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COPY REQUEST FORM lll~lTI SH A~EK| CAN TOBACCO REQUEST No 1444 [ Organisation I DEPARTMENT OF JUSTICE- CANADA REQUEST DETAILS Request Date: ~:7/1//~ File Number: Box Number:. • < . PAGE RANGE FIRST PAGE I LAST PAGE o6 qo'./ q- ~ ~ - fl o 0 q v oq 8-~s m Requested By (Print Name): ~:2~o %~-~c~c,~:~t i OFFICE USE ONLY Copy Details ~ Copied By: O.,e:2 ? R!0 V 2000 , ~ - ~'~ c,,.c,...,, t4-H IDelivery Details Checked By: ISent By: Date: Date: BATCo document for Legal Services • Health Canada 27 November 2000

I"7 | r~ F j-', F CONFIDENTIAL "OPERATION AQUARIUS • ",. k •• I i [. I= °.° A PRESENTATION OF THE MAIN FINDINGS GIVEN BY: NOP MARKET RESEARCH LIMITED f [.J !J J LJ I NOP MARKET RESEARCH LIMITED TOWER HOUSE SOUTHAMPTON STREET LONDON WC2E 7HN TEL: 01-835 1511 JULY 1978 o ,.c) CD ,,0 BATCo document for Legal Services • Health Canada 27 November 2000

I , "3 "X, I WEIGHTED SAMPLE SIZE: 4986 m % SMOKERS 37 NEVER SMOKED 37 1 53 LAPSED SMOKER 26 NON-SMOKERS 7 ...J L~ r Cz~ BATCo document for Legal Services " Health Canada 27 November 2000

,'--I, .7..., PENETRATION FIGURES ? i SMOKERS NON-SMOKERS ....... RATIO ....... SMOKERS:NON-SMOKERS ALL ADULTS 37 63 I :2 MEN 37 63 1:2 WOMEN 37 63 1:2 CLASS J AB ~'7 73 ] : 2.7 C| 31 69 ~:2.2 C2 41 59 ~:I.4 DE 44 56 I:I.3 I L.o o., AGE 16 - 19 33 67 l:2 20 - 24 38 62 I:I.6 z5 - 3~ 63 57 1:1.3 35 - 44 39 61 i:i.6 45 - 54 46 54 i:l.1 ! L.~ 55 " 64 35 65 1:1.9 65+ 24 76 1:3.2 C2) C2) x.D CO BATCo document for Legal Services • Health Canada 27 November 2000

, DEMOGRAPHIC ANALYSIS 7 SEX SMOKERS NON-SMOKERS NAT I 0NAL % % B HALE ~8 h8 48 FEMALE 52 52 52 CLASS AB 12 ]9 1 15 Cl 17 23I 21 C2 38 33 35 DE 33 26 28 ,.._. :. -q AGE 16 - 19 5 6 20 - 24 9 9 25 - 34 [ 22 17 I 35 - 44 l ]6 14 I "'- 55 - 64 15 16 I 65+ 12 22 t ,....; 6 11 18 15 16 15 18 o o o BATCo document for Legal Services • Health Canada 27 November 2000

CONSUMPTION TRENDS: GENERAL HOUSEHOLD SURVEY MEN "HEAVY" (20+ PER DAY) 1972 2q~ GHS 1976 24~ GHS 1978 22~ N0P "LIGHT" (I-19 PER DAY) 1972 28% GHS 1976 22% GHS 1978 15~ GHS .P-y~TIFY GHS 7976 COMMENT THAT AMONGST MEN "IT IS NET DECREASE (IN LIGHT SMOKERS) THAT IS REFLECTED IN THE OVERALL DECLINE IN THE PROPORT~ON OF MEN SMOKING. WOMEN "HEAVY" (20+ PER DAY) 1972 II% GHS 1976 14~ GHS 1978 16% NOP "L|GHT" (|-19 PER DAY) 1972 30~ GHS 1976 2~% GHS 1978 2i% NOR GHS - "THE STABILITY IN THEPREVALENCE OF CIGARETTE SMOKInG.AMONGST WOMEN FROM 1972 - 1976 MARKS AN INCREASE THAT TOOK PLACE THROUGHOUT THE FIVE YEAR PERIOD IN THE PROPORTION OF WOMEN WHO ARE HEAVY SMOKERS." ,,C C C BATCo document for Legal Services • Health Canada 27 November 2000

CONSUMPTION: ALL ADULT SMOKERS (~ 18,0) , r~ DAILY CONSUMPTION ..... SOCIAL CLASS ...... AB CI C2 DE 0 o 5 18 18 ~O 11 I 6 - ;4 20 23 26 20 ; 15 - 29 4~ 48 51 53 - 30 - 40 13 8 12 13 AVERAGE PER DAY: 17.3 16.O 18.2 19. I DAILY CONSUMPTION ..... .----~Q..o~ ...... AGE ..... ~ ............... 16-19 20-24 25-34 35-44 45°54 55-64 65+ ,. ~ ~ ~ ~ -~-- ~-- -~ 0 - 5 9 9 11 B |l ~6 ( 15 - 29 50 53 ~5 36 30-40 3 I% l~) Q ~ 7 4 ~" 21+ 3 3 2 2 4 2 I C AVERAGE PER DAY: 15.8 18.4 ]9.6 ZO.3 19.2 16.3 13.0 C J O O Cc C BATCo document for Legal Services • Health Canada 27 November~ 2000

..:.. I r-=, i C r f • J ,_J [J CONSUMPTION : ~ALE SMOKERS (~ 20,2) DALLY CONSU~PTION ..... SOCIAL CLASS ...... AB C1 C2 DE o - 5 15 II 7 7 6 - l~ 13 2I 20 |7 i5 - 29 41 52 53 52 30 - 40 23 12 15 16 41+ 6 l 3 5 AVERAGE PER DAY: ZI.3 ]8.3 20.4 20oB DALLY CONSUHPTION ..................... AGE ..................... 16-19 20-24 25-34 35-4~ 45-54 55-64 65+ ,% % % % % % o - 5 7 0 7 lo 8 9 ]8 6 - 14 ~ ~15 __.II ~12 ](~ (~47 37 15 - 29 ~ 54 47 37 30-40 l I2 2~ 2~ ]4 12 7 hi+ 2 4 2 5 5 5 2 AVERAGE PER DAY: 15.2 2;.2 21.7 22.6 21.5 19,5 1h.6 6. o o 0 0 BATCo documnnt for Legal Services • Health Canada 27 November 2000

I r~ CONSUMPTION: FEMALE SMOKERS (R 15,9) 7~ • ... t- r~ c- I t ° L c T I £ DAILY CONSUMPTION ..... SOCIAL CLASS ...... AB C~ C2 DE T- T- T- T 0 - 5 21 23 14 13 6 - ~4 29 22 30 2O 15 - 29 44 45 46 53 3D - 4O 3 6 8 12 41+ 3 2 1 1 AVERAGE PER DAY: 14.0 14.4 15.7 17.6 DAILY CONSUMPTION ..................... AGE ..................... .16-19 20-24 25-34 35-44 &5-54 55-64 65+ O-5 il 17 14 7 14 (~ "~ 6-,4 :5 z4 :5 22 :, 2~ 33 15-29 (~ ~,~ 43 56 @ 45 ,I o-4o. 8 3 2 41+ 4 | 2 0 3 I 0 AVERAGE PER DAY: 15.8 ]6.0 17.3 18.5 17.0 13.5 II.3 <ZD CD ,,.O C_D Cs~ CD BATCo document for Legal Services • Health Canada 27 November 2000

-.) 8~ r3 C~. o_ i" L L. i. i. SEX MALE FEMALE THE NON-SMOKERS WHO HAS GIVEN UP SMOKING? LAPSED NEVER NATIONAL SMOKER SMOKED PROFILE % % % 36 48 36 [~ 52 CLASS AB " 19 18 15 CI 22 23 21 C2 34 32 35 0E 25 26 28 AGE 16 - 19 2 9 6 20 - 24 5 ]2 II 25 " 34 T5 19 18 35 - 44 14 14 I5 45 - 54 ~7 12 16 55-64 I22; ',7~13 '5 0s+ III25) ZO 18 C) O ".,I~ CO O BATCo document for Legal Services • Health Canada 27 November 2000