Tobacco Documents Online

CONFIDENTIAl_. ~eptember ~1~ 1980 Indi~.~l copies to, ~.~. J. Fackelman Mr. D. G. Fought ~i~l I en Mon ah an ~;'~e rrM Moore ~,~:~. Z. Osmon ~ectl YOUNGER ADULT SMOKERS -- TERMINOLOGY As you all know, the objectives of RJR's marketing activities are to convince ex~stlng smokers to select our brands rather than ~ompetitlon's. More to the point, it is not our business to ~i~i~ .yate people to start smoking, partlcu~-~ly minors. To smoke ~i~i~i~!~ibt to smoke is a personal decision which we do no~ try to ~i~M~h this policy, it is important that we do not do anything that would leave the false impression that our real intentions ia.re otherwise. The r~sk area here is in the references we make i.~i~!i~hr written co~munlcatlons regarding the y~unger .adult smoker ~@!~@n additional thought, I would also suggest that we all begin /5~"~~g this terminology in our oral communication, both formal and ~,~rmal. By doing so, we'll develop a good habit that will reflect ,i~if in our written communications. ~i~se discuss this with your peopl~ and assure that they under- :~i~.~and this new terminology, the rationale behind it, and that i~i~ put it into practlqe immediately. Thanks for Your cooperation. L. W. Hall, Jr. Lk~ - I b r CX-67 O RH009976