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FROM 7O R. M. Gibb J.-L. Mercier July 23, 1981 Dr. Morrison's Visit to GR & DC Attached is an outline of topics that I think would interest Dr. Morrison, together with my thoughts about them. I think a general tour of GR & DC plus discussions of specific topics of mutual interest would be appropriate, but to plan it properly one has to know the time available - half day, full day, or more. I can appreciate why McDonald feels it could be useful for ITL to have a first hand account of whatever transpires during Morrison's visit, but I can think of reasons why neither Morrison nor GR & DC would want one of us there. If BAT goes along with having ITL represented, the question could be put to Morrison when he is invited by Blackman so Morrison can freely answer. If the visit is to be very short, it would seem a bit odd to fly someone to U.K. for, say a half day meeting. To add to McDonald's brief about Morrison, I think every- one in GR & DC who meets him should appreciate that although Morrison, amonB his many duties, heads the Federal government's anti-smoking programs, he has characterized his relationship with our industry by a wise understanding of political, social, and business realities. RMG (People may have forgotten, but some years ago Geoff Felton and I collaborated in writing a proposal for a Canadian S&H research program, and we presented it together to Dr. Morrlson in Ottawa. It was a short meeting, but Geoff is the one person in GR & DC who has met Morrlson.) ._...a O O 0 ""-4 '-.0

July 22, 1981 TOPICS FOR DR. MOREISON'S VISIT TO GR & DC SOUTHAMPTON (I) Additives Dr. Morrlson has aksed CTMC for advice as to appropriate systems for approval of additives in tobacco produces. Part of the reason for this is pressure from media and consumer advocate groups for public dissemination of additive information given privately to Food & Drug Directorate, coupled with a certain amount of disenchantment over the validity of test data deposited by manufacturers of additives, insecticides, etc. GR & DC has been intimately connected with the Hunter Committee and knows both the official protocols and the actual practise. They are also familiar with additive practises around the world. (2) How people smoke~ .compared to what the numbers say. Anti smoking groups now question whether low tar cigarettes do any good, because some scientists contend measurements of smoke intake show people compensate and get just as much tar as from high tar cigarettes. Southampton, Hamburg and ITL Canada have interesting research findings as do a number of independent research groups. Rickert and Robinson of Labstat keep making press releases which are virtually in contempt of Morrison's program to get tar lowered, on the grounds that the numbers lie. They are paid for this work by Morrison. This must be an embarrassment to him. GR & DC has much of interest to show and say. (3) BioloKical Testin~ GR & DC has impressive facilities and people. (4) co I would like to caution GR & DC not to go overboard as to what can be done to reduce CO. It is certainly possible for GR & DC to demonstrate clever ways to get CO way down relative to tar but these ideas are untested 0 CID OlD O0 0

-2- (4) continued in the market place. Also, there is genuine scientific doubt as to whether CO is a health problem, and valid concern that the methods used to get CO down might result in a more inhalable cigarette, from which smokers might get more, not less tar. GR & DC has demonstrated that animals inhale more tar from low CO cigarettes. We have taken the position that tar reduction should continue as the first priority, and that as long as CO reduction parallels that of tar, the tar number serves as a valid consumer guide towards reducing smoke intake. (5) Epidemiology Probably the only really valid way to assess whether "low number" cigarettes deal adequately with the S&H question is epidemiology. There has been discussion in U.K. about how to design such work and GR & DC people are familiar with the issues on a political and scientific level. (6) Marketing Low Tar Cigarettes Dr. Morrison appreciates that the process of moving smokers down the tar scale involves not only the design of low tar products but perhaps more importantly, persuading smokers to use them. A safer cigarette is only effective if it is smoked in replacement of a less safe one. In this context the psychology work at GR & DC could be of interest, as long as Morrison doesn't get the impression the purpose of the work is to discover clever ways to induce people to adopt smoking as a habit. / RMG m 0 0 0 CO

MEMORANDUM To: J-L. Mercier From: N.J. McDonald Date: July 20, 1981 Re: A.B. Morrlson Ph.D Attached is some biographical information on Dr. Morrison. It appears to contain the general background information required by BAT. What this information does not contain - and it is extremely important to his host - is his deep religious commitment. Dr. Morrison is a Mormon and a Bishop of that church. As a practicing Mormon he will not use stimulants in any form- beverage alcohol etc., etc. He does not attempt to impose his religious convictions on his business associates. As a matter of fact, as my guest in company with others, he did not object to the serving of beverage alcohol prior to or during lunch or dinner. In his presence I did this with discretion. Dr. Morrison went to Geneva on July I. His wife and three children are with him. His residential address is: Le Chateau, 51 Route de Suisse, VERSOIX 1290, Switzerland. I do not have a telephone number for his residence. However, his telephone at World Health is 41-22-91-2111. I understand that is a switchboard number and calls should be placed on a person-to-person basis. Judging from my conversations with Dr. Morrison, I would assume that in his first couple of months at WHO he will be establishing contacts and itineries. Therefore I would suggest that it will be mid-September before he will be in a position to make any judgement on the timing of a BAT visit. Whether Dr. Morrison will choose to bring his wife and children to the U.K. is a delicate subject. If BAT has an aparrmen= in London, the idea of its availability for his family could be suggested. This subject must be approached with discretion. ~ ,ee, C~ O tED Oo t~O Canadian Tobacco Manufacturers Council JUL 2 | IS81

- 2 - One suggestion I wish to toss to you - and it is not my business to do so - is to suggest that it would be of great benefit to us in Canada if a Cauadian (i.e. Bob Gib5 or Bob Walde) were present during his BAT tour. I hope you would understand my purpose in proposing th/s. Dr. Morrison has asked me to visit him if I am in Europe during his sabatical. I hope this may occur in October or November. I would be happy to play a role in finalizing his BAT visit if I do see him. Executive Director NJMcD/pem ."-.D <-O L~ CAD