FTC Joe Camel Documents
Report of Smoking Incidence and Brand Preference Among Persons Aged 14 to 20
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February 18, 1974
Messrs. F. H. Christopher, Jr. W. A. Sugg
J. H. Saylor, Jr.
D. W. Tredennick
J. H. Sherri11, Jr.
Attached~r your reference is the Report of Smoking
Incidence and Brand Preference Among Persons Aged 14
to 20 fr~m the October, 1973, NFO Screening. Further
reports~m this screening will be made available to
you as t~ are received from William Esty Company.
Jane Z. -~artin
Marketi~Research Department
JZM/gsf :
cc: Mrs,_J. F. Stuart
attache'
CX-46
74M00044
HJM ~66646
0
