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SHARE Or SMOKERS BY SEX ~ !~ ~ CURREN1 CIGARETTE BRAND PREFE~,~NC~ SHARE TOTAL BENSON ~ HEDGES KING BENSON & HEDGES IO0'S OLD GOLD, TOTAL 1.4 OLD GOLD KING OLD GOLD IOOMM ,1 CAMEL EVE LAREDO ,| LOW-FLAVOR FILTERS KENT, TOTAL KENT KING KENT IOOFtM TAREYTON, TOTAL TAREYTON KING TAREYTON IOOMM PARLIAMENTQ TOTAL 1.0 PARLIAMENT KING ,9 PARLIA:-IENT IUOMM LARK, TOTAL LARK KING VANTAGE TRUE VIRGINIA SLIMS SILVA THINS MARLBORO LIGHTS MENTHOL FILTERS SALEH, TOTAL S.O SALEM KING 6.~ MEN WOMEN 1.5 1.2 .2 ,3 • 1 1o~ .7 1.4 o7 1.2 .2 ,7 oT ,2 °9 .7 7,7 8o5 PERSONS 1~ TO 17, APRIL, 1974 zgz6 gl~OO5 TABLE 2A

SHAR~ OF S~OKERS BY SEX CURR~N~ CIGARETTE BRAND TOTAL SALEM SUPER KING KOOL, TOTAL ZO, I KOOL KING 17,6 KOOL IOOM~ 2o~ BELAIR, TOTAL BELAIR KING NEWPORT, TOTAL 3.0 NEWPORT KING 2°7 NEWPORT IOOMM BENSON 6 HEDGES o7 VIfiGINIA SLIMS TRUE WINSTON °I SILVA THINS °1 K~NT el .VAhTAGE KCOL MILDS LAREDO MARLBORO ALL OTHER SHARE OF MEN WOMEN 19.9 20,4 2,9 3.1 209 ol ,3 ,1 .Z oZ o3 .1 1.3 SUHMARY BY TYPE NON-FILTER 1.8 rILTEK, TOTAL 98.2 97°7 NORMAL-FLAVOR 57.1 59.1 53.B LOW-FLAVOR 5°5 MENTHOL 35°6 }~°~ 37,7 JOB NO ~OZ12 PERSON3 16 TO 17, APRIL~ 1976 c., EGZ6 =bOO5 TABLE 2A -8-

C:) FILTER SUB-TOTALS BSMM, TOTAL 86.0 NORMAL 52.4 LOW-FLAVOR MENTHOL 29.5 IOOMM* TOTAL |2o2 NORMAL-FLAVOR LOW-FLAVOR MENTHOL 6oi CURR{ti] CIGARETTE BRAND PREFE~ERC| " ' "SHARE OF SMOKERS TOTAL MEN WOMEN 10.9 LOW-FLAVOR AND LOW-FLAVOR, COI4BINED 10.7 CHARCOAL, TOTAL 1.~ .b 3.: IOO~4H WOMEN'~ BkANG~, TOTAL MENTHOL 3°8 1.7 Zol ROLL-YOUR-OWN* o6 .9 .~ TOIAL NON-FILTER °5 °6 °2 FILTER .2 .3 SUMMARY, MAJOR COMPANIES REYNOLDS AMERICAN 1.9 26.6 21ol 1.2 N.~oO~ JOB NO ~0212 PERSONS 1', TO 17, APRIL, 197'* TABLE 2A -9-

SHARE OF 5HOKER$ BY SEX eL CURRENT CIGARETTE BRAND PREF SHARE OF SMOKE~S TOTAL MEN mOMEN BROWN 6 WlLLIAMSON 23.1 LIGGETT & MYERS LORILLARD 6.3 PHILLIP MORRIS 22°7 i.7 JOB NO &0212 PER$Of;$ 14 TO 17, APRIL, 1974 TABLE 2A oIO-

! RoJ. REYNOLDS CIGARETTE SMOK.|NG |~C]OENC[ AMONG~14 ~, 17 yEAR SHARE OF CIGARETTES SMOKED B~'I .... CURRENt CIGAREITE BRAND PRE~I~'~C~ S~ARE OF C|GS. SMCKE~ TOTAL TOTAL 133|~ 8729 100-0 100o0 |00~0 BRAND USUALLY SMOKED NON-FILTERS PALL NALL CAMEL LUCKY STRIKE KOOL ALL OTHER °I .Z o7 NORMAL-FLAVOR FILTERS ~INSTON~ TOTAL 13.6 . |5°3 WINSTON KING 11.9 13.8 WINSTON SUPER KING MARLBORO, TOTAL 38,7 39,0 MARLBORO ~ING 37,3 37.8 MARLBORO IOOf4M RALEIGH. TOTAL RALEIGH KING .1 RALEIGH lOOMM VICEROY~ TOTAL .9 VICEROY KING .8 vICEROY lO0~M L&M, TOTAL ,4 L&M KING .3 .3 ~ ENSON 6 HEDGES, .6 10.2 38.2 36.3 2.0 .9 .Z ,6 .2 .4 1.3 JOB NO 40212 PER$OI,IS 14 TO 17, APRIL, 1974 c.., 9;R6 ~bOOS TABLE 2B -11-

R.Jo REYNOLDS CIGARE~,T~ S~A~E OF CIGarETTES SMOKED BY~X. 'ii., CURRENT CIGARETTE ~RAND PREFEI~. RCE BENSON & HEDGES KING BENSON & HEDGES 100'5 OLD GOLD, TOTAL OLD GOLD KING OLD GOLD IOOMM CAMEL EVE LAREO0 LOW-FLAVOR FILTERS KENT, TOTAL KENT KI~;G ~ENT IOOMM TAREYTON, TOTAL TAREYTON KING TAREYTON IOOMM .OA~LIA~ENT, TOTAL PARLIamENT KING PARLIAMENT IOOMM LARK, TOTAL LARK KING VANTAGE T~UE VIRGINIA SLIMS SILVA THINS MARLBORO LIGHTS MENTHOL FILTERS SALEM,-TOTAL 5ALE/~ KING SHARE OF CIGS. S~CKE~ MEN o~, 1o? TOTAL .l 1,6 1.4 .1 1.1 .1 o| ~I ¥,EAR OLO$ .2 .7 .8 .5 .T ol • 2 .1 °B oZ 1.0 loI °9 l,I °~ .4 °7 .7 6.9 6.9 7.0 S.S 5.B N.F,O° JOB NO ~0212 PERSor:s 14 TO 17, APRIL, 1974 TABLE 2B

R.J. REYNOLDS CIGARETTE ~MOKING |~C|D~NCE SHAqE OF C|GARETTES SMOKED BY~$tX~ ~ ' . f !~ ~ ~ CURRENT CIGAREttE BRAND P~EFE~,F~EC~ ' ; , , S~ARE OF CIGS. S~OK©D TOTAL MEN SALEM SUPER KING KOOL, TOTAL KOOL KInG KOOL lOOM~ 8~LAIR, TOTAL BELAIR KING NE~PCRT, TOTAL NEWPORT KING NENPO~T |OOMM BENSON 6 HEDGES VIRGINIA SLI~S TRUE SILVA THINS .VANTAGE KCOL NILDS LAPEDO MARLBORO ALL OTHER wO.~,EN Z.O 1.2 .l SUMMARY BY TYPE NON-FILTER |.8 2.2 FILTER, TOTAL 98.2 97°8 NORMAL-FLAVOR 57.4 LO~-FLAVOR ~.9 MENTHOL 3~.9 34.3 38.9 N.~oO~.JOB NO ~02IZ PERSONS 14 TO 17, APRIL, 1974 TABLE 2B -13-

R.J. REYNOLOS CIGARE~t~SMOK~NG SHARE O~ CIGARETTES S~OKEO CURRENT CIGARETTE BRAND SHARE OF CIGS* SMOKED TOTAL FILTER SUB-TOTALS 85MM, TOTAL 8605 NORMAL 53.1 LOW-FLAVOR 305 MENTHOL 29.9 |OOMM, TOTAL ||,7 NORMAL-FLAVOR LOW-FLAVOR MENTHOL 6,0 |NCIDENCE AMON~ !~w 7.2 20.2 3.5 .3 3,4 10.9 LO~-FLAVOR AND MENTHOL LOW-FLAVOR, COMOINED CHARCOAL, TOTAL 6.4 4.S 9.9 1.7 .7 3.~ IOOMM WOMEN'S 1.1 BRANDS, TOTAL NON-MENTHOL .~" MENTHOL .6 N.P,O. ;JOB NO ~O212 ROLL-YOUR-OWN, .6 .6 .7 TOTAL NON-FILTER ,5 .~ .7 FILIER -1 SUMMARY, MAJOR COMPANIES REYNOLDS 22.7 AMERICAN " 1.9 25.3 IT.7 1,3 2.9 PERSONS 14 TO 17, APRIL, 1974 6g~.6 I~UO0 5 TABLE 2B

R.J. REYNOLDS SHARE OF CIGARETTES $MOKED BY ~EI CURRE*;I CIGARETTE BRAND PREFERIN(E CIGARETTE SMOKING |NCIDENCE AMONG |l -.|7 YEAR OCbS SHARE OF CIGSo S~;KEC TOTAL BROHN 6 WILLIAM$ON 25.3 LIGGETT & MYERS .B LORILLARD So2 PHILLIP MORRIS 43.7 MEN .3 WOMEN Zb.5 N.F;O. JOB NO ~0212 PERSONS 14 TO 17, APRILt 1974 -~ 06Z6 bllO0~ TABLE 2B

R.J. REYNOLDS - TOTALCIGAI~ETTE ~ " SMOKING I~C|DENCE AGE oF RE~POt~OENT ~ ~, " " :, ~ CURREhT CIGARETTE BRAND PRE ~C= , .~ ~ :., " RESPONDENT 16-17 RESPONDENTS 5338, % WHO S~,OKED CIGARETTE5 IN PAST 7 DAYS NUMBER OF SMOKERS AVERAGE NUMBER CIGARETTES S~OKED DAILY TOTAL I~.-I 5 10374 5036 l I06 257 100o0 100,0 I0000 12.04 10.72 12.44 DALLY SMOKING VOLUHE LIGHT 72°7 80.5 70.3 AVERAGE 21.9 14o8 Z&oO HEAVY 5°4 ~e7 5°7 BRAND USUALLY SMOKED NON-FILTERS PALL MALL CAMEL LUCKY STRIKE KOOL ALL OTHER °6 .4 .Z .6 .1 .8 NORMAL-FLAVOR FILTERS WIRSTON, TOTAL 14.1 WINSTON KING IZ.8 WINSTON SUPER KING |.~ MARLBORO, TOTAL 37.7 MARLBORO KING 35.4 10.9 13.4 2°3 .9 ~7.5 34.7 44.0 32.9 JOB NO 40212 PERSONS 14 TO 17, APRIL, 1974 L6~.6 I~UOOS TABLE 3 -16- 75M01692