FTC Joe Camel Documents
Memo to N. W. Glover, G. H. Long & J. B. Stuart from Jerry R. Moore Re: Teenage Smokers (14-17) and New Adult Smokers and Quitters
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Produced to Federal Trade Commission pursuant to subpoena
dated June 6, 1997.
CONFIDENTIAL
July 18, 1980
Mr. N. W. Glover
Mr. G. H. I,ong
Mr. J. B. Stuart
Re: TEENAGE SMOKERS (14 - 17) AND
NEW ADULT SMOKERS AND QUITTERS
The attached report on Teenage Smokers (14 - 17)
arid New Adult Smokers and Quitters is an update
of the first report on the subject issued in
January, 1980. The data is a natural by-product
of tracking adult smokers. No special effort is
made to gather this data, and it is not to be used
for marketing strategy purposes.
A summary of key findings is included on the first
two pages of the report. Similar reports will be
provided semi-annually.
Je~ry R. Moore
Marketing Development Department
JRM:gj
Attachment
cc :
Mr. H. J. Lees
Mr. R. C. Nordine
Mr. G. J. Totterdale
CX 64-B
RM0008990
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