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CANADIAN CIGARETTE SALES This section contains selected sales information on Canadian cigarettes. Pages 15, 16, 17 have I0 year histories of virtually all brands, segments and companies. Pages 18, 19, 20 have data for the 6 months period ending November 1981 on all brands/lengths by manufacturer, other lengths available and indicating those launched since January 1976. Page 21 is a listing, by Tar delivery, of all brands available as of December 1981. Other sales data (e.g. graphs of major brands/families, listing Top 15 brands, segments performance over past 5 years, etc. etc.) will be available in the "Presentation" section. January 1982. ClibPDF- ww~,vlastio.conl • o . o" b~ • .° %- • ~ • °o " % O DO CO Cr~ (DO ° • e

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OTIIER BRANDS - MAR,..., SIIARE .°, ,° • o p • p° °' m PETER JACKSON PETER JACKSON EX. LT, NO. /K.S. NO. 7 LTS. K,S, NO. 7 LIGHTS REG. BELVEDERE REG, BELVEDERE K.S. BELVEDERE E.M, REG, BELVEDERE E.M. K.S. MARK TEN PLAIN MARK TEN REG. MARK TEN K.S. MARK TEN LIGHTS V IS'COUNT K.S. VISCOUNT #l K.S. ACCORD K.S. VANTAGE MEDALL ION CRAVEN M K.S. CRAVEN S.M. K,S. CAMEO CAMEO E.M. B &H 100 B ~,H 100 MENTHOL B & H LIGHTS 100 B & H LIGHTS MENTHOL SWEET CAP REG. SHEET CAP K.S. BELMONT , TOTAL BLENDS LISTED) 1971 1972 1973 1974 1975 5.9 5. "1 4.7 4.2 4.0 3.2 3.2 3.5 3.7 3.9 2.4 2.4 2.7 2.6 2.8 1.9 1.9 1.9 1.8 1.9 0.8 0,7 0,5 0.5 0.4 3.9 3.7 3.8 4.0 3.7 2.1 2.1 2.1 2.1 2.0 0.3 0.3 0.3 0.3 0.7 / 2.0 2.3 2.6 2.7 2.9 3.6 3.6 3.4 3.3 3.2 0.8 1.0 1 .l l.l l .0 0.3 0.3 0.4 0.4 0~5 1.2 0.9 0.7 0.6 0.5 1.6 1.2 1.0 0.9 |).B O.tl 1.0 1.0 1.0 1.0 1.0 7.5 9.3 8.4 9.0 7.6 1976 3.6 4.1 2.7 1,7 0,3 3.5 1,9 1.7 2.9 2.8 0.6 1.0 0.5 0.4 0.7 0.9 1.0 5.1 1977 2.9 3.6 2.2 1.2 0.2 0.3 2.8 1.5 1.7 0.3 1.0 0.3 2.7 2.4 0.8 O.O 0.5 0.4 0.6 0.7 0.4 5.~i 197.__00 2.5 0.] 3.1 0.4 0.1 2.0 1.0 (1.3 0.2 N.2 2.7 1.4 1.5 0.3 1.1 0.7 2.4 0.4 2.2 0.9 0.7 0.4 0.3 0.5 0.6 0.4 5.2 l_q 2.0 0.5 2.7 0.6 0.1 1.9 (1.8 0.4 0.2 0.2 2.6 1.3 0.3 1.3 0.3 1.2 0.9 2.3 0.4 2.0 1.0 0.7 0.4 0.1 0.2 0,4 rlo5 (1.3 4.8 1.7 0.6 2.2 0.7 0.3 1.B 0p7 0.6 0.2 0.2 2.4 1.2 0.2 1.1 0.2 0.3 1.3 1.0 2.1 0.4 1.B 1.0 0.6 0.3 0.2 0.2 0.2 0.3 0.5 0.3 3.1 198__._11 (12 Mos. Dec.) 1.5 0.6 2.0 0.7 0.2 1.6 0.6 0.7 0.3 n.2 2.2 1.1 0.2 0.8 0.3 0.5 1.3 0.9 2.0 0.4 1.6 0.9 0.6 0.3 0.3 0.2 0.2 0.3 0.5 0.3 4.1

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.'. ~. - • °o g I.T.L. CIGARETTE OBJECTIVES MARKET S H_4_RE 1982 - 1987 HISTORY FORECAST 6O-- 5s- 56" 54~ 50 ,. $ ,,8"-- A 44" R 42-- 34" 3Z--- --~ m*t i $ J tmt | I wm w m ~It vl-mwvTr1,., 60 65 70 / / I / I I / I / / I / ......... i- ..... ~''i~'';" .... : 75 80 85 90 YEAR LEGEND: PERCENT . HISTORY .... OBJECT. [977 and later are fiscal years. TK-112-OIB2 m C~ C~ O'x CO --,,j CO i ClibPDF - www.fastio.com

d. • =° i° ° B . ,. .~ TOTAL IZqT)T.~'Z'~Y New L~hts Segment 6 HO NOV 1961 SUM OF" P~ I:;RO,.PE:D BY TYPE NEW L Fb~l"S .~.-,r.,.-... ' .,,.~.',n,. ~...r~-'-,'~,,,.,~7- 62.9 G CO CZ3 \ ClibPDF - www.fastio.com ~-1~-01~