Tobacco Documents Online

INTER-OFFICE CORRESPONDENCE Winston.Salem, NC 271(~ July 22, 1980 FROM= SUBJ ECT: Mr. E. A. Horrigan, Jr. G. H. Long MDD Report on Teenage Smokers (14-17) Attached ~e~MDD report covering the aforementioned subject. LaSt Jeopardy, a report was issued on this s~bJeot that indicated that Phi~ip~4orr£e had a total share of 59 among 14-17 year smokeEs, ~l~Clflcally, ~rl~Eo had a 52 shoe. Thll latest re~rt In~c~es that Philip ~rris' corporate share hal increased by ~ou¢ 4 ~Ints~ however, Marlboro re~Ins the s~ at 52. Im~rt~l~the re~rt fur~er ~nd~catel tha~ RJR continues gradually decline, and between the spring and fall 1979 periods, RJR~s to~aF~Jhare declined from 21.3 to 19.9. Ropefully~ o~r various planned activities that will be implemented this fall wi~l aid in some way in reducing or correcting these trend|° GHL/bb Attachment CX-65 RJM 0~87~3 80M00578