Guildford Misc
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~.K. AND EXPORT) uMrrm~
Woktng
30th Sept~ber 1988
Note to:
Mrs. A.K. Comer
H. D .d
G. aslth
Dr. R.E. Thorton
Re: Public Affairs Research Group
Michael Leach w~ld like to hold a meeting to discuss product testing
in West A~rica. He anticipates that it will be a fairly short meeting
(2 hours maxhmm) to be held in R & D Sou~n.
After checking with your ~retaries, it se~s that 2.30 pm on Monday
November 3rd £s a co~venteut time for everyone to meet. The venue
will be the Lyuwocd Room In R & D, Southsmptoa.
Please contact me if this timing proves inconvenient.
Bronwm Hawkins
co: Mr. R.L.O. Ely
Mr. M.J. laeach
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B.A.T [U.K.and Export} Limited
Wokir~
TO
P, EF
Mr H Y Dymond
OLr G Sntith
Dr R E Thornton
NL/JC
FROM
DATE
Micheal Leach
22nd July 1986
Proposed Public kffa£rs Research Group
Would you be kind enough to let me have your views on ~he attached
note about the formation of a Public Affairs Group?
Nicheal Leach
O
O
~4D
~4D

21 July 1986
F~TICU OF A
PUBLIC 'AFFAIm RESEARCm GRiP
e
It is propoe~ to establish a small ~rki~ group to advise on, and
develop for BATUKE marketing terns, public affairs strategies where
the context is science related. The group would develop & close
relationship with BaTUKE marketing teams. In fields such as cigarette
testing, $ov~nt decisions can bare & cooslderable hzpact on
marketing. It is of key Importance, therefore, that E4TUKE develops
appropriate ~tlous, with r~ard both to test methodology and
to the associated stntte~tes, for Goversnent and industry relations.
At the ~ time, these strategles must fully reflect and draw
s~ from BATCO policies and experience world wide. The particular
benefit of the Public Affairs Research Group is that it would draw
to~ether in a enre effective and consistent way than is possible in-
foma/ly, all the appropriate BATUKE and BA~O resources which can help
BhTu~gE in the field of science - related Government and industry relatior~.
Aims
m
To develop:
1 A strategic approach to cigarette testing in ~ ,mrket areas.
2
~tions for prorating these policies in the context of
G~e~ent and industry relations.
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Proposed Priorities
1 Continue urgently with the development of a cigarette testla8
methodology for NLtddle East markets and with its promotion to
Gover~ent scientists.
2 Investigate tlm testlng protocols and asmclated Goeermeflt relatloas
activities which could ualst the West Africa ~rketlng team.
3 Continue to ~nltor developments in II~ areas so that assistance can
be provided quickly, when requlred.
Term of Reference
The role of the Public Affairs l~mearch Group is to advise on, and develop
science - related strategies for ~a~KE's govermeat and iadustry relations.
I~e focal point of the Group's activity will be the needs of the different
marketing area teams, with ~hoee objectives rinse of tbe Group will be
integrated.
The Group will ensure tlmt a comdstency of approanh is adopted in its work
for the different mrket arms. This work should fully reflect the policies
and experieflce of ~ inter~tiomLIly.
Guidance on legal tmplte~timm will eoattnue to be sought frm the Legal
Deparmeat, Ulllbank, and ocatact will be maintained with EAT Industries.
The mmbership of the Gro~ wlU include the:
Public Affairs Manager,
Laboratory Services Manager, BATUEE
Senior Be~arch Scientist (S & H), B~JKE
Public Affairs ~, ~TCO or alternate
tL~nager, Sm:kt~ Issues, BA~O or alternate
O

~tbod of Work
The Group will establish and ptwsue its fork ~ In clcee consulta-
tion and a~ociatlon with the appropriate area marketing tea.
The Group will wrk on a project k~Ls. A teeter of its activities will
be carried out one year after tt8 tmu~emtlon to declde ~ether it needs
to continue in emlat~. Acttvi~tem will be pura~d, managed and monitored
mean8 of rotated aims, tn~ormL1 di~tmsioe8 and more fontal, minuted meetl~s.
The Group will report ~ Public A~fairs to the Man~tz6 Director and
Exco.
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OelOel4ep
4tl~ ~-I)tember, 198fi
Mr. )t.J. Leach,
B.&.T (U.K. and Cxport) Limited,
NoktnK,
Dear Mike,
I enclose tvo documents from T.A.C. that may be o£ Interest.
The paper by Peter Lee suggests that mlsclasslflcatto, of
smoktnR habits coupled wlth t.~tween-spouse smoktn£ habit
concordance (i.e. smokers tend to m~rry smokers) amy explain
the apparent excesses in lung cancer duc to passtvo ~mo~t,g.
The paper will be pr~vente~ at a ~oetlnc on stde~tream toxtcolo~y
to be held in Essen in October.
The second document is a summary of the T.A.C. Product
Acceptability Researcl: proJect. ~Ithoucb there is a great deal
of data the graph at tlJe end provide~ the essential mese~e.
Here by palr comparison it has I>(,en sl~own that reducing the
delivery of a commercial clcnr~tte, l~inc commercially acceptable
procedures, too great a reduction will result in rejection by the
smoker. Reductions of 2 mgs. T.P.LI. were much more acceptable
than that of 4 mgs. T.P.M. The lover delivery product was
invariably "rejected". The results presented should be regarded
as preliminary.
Yours sincerely,
EnCo
CeCe
Mr. H.F.D. Dymond
mm==db
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KA.T [U.K. and ExpoS} Limited
Teiec 27384/5 0¢ 859101
25 July 1986
G Smith
Research & Development
BAT (UK & Export) Ltd
Regent' • Park Road
Ntllbrook
Southampton
$09 XPE
Deem Graham
This is Just to thank you for so kindly sending a copy of" the University
of Helsinkt's report on low tar cigarettes.
Yours sincerely
Michael Leach
Public Affairs P~naser
A Meml;er of the BAT. Industdes Group
Re~l. OBc:e: RO. B0x 482 Wqeslmbtstw House. 7 Malbank t0ndml SW'iP 3JE Incolporated in L0rwl°n ~
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I00993151

Those present:
Note of meetln~ held on October 9w 1986
Mr % J Leach
Dr R E Tl~ornton
lo
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Pur~ was to conslder nee developments in the Middle Ekst in
the light of BATCO scientific policy.
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Cigarette test protocol. The final decision is to be made by the
G.C.C. Secretariat. It ls unltkely to be reached until later in
the year. The CbaArmen of GOC Health Coemittees met An Doha,
Qatar on October 4. They have recommended tha¢ the ISO protocol
be choeen, and that sales should be suspended of all clgaxettes with
non-conventional filters, pending the completion of tests. It ls
proposed that the ~st prcsramne be carried out by the Saudf Arabian
Standards Organisation.
e
The co.clusto.s of the rec~t I80 meeting in 1~rkey were pointed o.t
to deletes in ~tatton pre~ by ~'D. 180 has concluded
Chat the protocol should apply to all ¢tKarette8 but that addtttorml
Information mtgh¢ be needed for ceTl=Lin types of product.
4o
p.M. 's antl-Bar~la7 and anti-BAT activities in C~C countries have
continued. Matmrial presented to governments and scientists
includes a video tape of which a copy was obtained by HIq). Much
of the mterlal t8 smoking and health related, and anti-industry.
I~ss been ~ to Mr ~Ie Q~.mLr.
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