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Our Re£~IMI46M
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Mr. M.L. Reynolds, ..- ,
Brown & Wiliiamson Tobacco Corporation,
P.O. Box 35090, . .
Louisville,
Kentucky 40232,
U.S.A.
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15thJune, 1988
Deaf La;IC*,
I was asked sometime ago :o comment on the draft paper submitted by Professor Cain to
B.&W. relating to the Capri study he umdertook for you earlier taxis year. For your
information, a copy of my originat views ate em’Iosed. As a result of this, Alan Heard asked
me to elaborate further oa one of the poin~ (No. 2) of this note.
Essentially, my comments arose from looking at Table VII from Cain's drafter paper (whicl~
is also appended). By emamirdng the dif:f~tnces in prtxtuct types in terms of both the
weights bm'nt and analytes me.astmut, a pattern should emerge m terms flint the % weight
saving of Capri relative to the other products should be reflected in the % reductions of the
analytcs momtored for (this is expressed in the table below).
,% REDUCTIONS BETWEEN PRODUCT TYPES
Parameter
"Weight Burnt
CO
Hydrocarbons
NO,
Particles (I)
Particles (2)
DoralLights - Ca.p.ri %
Doral Liglus
34
23
39
0
11
*-3
Marlboro-Capri %
Marlboro
36
26
41
14
19
14
VirginiaSlims - Capri %
VirginiaSlims
34
2O
24
8
13
16
* NOTE: -re indicates Capri is higher than Dotal I../ghtsf
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BATCo document for Legal Services Health Canada 20 May 1999

This spread of remits is somewhat largo and b probably du’ in part to the malytical
difficulties associated with EI'S
Cain then gem on in the paper to discuss on the basis of Table VII that Cagd has the kighest
ETS particulate (TSP) potential per gram of product burnt, and this is true for scnm cf the
other analytes as well (This fact is supported by our own sidemtam ETS studies).
I lowever, on balance within the paper, I feel that to try and put the whole subject into
context, it would be advisable for someone to commettt on the variability of the data that can
be derived from Table VIL point out that Capri produces the lowest absolute ETS leveLs and
discu~ the ~ part/~ate (TSP) imtemia!" of Capri and tim other products.
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I trust these vitws wiU heIp peoples thinking towards this pape~ by Cain.
if you have any f'mther ~, please do not hesitate to contact me.
I remain.
Yours sincerely,
P.D.
~IlCS.
c.c. Mr. A.L Heard
N.O.O.
Dr. T. Hirji
Dr. R. Binns
Mr. ff.A. Lake
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BATCo document for Legal Services Health Canada 20 May 1999

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TO
REF
BAT [U.K.andExport] Limited
RESEARCH & DEVELOPMENT CENTFIt
smrrl~M~Cm
Hr. R. P. Ferris
Mr. A. L. Heard
PDC/MM/46M
FROM
DATE
P. D. Case
19th April, 1988
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COMMENTS ON THE PAPER BY PROFESSOR W. CAZN:-
PSYCHOLOGICAL AND PHYSICAL MEASURES OF ETS FOR FOUR
BRANDS OF CIGARETTES
Further to my involvement with the Ca~orl exercise under-taken by R&D
in 19B7 and discussions with Professor Cain in January 1988, I have
been requested by R. P. Ferris to comment on the above paper.
Basically, I feel some of the data Incorporated In the paper can be used
but its current format does give rise to r~orne concerns. Essentially, the
concerns reduce to a very simple argument i.e. do we work on a
cigarette basis (in which Capri wins hands down) or should the
discussion relate to a tobacco weight burnt basis, in which case, Capri
dos not necessarily win! The paper currently works In both area~
The major areas of Interest are listed below:-
1. The statement, "It would aDpeaJ" then that to a first
approximation amount of tobacco burned can predict the odour
and irritation of ETS irrespective of whether the tobacco
comes from a conventional, slim, or ultrasiim cigarette* needs
to be eliminated. This statement Is almost in direct
contradiction to earlier comments relating to "the departure
from paraJlelism caused by Marlboro" I.e. comments made in
dose response relationship terms. EssentiaJJy, I feel Professor
Cain is claiming slmillar dose response curves for the 4
cigarette types (can he be so bold when only two points on
the dos~ response curve exist for each product l:ype)?
Examination of figures 27 to 45 does not fully support this.
Additionally, in many of these figures for an equal cluantlty of
tobacco burnt or an equal C~ concentration Capri often
produces the highest objective score! This can of course, be
counter-argued by saying one has to burn 15 Ca~ori cigarettes
to generate this dose rather than 10 of the other product
types, hence showing the potential advantage to Capr~. My
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BATCo document for Legal Services Health Canada 20 May 1999

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point Is why bother getting Into an aJ'gumentJcounter
arguement like this In the first place 1.’ Keep it on a per
cigarette basis in the first instencei
2.
In the .objective data, the X weight saving results of Capri
relative to the other products, Is not reflected in the ~;
reductions of the indlviduaJ components monitored in ETS.
3=
Table 6 Is of some concern. On going from smoking 10
cigarettes to 15 cigarettes, the CO concentration should
increase by a factor of 1.5; apart from two of the examples,
the concentration rises by more than 1.5.
4.
Professor Cain in the discussion and flnaJ two pages of text
Illustrates that Capri has the highest ETS Tar potential per
gram of tobacco burnt. This is true, bearing In mind point 2
above, and would be extended to other analytes. This is true
from our own data but does It need pointing out?
AddltlonaJly, Cain states Capri Is the slowest burning product,
without evidence to suppor~ this, and in SBR terms, this Is
not the case.
5.
Returning to the subjective attributes, figures ? to 10 show
Increases in subjective Intensity for various parameters
assessed. No comment Is made as to whether this has any
bearing onthe order In which the paneJiists make the
assessments of these parameters.
61
Finally, part of the process Involving Professor Cain was to
establish if results on the same products examined in R&D
translate across to his laboratory. Thus we are not helped
very much by R&D examining Marlboro Box a 79ram product in
detail and Cain examining an 85ram Marlboroi
In summary, I do not wish to appear to being negatively disposed
towards this paper, the finding on Capri having the lowest subjective
and objective results are correct and need to be highlighted. However,
some of the other factors currently incorporated within the paper if
published, could be potentially turned agaJnst Cain (and hence us) by
other parties.
Consequently, I feel we need Initially to rationailse the~e concepts
amongst ourselves before deciding on the next phase of the operatJon
which should involve further discussions, with Professor Cain, who we
clearly do not wa~t to antagonise. Before discussion with Cain, we need
to have addressed s couple of questions internally:
(1)
Do we actively encourage Cain to change some of the format of
the paper, bearing in mind we have a "hands off" policy
towards third party consultants?
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BATCo document for Legal Services Health Canada 20 May 1999

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P. D. Case
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Cain is starting to underst~und the weight argument towards
sidestream reduction and Is elucidating such in this p&oer.
To help him in this, should we be more open In our findings
in relation to weight end sidestreaan yields, and hence suggest
to him, there is no need for him to 9o into this ’letaJ| in his
paper? :
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Dr. T. Hirji
Hr. J.A. Luke
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BATCo document for Legal Services Health Canada 20 May 1999

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Table VII. Comparison of Brands
Brand: Capri
..: ...
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Doral Lights i Marlboro
Va Slims Lights
n= 4 3
Burned (g) 4.86±0.16 7.31+0.16
4
7.55±0.O8
3
7.36+_0.64
Gases:
Dec Feb Dec Feb
n- 2 2 1 " 2
CO (ppm ±0.3) 4.3 4.2 5.8 5.4
HC (ppm .+. 1.0) 4.7 3.5 7.1 6.2
NOx (ppm ±0.01) 0.12 0.12 0.12 0.12
Nicotine (ug/m3) 74±7 est 89±4
Dec Feb Dec Feb
2 2 1 2
6.0 5.5
7.7 6.2
0.15 0.13
73±6
5.4 5.4
5.5 5.3
0.13 0.13
89±7
Particles:
n,= 4 3
TSP (ug/m3,Dec) 872±32 976±0
(ug/m3,Feb) 1078+25 1047±114
(ug/g-m3,Dec} 184±5 133
(ug/g-m3,Feb) 217±3 155±1
4
1077±167
1250±71
143±5
166±2 :
3
1 ooo±I
1278±91
144
169±1
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BATCo document for Legal Services Health Canada 20 May 1999

-DRAFT-
Psychophysical and Physical Measures of ETS for Four
Brands of Cigarettes
Submitted by
William S. Cain, Ph.D.
Pierce Lab / Yale University
290 Congress Avenue
New Haven, CT 06519
Submitted to
Dr. William H. Deines
B&W
B & W Tower
Louisville, KY 40202
Date
April 7, 1988
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BATCo document for Legal Services Health Canada 20 May 1999

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Part 1: Psychophysicai Measurements
INTRODUC~ON
The purpose was to chart odor and irritation from ETS
produced by cigarettes that varied in diameter: two of conventional
diameter, one of slim diameter, and one of ultraslim diameter.
METHOD
.~: Thirty-five subjects, 18 males and 17 females,
participated in four sessions each, one for each of four brands
Average age equalled 28 (SD = 8.1). Twenty percent smoked. The
majority had sewed in similar experiments previously. On any of
the eight days of testing, approximately half the subjects
participated.
~: Brands studied were Capri (97 mm length, 17 mm
circumference), Doral Lights (85 ram, 24.5 ram), Marlboro (85 ram,
24.5 ram), and Virginia Slims Lights (98 ram, 23 ram), all
nonmenthol. The cigarettes were maintained in unopened packs
under normal room conditions, temperature of 21 C and relative
humidity of 30 to 40 %. Packs of a given brand were opened as
needed on the day of smoking (one brand per day) and the contents
distributed into aluminum foil packets in the following fashion: two
packets of 10 cigarettes and two of 15 cigarettes. The quantities
per packet represented hourly amounts to be smoked during four-hr
test sessions: 10 cig per hr for the first and second hours and 15 per
hr for the third and fourth hours. The appropriate aluminum-foil
packet was delivered to the smokers at the beginning of each hour.
After it was smoked, a cigarette was extinguished by being
placed into a scintillation vial which was then sealed. (The vial also
served as ashtray.) The collection procedure permitted weighing and
measurement of butts for subsequent correlation between level of
sensory effect and amount of tobacco consumed.
~: Smoking took place in a 1200-cu if, aluminum
environmental chamber. Relevant parameters were as follows:
temperature, 22 C; relative humidity, 36% (SD=6); recirculation rate,
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BATCo document for Legal Services Health Canada 20 May 1999

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95 air changes per hr (ach); and ventilation rate, 2.5 ach.
Temperature, dew point, and carbon monoxide concentration were
monitored throughout a session.
~: ETS was generated by three or four smokers. These
persons smoked in serial order, i.e., person A smoked a cigarette,
then person B smoked a cigarette, etc. On any given day, the smokers
smoked onJy one brand. Table 1 displays the order of brands smoked
across days.
Table 1: Schedule of Sessions
Date Brand Date Brand
December 28 Marlboro January 4 DoraI Lights
December 29 Doral Lights January 5 Marlboro
December 30 Capri January 6 Va Slims Lights
December 31 Va Slims Lights January 7 Capri
The smoking procedure remained the same from day to .day,
except for brand smoked. During the first two hours, the smokers
smoked a total of 10 cig per hour. A new cigarette was [it every 6
min and was smoked for 6 min. Hence, one cigarette was being
smoked at any given time. Because the smokers had considerable
prior experience with such a regimen, they followed it with ease and
smoked the cigarettes comfortably, neither very fast nor very slow.
During the first hour, carbon monoxide rose to a more-or-less steady
level. During the second hour, level remained approximately steady
and the first set of psychophysical judgmnents were collected.
During the third and fourth hours, the smokers increased the
smoking rate to 15 per hr. This regimen required a new cigarette to
be lit every 4 rain and to remain lit for approximately 6 rain. After
the first four rain, there were, therefore, alternating 2-rain periods
of one cigarette being smoked and two cigarettes being smoked. The
third hour was used to approach a steady level of carbon monoxide.
Psychophysical judgments were collected during the fourth hour.
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BATCo document for Legal Services Health Canada 20 May 1999

Before beginning their psychophysical judgments, subjects
were grouped into threes for their visits into the chamber. A trio
would enter for a 3-rain period. At t = 0, 1, 2, and 3 rain, they filled
in judgment sheets of the sort shown in Fig. 1. The sheets requested
judgments of both the intensity and the acceptability of eye, nose,
and throat irritation, and of odor. The sheets also elicited a
judgment of overall acceptability. After three minutes in the
chamber, one trio would leave and be replaced by the next. The
entire group would complete a round of judgments in 20 rain. There
were three such rounds per hr in the second and fourth hours of the
session. Hence, each individual occupied the chamber for a total of 9
min per hr.
Data Analysis: Perceived intensity was derived from graphic ratings
by measuring the distance in rnm from the top (zero) end of the
scale. Corresponding judgments of an attribute within a round, e.g.,
judgments at t = 0, were treated as replicates and hence averaged
across subjects. For reference in interpretation, we note that the
tics marks on the graphic rating scale occurred at 13-ram intervals
(see Fig. 1). Therefore, averages of 13-ram would represent 'slight,'
whereas those of 26 would represent 'moderate,' and those of 39
'strong .'
Acceptability scores are expressed in terms of the fraction of
subjects dissatisfied. The measure offers the most direct way to
compare the acceptability results with perceived intensity.
RESULTS
Intensity of irritation and odor increased significantly from a
smoking rate of 10 to a rate of 15 cig per hr (Figs. 2 to 5). (Tables 2
to 5 display ANOVAs relevant to the data in Figs. 2 to 5.) For three
of the brands, the increase occurred in more-or-less parallel
fashion. Marlboro, however, exhibited a more dramatic increase than
the others. Whereas its intensity fell among that of the other
brancs at the smoking rate of 10 cig per hr, it climbed above the
others at 15 cig per hr. The departure from paralellism caused by
Marlboro presumably accounts for statistically significant or near-
significant brand-by-smoking rate interactions for the three of the
four sensory attributes.
The brands also differed significantly in the magnitude of
their sensory effects irrespective of smoking rate. The pattern
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BATCo document for Legal Services Health Canada 20 May 1999
