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Document 10011095
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.°
DR. I.W. HUGHES
--~ BI~ITISH-AMERICAN TOBACCO COMPANY L1MITED
MillbAak
TO FROM
See below. B]L~ll]} & PI~DUCT D~VYJLOPI'I]-2NT DEPP.
RE~ GAH/DBL ~A-~ 28th April, 1969
STRICTLY PRIVATE & CONFID~qTTI
PRO GR~J~S REPORTS
Attached you will find the first set of Progress
Reports on t~ projects presently in process of
development by the Brand & Product D~velopment Department
Nillb~nk. It is our intention to issue these Reports
at monthly intervals.
I sm takin~ this opportmlity to remind you that
in vąe~r of their highly confidential natu~_~e, they should
always be kept under the recipient's control.
Your suggestions as tc the form or presentation
would be welcome.
".t"
enc:
G.A. HE... ~LEY.
Distribution:
T.A.H. Slack, Esq.
P.L. Short, Esq.
A.J. Brock, Esq.
E.C.L. Cordy, Esq.
G.B. Crawford, Esq.
Dr. S.J. Green
R. Haddon, Esq.
Dr. I.W. Hu~hes~
S.J. Liddle, Esq.
G.J. Siddall, Esq.
P.L. Wright, Esq.
T.E. Davies, Esq.
D.E. Conway, Esq.
K.H. Douglas, Esq.
A.J.I. JenninGs, Esq.
J.P. Sikkel, Esq.
P. KanEis, Esq.
BATCo document for Legal Services Health Canada 18 May 1999
PROJECT CROYDON IA'
9b~ective:
(Embassy Superkings 100 ram. x 24.75 in
2O's H.L.)
Gr. Br. Gooclwill:
Traae~ark Class :
Propose B
Under review
Develop a new English Va. type cigarette
to compete with Rothmans K.G.F.T. in
the Middle East s.ud Gulf Areas. This
brand is also available to other markets as
a general reserve,
Status:
Design
Advertising )
Nerchandisingl
Costing
Blend
Machinery
W.I~.S.
Targets
Research
Proofs completed
In process
Contribution statement completed
Agreed
In stock at Liverpool
Ordered
Manufacture:
Launch:
Pre-launch:
Post-launch:
1969 - November
1969 - December
Complete
Not intended.
I/~,'-/69
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BATCo document for Legal Services : Health Canada 18 May 1999
PROJI~CT LEEDS
Gr. Br. Goodwill:
Trade mark Class:
B & ]I Regatta:
Propose B
Passing Clouds:
Propose B
under review
D
Objective:
To develop a 100 mm. prestige English Va.
menthol cigarette for general export from
the U.K. and for local manufacture where
required.
Status: Blend
Designs
Note
Target
dates
- Samples 354 and 355 havo
been produced for smoking"
assessment and ranking Vs.
St. Horitz. Smoke and blend
analyses are in hand. Results
are expected early in May 1969.
- Flats have been produced for
B & II Regatta and for Passing
Clouds.
- Brand name, packing and
specifications have not been
finalised.
- not determined
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BATCo document for Legal Services Health Canada 18 May 1999
PROJECT DERBY
Group Brand Goodwill:
Trademark Class:
will be
decided when
brand name
agreed
under review
Objective:
°
To develop a U.K. manufactured product
specifically designed for the American
consumer, for the purpose of making a
serious entry into the U.S.A. market.
Status:
Information has been gathered through
Louisville, on U.S. attitudes to foreign
products. A U.S. agency will be appointed
and will be involved in the creation and
design of this brand from the beginning.
Mr. Short on his visit to U.S.A. will make
preliminary enquiries while Mr. Haddon
will do the same in the U.K.
Note:
Brand, packing and other specifications
have not yet been decided.
BATCo document for Legal Services : Health Canada 18 May 1999
PROJECT POLPERRO (Player's Perfectos Filter 100 JmQ. 20's H.L.)
Gr. Br. Goodwill: Propose B
Trademark Class: Under review
Objective:
To develop an extra leng~l prestige U.K.
Va. brand to'counter Dunhill International
in the River Plate Transit Trade Area.
Status:
Blend
w"
Contribution
Design
Advertising/
Merchandising
%1. Materials
Manufacture
Launch
Post Launch
Research
Availability
ex U.K.
- A~reed
- Satisfactory
- Agreed
- Limited, in preparation,
to t~e place 6 months
after launching.
- Ordered. Proofs available
early April 1969.
- Jtme 1969
- August 1969
Not intended.
Limited in quantity.
If interested in this brand
please contact the Secretary
of H.E.C.
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BATCo document for Legal Services Health Canada 18 May 1999
PROJECT M EADOWS'vDSET
Gr. Br. Goodwill:
Trademark Class:
State Express -
Propose B
B. & H. - Propose
A or B
Under review
Objective:
Status:
Design:
Develop a prestige English Va. brand
to compete with Dunhill International
on the European duty free trade.
Prelimina~j designs are being developed
and consideration is being given to
various possible brand names like
State Express or a B. & H. name.
Pack:
At this stage 95 mm. (Twin 1O's) and
100 mm. (7-6-7) E.L. pack styles are
being considered.
Timing:
Initial design colour roughs are
expected for early May 1969.
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BATCo document for Legal Services Health Canada 18 May 1999
PROJECT TIh~IES (Player' s Perfectos)
Gr. Br. Good~lill:
Trademark Class:
B
Under review.
Objective:
Remove the 6bjection~le features of the
"pigskin" background on the present K.S.F.T.
20's H.L. pack. Prepare a design which
would be suitable for other sizes and
packings.
.Status:
Design:
Other
Sizes:
Mock-ups of the improved desi~n showins a
copper backzround have been submitted to
Malaya ~lo have decided to defer a decision
until later this year. Mock-ups and
artwork have been co~nissioned to bring
this project to the proof stage for the
2O's H.L. King Size.
A 100 mm. version is reported under
Project Polperro.
114169
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BATCo document for Legal Services Health Canada 18 May 1999
PROJECT CORNFIELD (B & H Special Menthol K.S.F.T. 10's &
20's H.L.)
Gr. Br. Goodwill: A
Trademark Class: under review
0b~ective:
Status:
Blend
To put B.A.T. in a position to manufacture
this brand for export from the U.K. At
present supplies are bought from Gallahers
Who are part of the Am. Tobacco Co.
Design - Because the present desiGu
from Gallahers is considered
rather drab, proofs of 3
colourtreatments have been"
prepared on 5 boards. MEC
have decided to defer decision
until the need for B.A.T.
manufacture arises. The proofs
submitted incorporate claus-
ing and other alterations.
- Samples 559 and 371 with
different menthol loadings
have been passed to Mr.
Diprose for assessment.
Results are expected early
in May 1969.
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BATCo document for Legal Services Health Canada 18 May 1999
PROJECT ZIRCON (LUCA~ STRIkU~ FILTER)
Gr. Br. Goodwill: B
Trademark Class: under review
Objective:
Redesign the pack which should appear
modern and youthful and be adaptable to
Long, King and Supersize.
Status: Design
Testing
Blend:
- Artwork has been prepared.
Proofs are in hand in the
U.K. for Long Size and in
the U.S.A. for King Size.
- The new design will be
consumer tested in Panama,
Mexico, Venezuela, Hong Kong
and New Zealand against the
c~rrent desiEn. Results
are expected in June ~969.
- A new blend brief will be
written on the basis of:
Blend and Smoke analyses of
existing blends. Results
expected in Nay 1969.
The Image/Goodwill study
which has recently been
summarised.
The results of the consumer
test on the new design.
8)
b)
C)
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BATCo document for Legal Services Health Canada 18 May 1999
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