera, Yes, Does it involve reading from a Yes. Do you write that script? NO -- Somebody else does? ---- on OCCasion. Mostly somebody else writes it? Right. script? ° 681814492
Page 28: 0011571754
28 I ! 7 I. 1 2 3 4 5 6 7 8 9 I0 11 12 13 14" 15 16 L7 18 19 20 21 22 23 24 on hard Q* your work news? A. O. A. Q. often do A. Q, deal with ~revious A. O. A. O. A. O. You introduce other reporters who appear camera, right? A. Right. Q. The anchorman phase of your work involves news, correct? A, Yes. ~ow, sir, I take it at least some of as a commentator does not involve hard Okay. Is that right? Mow do you define "hard"? Well, let's go back, When you serve as a~ anchorman -- how you appear as an anchorman? Twice a day. And does the news you report frequently events that have occurred that day or the day? As an anchor? Yes, sir. Yes. Current events? Right.
Page 29: 0011571754
29 1 2 3 4 5 6 ? 8 9 I0 11 12 13 14 15 16 17 18 19 20 21 22 23 24 O. Hot news? A. Okay. Immediate news. Q. Immediate news. When you do a Perspective, you comment about things that may well have OCCUrred months or years ago, correct? A. Correct. Q. YOU give an analysis of events that are not immediate or hot news or may not be? A. Okay. Some of them may be old? A. Right. Q. And you give your opinion about that, is that right? A. I give an experienced judgment. Q. Okay. Your experienced Judgment is not something you would call hard news; you would call that your judgment, right? A. Okay. Q. Is that correct? A. It is an experienced judgment applied to essentially hard news. O. I understand. But you take pains to advise your viewer
Page 30: 0011571754
30 i / 1 2 3 4 5 6 7 8 9 1O ii 12 13 14 15 16 17 18 19 20 21 22 23 24 that what he or she is getting is Walter judgment about something, correct? A. Right. Q. And you have described the several steps take to communicate that to the you and the station viewer, correct? A. Yes. Q. Now, is fulfilling all of commentator, and anchorman, commitment of fairness? A, 0. A. 0. of these can, the A. Q. A. Q. it correct to say that in these roles of reporter, you have an ethical Absolutely. Accuracy? Right. That you consider it your duty roles to give your viewers, as truth? Jacobson's in all best you Right. A correct impression of time and place? Right. In all of these roles, you try to produce honest and straightforward broadcasts, correct? A. Right. Could I -- what do you mean by e~,,~., an,..,. , ~,~ Ts2-aoa~ G 81 $14 4 9 5

Text Control

Highlight Text:

OCR Text Alignment:

Image Control

Image Rotation:

Image Size: