Tobacco Documents Online

• Smoking incidence has been on a decline since 1965. 1980 1981 !:!::~:~:: i i1:~:8 2 ii~ ..... 1986 ......... I~.87 L...i.iiiii:.~alU ~ Smoking 18+ U.S. Total Number Incidence Population Of Smokers (000) (000) 42.6 36.2 33.9 33.1 32.4 31.1 30.6 29.5 28.9 28.0 27.3 124,573 135,290 148,804 163,997 166 647 169,266 171,683 173,805 175,792 177 669 179,623 Population Estimates - U.S. Census Smoking Incidence - HEW (1965-1975) RJR Tracker (1980-87) 53,024 48 964 50,377 54,281 53,960 52,706 52,475 51,214 50,739 49,685 49,025 CX 34-A RM050017 0 (D 0

INCIDENCE 4.5 40- 35- 30- o 25- , t ~ ~ I ~ ~ o 65 70 75 80 81 82 85 84 85 86 -' YEAR ~990 ~90~ Produced to Federal Trade Commission pursuant to subpoena dated June 6, 19ff7. CX 34-B

200 POPULATION 18+ Years Old 180 - 160- 140 - 120 - o-, 65 70 75 80 8182 83 84 85 86 o YEAR 87 g990 I#90£ Produced to Federal Trade Commission pursuant to subpoena dated June 6. 1907. CX 34-C

TOT # OF SMOKERS 56 52 5O 0 0 0 48 I I I I l I I I 75 80 81 82 85 84 85 86 87 YEAR ~'990 I#90£ Produced to Federal Trade Commission pursuant to subpoena dated June 6, 19~7. CX 34-D

TEENAGE SMOKING The numl~r of teenagers ~o smoke has substantially and continually declined since at least 1974 (See Chart i). - In 1982, Line numl~r of teenage smokers was about 50% t~e 1974 level. :{i~,:- This decline in the number of teenage smokers is almost entirely a result of the dramatic decline in teenage smoking incidence. - The decline in the incidence of teenage smoking holds for individual age and sex breaks as w~ll as for total 12-17 year olds. This downward trend in total teenage smoking is substantiated by the trend in~ smoking among high school seniors. In 1985, only 19.5% of high school seniors smoked daily - a nearly 30% drop in incidence versus 1975 (See Cha~t Study concluded in 1982. this subject. RM050021 AS of 1/20/88, no further information available on CX 34-E o o

CIGARETTE USE BY TEENAGERS ~!~I Population (mm) (12-17 years)1 ii!~:ii~!~al Smoking Incidence ( 12-17 years )2 To~l Smokers (mm) (12-17 years)2 Smokin~ Incidence by A~e/Sex2 1974 1976 1977 1982 25.5 25.3 25.0 22.3 25.0 23.0 22.0 15.0 6.4 5.8 5.5 3.3 12-13 13.0 Ii.0 i0.0 25.0 20.0 22.0 16-17 38.0 39.0 35.0 3.0 i0.0 30.0 27.0 21.0 23.0 16.0 24.0 26.0 22.0 13.0 Ipopulation Estimates - U.S. Census 2Health, United States, 1985, - U.S. Department of Health and Human Services. Percentage reporting used in past month. Study concluded in 1982. this subject. RM050022 AS of 1/20/88, no further information available on CX 34-F 0 O~ o

CIGARETI~ USE BY HIGH SCHOOL SENIORS 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 26.9 28.8 28.8 27.5 25.4 21.3 20.3 21.1 21.2 18.7 19.5 S~(3URCE: University of Michigan Study, "Monitocing the Future: A Continuing %::::~i~i~::~::ii~,~? Study of the Lifestyles and Values of Youth" -- 1985. RM050023 Study concluded in 1985. As of 1/20/88, no further information available on this subject. CX 34-G (.n o 0

Profile data by age indicates that ULT category skews 50+. Importantly, less than 5% of 18-24 year olds smoke ULT brands. FFLT i:::::::::~!i:~i:i::i:~iii~i:~:i::i::i Index to total ULT ii~ ..... Index to total ":'::::::::::~ Oil rce "- RJR Tracker (1987) CATEGORY PROFILES Total 18-24 25-34 35-49 50+ 41.0 50.3 44.3 40.9 33.2 i00 123 108 I00 81 39.6 42,8 43.5 37.9 36.1 I00 108 II0 96 91 12.2 4.7 9.8 13.8 16.3 i00 39 80 113 134 RM050024 0 O~ o C~ CX 34-H

The Profiles of major ULT/FFLT brands positioned on "low tar" also indicate an older skew. NOW Zndex to total '::ii:!:i:::::::::i:!:~!~M VANTAGE i~ ...... Index to total .:SIS:.. :i:::::::~i SOurce: R JR Tracker (1987) CATEGORY PROFILES Total 18-24 25-34 35-49 50+ 1.8 .2 .9 1.9 3.4 iO0 II 50 106 189 1.0 • .2 .6 1.0 1.6 i00 20 60 i00 160 3.2 1.2 2.8 3.8 4.1 I00 38 86 119 128 4.1 2.3 5.5 4.9 2.8 ~ I00 56 134 120 68 ~ RM050025 o o ............... CX 34-I