FTC Joe Camel Documents
Memo to Rich McReynolds from Dana Blackmer Re: French Camel Filter Ad
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D-F.S OFFICE MEMO
TO
FROM
:.
~ .....~: SUBJECT
Rick McReynolds
Dana Blackmar
FRENCH CAMEL FILTER AD
DATE
I think the French advertisement for Camel Filters
is a smash. It would work equally well, if not
better, for Camel Regular. It's about as young
as you can get, and aims right at the young adult
smoker Camel needs to attract.
I'm afraid it's only a one-shot however. It could
perhaps be projected into 3 or ~ more poster/ads
like the attached, using the embroidered emblem on
a shirt pocket, a fatigue-type hat, rolled-up shirt
sleeve, etc. Also, there could be variants with
people, using the man with the embroidered emblem
very close to camera~ companion in background.
DB/mp
enc.
CC:
D. Boyd
T. McCarthy
CX-45
~t~0(102951
