FTC Joe Camel Documents
Planning Assumptions and Forecast for the Period 1977-1986 for RJR Company
Fields
Document Images
'ECRET
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PLA!G<IIIC ASSU;,'~PT]O,~S AND FORECAST FOR TIIE PERIOD 1977-1986+
FOR
R. J, REYNOLDS TOBACCO CO;IPAI~Y
TIIE C-E;;ERAL BUSII~ESS CLII,IATE ................
THE ;O~ACCO II~DUSTRY AI~D R. J, REYIIOLDS TOBACCO COi,',PANY
THF RESEARCH DEFARTI~E~I
A. GE~E RAL .........................
[$. SI.',OKIIC~ A;~D hEALTH ..... ' ..............
C. REGULt,TIO:,~, lIXAl]O!~, ETC ...............
D. P~Alt I.',tJERiALS A'<fl PP, OCESSES ..............
E. PPO[~UCTS .......................
F. I~,~ SCE[.I.t,::EOIIS .......................
1
3
3
3
5
9
I0
18
CX 35-A
Research Department
Hatch 15, 1976
RM036397

I, THE GEI~ERAL BUSIIIESS CLI:.'ATE
o
No sudden change v;ill occur in the "system" or business environr,~ent
in which ~.~e operate, i.e., there will be no catastrophic pestilence,
disease, ~orld war, revolution, major depression, natural disaster,
or the like. There is a possibility of renewed warfare in the
Hid-last probably again accompanied by a petroleum crisis,
As the present "under 35" age group becomes the dominant po~.;er group
in our society, the new personal and political values of that group
will exert a more predictable influence for change upon most aspects
of government, society, business, morality and foreign .policy. The
changes vhich occur are not expected to be favorable to business.
However, this large consu~.~er group will have needs to be satisfied
In terms of tobacco products. This offers us a large market if
we ~re sufficiently astute to identify those needs and desi~cn and
sell products to ~.eet them.
l~orld leaders of ~.orality, sucl; as the P.ope, will exert great
influence to p;odify the perso~al mopes, and consequently the civil
and political values, of the present "under thirty" ag? gro~?.
There ~.~ill be a stron~ s~.,,ing to~..'ard vholesomeness, integrity a~,~
decency ~.,<qich w~ll affect the consu,~er outlook and product exFecte-
tions of this group. ~rice, quality and durability ~.'ill beco"e
more ii~portant than fad, fla.,.~boyant fashion or sex appeal.
The "consumerixm" ~ove~ent will ramain strong, and the ability of
consu~ers to objectively judge the quality and utility of pFed~cts
may increase, Product labeling will &ecome ~ore definitive in
te~s of co~?osition, date, hazards, and the like.
Present socio-legal-governmental trends will continue. Conce~n for
"social justice", e~viron:.ent, energy, population control, and
product safety will re:.~ain high. CovErt, mental regulation of al:ost
all aspects of our society will increase.
~he energy shortage and to a lesser extent other material shortages
over th~. next decade will cause a change in world economy and politics
a change in national p~iorities and life style~ and increased cast
and difficulty in doing business. Concern for environment will remain
high a~'.ong certain Stoups; and although energy ~;eeds ;vill finally
out~migh environr,;ent considerations, th~ environmental groups ~..,ill
continue to fight and delay, These influences v:ill continue beyond
the projection period and will intensify as energy needs and environ-
merit consideration exert a greater effect on the average person.
=
The U. S. standard of living rill not i~crease at the rate of
last decade. Tl~e a,,,oJ~t of discretionary income v;ill de,crease.
lhe r~ain squeeze ~ill be on the p;iddle economic class.
RM036398
CX 55-B

I. THE GEIIERAL BUSIIIZSS CLIHM[ (cpnt'd)
9.
10.
11,
12.
13.
The health consciousness and technical understanding of the population,
as applied to products, will increase,
Prlce-wage-profit Controls i.dll remain a possibility for at least
several more years.
Coping with the business cycle will remain difficult, The profit
squeeze will remain a major proble';~ unless periodic "pass-throuQh"
price increases are competitively feasible and allo~.;able.
Due in large part to political tan~pering with an economy already
under real stress, it was Ion9 thought that the economy k.;ould cycle
bet~.:een hi.oh une~plo)'ment and high inflation at about 2 to 3-year
intervals. Hoverer, it is appai'ent from recent experience that
this idea should be abandoned. For several years unemplo.vn~ent and
inflation have been cycling tog.~ther. As a lO-year average,
inflation will probBbl.y run at ebout 8~ and unemploy~.ent at about
8%; i.e., politicians will continue, in election years, to place
more emphasis upon full employmer, t tha~ upon price stability. Also,
for complex reasons, the government is con,nitted to a continued
policy of i|~flation.
A key factor in the control of the economy's vigor is the decreasing
birth rate, Even at current levels, every facet of the juvenile
mar}:et may expect to be depressed. And only a few years beyond
the projectio~ period looms a ~ar~edly reduced generation of young
adults ~cho will need consun~er goods. This ~ay provide a built-in
cooling of the econon'.y, leading reynard less inflation and specialized
areas of unen}ploy~ent.
More and n~ore evidence of financial mishandling by cities, states
and national governments will leak through to the public in the
Irmlediate future. The root causes, such as overextending in ~.~elfare
programs, abuse of expenditures in such programs, corruption, ~vas~.e,
unwise and expensive experimentatio~ :..'ith educational programs, and
unnecessary services will become more evident to the public and will
elicit strong response and possibly backlash. Considerable irish.ability
in F, unicipa1, state and federal spendiF, g policies and progran~s ~vill
result, with attendant uncertainties in taxation outlook,
cx 55-c
RM036399

~cynolds l(,~,~cco Co',.pan~, ~nd (b) 1he ~esearch ~ep~rt~;~nt hos bce~2. (.r~.~ed ~s t~.:o separate
sc.ct~, ~::..in.~p~st ~ssuc.s of Pl~,'.~n3 Assut.~ptions ~nd Forecests. I~s f~r,=~t l.~s b:.un
cha~,qc.d
for the" pre~.nt
]h#~,l~,~:~ esc.u~.~t~ons end forecast for ]t,e lob;coo Industry' - ~O? for 197~-~9~ ~re
p~r~11e~.:'.~ere ~ppllc~ble, o~ the sar'.e F~o s:ith co",',~nts c.n tl~, .~o~s~ble rc.s~on~e of_tt~e
[~esearch~r~c.E~rte.er, t ~o the assur.~p~icns affecttn9
forr,,ot ~ :o so~ r~;c't~tten ~n the text,
~rticu~* t~ Ferscn:,~l tn olher de ~rt~ents of the R~se~rch Pe~:rt~..~,t's ~nvo~vca',ont ~n
t,e sit~.~,s fo)'ec~st for the 1971-~9~ p~riod.
t,s the tec~,n~cal ¢~.'.?lextty of the
..... :.r: crtuntties for
basic re.search ~;;su~ts and procedur:.~
develo~d in l)=~ic rc'c.arch., frc:.~
)'ears will l.e u~il~zed at an Increa~c.,~
level.
.Projects ai~.ed ~t effectln9
~:~jor ~hort- ar, o Ior,9-ter~n c~:;hasis.
~~l~tcd, a~,d ti.e like, ~:ill
crease as th,. size., product lines,
Scientific co:,~lexit7 of the tobacco
Dcvelop:;~r,t, Legal, ar.,~ oLi',er
t,~.rti~,c.nt to rest.arch i, ro~r~r:s.
RM036400

Research [k,k~,r;:",ent v;i]1 be Ir,':ol';c~ ~::
P, JR-I on r~q'~,.,~t (probably thrc.~gh IFi<.
CX 55-E
RM036401

II .~",. ~.,' ~CO I,,. J:ql',Y H.;3 i{ O. Ill. lie I',L5£;,!',(.I1 ,,~ " "'
(0
B, SpOl:~nq ard Ih'alth
1. ll;c. sCiehtif~c (ontroversy over the all(.ged l.
(ff~.ct~, of s:.ut.~n., c~, ~,~ neatU~ of the
S~ol;ing-health.research da:~e on a
c(,llaborctivc l~s~s by Cc~?~ny, indust~
and ~rlvate or acade:4ic groups ~411
~ ~he ~_esearch~~l to
~~ an~ £~ssibly v~r~ous
~~' studies. " ~ .
Research related to the sn,oki~,g~health
controversy ~.d]l continue to receive
major. ~hort- an~ lor,;-term e;r, phasis.
l,~.:a~eness vi]l be ~alr, tained b; Roseate!
F
RM036402

Anticipation of th~ nature ol the
specific selective st, eke co:r,~onents
alleged to lle harr.,ful t:ill
develop,n~nl..o_f e_'..~ro~ri~t~ anal~vtical
effects, etc.
RN~036403

RM036404

---

.C; ._ .rLe:~ulati on, l'a×at
Co':~p:~s i t ion, I;,~ nu f~,c ture, .ed.',.~,,)~t_i
sales a~"J use of tobacco
co~ under incre~slng 9cverr.,.ental
. .~:.~
1he ~.o~rol (~ow-rnn¢.nt ~;a~ sot
i, etT, t~::~::~e ]eve~s for "tar". nicotine,
c~rl,~o n~ho>:ide, and other co~;,onents,
~y ~es 1~ tn tnc~o,~o6 t~x~tion o~
the ~#~:itk, to IF,',edi~to]), r; ~co
tar .~.~..~e~]s of m~3oP brands t.h~]e
~nd t~?;.~to of such govern~,nt oction
riot' Uc. &dvanc~d by. tho it~rodoction of
~; "tar" proo~cts ~uch ~ the
~n~ the. KOl.~ t;hlch det~onstr~te
f~os~:~,~i?~' of ~o~.~ "tar" ci~c.~tes.
ir, crt.ase,~ becoming ~:;ore FuoItive
~elet(.d to the alleged health
of e~c..h product.
l,~gi~:~v(-s or a~ulter~nts an~ (oloranis of
lhe :~tC !~y extend its s,,~,c, ke er,~lv~es
incl~B~;::::~::~:bmponents in ~d~itlon to"tar'
~nd ~i~ine. Carbon r,onoxi~o end ot~,~r
9as-l,-ha~~ coa~pur, ents ~re the next lit:el)'
~,o~:,~alvses for these oth{.r com-
~(,vc~'t~s.t~. tn~s c.xtc.ns~on of ~nal~'ses
t~o~ ~E*ff~e s~n~ultat,cous oc, tc-rnnnattons '
of v.:~(~.s entit~os; e.g., ,at , nico-
tin~ c~,~i~on monoxide, &rid n,tric oxide
:::::::::::::::::::::::::::::::::::::::::::::::
I',esc.orch services to ;.rovid.:. inforr:~ti'
to combat suci~ regulation will be pro-
vided on request,
Rest.arch ~,'ill provide techr, olo9), to
enable such reductions to be accon~plisi:..
3. A~:a|{.ness ~:111 be r:.~intair, c.d.
4. A:.,'areness ~dll b~ r~mlntalned.
Anticipation of anal).ses reo.uired by t!,~
FTC ~ill I,e o cc, ntinu~'~s ]%search ~.
Ool, ar Dr, ent function. ~
RM036406

I0
£, P,e~ulat~on, l'ax~tion, Etc.
'.Cith a concerted effort involving I:re-
paratlon of a~pro?riate argu.~'.,..nts to
rebut tile patent exami~ier; patents
be obtainable vh,.,re such effort is
dee~md advls,~ble.

II
I I. llI[ IO~,kCCO |',;t)'JSfl;Y .,.. R.~"~ J.
KEYHOLDS IOi;f,CCO
Gm!..erm~nt support oF do:,;.~stic tobacco
p,'dductlioa eventuallv ~.Jill be dropped and
be.curtailed. T~,e entire system for
ch~:n.ge,.And the tobccco ratc.rlal produced
~:l~':~r,,ge in form and have sut,stant}ally
r~::::::~:~ll be to~q~rd r.echanized production
to~c.~terl:} derived from high densitX
~:.c,~raphlc re~Ions, Fossibly on a t~.:o-
for year basis.
re~uire subst~hti~) ch~,ges in our
i,r~;~>ing and manufecturi~ t(.chnIRu~s.
o'J~....1,rc~sent pro~essc.s, aired
v~:~::::::f~f~vor ant s, addi t iv~s, substa~ti al
........................ , ; • r~nltorir, ard
inter=retction df
• • • ' :, " ,..; " ,'-~ ...... .'"L.r . , .results the pri~ry
responsibi~ity..o~
. . ... ....... ~.,. ,.,.,,.... . .... :~.~..; .:
: " :" '::~:~:~:~*~:: " " "' "' " ,..'"; ...... " ". ": .".the Resoat'cl~
Oc-~.~rlment. 0~, it
:"""" ~'" "' '" ' : """ " " p~sslb~e in tcr,:,s cf ~os:
and creel-
~]::~::~;~;~ • .':.' ............ "" .' ,.. .= .....:." .". l, i llty to arrange for
se~e of thls
~;:=~==%:==~;::~;=:::~ ' to be done by the llatlonal
Cancer
5, A co:.?c.t|tor or othor e~.~ency ~.:ill ~
fro:n the qesearch D~partr, ent at the
e~per,~e of on-9~i~g projects.
Suhst~ntlel change~ tn processin~.
nology, r~w materlalg, tnd prod~ct
to substantitl -Ireration of st:eke co'-
position, ~:ill necessitate increased
effort on t, iolc~Ical eveluatlon of n~
or altered ~roducts. Un{,er present
C~,;.'p~n/ policy, this vor;: ~:ill be
c(,ht)-acted to ir,(:~:sn~ent laboratori~
expensive r.~nufacturi:~9 syste;cs for con-
verti,9 ra~.~ ~,a~eria~ to finished cigarette.
Institute.
G. Efforts along these lines ~.HII contlnu:
at an incr~asc.d level,
, " RM036408

12
II. l',.~v~ I-~teri~.ls and Proces~,..s
If ho~,'~?enized tobaccos are r, roduced and
a ~i~..~~ c'pportunity to v~nil'ulate and
con.~:~t;,c, co'~position of the product
9r~,@~::~::~;~,se of do;'estic l,roducts as long
~ th:y:~are substa~tia)ly lass expc.nsive
ti,~:~::~:.~stlc tobaccos c~,d (~.n be uEgraded
sources of off-shore tobaccos ~.~111 gro~
at a faster rate than tl,~t of tho U.S.A.;
~: ..:~:~:~: ~:~:~:~:~:~:~:~:~
~,ar6:::::~rL?ens~ve, a~d of ~c, ur quality.
On,-:--or f.ore.. "ssnthettc" toL~ccos or tobacco
]o~:~b~ends. ~y the e~,d ~f the
or~::~"t~ba~co exteno~rs r.'.av ~.~ d:,vc.lolgd to
lh~l~t where th~ will rrovid~ reason-
ab~::@cceptable ci~arett,..s alcr.e, ngt
pr~}~j, ~.fill net in ths rear futura
~e~.:.e.~pens}ve to use ti.~n n~tural
Oo~J~@~(~nt or oti~ers suC.?~-st v'ill reduce
a):~odly h)r,:~ful effects (,f tgb~cco r;ay
le:af shbrtagc.s and improve pr~fitabil
I,rescntly, ,o~ever~ all non-toSacco
mot(.ria~s are under a "cloud".
.7,
Past studies indicated that ho:.:og~niza-
tion of tl:e strip portion appc.ars to
app|'ec~ebly affect sr~ol:e quality
adversely. Ilence. further sophisticat"
s:ork on i,~mc,~entzatton of leaf are
clearl~ indicated,
I0,
Gy 197E;, ,.J:,-T uill Fro~uce ~:,.d use
proprtotary Turkish flavorants in
do',,~stic ~rc, du'cts. In cddition to ti:c.~
t:rol,r~e,ary flavorun~s f~rst isolated
a decaGc, ag~ In the Hescarch I;:.;.crt(=2~
~;orl: in pro.grass ~t11 yield new
f]avorants. ..
uill l'e mainta|_r~'-~L_ In spec~fic "~
"strangers" r.ay be instituted. ~
O~r J~O product, ~:hen deve~o~Pd, may ~
offer aver$ attractive alternative ~
to.use of. synthetic tobaccos.or other.~
:"Cxten~Ol'S~ i:~ tCr,~s'~f both ~cone~,ie~
a,d a~lsued "safety". ,~pproi.ri~c
stu~ius o, the ~ro~ertic.s of GlO end
JlO-tob~cco s(~oke will be co,.~%ctcd
in late Igll.
RM036409

13
Alternatives rill be sought.
RM0364 ? 0

14
llo
lie TOBACCO IIiDUS~kY AIID R. J.
REY',IOLDS ~OBACCO CO:IPA:~Y
Ill,
THE RESEARCII DEPARTgL;~T
l~-" WIHSIO;I and SALEH market shares will peak
~:~::~:~:~.. then decline during the projection
.~%:~ the leading domestic cigarette in
.......... ~o.~ccti~es to ha~ a leading product in
~.~.:~::~:~Bh c~e~cry a~d to ~iscover end produce
E. Products
Work to .improve smote quality and
innovations directed toward establish-
ment of new .brands will continue to
receive major short- and long-term
empha s i s,
l,brk to improve smoke quality a~hd
innovations directed to;.~ard es~blisb,-
ment of new brands will ccnLin'.N to
receive m~jor short- ~nd long--~rm
empha S i S,
Work to improve smoke cuality ~d
innovations directed
merit of new brands ~.
receive major sl~ort- end le"s-term
emphasis.
2. lhe present large nur.ber of people in the 2.
18 to 35 year old age group represents
...... :]::![t:t!.~ greatest o2portunity for lone-term
i~+::::~.rette sales oro',l/h. Young people
.... ~:#~:~:]I continue to beco-,e srno;:ers at or
ab.&ve the present rates during the pro-
.... ~::~::::~::~::~:~ t i o n p e r i o d. T h e b r a n d s ~,h i c }~ t h e s
smot;e accept and use ~.~ill
beginning ' rs
:bc...come the dominant brands in future
::::::::::::::::::::::::::::::: [vidence is now available to
~:~ ...... indicate that the 14 to 18 year old group
~:::.~::~::~::~:::.::~ an increasing segme',;t of the sF.~king
::~ ...... po.pulation. RJR-T :~ust soon establish
.:#]~:::::~.~::]~uccessfu] new brand in thi s market
~:~::~:~:~:~:~::[~[~ o u r ~'o s i ~ i on i n t h e I n d u s try i s t o
: -be~n,~intained over the long term.
::: "[":i~::""
3#i~::~:::::~}~#~ total market for lo~.~ "tar" and nicotine 3.
:#:::::~%~brands will continue to gro'a. The
~:~:::~::~#:~:-~b d l 00 - ~,~H ) r e g u I a r a n d me n t i~ o I c a t e -
.... ~#:::~::~ries will also continue to gro~.~.
.... C~:~bihations of these categories
:%~::~ "tar" cigarette in the 4- to 6-
-:::~:~:~:~l.~e, regular and menthol) offer new .. , • ...... . -..... .,,;
.... • :.....
~:::t:L::~,u~tunities '..The market for very low ""- " .' :"; "" :'"'
:::::::: ::::::::::::::::::::~ ~::~~:- r ' c ~' g a ~"~ t { e s ( 2 ~.. ~. o r I e s s )
~.,' i I l
..::~:]:~:::..
C":::~:re',Hain lir;ited for at least 5 ),ears. ~he . . .... :
r:.:..::lo~.,- tar cigarette o2portunities in the
2- to lO-mg range ~ill be exploited
the next few years and m~y b~cc~.e an
i,[,e~tar, t ~'arkct se~:,ent [y 19~,l.
RM036411
CX 55-0

Carl,on-filtered cigarattes will continue 4,
~dec1~m in share of ~nr;:c.t b~cause
r, he~bnt off-taste. U~filtered cigarettes
~:::~~e present CS-~:r, ,~or~i Flavor Filter
)~.flF)). cigarette w$11 d~clSne in share of
:!())~:~B)b end of the projection period,
~)~)~$ally all cSgarettcs sold I~ill
))~.k~'"" :et thor fi 1 ters or m)uthp(ecos,
, :~):.:~ , . . . ,
~).sL:~:!ranos, resvond(~ to p~essutes (o) 6,
~e"~:=): ~ "'er:~ ~n11 u~entvmlly use
~::;" • ,~;~:;:~;:~.:~:~: , ~ •
~.::~of ~r d~ut~or,. .
7, Spin-offs from established brands will
j'ic.ld i,ore tht, n i:odest r,~ot brand oaSn,
~::~i::ettes (i~02), any fully
r,~ la'and vlll h~:e Io dellver
~,..~l~sfaction to tho s~ol.er and will ha~e
~[ionand/or physical cor, f~surat~on from
~:St'n t products,
~:~ bUcome those uhich 6oliver n~co~
~#~sfact~on accompanied @ the least
::~ ur,~l~asant, flavor and ,.outl,-f~el"
.... ~Fprima~y factors ~n
0
lhe Resc,~.rch D,..i.art;.:et~L v:ill
to ~nticipate brands,
leer f~iter concepts will be explored.
Capability rill be m~.intatned,
concepts rill be explored:
l~e~;' cigarette concepts t;ill be sou~h~.
In son~ ir, stanc~s, the M-~e~rch
~epart~ent ~)' ba the "court of las~
resorU' i. F, rovidin~ the (:~cess~ry
s~,~ke data to indlc:.te tl,at a parti~!
additive, colorant, etc. does not
contribute "strangers" to tl,e sr~oke,~
P~nel testing ~tll re;~ln at, i~;port~t
n,easura of tobacco smol:~ quality;
h~,q~ver, p;r,el test~n9 r,~eds to be
i~p~oved to beco;.'~ r~re "realistic
~nd a r.,~re obJe:tiv~ pc.asurcr-e,-,t,
based on reFroduclble analytical
data profiles, Is n~eded and..;~y
be technically feasible.
t: Io:.:-nicotine clg:-rette
acceptable in terms of sF, oi:e
b.y i.c1usicn of certain
or precursors of th:-.se cc:,:pou~;ds plus
other fIavorants. "

IG
• , ........ C t
11.
12.
One or ~:,~,'e ci.Garette product~ wttl~ novel
fle~.r t,.~y ."st;t,l ish anc'.., r~arI:et cate~or~.
It, i~r,u;~~(l~vor concept nay include an
ai]-~y or flue-cured c(;arette.
A c~le ~;iti, "nor,~a~" s~;Loke nicotine
a,,d ~ig,~ficantly l:,:ere$ "tar", e.g.,
L ci~re.:~te desIun(,d end labolcd as being
"nod~T:#~able'', i.e., wi:h all:a)ine, Hgh
r,arket.
k cy:f:~:)..~I it. (L5 et~d/c,r IC:J r,:.~) at or just
=,),ov~.,...i~i~::it~h(_ C~)'Iton ("t:r" 4 t,9, nicotlhe
for t.~.,....i , i.e. , a c~c :)'c.tte.. at e S- to
7 "" "tc"
-~,~ ........... ~, , 0.b-r.~9 nicotine rand 5-~9 or
::~::.. ,
Tt, e~..j:~, t,e a plece it, t~e ~a)'):et for a
pr¢,~;:i:VI th the dir.:c-r, sions e~)d conven-
ier,~:~..of.::~a c~arette ~r,d th~ v~uth-ple~e
6rid ~;;~s:~:~ ng p~'o~ erti es and 'couth-fee1'
~.~ ........ • .. ~
The ~,esearch Da|,artv.ent rill att, e,i;pt
to c)'cate r,~,~' cc,)~cepts.
lhe ~esearch Oepatt~:cnt rill explore
now concepts. Sources of nicotine
re)' th|s t).pe of cigarette ~v|11 be
|nvestlg~ted. .
~ } . , ~ .
15. Research will explore r, evr concepts,
)O. lh~i:.e.iiiiii~.,.~uld be i,igh accepta,ce for a 16, Research uill explore r, ew
concepts. =
"9o6110..i~:::~::Igar~,tte 1(.av|r,g no unpleasant . • ~
I,re~:~:~ or afte)'lcste. " , .~ . "
...... ~ ..... ~ . .. : ..... ..~ ... -..... .... .. :;, ," .~. "',,: ~ :-.,~, ..~. ~:.;... ~
">~:.v, .. ..~ :',.'~,~.~ .... ,. .: ..... .7...:"...'..."'...,"
;1. Ihn~t~*or, s in " ' '
, "'"
....... i,,c,:aglng, ir t:conc;mt " ' ~l, Rese~r~l;~i1) cxplore nevt
to:ncepts
offer pro~ise aS a

I1
Stu~;'.,s on influence of cigarette
para::~'ters on s|:~ke yieid, co:.:/.v~iti:
and prop~,rties ~ill continue into t.
• i;ro.iectio~, retied.
RM036414

ll. JtH. ]6'.;,..LCO '"'~":""~ I,:;{~ R. O
FH~'YHr I+'5 ICG..(':..O C6,~ A,IY
18
The contribution of additives other the"
l°,ajor Cel, ital ingostir,~nts in ,,>;, or
improved e,ad/or fore sgpl,istic~z:'~
instru:"_.nts or ar~z,'etus ~=i11 I:,
t,OCtSSat'/ aS the sc~f,e a~d'cc ,,Icxitr
of our ~esearch. ((fo~t i~,~'c.,,~'~.

i.#ill I.,o si..;l~r to ti~t for
i.(,soarcl- l.cl'so:,r,el for high productivi~
and creativity ~.:ili co.tinue to
receiv~ l;lyh priority.
6. Supr, c, rt fr(,:~ tl:o ~e~earch Dapartr,!ent
'" " ""
for leccnt mr ,w.u~c' ac~is ions
I.~111 conLlllue, l, ny i'e~uiroi:ent for
basis v~11 recuire e~, i~icr(,ase in the
tcchnical staff.
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