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FTC Joe Camel Documents

Memo to Rich McReynolds from Dana Blackmer Re: French Camel Filter Ad

Date: 07 Feb 1974
Length: 1 page
502303940
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Page 1: cx000045
D-F.S OFFICE MEMO TO FROM :. ~ .....~: SUBJECT Rick McReynolds Dana Blackmar FRENCH CAMEL FILTER AD DATE I think the French advertisement for Camel Filters is a smash. It would work equally well, if not better, for Camel Regular. It's about as young as you can get, and aims right at the young adult smoker Camel needs to attract. I'm afraid it's only a one-shot however. It could perhaps be projected into 3 or ~ more poster/ads like the attached, using the embroidered emblem on a shirt pocket, a fatigue-type hat, rolled-up shirt sleeve, etc. Also, there could be variants with people, using the man with the embroidered emblem very close to camera~ companion in background. DB/mp enc. CC: D. Boyd T. McCarthy CX-45 ~t~0(102951

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