FTC Joe Camel Documents
Edits to Planning Assumptions and Forecast document
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Pa~e 6, Item 6, Left C01.
Add: Hoverer, It Is essential thl_t w are fully aware tha~et these
I~|¢ot|ne levels s~oktng ~'t~n~:v~l be vet7 imch facilitated. Som
"famed out or t ouse research
(it the htlhest "acceptable" pH) for prov|dlflg~atlsfactlon b4.J~d4~s~l~ ~'~*~'~.~ •
i~~~~ii~:Th|s V~11 probably be followed - vtth|n the proJectlo~ pertod-
Page 9. Item 18. Left Col.
:i.~.~.:iiiiil.i.i.i.:~:~,~:~i'l'hts wtll be fac|l~tated by the gradual lo~ertn9 of ntcot|ne levels.
:%~iiii~iiiiiii::~i~Plge 1|. Item 8, Left Col.
* ":~:~,::,:::~iThts may. however, change tf the follo~dn9 conditions come to pass:
~:~::'~i~7~:~ke tnto sheet at lovest posslble teq~rature| aim at substantial cost--
e.ge 14, lt~ 13, ~~ ~~
A vlgo~us effort shou14 ~ st~r~d~ ~~ rl9o~usly~l]ase of
f~on Into the air even at t~ expense of Inc~ased G-13 p~c~n~
A~ ~sults should be practically adopted In ill our operations_and st~nnlv
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recommended to all licensees. The levels atm~J at should be ~uclhl/that
it could be convincingly shown that they are Te~M~nt in case the ozone
theory should be vertfied or "accepted" by the U. S. gattonal Academy of
Sciences or a s|mtlar authoritative body. _
15, Item (to be inserted between Item 4 on page 15 and Item 5 on page 16)~ Left C~
i:""-:,~,.:.-Avallablllty of vending machine for 120 mm. cigarettes will make a number of
and novelty cigarette types feasible. Such as, for example, a 120 eln.
:::~!::i::~i::~(llter cigarette with "regular" rod diameter; a cigarette, as mentioned, that
::,.:~alf a length would be tobacco and half filter; an identical c.lga~.t.te havln9
tobacco rod - "regular" acetate filter - short "dead" tobacco rod (for flavor)
ii~i'~ii~ort insert to p~vent "dead" tobacco particles reaching the s~kers s~)uth, et~
~:~A. simulation marihuana cigarette containing regular tobacco blends plus
*~i~ii.~egano, Investlgati~n of oregano pyrolys.|S. Pr.oduct.s .~.or. "str.an.gers"_.s.eems
(Thts_.Sh.o.ld be aimed at t.h.e. "yo.th marke )
Page Ig, Item I, Right Col.
Replacel~ as follows: 2. The present research. bul.~dlng is probably sufficient
for our tobacco research needslprovi~llng one thinks purely in terms of square
footage. However, drastic remodeling of laboratories which were originally
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designed for "wet chemistry" to "Instrumentation chemistry" may make thts cost
ineffective. An ad hoc co~tttee composed of the VP R&D. Director of Research,
Research Managers, and one representative each of Foods and Archer R~D, and a
member of the Engineering Department wtth architectural tratntng should
determine the cost of re~o.d~tng the current butldtng vs constructing a new
~%~iiii~i~utldtng at ~httake~ Park ~ "under one ~of c~ntcatton" dtst~n~ of Tobacc~
~velo~nt. ~en ,etgktng these alte~attves It should also be considered
within the proJect~ ~rl~(er l~dlately beyond the Food C~pany and/or
))~)~)~:~)~)))~)~cher and/or Ar~tl c Inte~atlonal ~ l I need ~search ( as opposed to develop~nt
~::::~:...~)iupport for ~Ich the ca~pus concept of admlnlstratlvely separate by
geographically contiguous depart~nt seems ~st effecttve/f~m the potnt of
0f p~ductlvlty and cost.
~;~)~i~)~:~:~:~dlate attention ~houl~ be given to the organi~atlon of a "tobacco bloa~ay
~ .:.:~)~::~,ectlon" ~ose task It would be to be familiar ~It~/,mprove~ and practically
~se~cur~nt btoassay ~thods geared t~ards cancer~ other diseases alleged ~
be associated with s~ktng. These btoassay ~thods should be biologically
level of ant~l ma~l and bel~, t.e., avoid the use of live
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