Tobacco Documents Online

MARLBORO ANALYSIS HISTORICAL REVIEW Marlboro was reintroduced in 1955 in a box, with the soft pack added in 1958. All advertising featured a "Marlboro Man" and "Flavor". From 1958-65 they experimented with different types of "Marlboro Men." Each wore a tatoo suggesting he was a man of adventure, mystery, and romance. By 1966, their advertising positioning had become virtually identical to that of today. Produced to Federal Trade Commission pursuant to subpoena dated June 6, 1997.

The new easy-drawing filter cigarette that delivers the goods on flavor. Long s~ze. Popular f-diet price. Light up a iVfarl~oro and be glad you've changed to a Jilter. CX 14-L RM042935

~LO~ Produced to Federal 'trad~ Commission pursuant to subpoena dated Jun~ 6, 1997.

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Marlb :,ro filter Marked ~mprovement in Marlboro filter does not disturb famous Marlboro flavor engin~rin~, places Marlboro among the luadin~ lilter in mild smoke delivery. And the lates~ published horn i=~partial outside sources, ~por~ Mml~'o's Pr~ t~: F~eral Trade Uomm~sion pursuant to subpoena ~t~ June 6, 19~. A6 1958

You get a lot to like with a Marlboro _ the filter cigarette with fl~e unfiltered taste Why don't you settle back ~ and have a full-flavored smoke ? Produced to Federal Trade Comnlission pursuant to subpoena daled June 6, 19~7.

{ untry ~'~l,~"~.~l~rl~ ,' '",'.,' ,, ............ , ....... , ................... . ~~ "'~ "~. ,, c~.e' /aL~: ..... ,//~'~.~ Produced to Federal Trade ~ommission pursuant to subpoena dated June 6, 1997. A8 1962

8~LO~ Produced to Federal Trade ~ommission pursuant to subpoena dated June 6, 1997.

O~,~Z ~LOG Come l0 where lhe [lavor is. Come to Marlboro Country. Produced to Federal Trade Commission pursuant to subpoena dated June 6, 1997. AIO 19EE

MARLBORO ANALYSIS HISTORICAL REVIEW In the mid 60's, Marlboro's 23.6% it currently has. share began to grow and it's bul It steadily to the MARLBORO SHARE OF MARKET 19~0 ~ ~1. ~ ~r~o~uced ~o~ed~ral T~omm~.~nOPursula~t'~/~'subp~7~ ~ Oe:~ 1 oee