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COPY REQUEST FORM lll~lTI SH A~EK| CAN TOBACCO REQUEST No 1444 [ Organisation I DEPARTMENT OF JUSTICE- CANADA REQUEST DETAILS Request Date: ~:7/1//~ File Number: Box Number:. • < . PAGE RANGE FIRST PAGE I LAST PAGE o6 qo'./ q- ~ ~ - fl o 0 q v oq 8-~s m Requested By (Print Name): ~:2~o %~-~c~c,~:~t i OFFICE USE ONLY Copy Details ~ Copied By: O.,e:2 ? R!0 V 2000 , ~ - ~'~ c,,.c,...,, t4-H IDelivery Details Checked By: ISent By: Date: Date: BATCo document for Legal Services • Health Canada 27 November 2000

I"7 | r~ F j-', F CONFIDENTIAL "OPERATION AQUARIUS • ",. k •• I i [. I= °.° A PRESENTATION OF THE MAIN FINDINGS GIVEN BY: NOP MARKET RESEARCH LIMITED f [.J !J J LJ I NOP MARKET RESEARCH LIMITED TOWER HOUSE SOUTHAMPTON STREET LONDON WC2E 7HN TEL: 01-835 1511 JULY 1978 o ,.c) CD ,,0 BATCo document for Legal Services • Health Canada 27 November 2000

I , "3 "X, I WEIGHTED SAMPLE SIZE: 4986 m % SMOKERS 37 NEVER SMOKED 37 1 53 LAPSED SMOKER 26 NON-SMOKERS 7 ...J L~ r Cz~ BATCo document for Legal Services " Health Canada 27 November 2000

,'--I, .7..., PENETRATION FIGURES ? i SMOKERS NON-SMOKERS ....... RATIO ....... SMOKERS:NON-SMOKERS ALL ADULTS 37 63 I :2 MEN 37 63 1:2 WOMEN 37 63 1:2 CLASS J AB ~'7 73 ] : 2.7 C| 31 69 ~:2.2 C2 41 59 ~:I.4 DE 44 56 I:I.3 I L.o o., AGE 16 - 19 33 67 l:2 20 - 24 38 62 I:I.6 z5 - 3~ 63 57 1:1.3 35 - 44 39 61 i:i.6 45 - 54 46 54 i:l.1 ! L.~ 55 " 64 35 65 1:1.9 65+ 24 76 1:3.2 C2) C2) x.D CO BATCo document for Legal Services • Health Canada 27 November 2000

, DEMOGRAPHIC ANALYSIS 7 SEX SMOKERS NON-SMOKERS NAT I 0NAL % % B HALE ~8 h8 48 FEMALE 52 52 52 CLASS AB 12 ]9 1 15 Cl 17 23I 21 C2 38 33 35 DE 33 26 28 ,.._. :. -q AGE 16 - 19 5 6 20 - 24 9 9 25 - 34 [ 22 17 I 35 - 44 l ]6 14 I "'- 55 - 64 15 16 I 65+ 12 22 t ,....; 6 11 18 15 16 15 18 o o o BATCo document for Legal Services • Health Canada 27 November 2000

CONSUMPTION TRENDS: GENERAL HOUSEHOLD SURVEY MEN "HEAVY" (20+ PER DAY) 1972 2q~ GHS 1976 24~ GHS 1978 22~ N0P "LIGHT" (I-19 PER DAY) 1972 28% GHS 1976 22% GHS 1978 15~ GHS .P-y~TIFY GHS 7976 COMMENT THAT AMONGST MEN "IT IS NET DECREASE (IN LIGHT SMOKERS) THAT IS REFLECTED IN THE OVERALL DECLINE IN THE PROPORT~ON OF MEN SMOKING. WOMEN "HEAVY" (20+ PER DAY) 1972 II% GHS 1976 14~ GHS 1978 16% NOP "L|GHT" (|-19 PER DAY) 1972 30~ GHS 1976 2~% GHS 1978 2i% NOR GHS - "THE STABILITY IN THEPREVALENCE OF CIGARETTE SMOKInG.AMONGST WOMEN FROM 1972 - 1976 MARKS AN INCREASE THAT TOOK PLACE THROUGHOUT THE FIVE YEAR PERIOD IN THE PROPORTION OF WOMEN WHO ARE HEAVY SMOKERS." ,,C C C BATCo document for Legal Services • Health Canada 27 November 2000

CONSUMPTION: ALL ADULT SMOKERS (~ 18,0) , r~ DAILY CONSUMPTION ..... SOCIAL CLASS ...... AB CI C2 DE 0 o 5 18 18 ~O 11 I 6 - ;4 20 23 26 20 ; 15 - 29 4~ 48 51 53 - 30 - 40 13 8 12 13 AVERAGE PER DAY: 17.3 16.O 18.2 19. I DAILY CONSUMPTION ..... .----~Q..o~ ...... AGE ..... ~ ............... 16-19 20-24 25-34 35-44 45°54 55-64 65+ ,. ~ ~ ~ ~ -~-- ~-- -~ 0 - 5 9 9 11 B |l ~6 ( 15 - 29 50 53 ~5 36 30-40 3 I% l~) Q ~ 7 4 ~" 21+ 3 3 2 2 4 2 I C AVERAGE PER DAY: 15.8 18.4 ]9.6 ZO.3 19.2 16.3 13.0 C J O O Cc C BATCo document for Legal Services • Health Canada 27 November~ 2000

..:.. I r-=, i C r f • J ,_J [J CONSUMPTION : ~ALE SMOKERS (~ 20,2) DALLY CONSU~PTION ..... SOCIAL CLASS ...... AB C1 C2 DE o - 5 15 II 7 7 6 - l~ 13 2I 20 |7 i5 - 29 41 52 53 52 30 - 40 23 12 15 16 41+ 6 l 3 5 AVERAGE PER DAY: ZI.3 ]8.3 20.4 20oB DALLY CONSUHPTION ..................... AGE ..................... 16-19 20-24 25-34 35-4~ 45-54 55-64 65+ ,% % % % % % o - 5 7 0 7 lo 8 9 ]8 6 - 14 ~ ~15 __.II ~12 ](~ (~47 37 15 - 29 ~ 54 47 37 30-40 l I2 2~ 2~ ]4 12 7 hi+ 2 4 2 5 5 5 2 AVERAGE PER DAY: 15.2 2;.2 21.7 22.6 21.5 19,5 1h.6 6. o o 0 0 BATCo documnnt for Legal Services • Health Canada 27 November 2000

I r~ CONSUMPTION: FEMALE SMOKERS (R 15,9) 7~ • ... t- r~ c- I t ° L c T I £ DAILY CONSUMPTION ..... SOCIAL CLASS ...... AB C~ C2 DE T- T- T- T 0 - 5 21 23 14 13 6 - ~4 29 22 30 2O 15 - 29 44 45 46 53 3D - 4O 3 6 8 12 41+ 3 2 1 1 AVERAGE PER DAY: 14.0 14.4 15.7 17.6 DAILY CONSUMPTION ..................... AGE ..................... .16-19 20-24 25-34 35-44 &5-54 55-64 65+ O-5 il 17 14 7 14 (~ "~ 6-,4 :5 z4 :5 22 :, 2~ 33 15-29 (~ ~,~ 43 56 @ 45 ,I o-4o. 8 3 2 41+ 4 | 2 0 3 I 0 AVERAGE PER DAY: 15.8 ]6.0 17.3 18.5 17.0 13.5 II.3 <ZD CD ,,.O C_D Cs~ CD BATCo document for Legal Services • Health Canada 27 November 2000

-.) 8~ r3 C~. o_ i" L L. i. i. SEX MALE FEMALE THE NON-SMOKERS WHO HAS GIVEN UP SMOKING? LAPSED NEVER NATIONAL SMOKER SMOKED PROFILE % % % 36 48 36 [~ 52 CLASS AB " 19 18 15 CI 22 23 21 C2 34 32 35 0E 25 26 28 AGE 16 - 19 2 9 6 20 - 24 5 ]2 II 25 " 34 T5 19 18 35 - 44 14 14 I5 45 - 54 ~7 12 16 55-64 I22; ',7~13 '5 0s+ III25) ZO 18 C) O ".,I~ CO O BATCo document for Legal Services • Health Canada 27 November 2000

Q ~o LAPSED SMOKERS (41% OF NON-SMOKERS) HOW LONG AGO DID YOU GIVE UP SMOKING MANUFACTURED CIGARETTE~? °. t- %._ ".7 _.% ] 6 - I..___.~9 20-24 25-34 35-4~' 45-5L~ 55-64 65+ UP TO I MONTH 2 8 5 2 0 2 I I I = 3 MONTHS 2 4 3 2 ~ 3 I 2 3 - G MONTHS 2 15 5 4 2 I I 1 6 - 9 MONTHS 2 4 2 3 l 2 I I 9 - 12 MONTHS 3 8 5 5 5 * 2 3 I2 - 18 MONTHS 4 12 6 4 8 4 4 2 18 MONTHS - 2 YEARS 4 15 5 8 3 4 4 2 2 - 5 YEARS (~ 27 40 37 ~5 12 16 13 5+ YEARS AGO ~ 4 30 41 60 7O 67 73 79~ OF LAPSED SMOKERS GAVE UP OVER TWO YEARS AGO. T~ERE IS CLEARLY AN AGE RELATED PHENOMENA AS THE OLDER YOU ARE THE LONGER YOU CAN HAVE G)VEN UP. ,k.. J C ,,.O 0 BATCo document for Legal Services • Health Canada 27 November 2000

SMOKERS : THE UNSTABLE MARKET PLACE .10. f~ F~ L. L L~ HAVE YOU EVER TRIED TO GIVE UP SMOKING MANUFACTURED CIGARETTES? YES 66% NO 34% WHO HAS TRIED TO GIVE UP? PERCENTAGE POTENTIAL PENETRATION 0F MARKET MARKET LOSS MEN 68 48 32 WOMEN 65% 52 3~ CLASS A8 66 12 8 CI 67 17 ~I C2 66 38 -25 DE 67 33 22 AGE 16 - 19 60 5 3 f 20 - 24 I761 9 7 25 - 34 ~ 22 17 35 ~ 44 6~ 16 11 L.. 45 - 54 63 20 13 55 - 64 62 15 9 r L, 65+ 54 12 6 CONSUMPTION I - 5 52 12 6 : 6 - 14 67 22 15 L.~ 15 - 29 68 50 3~ J~" C~ 30 - 40 I~ 73 ~ 12 9 O .,.D !j 41+ 64 2 O NO ANSWER 2 2 .2~ C~r O', u_} BATCo document for Legal Services • Health Canada 27 November 2000

If. TRIED TO GIVE UP - BUT HOW LONG AGO? IS THE MARKET THAT UNSTABLE? 42~ OF SMOKERS WHO HAVE EVER TRIED TO GIVE UP DID SO OVER 2 YEARS AGO (28% OF ALL SMOKERS) 14~ LAST TRIED BETWEEN I AND 2 YEARS AGO (9~ OF ALL SMOKERS) ALL SMOKERS -.r 7. % "rK, ED,lI 71~ OF ALL SMOKERS HAVE EITHER NEVER TRIED TO GIVE UP SMOKING OR HAVE NOT TRIED !N THE LAST YEAR. 28% HAVE TRIED IN THE LAST YEAR 0 0 0 O- BATCo document for Legal Services • Health Canada 27 November 2000

L WOULD YOU LIKE TO GIVE UP SMOKING ALTOGETHER IF YOU COULD DO SO EASILY? 12. ALL SMOKERS YES 64~ NO 36~ DESIRE TO GIVE UP SEX MALE 64 FEMALE 63 CLASS "- AB 6h £i 60 C2 64 = --. DE 64 ] AGE 16 - 19 65 20 - 24 L- 25 - 34 35 - 44 64 45 - 54 61 55 - 64 65 J 65+ 4~ DAILY CONSUMPTION I - 5 36 6 - |h 60 15 - 29 I~ 30 - 4O 41+ 53 C~ C) Co BATCo document for Legal Services • Health Canada 27 November 2000

r~ WOULD YOU LIKE TO GIVE UP SMOKING ALTOGETHER IF YOU COULD DO SO EASILY'?, THOSE WHO WOULD LIKE TO GIVE UP NOT LIKE TO DEMOGRAPHICS ~ 13, ,-- SEX MALE 48 ~-, FEMALE 52 47 53 { L~ I i CLASS AB C1 C2 DE AGE 12 }2 16 18 38 38 34 33 16 - 19 5 5 20 - 24 lO 8 25 ° 34 17 35 - 44 16 16 45 - 54 20 21 55 - 64 15 14 ,-, ® , @ 6 - 14 21 24 15 30 - 40 14 10 41+ 2 3 N/A I O C) C) BATCo document for Legal Services • Health Canada 27 November 2000

r~ I L.- i C L.7 L~ .5 THE ~ARKET SEGMENTED HIGHLY CONSONANT (HAVEN'T TRIED NOR WISH TO GIVE UP) CONSONANT (HAVE TRIED BUT DON'T NOW WISH TO GIVE UP) DISSONANT (WISH BUT HAVE NOT TRIED) H~GHLY DISSONANT (WISH'AND HAVE TRIED TO GIVE UP) 20 'SAFE' 16 13 'LOSS POTENTIAL' 50 .J~ O C) ,,,C) ZZ) "CO CZ~ BATCo document for Legal Services • Health Canada 27 November 2000

40090481 I o (/') I..U ,-1 LI° 0 I"-- Z U.I w I'-- I..LI . • .,t z :~.-Z -§1 filC dO a'~ u :IE ('.._ J ~4~ ~ 0-~ ¢~'~, ~ I~- ' ' ' ' ' ' dl L., [. , [ ......... ., L._.~ ..... .~ ~ ~-, o'(~ - ..... "~ ' .. ~ .... 3 ..... ; ..... ) -" q 0 0 0 N L. ,D E > 0 Z IN I- U m U ¢0 m 0 e- E U 0 0 O h- < In

6. r L. PRESSURES SMOKERS: WHAT WERE THE REASONS THAT MADE YOU TRY TO GIVE UP? (66% OF CURRENT SMOKERS HAD TRIED TO GIVE UP) COST Q FINANCIAL HEALTH REASONS (GENERAL} Q HEALT.___~H CHEST/BRONCHITeS 7 DOCTOR ADVISED IT 5 PREGNANT 4 COUGHING 4 CANCER 4 ADVERTISING/SOCIETAL PRESSURE INVOLVED FAMILY PRESSURES 4 FAMILY INCOMPATIBLE WITH WORK (6 PEOPLE) PROVE I COULD DO IT/SHOW I'M NOT ADDICTED SOCIETAL "SHOW" ADVERTISING AGAINST SMOKING "._, 'J 0 0 0 BATCo document for Legal Services • Health Canada 27 November 2000

17. "-i LAPSED SMOKERS 4~ OF NON-SMnKERS USED TO S~OKE REASONS THEY GAVE UP % COST O HEALTH (GENERAL) Q CHEST/BRONCHITIS I0 DOCTOR ADVISED IT 6 PREGNANT 4 COUGHING 6 CANCER 4 FAMILY PRESSURES 5 INCOMPATIBLE WiTH WORK PROVE I COULD DO IT 3 ADVERTISING AGAINST SMOKING l C::; BATCo document for Legal Services • Health Canada 27 November 2000

HEALTH: SMOKERS t HOW FAR DO YOU PERSONALLY AGREE OR DISAGREE THAT CIGARETTE SMOKING IS HARMFUL TO HEALTH? AGREE STRONGLY AGREE NEITHER AGREE NOR DISAGREE DISAGREE DISAGREE STRONGLY DON'T KNOW .................... AGE ...................... 16-19 2G-24 25-34 35-44 a5-5L 55-64 6~ 24)?0 251?? 29)80 28)?6 27,'.. 2016? 26)69 15;:.: 401 S2.~ 5,1 4BI 4~I~' 47; "31 4o~~ 14 8 1a 13 12 15 16 17 11 12 3 B ~I 14 ]~ 19 2 0 3 I 4 2 2 5 2 3 I ] 2 3 2 3 0.80 0.93 I.O 0.94 0.8z o.71 0.81 0.43 L.. t AGREE STRONGLY AGREE NEITHER AGREE NOR DISAGREE DISAGREE DISAGREE STRONGLY ......... CLASS ......... AB Cl C2 DE 241?0 29177 24f74 23t,8 23167 46) 48) 50) 45) 44) 14 11 13 16 14 11 6 I! 11 13 2 I I 3 3 AGREE STRONGLY AGREE NEITHER AGREE NOR 0ISAGREE DISAGREE DISAGREE STRONGLY .......... COflSUHPT I Oll .......... I -_...~5 6 -14 15-29 30-40 41+ 24}?0 28t7s 221e9 '3ts9 28)?I~ 20180 46 48) 47) 46) 43,. 40) 14 12 17 ~4 tO 18 II 9 I0 12 ~3 ~8~ Lg 2 I 2 2 5 0 0 BATCo docu, ~ent for Legal Services • Health Canada 27 November/2000

19. r-l, IN W~IAT WAYS DO YOU THINK CIGARETTES ARE HARMFUL TO THE HEALTH OF SMOKERS? (70% SMOKERS) LUNGS 42 CANCER 36 CHEST/BRONCHITIS 3~ SHORTAGE OF BREATH 24 COUGHING 13 HEART ] 6 PHYSICAL FITNESS 6 i .J ~J O C) ,,O Co BATCo document for Legal Services • Health Canada 27 November 2000

"-'l 20. HOW CONCERNED ARE YOU ABOUT THE POSSIBLE EFFECTS YOUR CIGARETTE SMOKING HAS ON YOUR HEALTH? .......... CONSUMPT I ON .......... i - 5 6 -i____.44 i5-29 #0-~0 4v__.t+ ..................... AGE ..................... 16-2021 - 2._.._.~425- 3.__4435-4445-5455-6465* % 1; 1; 1; % % 1; 1; VERY CONCERNED 9! '3) 12~:_ 13} ~} 6) 6) 51 QU,TE CONCERNED I~ 2, Z5)3, 23;~ 26392 J2 |512~ ,4~0 7 12 NOT VERY CONCERNED 24 18 21 21 25 27 26 27 NOT AT ALL CONCERNED 22 15 10 16 19 22 28 ..::. .-.J =J o C) -,,C) C:) C=:)" O', BATCo document for Legal Services • Health Canada 27,November 2000

SMOKERS HOW FAR DO YOU AGREE OR DISAGREE THAT YOUR OWN HEALTH SUFFERS FROM OTHER PEOPLE SMOKING CIGARETTES,'~ AGREE STRONGLY 1i S~ ) AGREE 7 NEITHER AGREE NOR DISAGREE 7 DISAGREE 49iE~% DISAGREE STRONGLY 31) -" -I .o9 2~, IN WHAT WAYS DO YOU THINK YOUR OWN HEALTH SUFFERS FROM 0½HER PEOPLE SHOKING? BASE 8% OF SMOKERS % iNHALE SMOKE AND FUMES 37 CHEST/BRONCHiAL }3 POLLUTE ATMOSPHERE 13 COUGHING I~ SAME AS SMOKING YOURSELF 10 HOW CONCERNED ARE YOU ABOUT THE DANGER OF OTHER PEOPLE SMOKING TO YOUR HEALTH? BASE 8~ OF SMOKERS % VERY CONCERNED 9J QUITE CONCERNED 18~27~ A LITTLE CONCERNED 25 NOT VERY CONCERNED 35 NOT AT ALL CONCERNED 12 THUS: 2~ OF ALL S~OKERS ARE E~THER VERY OR QUITE CONCERNED ABOUT THE DANGER TO THEIR HEALTH FROM OTHER FEOPLE SMOKING. C1) CZI) ".O (30 -..,j BATCo document for Legal Services • Health Canada 27 November 2000

22. SMOKERS CIGARETTE SMOKING IS HARMFUL TO THE HEALTH OF NON-SMOKERS • -.. ; TT• p- ~J o ..J .......... CONSUMPTIO~ .......... I -.___~5 6 -I~ 15o29 30-40 41+ AGREE STRONGLY I~30 3 * I ~ 0 AGREE 29~ 36 31 28 27 22 REITHER AGREE NOR DISAGREE 8 7 9 B 8 16 D,SAGREE 5Z~57. aS 48 56 54 44 DI SAGREE STRONGLY 5~ 4 5 4 7 9 -0.32 -0,12 -0.28 -0.36 -0.3~ -O.M~ J~ 0 C) ,.0 0 O~ Co BATCo document for Legal Services • Health Canada 27 November 2000

i | F-, HEALTH : NON-SMOKERS CIGARETTE SMOKING IS HARMFUL TO HEALTH? AGREE STRONGLY AGREE NEITHER AGREE NOR DISAGREE D~SAGREE DISAGREE STRONGLY ......... CLASS ......... LAPSED NEVER AB C1 C2 DE 37) 36) 38J 38) 7 8 6 6 6 7 8 # g 3) ~ 2 3 5 1 * ~, 1 1 IN WHAT WAYS DO YOU THINK CIGARETTES ARE HARMFUL TO THE HEALTH OF SMOKERS? ..] ..] ~2 LUNGS a9 CANCER 44 CHEST/BRONCHIAL 36 SHORTAGE OF BREATH 17 HEART 15 COUGH;NG 13 PHYSICAL FITNESS 6 0 0 O" CO ~D BATCo document for Legal Services • Health Canada 27 November 2000

--? P F-) C HEALTH: ~oN-SMOKERS HOW FAR DO YOU AGREE OR DISAGREE THAT YOUR HEALTH SUFFERS FROM OTHER PEOPLE SMOKING CIGARETTESY ..................... AGE ..................... 16-I..~ 20-2__4 25-34 3__5-44 45-5~ 55-64 65+ AGREE STRONGLY 61SO 8138 lO13? 7~.~ 6131 5~29 5125 6i22 AGREE 24] 30) 27} 32J~9 25] Z4] ZO) 16P NEITHER AGREE NOR DISAGREE 13 12 ]3 15 )2 32 I2 DISAGREE 391 35 37 32 40 ~2 ~2 DISAGREE )53 STRONGLY 14) 13 B I0 12 I3 17 13 40 18 24. I I i ) J J J J J J ] ! ~J LAPSED NEVER AGREE STRONGLY 41 25 8t A~RE~ 21J 2s~~3 NEITHER AGREE NOR DISAGREE 13 13 DISAGREE40 37 D)SAGREE STROR~LY 17 )l -0.46 -0.21 AGREE STRONGLY AGREE NEITHER AGREE NOR DISAGREE DISAGREE DISAGREE STRONGLY ...... NEVER SMOKED ..... AB C| C~ DE II 16 12 12 37 34 40 39 l| IO I0 15 C) C~ r'J CZ) BATCo document for Legal Services - Health Canada 27 November 2000

, '-I {"I F-I r7 F-I I -I -I ] 1 i I J 1 ] ._J ] 1 J l HEALTH: NON-SMOKERS 25. IN WHAT WAYS DO YOU THINK YOUR HEALTH SUFFERS BECAUSE OF OTHER PEOPLE SMOKING? (BASE 30% OF MoN-SMOKERS) ALL LAPSED NEVER INHAHE SMOKE AND FUMES 40 42 39 G,VES ME SORE EYES 16 Q Q COUGHING 15 13 ,6 CHEST/BRONCH,AL '3 13 13 LUNGS 12 11 13 SAME AS SMOKING YOURSELF 7 6 8 HOW CONCERNED ARE YOU ABOUT THE DANGERS TO YOUR HEALTH FROM OTHER PEOPLE SMOKING? ALL LAPSED NEVER VERY CONCERNED 171g5 131j9 19i4E QUITE CONCERNED 2B) 26) 29J A LITTLE CONCERNED 29 29 29 NOT VERY CONCERNED 20 23 IB NOT AT ALL CONCERNED 5 8 4 THUS 14~ OF NON-SMOKERS ARE ALSO VERY OR QUITE CONCERNED ABOUT THE DANGER TO THEIR HEALTH FROM OTHER PEOPLE SMOKING. O CO r.O BATL;o doc:qment for Legal Services • Health Canada 27 November 2000

HEALTH: NON-SMOKERS 26 n C!GARETTE SMOKING IS HARMFUL TO THE HEALTH OF NON-SMOKERS AGREE STRONGLY AGREE NEITHER AGREE NOR DISAGREE DISAGREE DISAGREE STRONGLY ALL 6153 47) 11 30 2 0.27 LAPSED 1t 34 2 0.17 NEVER 7} 49¢" lO 28 1 0.3~ • .: ,..: L~ J~ o o rxo BATCo docur, lent for Legal Services • Health Canada 27 November 2000

"I r'~ i r~ v is 1 1 CIGARETTE SMOKING AS AN ANNOYANCE OR SOCIAL PROBLEM WHAT SORT OF THINGS ANNOY YOU IN EVERYDAY LIFE? SMOKING ) 6 MENTIONS FROM 1,856 SMOKERS SMOKERS ) B1 MENTIONS FROM 3,130 NON-S,~OKERS WHAT ARE THE MOST IMPORTANT SOCIAL PROBLEMS IN BRITAIN TODAY? SMOKING~N PUPLIC PLACES: 5 MENTIONS FROM ],856 S~OKERS 22 MENTIONS FROM 3,130 NON-SMOKERS PERCENTAGES THINKING SMOKING IS A BIGGER SOCIAL PROBLEM THAN ..... CIGARETTE SMOKING IS A BIGGER SOCIAL FROBLEM THAN DRINKING SMOKERS 25~ ) NON-SMOKERS 39~ ) AGREE/AGREE STRONGLY ''." L/. DRUG TAKING IS A BIGGER SOCIAL PROBLEM THAN CIGARETTE SMOKING SMOKERS ll~ ) DISAGREE/DISAGREE STRONGLY NON-SMOKERS ~5~ ) CIGARETTE SMOKING IS A BIGGER SOCIAL PROBLEM THAN GAMBLING SMOKERS 22~ ) AGREE/AGREE STRONGLY NON-SMOKERS 33~ ) i J J FAST DRIVING IS A BIGGER SOCIAL PROBLEM THAN CIGARETTE SMOKtNG SMOKERS 30% ) DISAGREE/DISAGREE STRONGLY NON-SMOKERS 36~ ) O C) ".C: O C~ L~ BATCo document for Legal Services • Health Canada 27 November 2000

20, CIGARETTE SMOKING IS A BIGGER SOCIAL PROBLEM THAN STRESS SMOKERS 19% ) AGREE/STRONGLY NON=SMOKERS 27~ ) b. < ,.--.% t I i I I i "-I I ! -i i I I i ._J i i IMMORALITY IS A BIGGER SOCIAL PROBLEM THAN CIGARETTE SMOKING SMOKERS 30% ) D!SA3REE/DISAGREE STRONGLY NON-SMOKERS 31~ ) C~GARETTE SMOKING IS A BIGGER SOCIAL PROBLEM THAN EXTRAVAGANT LIVING SMOKERS 28% ) AGREE/AGREE STRONGLY NON-SMOKERS 38% ) ~"=" OVER-EATING IS A BIGGER SOCIAL PROBLEM THAN CIGARETTE SMOKING SMOKERS 38~ ) DISAGREE/DISAGREE STRONGLY NON-SMOKERS 44% ) 0 0 ,..0 0 Co i',J BATCo document for Legal Services • Health Canada 27 November 2000

n SOCIAL ACCEPTABILITY GENERAL ATTITUDES TO SMOKING m "-I I r: i r=1 YOU ARE MORE ACCEPTABLE TO PEOPLE IF YCU DONtT SMOKE CIGARETTES AGREE STRONGLY/ DE SAGREE/ AGREE DISAGREE STRONGLY X m SMOKERS 3~ 45% -0.0~ NON-SMOKERS: LAPSED 5~ 26~ O,35 NEVER 56% 23% 0.~3 r~ r~3 f==1 1 _° CIGARETTE SMOKING IS A DIRTY HABIT AGREE STRONGLY/ DISAGREE/ AGREE DISAGREE STRONGLY X SMOKERS 65~ 28% 0.45 NON-SMOKERS: LAPSED 74~ 20% 0,73 NEVER 80~ 12~ 0.94 NON-SMOKERS TEND TO BE INTOLERANT OF CIGARETTE SMOKING SMOKERS NON-SMOKERS: LAPSED NEVER AGREE STRONGLY/ DISAGREE/ AGREE 01SAGREE STRONGLY X 63% 25~ 0.45 58~ 32~ 0.3~ 56% 31~ 0.32 IT HAS BECOME FASHIONABLE TO CRITICISE ~MOKERS SMOKERS NON-SMOKERS: I i AGREE STRONGLY/ DISAGREE/ AGREE DISAGREE STRONGLY X 69~ ZZ~ 0.57 LAPSED 60~ 28~ 0.38 NEVER 59~ 26~ 0,39 i .J r? BATCo document for Legal Services • Health Canada 27 November 2000

-'7 30, r-i, IF PEOPLE WANT TO SMOKE CIGARETTES IT SHOULD BE THEIR OWN LAPSED NEVER SMOKERS NON-SMOKERS: CHOICE AGREE STRONGLY/ DISAGREE AGREE DISAGREE STRONGLY 97% l~ 93% 4~ 91% 5~ x 1.24 l .07 0.95 ..?, i I I i J ! J I -d J J .j ,d 1 J I LJ C) Co 0", BATCo de;~ment for Legal Services • Health Canada 27 November 2000

• • r~ | ,FI i P ,-7 i I r~ 7 o_ 7 I i ,..J • .. j I .,.J ,-J .J UNPLEASANT: SMOKERS DO YOU EVER FIND IT UNPLEASANT WHEN OTHER PEOPLE SMOKE IN YOUR PRESENCE? .......... CONSUMPT{ON .......... 1 - 5 6 -14 15-29 30-40 41+ VERY RARELY 14 13 ~9 I2 12 18 NOT VERY OFTEN I0 @ 12 9 8 - QU~TE OFTEN 6 @ 5 5 5 3 VERY OFTEN I 3 2 1 ~. - IN WHAT WAYS IS IT UNPLEASANT NHEN OTHER PEOPLE SMOKE IN YOUR PRESENCE? (31% OF SMOKERS) % SMELLS 22 BLOW iT IR YOUR EYES/FACE 18 HURTS MY EYES 18 IF YOU ARE EATING II IN CROWDED ENCLOSED SPACES 12 ROOM GETS SMOKEY 9 GENERALLY FIND IT UNPLEASANT 5 POLLUTES THE ATMOSPHERE 6 DIRTY ASHTRAYS 4 310 C2) O ,,C) O F',.) BATCo document ~or Legal Services • Health Canada 27 November 2000~

32. WHERE WERE YOU THE LAST TIME YOU FOUND tT UNPLEASANT? (31% OF SMOKERS) % PUBLIC HOUSE ;3 MY OWN HOUSE 9 BUSlCOACH 9 AT WORK 8 CLUB 6 PARTY/DI NNER PARTY CAN'T REMEMBER 4 ® L..J 0 0 0 O~ Cm BATCo document for Legal Services - Health Canada 27 November 2000

33. .... i DID YOU FIND ]T NECESSARY TO DO ANYTHING THE LAST TIME YOU FOUND IT UNPLEASANT? (THE 31% OF SMOKERS WHO HAVE EVER FOUND IT UNPLEASANT WHEN OTHER PEOPLE SMOKE) PERZENTAGE OF ALL SMOKERS YES 34 I l NO 66 20 (11% OF SMOKERS SOMETIMES FIND SMOKING UNPLEASANT AND DID SOHETHING THE LAST TIME THE FOUND IT UNPLEASANT) WHAT DID THEY DO? MOVED AWAY 39 NON-CONFLICT OPENED DOOR/WI NDOW 20 SEMI -CONFLICT "DEMONSTRATIVE" ..° ,.J TOLD PERSON NOT TO SMOKE 15 COMPLAINED ABOUT SMOKE/ASH10 ASKED PERSON TO MOVE CIGARETTE 7 SHOWED THEM I D~DN'T LIKE ~T/ BRUSHED SMOKE AWAY 3 CONFLICT 0 (z3 .43 .(33 ,,o BATCo document for Legal Services • Health Canada 27November 2000

i i I a i -? I 7 i } .] i i WHO ARE THE SMOKERS WHO SOMETIMES FIND IT UNPLEASANT AND ACTUALLY OBJECTED TO SOMEBODY SMOKING THE LAST TIME THEY FOUND IT UNPLEASANT? (11% OF SMOKERS) ALL SMOKERS SEX MALE ~9 h8 FEMALE 5| 52 CLASS AB 13 12 cl 18 17 C2 35 38 DE 3~ 33 AGE 16 - 19 8 5 20 - 24 ~ 9 25 - 3~ 31~ 22 35 " 44 14 16 45 - 5~ 16 20 55 - 6~ 9 15 65+ 4 12 DAILY CONSUMPTION ! - 5 II7I t2 6 - 143~ 22 ~5 - 29 39 5o 3o - 40 IO 12 41+ 3 2 3~. C~ 0 C~ BATCo document for Legal Services • Health Canada 27 November 2000

• -.,•+ <: . ,---) t t ? L~ Li UNPLEASANT' NoN-SMOKERS DO YOU EVER FIND IT UNPLEASANT WHEN OTHER PEOPLE SMOKE IN YOUR PRESENCE? LAPSED NEVER NEVER 2~ 3~ 19 VERY RARELY 15 15 15 NOT VERY OFTEN 2| 20 21 QUITE 0FTE~ 25.0 2'~ 28~ VERY OFTEN )5) II 17 IN WHAT WAYS DO YOU FIND IT UNPLEASANT WHEN OTHER PEOPLE SMOKE CIGARETTES IN YOUR PRESENCE? SMELLS HURTS MY EYES MAKES ME COUGH BLOWS IN YOUR E~ES/FACE ROOM GETS SMOKEY POLLUTES THE ATMOSPHERE iN CROWDED/ENCLOSED SPACES GENERALLY FIND ~T UNPLEASANT INHALE THE SMOKE ~AKES IT DIFFICULT TO BREATHE DIRTY ASHTRAYS LINGERING SMELL AFTERWARDS IF YOU ARE EATING ALL (75% NON---~'~OKERS) 42 29 15 ]l 9 9 7 6 6 6 6 5 O O CO L~ BATCo document for Legal Services • Health Canada 27 November 2000

36. WHERE WERE YOU THE LAST TIME YOU FOUND IT UNPLEASANT WHEN OTHER PEOPLE WERE SMOKING CIGARETTES IN YOUR PRESENCE? J ALL (75~ OF NON-SMOKERS) PUBLIC HOUSE 16 IN OWN HOME 12 BUS/COACH 9 WORK 9 I CLUB 6 ._~ PARTY 4 ! CAN'T REMEMBER 17 _J I | ,.J, I i I 0 0 0 Oa BATCo document for Legal Services • Health Canada 27 November 2000

I r~ ) e L J t I "'I i 1 '] I ,..3 J 1 I J i 1 I ,J ,j 1 k-/ ,] ;..J J J7. DID YOU DO ANYTHING THE LAST TIME? ALL LAPSED NEVER (The 71~ of N----on-smokers (67%) (81~) who find it ~npleasan=) (n=850) (n=1506) YES 36% 38% 35% NO 64% 62% 654 (THUS 26% OF NON-SMOKERS SOMETIMES FIND IT UNPLEASANT AND DID SOMETHING THE LAST TIME THEY FOUND IT UNPLEASANT) WHAT DID THEY DO? MOVED AWAY ALL LAPSED 43 41 NEVER 45 NON=CONFLICT OPENED DOOR/WINDOW 16 IB 15 SEff~ -CONFLI CT HDEMONST~AT 1VE" TOLD PERSON NOT TO SMOKE )3 14 13) COMPLAINED ABOUT ) ) SMOKE/ASH I| i~ I[~ f ASKED PERSON TO ) CONFLICT MOVE CIGARETTE 7 9 6) ) SHOWED THEM I DON'T ) LIKE IT/BRUSHED I SMOKE AWAY 4 4 4 C BATCo document for Legal Services • Health Canada 27 November 2000

38. l ) .! ~J L.J .J DEMOGRAPHICS OF THESE 26% OBJECTORS ALL NON-SMOKERS CLASS AB 22 19 CI 24 23 C2 33 33 DE 21 26 AGE 16 - 19 9 6 20 - 24. ~ 9 25 - 34 2L~ 17 35 - 44 |5 14 45 - 54 15 14 55 - 6~ 13 16 65+ 15 22 SEX MALE 49 48 FEMALE 51 52 O O o.D (3o BATCo document for Legal Services • Health Canada 27 November 2000

39. OBJECTIONS TO SMOKERS: INCIDENCE OF SOCIAL PRESSURE HAS ANYBODY EVER OBJECTED TO YOUR SMOKING CIGAF.ETTES,9 ..................... AGE .......................... CLASS .... 16-19 20-24 25-34 35-44 65-54 55-64 65~- AB CI C2 DE YES NO 36 (~ ~B 42 30 32 37 16 (~ 36- 3h 33 Q 44 53 58 70 68 63 G 52 6~ 660 • .... WHERE WERE YOU WHEN SOMEBODY LAST OBJECTED? -" B PRESSURE IN MY OWN HOME G IN A PRIVATE HOUSE/PARENTS~ SON~, DAUGHTERS HOME AT WORK ~ WORK J CAR 5 _°. PUB 4 t ..j TRAIN/TUBE 3 BUS/COACH 3 ] -- CLUB 2 J RESTAURANT l CLOSE FAMILY FRIENDS - EXTENDED FAMILY 0 0 ".D CO L,m BATCo document for Legal Services • Health Canada 27 November 2000

40. °o HOW DID YOU FEEL? r~, -], J ~J ..°7 DIDN'T BOTHER ME ANNOYED/NOT PLEASED ASHAMED/EMeARRASSED RESPECTED/UNDERSTOOD THEIR FEELINGS TOOK NO NOTICE TOLD THEM TO MIND THEIR OWN BUSINESS 8 RELAXED * POST:VIE ® PR0-SMOKING 15 NEGATIVE - ANTI-SMOKING I] SEMI-RELAXED BUT AMBIVALENT TO SMOKING Q * POSITIVE - PRO-SMOKING THE ABC1 CLASS IS MORE LIKELY TO FEEL ASHAMED (19%) THAN THE C2DE CLASS (13%) THE C2DE CLASS IS "LESS BOTHERED" (33~) BY OBJECTION THAN THE ABC1 CLASS (23%) NHAT~ IF ANYTH[NG~ DID YOU DO? NOTHING/I CARRIED ON SMOKING I PUT IT OUT/DIDN'T LIGHT UP | MOVED ELSEWHERE 6 .......... CONSUMPTION .......... ] - 5 6 -I~ }5-29 30-~O ~1+ ~; % % 1; I; S2 47 45 43 23 20 2~ 2B 3~ 54 3 7 6 5 I DON'T SMOKE IN THAT PERS0N~S PRESENCE 5 II ~ 6 O O ,,a:) Co O~ BATCo document for Legal Services • Health Canada 27 November 2000

L: 1 . DO YoU EVER REFRAIN FROM SMOKING BECAUSE OTHER PEOPLE MIGHT FIND IT A NUISANCE? YES 66 NO 3~ ......... CLASS ......... AB C~ C2 DE O 75 64 60 18 25 36 40 ? WHO P, EFRA INS? REFRAINERS NON-REFRAINERS SEX MALE 47 51 FEMALE 53 49 CLASS AB O 6 CI 19 13 C2 36 ~I DE 30 Q AGE 16 - 19 4 8 20 - 24 9 I0 25 - 34 23 20 35 - 44 16 16 45 - 54 21 17 5~ - 64 I6 13 65+ II 15 BATCo document for Legal Services • Health Canada 27 November 2000

42. ~..) HOW OFTEN DO YOU REFRAIN? ( i VERY OFTEN QUITE OFTEN NOT VERY OFTEN VERY RARELY 8 31 41 ]9 .......... CONSU~PTION .......... I - ~ 6 -)h 15-29 30-40 ~I~ 9 6 6 B 31 3~ 25 21 31: 43 ~1 43 3B ~3 16 2O 25 33 ......... CLASS ......... AB C1 C2 DE VERY OFTEN QUITE OFTEN NOT VERY OFTEN VERY RARELY 8 ]I 41 19 Ii IO 7 8 36 34 28 30 33 39 44= 42 18 ~6 19 21 L,-, BATCo document for Legal Services • Health Canada 27 November 2000

43. FRIENDS: SMOKERS r~ WOULD YOU SAY THAT MOST OF YOUR PERSONAL FRIENDS ARE SMOKING MANUFACTURED CIGARETTES THESE DAYSj SOME OF THEM, HARDLY ANY OF THEM OR NONE OF THEM ARE SMOKING THESE DAYS? I .......... CONSUMPTION ....... '-- l 5 6 -]~ !5-29 30-40 41+ % % % MOST OF THEM 53 ~3~"-~49 56 SOME OF THEM 28 35 3l 27 HARDLY ANY OF THEM I? 26 i6 12 NONE OF THEM2 6 l l DON'T KNOW ~ 3 2 1 62 80 23 II 13 7 ] ......... CLASS ....... ~- AB Cl C2 DE % % % ~; % MOST 0F THEM 53 30 41 @ G SOME OF THEM 28 39 31 2.9 2.3 HARDLY ANY OF THEM ]5 ~ 2] IO 12 NONE OF THEM 2. I 5 1 2 DON rT KNOW l - 2 1 l I i C) o ",43 0 co BATCo document for Legal Services • Health Canada 27 November 2000'

AGREE/DISAGREE: SMOKERS "HORE OF MY PERSONAL FRIENDS ARE SMOKING CIGARETTES" 44, ..................... AGE ..................... 16-1920-2425-3435-~4 45-5455-6465_+ AGREE STRONGLY 3 5 4 2 3 4 3 3 AGREE 44 ~ 56 45 5l 39 35 35 NEITHER AGREE NOR DISAGREE I3 2 |] $l 13 lh 13 17 A DrSAGREE 36 22 27 39 30 38 4~ 33 v DISAGREE STRONGLY 2 - 2 2 2 1 3 4 DON'T KNOW 3 i 2 2 l 4 2 7 AGREE STRONGLY AGREE NEITHER AGREE NOR DISAGREE DISAGREE DISAGREE STRONGLY ......... CLASS ......... AB CI C2 DE , 44 25 35 |3 14 ]4 IO 14 O O 332 271 4. --J b--' Oo O BATCo document for Legal Services • Health Canada 27 November 2000

| r~ WORKMATES: SMOKERS WOULD YOU SAY THAT MORE OF YOUR NORKkIATES OR COLLEAGUES ARE SMOKING MANUFACTURED CIGARETTES THESE DAYS ..... ..................... AGE ..................... 16-19 20-24 25-34 35-q4 45~54 55-64 65~ MORE OF THEM 23 34 23 21 22 18 !9 FEWER OF THE~ 29 II 24 31 25 30 41 I9 ABOUT THE SAME NUMBER 42 44 39 42 51 41 3~ 4} DON~T KNOW 6 15 4 3 3 8 6 22 ~°. ......... CLASS ......... AB CI C2 DE MORE OF THEM 23 16 21 23 27 FEWER OF THEM 29 ~4~ 35 25 25 ABOUT THE SAME NUMBER 42 38 39 ~5 h2 DON'T KNOW 6 5 5 7 6 .J ,..@ .......... CONSUMPTION .......... I - 5 6 -14 15-29 30-h0 43+ MORE OF THEM 23 i@ 2O 25 27 32 FEWER OF THEM 29 ~ 26 29 26 19 ABOUT THE SAME RUMBER k2 39 ~6 40 44 46 OON'T KNOW 6 g B 6 2 - O C~ O BATCo document for Legal Services • Health Canada 27 November 2000

I 7 FRIENDS: NON-SMOKERS -7 WOULD YOU SAY THAT MOST OF YOUR PERSONAL FRIENDS ARE SMOKING MANUFACTURED CIGARETTES THESE DAYS, SOME 0= THEM, HARDLY ANY OF THEM OR NONE OF THEM ARE SMOKING THESE DAYS? "-7 I i -7, I _J I t I _J ,_J ! ALL --CONSUMPTION (LAPSED SMOK~RS)- T - 5 6 -14 15-29 30-40 4i+ % % ~ % % % MOST OF" THEM Z2 ~ 25 23 36 Q SOME OF THEM 33 32 31 37 32 26 HARDLY ANY OF THEM Q G 36 33 26 Q NONE OF THEM IO 8 8 5 5 I~ NEVER SMCKZD MOST OF T~EM SOME OF T~£M HARDLY ANY OF THEM NONE OF THEM ......... CLASS ......... A8 CI C2 DE O 14 26 O 36 30 34 28 45 ~3 29 3O || 11 I0 15 LAPSED SMOKERS ......... CLASS ......... AB CI C2 DE MOST OF THEM Q 17 33 G SOME OF THEM 36 3I~ 33 32 HARDLY ANY OF THEM 46 42 2B 24 NONE OF THEM 7 5 6 6 THE C2DE LAPSED SMOKER IS UNDER "GREATER SOCIAL PRESSURE" TO SMOKE THA~ THE ASCI IN THAT MORE OF HIS PERSONAL FRIE~CDS SMOKE. O Jz~ r~ BATCo document for Legal Services • Health Canada 27 November 2000

"7 ~7. AGREE/DISAGREE: "MORE OF MY PERSONAL FRIENDS ARE SMOKING CIGARETTES" ALL I'CON- SMO KE P,S LAPSED NEVER "7 ! -°I i I _I 1 J ! 1 I AGREE STRDNGLY AGREE ii , I , 21 20/ 21 )9 NEITHER AGREE NOR DISAGREE 5 1o 9 DISAGREE 58~ 57 59 i G~ \ DISAGREE STRONGLY 10} 9 iO ALL NON-SMOKERS --CLASS RELATIONSHIP--- AB Cl C2 DE % % % % ~; AGREE STRONGLY ) ~ 2 ~ ~ AGREE 20 6 14 25 NEITHER AGREE NOR D~SAGREE 9 B 8 12 9 DISAGREE 58 ~ 64 55 48 DISAGREE STRONGLY I0 I~ 12 6 9 0 0 ~0 0 O0 J BATCo document for Legal Services • Health Canada 27 November 2000

42. WORKMATES: NON-SMOKERS WOULD YOU SAY THAT MORE OF YOUR WORKMATES OR COLLEAGUES~ FEWER OR THEM~ OR ABOUT THE SAME NUMBER ARESMOKING MANUFACTURED CIGARETTES THESE DAYS ..... MORE OF THEM FEWER OF THEM ABOUT THE SAME NUMBER DONPT KNOW NON-SMOKERS WORKING LAPSED NEVER (n = 1799) (n : 765) (n = I033) 14 12 15 46 h~ 35 35 35 8 7 8 AGE IS IMPORTANT HERE: THEN IT FALLS TO 23% OF 16-19 YEAR OLDS SAY "MORE" I6% OF 20-24 YEAR OLDS SAY "ffORE" CLASS IS IMPORTANT: WHITE COLLAR JOBS MORE OF THEM FEWER OF THEM ABOUT THE SAME NUMBER DON(T KNOW AB CI C2 DE 5 12 17 19 26 35 37 4~ S Io 7 II CO BATCo document for Legal Services • Health Canada 27 November 2000

"-T 1 SMOKERS: FAMILY PRESSURES SPOUSES (3~ OF MARRIED SHOKERS HAVE BEEN PRESSURED BY THEIR SPOUSE TO GIVE UP) REASONS SPOUSE TRIED TO PERSUADE RESONDENT TO GIVE UP % HEALTH 50 COST 23 SPOUSE DLDN'T LIKE SMOKING iO SPOUSE THIHKS ITS A BAD HABIT ~'9. HOW HARD DID THEY TRY TO PERSUADE SMOKER TO GIVE UP? % VERY HARD 3] QUITE HARD 27 NOT VERY HARD 37 NOT AT ALL HARD 6 J 4m. o o BATCo document for Legal Services • Health Canada 27 November 2000

50. SMOKERS: FAMILY PRESSURES | CHILDREN - 11 - 15 YEAR OLDS (30% OF RESPONDENTS WITH SONS OR DAUGHTERS AGED 1! - 15 HAVE BEEN PRESSURED BY THEM TO GIVE UP) -,.=., ...o M REASON USED BY 11 - 15 YEAR OLDS % HEALTH 38 COST I0 HE/SHE DIDN'T LIKE SMOKING 12 THINKS ITS A BAD HABIT 7 SMELLS 22 f I C ..4 t L_ ,_J HOW HARD DID THEY TRY TO PERSUADE THE SMOKER TO GIVE UP? VERY HARD 33 QUITE HARD 37 NOT VERY HARD 23 NOT AT ALL HARD 7 C) Co C~ ~ATCo document for Legal Services • Health Canada 27 November 2000

i b i ' ,;'°7 l T~ i f.-° I C-- f" 1 SMOKERS: FAMILY PRESSURES CHILDREN - 16+ YEAR OLD SONS/DAUGHTERS (29% OF RESPONDENTS WITH SONS OR DAUGHTERS AGED 16 YEARS AND OVER HAVE BEEN PRESSURED BY THEM TO GIVE UP) REASONS USED ~Y 16# YEAR OLDS HEALTH 47 HE/SHE DOESN'T LIKE SMOKING 18 SMELLS 13 "BAD HABIT" IO HOW HARD DID THEY TRY TO PERSUADE THE SMOKER TO GIVE UP? % VERY HARD 34 QUITE HARD 32 NOT VERY HARD 27 NOT AT ALL HARD B 51. L. L~ L I i 0 0 ~D 0 0::)o BATCo d J¢,ument for Legal Services • Health Canada 27 November 2000

i • | NON-SMOKERS: FAMILY PRESSURES SPOUSES (71% OF MARRIED NON-SMOKERS HAVE NON-SMOKING SPOUSES) L r--- t-- I ! =. I t L_ '=.J WHERE SPOUSE IS A SMOKER (29%) HAS THE NON-SMOKING RESPONDENT TRIED TO PERSUADE SPOUSE NOT TO SMOKE? % YES 59 NO 41 HOW HARD HAS NON-SMOKING RESPONDENT TRIED TO PERSUADE SPOUSE NOT TO SMOKE? VERY HARD QUITE HARD NOT VERY HARD NOT AT ALL HARD (59%) % 42 26 26 6 o o o (Do a5 BATCo document for Legal Services • Health Canada 27 November 2000

i--1 { f I NoN-SMOKERS: FAMILY PRESSURES 2,. CHILDREN - i6+ YEARS OLD (26% OF NON-SMOKERS HAVE SONS AND DAUGHTERS AGED 16 YEARS AND OVER WHO SMOKE) HAS NON-SMOKING RESPONDENT TRIED TO PERSUADE 16± YEAR OLD TO GIVE UP? YES 65 NO 35 53 ! HOW HARD HAS NON-SMOKING RESPONDENT TIRED TO PERSUADE 16~ YEAR OLD TO GIVE UP? VERY HARD QUITE HARD NOT VERY HARD NOT AT ALL HARD (65B) 48 27 21 5 ! 4 LM C) ,.D BATCo document for Legal Services • Health Canada 27 November 2000

54. ! • L "FEWER OVERALL VIEW PEOPLE ARE SMOKING CIGARETTES THESE DAYS" p° i l L L NON-SMOKE RS SMOKERS AGREEAGREE STRONGLY 56 51 G1 48 21 50 NEITHER AGREE NOR DISAGREE 8 9 DISAGREE 2~i 311 32 DISAGREE STRONGLY ~4 DON~T KNOW 8 9 ...... NON-SHOKERS ..... LAPSED NEVER AGREE STRONGLY 5i 66 41 AGREE 6I 52 NEITHER AGREE NOR DISAGREE 7 9 D~SAGRZE l~ 24 DESAGREE STRONGLY 1 2 56 L~ I,j / SOCIAL CLASS ..... NON-SMOKERS .... ....... S~OKERS ...... AB CI C2 DE AB CI C2 DE % % % ~ % % % % AGREE STRONGLY Q 7 3 O Q 3 2 ' AGREE 58 54 58 45 ~3 NEITHER AGREE NOR DISAGREE 7 7 9 8 9 8 9 8 DISAGREE ~I 18 27 27 17 2l ~3~ 35I I DISAGREE $TRO~{GLY * 2 2 7. * 2 3 DON'T KNOW 6 8 6 ]3 ~0 8 7 I I '-D Cl.) C) BATCo document for Legal Services • Health Canada 27 November 2000

t. I i r.° F" 1 f °° ( I I • i J SMOKERS: PERCEPTIONS OF THE 1856:ALL HEAVY LIGHT NON- SMOKER SMOKER SMOKER % % % SELFISH |6 4 6 TENSE ~ 14 9 L I 'TLE CONCE~ FOR ~EALTH OF OTHERS 2~ 5 4 ® U CARING 7 E STRONG M~NDED |l HAPPY-GO-LUCKY @ 15 WEIGHT CONSCIOUS |8 18 14 o O ,,c o C~ .r,..yl BATCo document for Legal Services • Health Canada 27 November 2000

f.. SMOKERS: PERCEPTIONS OF SELF HEAVY (30+) ~..4VZ (30+) LIGHT (l-lh) LIGHT (2-i4) ON "HEAVY" SELF-imaGE ON "LIGHT" SELF-I~4GE {Base 269) (Base 641) SELFISH 10 10 4 TENSE ~ 27 I6 I SENSIBLE I0 G! ~¢ DON'T RESPECT OWN LIFE ~ ? 7 ANTJ-SOCIAL 9 ? 5 RE~XED 23 36 62~ 16 ® LAC~I NG I N S ELF-CONTROL ~ ~' I~ INTELL ' GEN' |l ~ ~0 CARING 9 62 21 STRONG M{NDED 12 49 25 HAPPY-GO-LUCKY Q 46 21 WEIGHT CONSCIOUS 18 28 20 !0 ~S 6~ 6 4 7~ 59 45 12 70 ~4 58 53 !! 41 68 41 35 35 0 0 CD C~ BATCo document ~o¢ Legal Services • Health Canada 27 November 2000:

• .. / r~r ( ( ! t J r~ J I r,;..L# NoN-SMOKERS: PERCEPTIONS OF THE ..... SELFISH ~NSE SENSIBLE "HEAVY "LIGHT "NON- SEZ:" PE.--,CET-~TIO;,'S SMOKER" SMOKER" SMOKER'~ OF ;:C;;-SMOF.Z.~ O 10 3 8 24 6 23 8 29 ~.~ 7~ DON~T RESPECT OWN .~ LIFE O 20 3 5 ANTI-SOCIAL l0 3 5 RELAXED 12 24 (~ 32 WORKING CLASS ~, 17 12 63 v HEALTH CONSCIOUS 5 26 6~ 48 LITTLE CONCERN FOR HEALTH OF OTHERS ~ ~4 3 i0 HAS A SENSE OF RESPONSIBILITY 8 2] ~ 72 ENJOYS A DRINK ~ 29 19 44 TOLERANT 9 20 0 5~ II 24 O ~7 EVEN TEMPERED LACKING IN SELF= CONTROL ~ 26 3 7 INTELLIGENT 9 17 i~ 45 CARING 6 16 U 67 STRONG MINDED 12 |7 ## HAPPY-GO-LUCKY 23 22 18 34 WEIGHT CONSCIOUS I6 I5 13 32 0 0 ',,.0 0 CO L~ BATCo document for Legal Services • Health Canada 27 November 2000

r~ I 58. r~ f'7 t c ( { t i° t i WHY Do SMOKERS WHO HAVE GIVEN UP START AGAIN? "FI NANC IAL" "HEALTH" "SOC I ETAL" f INDIVIDUAL CONFLICT GBVES UP ( POSITIVE BENEFIT TO INDIVIDUAL ( SOCIETAL PRESSURES ~B~YB{_.( NEGATIVE CRAVING NEW CONFLICT STARTS AGAIN REASONS GIVEN BY RECIDIVISTS (66~ OF CURRENT SMOKERS) RELIEVES NERVES/STRESS HELPS WITH PROBLEMS 16 HABIT/IT WAS AUTOMATIC 15 ) " -, ) CRAVING/COULDN'T DO ) WITHOUT IT 14 ) BECAUSE OTHER PEOPLE SMOKE 12 ) ) WAS OFFERED ONE ~O ) INDIVIDUAL POSITIVE BENEFIT NEGATIVE CRAVING SOCIETAL I ,=~ 0 0 0 Co BATCo document for Legal Services • Health Canada 27 November 2000

THE BENEFITS THAT SMOKERS DERIVE FROM SMOKING WHAT BENEFITS OR ENJOYMENTS) tF ANY~ DO YOU PERSONALLY GET FROM SMOKING? 59, t ..,-., ( I L I J io t t SPONTANEOUS ALL SMOKERS CALMS NERVES, RELIEVES TENSION, STRAIN. HELPS WITH PROBLEMS L~KE ONE WHEN I'M RELAXING 27 HABIT 22 PLEASURE, GIVES ME ENJOYMENT 20 RELIEVES BOREDOM, KEEPS ME COMPANY 5 YOU CAN BE SOCIABLE WITH A CIGARETTE 5 NICE AFTER A MEAL 6 NICE WITH A DRINK 4 PROMPTED HELPS ME RELAX/CALMS MY NERVES 73 ITS NICE AFTER A MEAL 52 ITS NICE WITH A DRINK 43 IT GIVES.ME ENJOYMENT 34 ITS SATISFYING "31 ITS COMFORTING 26 HELPS ME CONCENTRATE 24 I LIKE THE TASTE 22 MAKES ME FEEL SOCIABLE/LIKE TO SMOKE IN COMPANY 18 SOMETHING TO DO WITH MY HANDS i7 STOPS ME EATING/KEEPS WEIGHT DOWN 16 GIVES ME PEACE OF MIND 12 MAKES ME LOOK GOOD/CREATES RIGHT IMAGE 2 .... SMOKERS .... MALES FEMALES ® ® 28 25 24 19 22 17 4 7 5 4 6 5 5 4 5~ 51 @.® 36 3Z 34 29 o 13 IZ 2 1 O O CO BATCo document for Legal Services • Health Canada 27 November 2000

C~ 60. • .:. / i NoN-SMOKERS IZ: WHAT BENEFITS~ IF ANY, DO YOU THINK SMOKERS F'; GET FROM SMOKING? ].--~ C"' ALL NON-SMOKERS LAPSED NEVER L ~- CAL.s .ERVES/REL~EVES TENS,0N 36 38 3s / RELAXATION 28 3I 26 HABiT/CRAVING 17 19 |5 i- PLEASURE/ENJOYMENT Q 9 8 SOCIAL REASONS 7 9 7 I J ! r F I ¢- L L L NO BENEFITS AT ALL 12 IO lO O O~ BATCo document for Legal Services • Health Canada 27 November 2000

( F-" } C L_ ~j J L2 Lj RATIONALISAT]ONS DOCTORS DO NOT AGREE AMONGST THEMSELVES ABOUT THE POSSIBLE DANGERS OF CIGARETTE SMOKING AGREE NEITHER AGREE DISAGREE = STRONGLY AGREE NOR DISAGREE DISAGREE STRONGLY X SCORE ~ Q 7% G 2= 0.35 CIGARETTE SMOKING SIMPLY MAKES IT MORE LIKELY THAT YOU'D GET AN ILLNESS YOU'D GET ANYWAY AGF, EE NEITHER AGREE DISAGREE - STRONGLY AGREE NOR DISAGREE DISAGREE STRONGLY X SCORE ~'~G 8:~ Q 2~ 0.19 I'M NOT REALLY BOTHERED ABOUT THE POSSIBLE RISKS IN CIGARETTE SMOKING AS YOU HAVE TO DIE SOME WAY AGREE NEITHER AGREE DISAGREE - STRONGLY AGREE NOR DISAGREE DISAGREE STRONGLY X SCORE 5% G 7~ Q 5% 0.16 MANY NON-SMOKERS DIE OF ILLNESSES THAT ARE OFTEN SAID TO BE CAUSED BY CIGARETTE SMOKING AGREE NEITHER AGREE DISAGREE - STRONGLY AGREE NOR DISAGREE DISAGREE STRONGLY "X SCORE PERSON SMOKES MODERATELY AGREE NEITHER AGREE STRCNGLY AGREE NOR DISAGREE 6~ 0 6,~ DISAGREE DISAGREE STRONGLY X SCORE Q I% O.59 CIGARETTE SMOKING DOES A PERSON MORE HARM THAN GOOD AGREE NEITHER AGREE " DISAGREE - STRONGLY AGREE NOR D!SAGREE DISAGREE STRONGLY X SCORE 5~ Q 11% i9~ lg 0.52 IF SMOK;NG CIGARETTES HELPS OR GIVES YOU PLEASURE IT~ WORTH THE POSSIBLE RISKS TO HEALTH AGREE NEITHER AGREE DISAGREE = ST=,~NGLY AGREE NOR DISAGREE DISAGREE STRONGLY X SCORE 6]. (ZD C:) O CO Lrl BATCo document for Legal Services • Health Canada 27 November 2000

I i % l, i -L_.: C i L~ L~ r. LJ NoN-SMOKERS THERE IS NOTHING WRONG WITH CIGARETTE SMOKING AS LONG AS A PERSON SMOKES MODERATELY AGREE NEITHER AGREE DISAGREE STRONGLY AGREE NOR DISAGREE DISAGREE STRONGLY 2% 37~ I ~9~ 44% 5~ CIGARETTE SMOKING DOES A PERSON MORE HARM THAN GOOD AGREE NEITHER, AGREE D I SAGREE STRDNGLY AGREE NOR DISAGREE DISAGREE STRONGLY IF CIGARETTE SMOKING HELPS OR GIVES YOU PLEASURE IT IS WORTH THE POSSIBLE RISKS TO HEALTH AGREE NEI'THER AGREE Di SAGREE STRONGLY AGREE NOR DISAGREE DISAGREE STRONGLY V 62. 'CZZ) CC BATCo document for Legal Services • Health Canada 27 November 2000

Fh F~ l 7 F I_ F L.. C J L~ ¢ RESTRICTIONS SMOKERS ~O~-SMDKERS × X FOOD SHOPS 4.63 4.76 OTHER SHOPS 3.8B 4.06 RESTAURANTS 3.38 4.13 THEATRES 3.38 3.97 CINEMAS 3.30 3.95 BUSES 3.20 3.60 AEROPLANES 3.I6 3.54 TRAINS 3.04 3.43 OFFICES/WORK PLACES 2.81 3.42 PUBS 2.30 2.93 FOOD SHOPS % NO RESTRICTIONS I * FEWER RESTRICTIONS * REMAIN AS THEY ARE B 5 MORE RESTRICTIONS 9 TOTAL BAN Q ® OTHER NON-FOOD SHOPS NO RESTRICTIONS 9 5 FEWER RESTRICTIONS 2 I REMAIN AS THEY ARE 26 25 MORE RESTRICTWONS 13 17 TOTAL BAN 47 ~503 O Oc BAi'Co document for Legal Services • Health Canada 27 November 2000

P ,r~ ..=.~ i t f- I i RESTAURANTS NO RESTRICTIONS FEWER RESTRICTIONS REMAIN AS THEY ARE MORE RESTRICTIONS TOTAL BAN THEATRES NO RESTRICTIONS FEWER RESTRICTIONS REMAIN AS THEY ARE MORE RESTRICTIONS TOTAL BAN SMOKERS % i4 3 Q 26 22 ® 17 24 NON-SMOKERS 4 I ~B 27 ® 3 2.6 23 Q 64, • .• j ,L,., f L, l { C I NEMAS NO RESTRICTIONS FEWER RESTRICTIONS REMAIN AS THEY ARE MORE RESTRICTIONS TOTAL BAN 12 3 ® ~7 20 3 I 27 26 ® CD C) ,,,0 (3O 0~, C) BATCo doc:.~ment for Legal Services • Health Canada 27 November 2000

,--4 BUSES SMO KE RS NON- SMO KZ RS N0 RESTRICTIONS 7 2 FEWER RESTRICTIONS 2 l REMAIN AS THEY AREQ Q ~0RE RESTRECT,ONS,0 18 TOTAL BAN '3 23 65. ..- L_ o. AEROPLANES NO RESTR~CTIONS 7 2 FEWER RESTR,CTi0NS , I REMAIN AS THEY ARE Q Q MORE RESTRICT,ONS8 ,4 TOTAL BAN 11 22 TRA INS NO RESTR,CT,ONS 7 2 FEWER RESTRiCT,ONS 3 ! REMA,N AS THEY AREQ MORE RESTR,CT~ONS 8 ,6 TOTAL BAN 6 16 4~ 0 0 0 Oo BATCo document for Legal Services • Health Canada 27 November 2000

66. r ) r- /,. OFFICES/WORK PLACES NO RESTRICTIONS FEWER RESTRICTIONS REMAIN AS THEY ARE MORE RESTRICTIONS TOTAL BAN PUBS NO RESTRICTIONS FEWER RESTRICTIONS REMAIN AS THEY ARE MORE RESTRICTIONS TOTAL BAN SMOKERS @ 4 ® 14 8 ® 3 @ 9 2 ~ION-SMOKERS ~0 2 9 18 21 2 ® 23 7 C L r L. L. ! O~. • BATCo document for Legal Services • Health Canada 27 November 2000

$7. / F~ .° { ( L. L~ r i_; r ( L, THE ROLE OF THE GOVERNMENT THE GOVERNMENT SHOULD BE DOING MORE TO STOP PEOPLE SMOKING CIGARETTES SP.OKERS NON-SMOKERS AGREE STRONGLY 3J 2? 8)(,~ AGREE 24J 38) NEITHER AGREE NOR DISAGREE 9 12 DISAGREE 52)~"j 36) ~9 DISAGREE STRDNGLY ~) 3) THE GOVERNMENT IS ALREADY DOING ENOUGH TO DISCOURAGE CIGARETTE SMOKING SMOKERS NON-SMOKERS AGREE STRONGLY 6)(~) 2)~ AGREE 54) 4]) NEITHER AGREE NOR DISAGREE 8 9 DISAGREE 25) 39) 2? 41 DISAGREE STRONGLY 2) 4) THE GOVERNMENT SHOULD INCREASE CIGARETTE PRICES BY A LARGE AMOUNT TO DISCOURAGE SMOKING SMOKERS NON-SMOKERS AGREE STRONGLY 3) 17 AGREE 14) NEITHER AGREE NOR DISAGREE 3 DfSAGREE 44)@ DISAGREE STRONGLY 34) 8) 38 30) 42)~ B)V C ,,C O", BATCo document for Legal Services • Health Canada 27 November 2000

L L L.. 1 [ F" L c-" P F" L_ E " L., LJ r'-. LJ -- L_ r.. 60. THE GOVERNMENT GETS SO MUCH MONEY FROM CIGARETTE SMOKING THAT THEY DO NOT REALLY WANT TO DISCOURAGE 1T AGREE STRONGLY AGREE NEITHER AGREE NOR DISAGREE DISAGREE DISAGREE STRONGLY SMOKERS NON-SMCKERS 59)"4 54;~ 7 9 i2 ~7 PEOPLE SHOULD BE LEFT TO MAKE UP THEIR OWN MINDS ABOUT WHETHER TO SMOKE AGREE STRONGLY AGREE NEITHER AGREE NOR DISAGREE D~SAGREE DISAGREE STRONGLY SMOKERS NON-SMOK2RS 28)~ 13) 63)~ 67;~ 3 6 .. 5 11 o co ox BATCo docament for Legal Services • Health Canada 27 November 2000

P F) L r'~ L L i L F" f- L I_ F L., L_, r L, f (- L.; #, VERACITY OF GOVERNMENT WHICH PHRASE ON THIS CARD BEST DESCRIBES HOW YOU FEEL ABOUT THE THINGS THAT THE GOVERNMENT SAYS A~OUT CIGARETTE SMOKING AND ITS EFFECTS ON HEALTH? SMOKERS N'Ot;-SMOKE RS ALWAYS BELIEVE THEM ll) USUALLY BELIEVE THEM 35J 4G SOMETIMES BELIEVE THEM 22] EVER BELIEVE THEM IZ~ #7 I HARDLY NEVER BELIEVE THEM 13) WHY DON'T YOU USUALLY BELIEVE SMOKERS 42) -~-'~ 17) 4) NON-SMOKERS (28%) DONDT BELIEVE GOVERNMENT/ POLIC{ES 25 LOSE TAX/REVENUE 11 NOT ENOUGH EVtDENCE TO SHOW IT HARMS HEALTH - DON'T BELIEVE THE FIGURES II PEOPLE SHOULD BE ALLOWED TO MAKE UP OWN MINDS 8 POLITICANS SMOKE 4 GOVERNMENT CAN'T MAKE OWN MINDS UP 7 ONLY HALF-HEARTED ATTEMPTS TO STOP IT 3 27 ~5 ]0 7 5 5 69. C) O Oo t_n BATCo document for Legal Services • Health Canada 27 November 2000

n L L D, L L F~ L C-l L F F~ L c- L F L F L. F F L, C L~ !.- L-- F L., VERACITY OF DOCTORS WHICH PHRASE ON THIS CARD BEST DESCRIBES HOW YOU FEEL ABOUT THE THINGS THAT THE DOCTORS SAY ABOUT CIGARETTE SMOKING AND ITS EFFECTS ON HEALTH~ ALWAYS BELIEVE THEM USUALLY BELIEVE THEM SOMETIMES BELIEVE THEM HARDLY EVER BELIEVE THEM NEVER BELIEVE THEM SMOKERS NON- SMOKERS 25)~''~. 46~ r'~ 41) 39J 15) 7) 6~ 27 2~ i0 6) l) WHY DON'T YOU USUALLY BELIEVE ..... SMOKERS NON-SMOKERS DOCTORS SMOKE DOCTnRS DON'T ALWAYS AGREE WETH ONE ANOTHER 25 NOT ENOUGH EVIDENCE TO SHOW IT HARMS HEALTH - DON'T BELIEVE THE FIGURES |0 NO EVIDENCE SMOKING HARMS HEALTH 4 KNOW SOMEBODY WHO HAS SMOKED FOR YEARS AND IS IN GOOD HEALTH 2 (27~) (Io%) 36 41 18 70. 0 0 0 CO gATCo document for Legal Services • Health Canada 27 November 2000

D L D L f~ L L f- F~ L. F L~ r~ L~ F LJ .b LJ I D F~ r" LJ F L~ F L) SPONTANEOUS AWARENESS OF ANTI-SMOKING BODIES SMOKERS NON- SHOKERS DOCTORS/MEDICAL PROFESS ION 25 28 ASH 13 i3 BMA 5 7 INSTITUTE OF CANCER RESEARCH 5 4 *SOCIETY OF NON-SMOKERS 3 2 HEC 3 4 DON'T KNOW (~ L~7 NBo ASH NONE/DON'T KNOW 38 .. .................... CLASS ..................... ...... $MOKE~S ........... NON-SMOKERS ..... AB CI C2 DE AB C] C2 DE ~) 17 12 10 2~ |6 lO 6 4, 53 57 32 4, 51 59 PROMPTD AWARENESS SMOKERS NON-SMOKERS INSTITUTE OF CANCER RESEARCH 59 62 DOCTORS/MEDICAL PROFESSEON 58 64 ASH 46 41 BMA 42 46 HEC 30 31 SOCIETY OF NON-SMOKERS 25 24 TEACHERS/SCH00L 25 23 RCP 15 19 71. 0 0 C~ BATCo document for Legal Services • Health Canada 27 November 2000

P~ L L F L F" C~ t F" L F L C ~-. L. L F L- L_~ F" L L KNOWLEDGE OF ANTI-SMOKING BODIES SUM OF "KNOW A LOT ABOUT" PLUS "KNOW SOMETHING ABOUT" - EXPRESSED AS PERCENTAGE OF ALL SUB-SAMPLE. SMOKERS NON-SMOKERS ASH ® © HEC 6 7 BHA 9 14 INSTITUTE OF CANCER RESEARCH ]5 20 SCOTTISH HEC I I RCP 4 5 DOCTORS 28 32 SOCIETY OF NON-SMOKERS 2 2 CHURCH 2 4 TEACHERS/SCHOOL IO ]2 RESPONDENTS WHO HAD HEARD OF ASH AND/OR HEC ASH (n - 858) (n - 1284) (/~6,~ SMOKERS) (41~ NON-SMOKERS) ALWAYS BELIEVE THEM 14 28 USUALLY BELIEVE THEM 30 37 SOMETIMES BELIEVE THEM 2} 12 HARDLY EVER BELIEVE THEN 7 2 NEVER BELIEVE THEM 5 1 DON'T KNOW 23 20 HEC (n - s48) (. - 9@0) (3o~) (31 ~) ALWAYS BELIEVE THEM 17 29 USUALLY BELIEVE THEM 34 40 SOMETIMES BELIEVE THEM 20 IO HARDLY EVER BELIEVE THEM 5 2 NEVER BELIEVE THEM /~ l DON'T KNOW 21 18 72. J~ O CO O~ CO BATCo doc~lment for Legal Services • Health Canada 27 November 2000

Fl L. F-I L F~ L L P L. L F' L F" i, r-, L i- r- F r- r THE MANUFACTURERS RESPONSIBILITY TOWARDS THE SMOKING PUBLIC USING ONE OF THE PHRASES ON THIS CARD HOW RESPONSIBLY WOULD YOU SAY THE CIGARETTE MANUFACTURERS HAVE BEHAVED TOWARDS THE SMOKING PUBLIC? SMOKERS % VERY RESPONSIBLY 12)~'~ QUITE RESPONSIBLY 49}v NOT VERY RESPONSIBLY ]4) 22 NOT AT ALL RESPONSIBLY 8) DON'T KNOW 18 NON-SMOKERS VERY RESPONSIBLY 7) 0 QUITE EESPONSlBLY 40) NOT VERY RESPONSIBLY 23) 36 NOT AT ALL RESPONSIBLY 13) DON'T KNOW 18 TOTAL POPULATION VERY RESPONSIBLY 9)(~_., QUITE RESPONSIBLY 43) NOT VERY RESPONSIBLY 19) 30 NOT AT ALL RESPONSIBLY 11) DON'T KNOW 18 73. ,-O CO O~ BATCo document for Legal Services • Health Canada 27 November 2000

P L. F~, I. I • L r-I V F_ F L r L I" l~ I- L." :.j _} IN WHAT WAYS HAVE THE MANUFACTURERS BEEN VERY/QUITE RESPONSIBLE TOWARDS THE SMOKING PUBLIC? SMOKERS NON-SMOKERS PUT WARNINGS ON PACKETS INTRODUCED SYNTHETIC CIGARETTES 2l INTRODUCED LOW TAR/TAR FREE CIGARETTES |4 LESS ADVERTISING ]l BY DOING WHAT GOVERNMENT TOLD THEH 8 TAR CONTENT ON PACKET 7 PUT MONEY INTO RESEARCH 6 ADVERTISED DANGERS OF SMOKING 6 @ @ 22 17 9 (AN SMOKERS "LESS ADVERTISING 24%) IN WHAT WAYS HAVE THE MANUFACTURERS NOT BEEN VERY/NOT AT ALL RESPONSIBLE TOWARDS THE SMOKING PUBLIC?" ONLY INTERESTED IN MAKING MONEY/PROFIT STILL TOO MUCH ADVERTISING/ SHOULD CUT DOWN ADVERTISING ]O ONLY DONE MINIMUM GOVERNMENT REQUIRED 6 NOT REJ~LLY INTERESTED IN PUBLIC 5 ONLY DONE WHAT GOVERNMENT HAS TOLD THEM 5 ZTS THEIR PRODUCT/HAVE TO SELL IT THEREFORE CAN'T CONDEMN IT 5 THEY TRY TO MAKE SMOKING CLAMOUROUS 4 SHOULD STOP MAKING CIGARETTES ALTOGETHER 4* SHOULD BAN CIGARETTES 4* SMOKERS NON-S~IOKERS (22~) (36~) ' % % @ @ (*]6 PEOPLE) 13 74. j:::. %0 Do -..,,j C~ BATCo document for Legal Services : Health Canada 27 November 2000

0 L L L t" L.,. L L- D- L D VERACITY OF THE IIANUFACTURERS WHICH PHRASE ON THIS CARD BEST DESCRIBES HOW YOU FEEL ABOUT THE THINGS THAT THE CIGARETTE hlA~UFACTURERS SAY ABOUT CIGARETTE SMOKING AND ITS EFFECTS ON HEALTH? ALWAYS BELIEVE THEM USUALLY BELIEVE THEM SOMETIMES BELIEVE THEM HARDLY EVER BELIEVE THEM NEVER BELIEVE THEM DONCT KNOW SMOKERS NON-S~IOKERS 33 ) 2h ) 163 15) I1 p $8 16) 43 ]Ij I2) 21 26 ---CLASS SMOKERS ..... CLASS NON-SMOKERS-- " AB Cl C2 DE AB CI C2 DE ALWAYS/USUALLY 34~ 40,~ 40~ ~-~ 27% 29~ 33% (~ WHY DON~T YOU USUALLY BELIEVE ~iHAT THE CIGARETTE MANUFACTURERS HAVE TO SAY ABOUT CIGARETTE SMOKING AND ITS EFFECTS ON HEALTH? THEY ARE SELLING A PRODUCT ITS THEIR BUSIRESS/LIVELIHOO0 WOULDN'T SAY ANYTHING TD HURT SALES 17 ONLY PRINTED WARNINGS WHEN ORDERED TO 4 ITS UP TO YOU IF YOU SMOKE 4 THE COMPANY'S RESF_ARCH BIASSED 2 SMOKERS NON-SMOKERS 21 23 20 26 25 75. O ~O C~) 9ATCo document for Legal Services • Health Canada 27 November 2000

P p, L F~ L F r F. L L L L L L L L: STEPS THE MANUFACTURERS HAVE TAKEN CAN YOU THINK OF ANY STEPS THAT THE CIGARETTE MANUFACTURERS HAVE TAKEN IN THE LAST FEW YEARS TO REDUCE THE POSSIBLE RISKS OF SMOKING MANUFACTURED CIGARETTES? SPONTANEOUS AWARENESS SMOKER NON-SMOKER INTRODUCED SYNTHETIC SUBSTITURES ~3 HEALTH WARNINGS ON PACK/ADS 32 REDUCED TAR IN CIGARETTES 30 PRINTED TAR GROUPS ON PACKS/ADS 12 AGREED ADVERTISING CONTROLS 7 REDUCED NICOTINE IN CIGARETTES 4 PAID FOR RESEARCH 5 PRINTED HEALTH HINTS ON PACK INSERTS 4 NONE 5 DON'T KNOW 13 39 30 27 9 8 6 5 4 5 17 (POSITIVE SOCIAL CLASS RELATIONSHIP I,~ BOTH SUB-SAMPLES) PROMPTED AWARENESS SHOKER NON-SMOKER HEALTH WARNING ON PACK/ADS 82 INTRODUCED SYNTHETIC SUBSTITUTES 80 REDUCED TAR IN CIGARETTES 66 PRINTED TAR GROUPS ON PACKS/ADS 63 AGREED ADVERTISING CONTROLS 55 PRINTED HEALTH HINTS ON PACK INSERTS 43 PAID FOR RESEARCH 37 REDUCED NICOTINE IN CIGARETTES 32 NONE * DON'T KNOW 2 77 74 60 51 53 30 35 30 I 5 (POSITIVE SOCIAL CLASS RELATIONSHIP IN BOTH SUB-SAMPLES) 7E. O ,,O C]O P,.) BATCo do,;u=nent for Legal Services • Health Canada 27 November2000

? P L L P L L E E. L L L k L E, L HOW MUCH HAVE MANUFACTURERS REDUCED THE POSSIBLE HEALTH RISKS IN SMOKING MANUFACTURED CIGARETTES? 3MOKERS A LOT 6)~ QUITE A BIT 31) NOT VERY MUCH (~ NOT AT ALL 15 DON'T KNOW 9 NON-SMOKERS % A LOT 4)@ QUITE A BIT 26) VERY MUCH (~ NOT NOT AT ALL 13 DON'T KNOW |2 TOTAL POPULATION A LOT 5)~ QUITE A BIT 28) NOT VERY MUCH Q NOT AT ALL 14 DON'T KNOW II C~ ,.C) L~ BATCo document for Legal Services • Health Canada 27 November 2000