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Mr. C. A. Tucker Ju~ne 7, 1974 CX 47-A RH0005573

i-Lr. C. A. Tucker -2- June 7, 1974 A quality cigarette. Discussion centered around what was quallty, and how the consumer oould be made to perceive that quality. 4. Non-blended cigarette ~ it was decided to consider testing and getting consumer reaetions to an all ~ burly oigarette, an all flue-cured cigarette, an all Turkish cigarette, etc. 5. T.~ "third" =ategor~. C~n.id~ra~on we. giwn to developing a completely new cat~gor~ of clgarette~ built around s_wee_tn.ess,, cola, or many. other flavor areas.. 6. M~uth feel of the filter - it wis decided to learn what the o~timum hardness of a filter should be through consumer testing. ' -~ . ~ - ~ 7. A low-number, l~on-filter cigarette - th-- Agency felt that there was a real opportunity for a truly low-number, n~n-filter cigarette. Research felt that such a product could be developed through use of puffed tobacco. -.~ .... Puff count - it was decided that some knowledge about consumsr perceptions of puff count and .~., :~ burning rate would be d~slrable. ~ A cigarette which does n~t build up as it Ii smoked - Research is working ona product which had numbers ~nd smoking charact~rlsulc~ the sa~.e " from the first to the last puff. Tn@ Agency has been working on a concept called Balance which visibly ~hows different tobacco at each end of the tobacco rod. - - I~ was d~clded that such a product would be .- promoted in a manner oth~r than a _"high-level menthol" cigarette. ---.. If -You~ h~ve any questions" Or: slg~gesti0~s about the material covered in the first.meeting or that proposed for the August 'meeting, I- would apprecia.te h.eari.ng from you. -,'- Director of Marketin~ Plannigg ' -. RAB:skz ~- • ~ CCg Yr. G. B. ~hitaker CX 47-B RH0005574