FTC Joe Camel Documents
Smokers Screening - Spring 1974 conducted for RJR "Smoking Incidence and Brand Preference" - Ages 14-17
Fields
Document Images
o.I
I
75M01673
RJM 061898
NATIONAL FAMILY OPINION is grateful for the op-
portunity to gather and process the consumer data
herein. We sincerely hope these data are an aid to
executive judgement, and that they contribute toward
eliminating guesswork from the decision-making
process. We also hope that our handling of this as-
signment merits your continuing trust in us.
c,x zi-B 75M01674 RJM 061899
75M01675
RJM 061900
TABLE
3
7
8
9
]0
]!
13
14
29A .
29B
3O
32
Daily smoktna volume by sex, by: .Cur-~nt c~oar~te ~rt~~ ~refer~nce - Persons ]~ tO ]7, Apr~l, 1974
Share of s~ers by sex. by: ~u~n: cicar~e bra~ ~r~ference - Persons 14 to 17. April. 1974
Sha~ of cigarettes s~ked by s~. 5y: Ca~ent cioa~Lte brand breference - Persons 14 to ]7. April.
Age of responCent Males. bye( ~: ¢i~e~ ~ ~e~e~e~ ~}@n~,~4'to 17. Aprl]. I914
Age of respondent Females. " ~u~e~t ,'~'e ,.= ~ ,,
~ ..... e~ . p e ~ ~rso~
I~ to ]7. April.
Family in¢o~ - Total. by: Curren~ ¢tgaret?e bra-{ preference - persons ]4 to ]~, AprIl,
Family Inc~e - t4ales, by: Cur~nt ciglre~te bra~ o~ference - Persons 14 to 17. Apr~1. 1974
Family inc~ - Females. by: Cur~nt ci~aret:e brand preference - Pelops ]~ to ]l. April. 1974
Occuoation of princlp~I wace. ~arner - ~.t~.~ ". by: Current cigarette brand preference
- Persons ]4 to 17. April. 1974
Occupation of princlpal wage earner - "~a;eS. by: Current cigarette brand preference - Persons ]4 to
17. Aori1. 1974
Occupation of prlnclpa] wage e~rre- - ce.~es. ~y: Current cigarette brand p~ference - Persons 14 to
]7. April. 197~
Census region - To~al. by: Currec: cigare::z 3r3~ preference - Persons 14 to 17. Aprl]. 1974
Census ~gion - Males. by: Current cl;a-e::~ :r~d bre~erence - Persons 14 to ]7. April. 1974
Census region - Females. by: Curren: :i~a~:ze brand preference - Persons ]4 to 17. April.
City size - Total. by: Current ci;z~:te brer~ ~reTerence - Persops ]e to ]l. April. 1974
City size - I~a~es. by: Current c~;~r~::e c-e~C :re~ere~ce - Persons le to 11. April. 1974
City size - Females. by: Curre.:: :ic~e::~ o~o~d :reference - Persons 14 to 17. April. ~974
Education - Total. by: Current c~;z~::~ ~r~ ;reFerence - Persons 1~ to 17. April. ]9/4
Education - Ma~es. by: Curren~ c!:a-~:te ~E ~ref~renc~ - Persons ]4 to ]7. April. 1974
Educatio, - F~ales. by: Current el;are:re ~r~C p~eTerence - Persons 14 to ]l. April. 1974
Average number of cigarettes s~oked daily. ~y ~ra~l:y;e usually s~ked, by: Sex - Pelops 14 to 17.
Apr~1. 19/4
Average number of cigarettes Sr.ok~d ~aily. ~v ace. a:d by: Brand/type usually s~ked within s~ker
volu~ g~up$ -
Persons ]4 to ]7. April. !97~ " "
Type of cigarette usually s~:,e.~, cy- ~;ra~kics - 7ersons ]4 to 17. April. ]974
Reynolds brand usually smoked, by:=='.~:;-z;~,:;. - Persons 14 to ]7. April. 1974
S~kers of c~petitive brands, by: De~:;-~;.~:~ - Person; ]4 to ]/. April. 1974
Projected cigarette volume, by: ~ec~rap~;c$ - Pc-sons14 to 11. April. ]974
Pro~ected volu~ of Reynolds brands. ~y: D~g-a~hics - Persons 14 to ]l. April.
Projected volu~ of com~titive brands, by: ;e~gr~ph~cs - Persons I~ to ]7. April. 197~
Share of s~ke~ by sex. by: Cut,n: cigare:Le brand preference - Persons 14 to 17. April. 197~
Share of clqarettes s~oked by sex. by: Current cigarette brand preference - Persons ]4 to If. April.
1974
Purchase of the hard pack of usual brand, by: De~graphlcs - Persons ]4 to ]l. April.
Number of respondents, cigarette s~okers en~ cigarettes s~ked per day. by: State - Persons 14 ~o I7.
April. 1974
Cigarette s~kln~ incidence an~ average ~a~ly consu~tlon., by: State - Persons ]4 to If. April. !97a
PAGE
l-S
6-10
11-15
16-20
Zl-24
25-29
30-34
35-39
40-44
45-49
50-53
54-58
59-63
64-67
68-72
73-77
7B-B1
82-86
~7-91
92-95
96-100
101-105
I05-II0
I11-I16
I17-122
123-134
135-140
141-145
la/-158
159-164
165-170
175-176
177-178
~00~
I
0AT Y S~a'OK.'NGIGARET~V UME BY SEX ,
CURRENT C BRAND PREFI~I~I~
NUMBER OF SMOKERS
AVERAGE NUMBER
CIGARETTES SMOKED
DAILY
BRAND USUALLY SMOKED
TOTAL SMOKERS MEN
SMOKERS WOP4EN SMOKERS
VOLUME TYPE '~ VOLUHE TYPE
VOLUME TYPE
TOTAL LIGHT AVG. ~_EAVY TOTAL. L ~;I-t~ "~-., AVG. HEAVY TOTAL LIGHT
AVG. HEAVY
1106 804 ~42 60 68'. , 4t"~+ 173 41 422 ~4
69 19
100.0 10o.o 1oo.0 100.0 10o.0 lo0.o 100.0 100.0 10o.0 10o.0
100,0 100.0
NON-FILTERS
PALL MALL .2 ol .4
.3 ,Z .6
CAMEL
LUCKY STRIKE .2
KOOL
A~L OTHER .6 *6
P~ORMAL-FLAVOR FILTERS
~INSTON, TOTAL la.l I~.2 14.5
II.7 15.4 15.3 15.0 17.I 12.1
12.6 I~.0
~IN$TON KING 12o8 1~,4 11,6
ICoO la,Z 1~o7 12.? 1~°6 10,7
11,7 8,7
WINSTON SUPER KING 1,3 ,7 2,9
1,7 1,2 ,6 2,3 2,4 1,4
,9 4°)
MARLBORO, TOTAL 37,7. 37,7 38,0
35°7 3T.7- 37,0 39,3 39.0 37,7
3816 34,8
MARLBORO KING 35,4 ~4.8 37,6
33,0 36°1 3~,9 39.3 3b°6 3~.4
34.7 33,3
MARLBORO IOOMM 2,3 2.9 ,4
1o7 l,b 2,1 2,~ 3.3
3,9 1,4
RALEIGH, TOTAL ,5
RALEIGH KING ,Z
RALEIGH IOOMM .4 .2 .8
.3 .Z *& .5
.3 1.4
VICEROY. TOTAL 1o0
VICEROY KING ,9 1,1
1,7 ,9 1,1 2,4 .9
1,2
VICEROY IOOMM °| ,1
,2
,3
L&H+ TOTAL ,4 ,2 ,8
L&M KING .3 ,1 ,8
,3 ,Z ,6 ,2
!,4
31.6
31.6
.PERSONS 14 TO 17, APRIL, 1974
9L~b U~OOS
TABLE I
-I-
VOLUWE TY~
TOTAL LIGHT AvG.
BENSON & HEDGES* o4
~OTAL
BEN$ON & HEDGES KING el
BENSON & HEDGE5 100'$ o3
OLD GOLD* TOTAL 1o4 1o2 2°5
1o? 1°9 2°3
OLD GOLD KING 1.4 1o2 2°1
1.8 1o9 1,7
OLD GOLD lOOMM ,1 °4
°1 ,6
CAF~EL 1o3 loZ 1,7
2.0 2,1 2.3
EVE .2
LAREDO ol °1
,1 °2
LO~-FLAVOR FILTERS
KENT, TOTAL 1°| 1.~
KENT KING o8 loI
1.2 1,7
KENT IOOMM °3 02
TAREYTON* TOTAL I°Z 1°1 |°7
.b °6 °6
TAREYTON KING 05 °7
TAREYTON lOOM~ e6 o~ lot
PARLIAMENT, TOTAL 1,0 1,0
PARLIAMENT KING °9 °9 o8 1o7"
07 06 1o2
PARLIAMENT IOOMM °l
LARK, TOTAL .3 °l
LARK KING °3 .l 08
VAI~TAGE °4 °4
1~UE .4 .5
VIRGINIA SLIMS ,4
SILVA THINS .I
MARLBORO LIGHTS .8 .9 ,~ 1•7
.q 1,1
VOLUME TYPE
T~TAL L~ ~. AVG. HEAVY
.8 l.T 01 .6 .7
~,' .......
N.~,O., JOB NO ~021Z
WOMEN SMOKERS
VOLUME TYPE
TOTAL LIGHT AVG° HEAVY
o7
°7
.5
.3
.3
.3 2.9
.3 2.9
.6
,5 ,3
,Z ,3
,2
Z.l 1,8
°7
1.4 .9 4.3
1,4
1,2 l,S
,7 .3 2,9
,7 ,3 2,9
• 2 .3
.7 .9
.9 1,2
.7 .6
~ERSO:IS 14 TO 17, APRIL, 1974
LLZ6
5.3
5.3
TABLE 1
-2-
!
o,. Y S,,OKINO VOL . SEX
TOTAL S~OKE~S
MEN SMOKERS NOMEN SMOKERS
MENTHOL FILTERS
SALEM, TOTAL BoO 9*2
SALEM KING
SALEM SUPER KING
KOOL, TOTAL 20.1 |8.4
KOOL KING 17°6 16.2
KOOL IOOMM
BELAIR* TOTAL o8
BELA|R KING °B o9
NEWPORT, TOTAL
NEWPORT KING
NEWPORT IOOMM
BENSON & HEDGES
VIRGINIA SLIMS o7 .6
TRUE
WINSTON
SILVA THINS .1 ,1
KE~IT .I" ""
VA~;TAGE ,1 ,1
KOOL MILOS o3
LAREDO
MARLBORO 1.1 1,0
ALL OTHER °Z .1
VOLUME TYPE '" VOLUME TYPE
VOLUME TYPE
TOTAL LIGHI AVG. HEAVY TOTAL L|~H~ .~ AVG. HEAVY TOTAL LIGHT AVG. MEAVY
~.S 6.7 7.7 9.1 4.0 7.3
23,1 30.0 19.9 18.1 2&.3 22o0
20,7 25°0 18.3 16,4 23.1 19.5
2.5 5.0 1.6 1.7 1,2
• 8 1.3 1.5
.8 1.3 I.S 1o2
1.2 2,9 ~.8 1o2
1,2 2,9 3,8 1,2
,8 ,1 .6
.B
Io7 o3 ,2
ol ,2
1,2 1.7 1o3 1,1 1.7 2.4
B,5 9.3
~,4 6,6
!.k~., 2.7
20°~ 18o9 20.3 47.4
16.6 15.9 14.5 36.8
3.8 3.O 5.8 10.5
3.1 3.6
2.4 2.7
.7 .9
1.7 1.8 1.4
1.9 1.5 2.9
.2
• 2 .3
,2
.2 .3
.2 .3
.7 ,9
,2 .3
SUMMARY BY TYPE
NON-FILTER 1.8 1.6 2.1 3.3 2.3 2.1 2,9 2.4
.9
FILTER, TOTAL 98.2 96,4 97.9 96.T 9?,7 97,9 97.1 97.6 • 99.|
PERSONS 14 TO 17, APRIL, 1974
I I Im -- --im
,9
99.| 100.0
TABLE
-3-
O~
O0
0
TOTAL S~O~E~ MEN SMOKER5
VOLUME TYP~
" VOLUME TYPE
TOTAL LIGHT AVG. ~EAvY TOTAL L|GHT,'
AVG. HEAVY TOTAL
LOW-FLAvOR 5.5 6.0 ~.5 3°3
~oZ ~o9 ~.3 ~.9 7.6
F|LTER SUB-TOTALS
$SMN, TOTAL 8&.O 86.3 85.1 85.C
90.5 90.9 89.6 90.Z 78.7
LOH-FLAVOR 4.1 4.6 2°5 3°3
3.S 4.5 1.7 4.9 4.5
MENTHOL 29.5 29.2 28.9 35°0 31.1 31.1 31.2
31.7 26.8
IOOF:M, TOTAL 12.2 12.1 12.8 11.7
7.2 7.0 7.5 7.3 20.4
NORMAL-FLAVOR 4.6 4.4 5.~ 5.0 3.5 3.Z
4.0 4,9 6o~
LOW-FLAVOR 1.4 I.~ 2.1 °4 .4 ,6
3.1
~ENTHOL 6.1 6.3 5,~ 5.7 )oZ 3.4 2.?
2.4 10.9
'~.~.0t Joe NO 40ZtZ
WOMEN SMOKERS
VOLUME TYPE
LIGHT AVG. HEAVY
7.5 I0. I
37.1 34.8 57.9
79.9 73.9 73.7
48,5 46.4 31.6
4.8 4.3
2606 23.2 42.1
19.2 26.1 21.1
6.0 8.7 5.3
2.7 5.8
10.5 11.6 15.8
LOW-FLAVOR ANO
MENTHOL
• LOW-FLAvOR,
COF;91NED
7.1 7.$ 6.2 6.7 5.0 5.5 2.9 7.3 10.7 10.2 14.5 5.3
CHARCOAL, TOTAL 1.5 1.4 2.5
.6 ,6 .6
3.1 2.4 7.2
IOONM WOMEN'S 1.4 1.6 .8 1.7
BRANDS, TOTAL
NON-MENTHOL .6
~ENTHOL
3.8 3.9 2.9 5.3
l.T 2.1
2.1 1.8 2.9 5.3
ROLL-YOUR-OWN, .6 °6 .~ 1.7
09 1.1 .6
TOIAL
NON-FILTEk .5 .~ .~ 1.7
.6 ,6 .6
.Z
• Z 5.3
PERSONS 14 TO 17, APRIL, 1974
"~ 6LC6 ~005
TAOLE I
RoJ. REYNOLDS CIGARETTE SHOK|NG |NCIOEMCE AMO~G!14 ~ IT YEAR 0L~
DA|Lv S~0K|NG VOLUM~ BY SEX ~
!'.
CURRENT CIGARETTE BRAND PREF~NCE
TOTAL SMOKZ~S
MEN SMOKERS
VOLUME TYPE
VOLUME TYPE
TOTAL LIGHT AVG. w~AVY TOTAL ~I~M| AVG. HEAVY
FILTER ,2 ,2
.3 .~ •
JOB NO 40212
WOMEN SMOKERS
VOLUME TYPE
TOTAL LIGHT AVG, HEAVY
SUMMARYt MAJOR COMPANIES
REYNOLDS Z4.5 25°5
AMERICAN
BROWN & WILLIAM$ON 2~,I 21.8
LIGGETT & MYERS ,% o?
LORILLARD 6,3 7.Z
PHILLIP MORRIS 62,8
2.5 1.2 l,l 1,7 3.1
3.0
2~.8 35°0 23o~ 21.9 26.0 29.3 22°7
Zlo6 21,?
~o0 6.~ 8,7 3.5 5.5
~.1 8o7
43.0 ~5.0 ~0.9 39.6 43.4 46.3 ~5.7
46.7 42.0
PERSOI'~S 14 TO 17, APRIL~ 19T~
0~,6 ~t~O0 5
TABLE
I
CURREtaT CIGARETTE BRAND PRE~I C~ ~i .:~ !~ •
SNARE OF SMOKE~S
TOTAL MEN
WCMEN
100.0 100.0
IOOo0
BRANO USUALLY SMOKED
NON-FILTERS
PALL MALL .2
CANEL
LUCKY STRIKE
KOOL .3 o3
ALL OTHER ,6
~OR~AL-FLAVOR FILTERS
WINSTON. TOTAL
MINSTON KING 12.8
WlNSTCN SUPER KING 1.3
MARLI~ORO KING
M~RLOORO IOOMM
RALEIGH~ TOTAL
RALEIGH KING
RALEIGH lOOHH
VICEROY, TOTAL 1o0
VICEROY KING o9
VICEROY |OOMM
L~F;, TOTAL
L£M KING
L&M IOOHH ,I
~ENSON 6 HEDGES,
TOTAL
1.2
37,7
36,1
1,6
.1
o3
o9
~9
.3
.1
.1
o2
.2
.5
12.1
10.7
37°7
1.~
°?
.2
.2
.7
JOB NO 40212
m
PERSONS 14 TO 17, APRIL, 1974
L8C6 bbOOS
II I II
TABLE ZA
-6*
SHARE Or SMOKERS BY SEX ~ !~ ~
CURREN1 CIGARETTE BRAND PREFE~,~NC~
SHARE
TOTAL
BENSON ~ HEDGES KING
BENSON & HEDGES IO0'S
OLD GOLD, TOTAL 1.4
OLD GOLD KING
OLD GOLD IOOMM ,1
CAMEL
EVE
LAREDO ,|
LOW-FLAVOR FILTERS
KENT, TOTAL
KENT KING
KENT IOOFtM
TAREYTON, TOTAL
TAREYTON KING
TAREYTON IOOMM
PARLIAMENTQ TOTAL 1.0
PARLIAMENT KING ,9
PARLIA:-IENT IUOMM
LARK, TOTAL
LARK KING
VANTAGE
TRUE
VIRGINIA SLIMS
SILVA THINS
MARLBORO LIGHTS
MENTHOL FILTERS
SALEH, TOTAL S.O
SALEM KING 6.~
MEN WOMEN
1.5
1.2 .2
,3
• 1 1o~
.7 1.4
o7 1.2
.2
,7
oT
,2
°9 .7
7,7 8o5
PERSONS 1~ TO 17, APRIL, 1974
zgz6 gl~OO5
TABLE 2A
SHAR~ OF S~OKERS BY SEX
CURR~N~
CIGARETTE
BRAND
TOTAL
SALEM SUPER KING
KOOL, TOTAL ZO, I
KOOL KING 17,6
KOOL IOOM~ 2o~
BELAIR, TOTAL
BELAIR KING
NEWPORT, TOTAL 3.0
NEWPORT KING 2°7
NEWPORT IOOMM
BENSON 6 HEDGES o7
VIfiGINIA SLIMS
TRUE
WINSTON °I
SILVA THINS °1
K~NT el
.VAhTAGE
KCOL MILDS
LAREDO
MARLBORO
ALL OTHER
SHARE OF
MEN WOMEN
19.9 20,4
2,9 3.1
209
ol
,3
,1
.Z
oZ
o3
.1
1.3
SUHMARY BY TYPE
NON-FILTER 1.8
rILTEK, TOTAL 98.2 97°7
NORMAL-FLAVOR 57.1 59.1
53.B
LOW-FLAVOR 5°5
MENTHOL 35°6 }~°~
37,7
JOB NO ~OZ12
PERSON3 16 TO 17, APRIL~ 1976
c., EGZ6 =bOO5
TABLE 2A
-8-
C:)
FILTER SUB-TOTALS
BSMM, TOTAL 86.0
NORMAL 52.4
LOW-FLAVOR
MENTHOL 29.5
IOOMM* TOTAL |2o2
NORMAL-FLAVOR
LOW-FLAVOR
MENTHOL 6oi
CURR{ti] CIGARETTE BRAND PREFE~ERC| "
'
"SHARE OF SMOKERS
TOTAL MEN
WOMEN
10.9
LOW-FLAVOR AND
LOW-FLAVOR,
COI4BINED
10.7
CHARCOAL, TOTAL 1.~ .b
3.:
IOO~4H WOMEN'~
BkANG~, TOTAL
MENTHOL
3°8
1.7
Zol
ROLL-YOUR-OWN* o6 .9
.~
TOIAL
NON-FILTER °5 °6
°2
FILTER .2 .3
SUMMARY, MAJOR COMPANIES
REYNOLDS
AMERICAN 1.9
26.6 21ol
1.2
N.~oO~ JOB NO ~0212
PERSONS 1', TO 17, APRIL, 197'*
TABLE 2A
-9-
SHARE OF 5HOKER$ BY SEX eL
CURRENT CIGARETTE BRAND PREF
SHARE OF SMOKE~S
TOTAL MEN mOMEN
BROWN 6 WlLLIAMSON 23.1
LIGGETT & MYERS
LORILLARD 6.3
PHILLIP MORRIS
22°7
i.7
JOB NO &0212
PER$Of;$ 14 TO 17, APRIL, 1974
TABLE 2A
oIO-
!
RoJ. REYNOLDS CIGARETTE SMOK.|NG |~C]OENC[ AMONG~14 ~, 17 yEAR
SHARE OF CIGARETTES SMOKED B~'I ....
CURRENt CIGAREITE BRAND PRE~I~'~C~
S~ARE OF C|GS. SMCKE~
TOTAL
TOTAL 133|~ 8729
100-0 100o0
|00~0
BRAND USUALLY SMOKED
NON-FILTERS
PALL NALL
CAMEL
LUCKY STRIKE
KOOL
ALL OTHER
°I
.Z
o7
NORMAL-FLAVOR FILTERS
~INSTON~ TOTAL 13.6 . |5°3
WINSTON KING 11.9 13.8
WINSTON SUPER KING
MARLBORO, TOTAL 38,7 39,0
MARLBORO ~ING 37,3 37.8
MARLBORO IOOf4M
RALEIGH. TOTAL
RALEIGH KING .1
RALEIGH lOOMM
VICEROY~ TOTAL .9
VICEROY KING .8
vICEROY lO0~M
L&M, TOTAL ,4
L&M KING .3 .3
~ ENSON 6 HEDGES, .6
10.2
38.2
36.3
2.0
.9
.Z
,6
.2
.4
1.3
JOB NO 40212
PER$OI,IS 14 TO 17, APRIL, 1974
c.., 9;R6 ~bOOS
TABLE 2B
-11-
R.Jo REYNOLDS CIGARE~,T~
S~A~E OF CIGarETTES SMOKED BY~X.
'ii.,
CURRENT CIGARETTE ~RAND PREFEI~. RCE
BENSON & HEDGES KING
BENSON & HEDGES 100'5
OLD GOLD, TOTAL
OLD GOLD KING
OLD GOLD IOOMM
CAMEL
EVE
LAREO0
LOW-FLAVOR FILTERS
KENT, TOTAL
KENT KI~;G
~ENT IOOMM
TAREYTON, TOTAL
TAREYTON KING
TAREYTON IOOMM
.OA~LIA~ENT, TOTAL
PARLIamENT KING
PARLIAMENT IOOMM
LARK, TOTAL
LARK KING
VANTAGE
T~UE
VIRGINIA SLIMS
SILVA THINS
MARLBORO LIGHTS
MENTHOL FILTERS
SALEM,-TOTAL
5ALE/~ KING
SHARE OF CIGS. S~CKE~
MEN
o~,
1o?
TOTAL
.l
1,6
1.4
.1
1.1
.1
o|
~I ¥,EAR OLO$
.2
.7 .8
.5 .T ol
• 2 .1
°B oZ
1.0 loI
°9 l,I
°~
.4
°7 .7
6.9 6.9 7.0
S.S 5.B
N.F,O° JOB NO ~0212
PERSor:s 14 TO 17, APRIL, 1974
TABLE 2B
R.J. REYNOLDS CIGARETTE ~MOKING |~C|D~NCE
SHAqE OF C|GARETTES SMOKED BY~$tX~ ~ ' . f !~ ~ ~
CURRENT CIGAREttE BRAND P~EFE~,F~EC~ ' ; , ,
S~ARE OF CIGS. S~OK©D
TOTAL MEN
SALEM SUPER KING
KOOL, TOTAL
KOOL KInG
KOOL lOOM~
8~LAIR, TOTAL
BELAIR KING
NE~PCRT, TOTAL
NEWPORT KING
NENPO~T |OOMM
BENSON 6 HEDGES
VIRGINIA SLI~S
TRUE
SILVA THINS
.VANTAGE
KCOL NILDS
LAPEDO
MARLBORO
ALL OTHER
wO.~,EN
Z.O
1.2
.l
SUMMARY BY TYPE
NON-FILTER |.8 2.2
FILTER, TOTAL 98.2 97°8
NORMAL-FLAVOR 57.4
LO~-FLAVOR ~.9
MENTHOL 3~.9 34.3
38.9
N.~oO~.JOB NO ~02IZ
PERSONS 14 TO 17, APRIL, 1974
TABLE 2B
-13-
R.J. REYNOLOS CIGARE~t~SMOK~NG
SHARE O~ CIGARETTES S~OKEO
CURRENT CIGARETTE BRAND
SHARE OF CIGS* SMOKED
TOTAL
FILTER SUB-TOTALS
85MM, TOTAL 8605
NORMAL 53.1
LOW-FLAVOR 305
MENTHOL 29.9
|OOMM, TOTAL ||,7
NORMAL-FLAVOR
LOW-FLAVOR
MENTHOL 6,0
|NCIDENCE AMON~ !~w
7.2 20.2
3.5
.3
3,4 10.9
LO~-FLAVOR AND
MENTHOL
LOW-FLAVOR,
COMOINED
CHARCOAL, TOTAL
6.4 4.S 9.9
1.7 .7 3.~
IOOMM WOMEN'S 1.1
BRANDS, TOTAL
NON-MENTHOL .~"
MENTHOL .6
N.P,O. ;JOB NO ~O212
ROLL-YOUR-OWN, .6 .6
.7
TOTAL
NON-FILTER ,5 .~
.7
FILIER -1
SUMMARY, MAJOR COMPANIES
REYNOLDS 22.7
AMERICAN " 1.9
25.3 IT.7
1,3 2.9
PERSONS 14 TO 17, APRIL, 1974
6g~.6 I~UO0 5
TABLE 2B
R.J. REYNOLDS
SHARE OF CIGARETTES $MOKED BY ~EI
CURRE*;I CIGARETTE BRAND PREFERIN(E
CIGARETTE SMOKING |NCIDENCE AMONG |l -.|7 YEAR OCbS
SHARE OF CIGSo S~;KEC
TOTAL
BROHN 6 WILLIAM$ON 25.3
LIGGETT & MYERS .B
LORILLARD So2
PHILLIP MORRIS 43.7
MEN
.3
WOMEN
Zb.5
N.F;O. JOB NO ~0212
PERSONS 14 TO 17, APRILt 1974
-~ 06Z6 bllO0~
TABLE 2B
R.J. REYNOLDS - TOTALCIGAI~ETTE ~ " SMOKING I~C|DENCE
AGE oF RE~POt~OENT ~ ~, " " :, ~
CURREhT CIGARETTE BRAND PRE ~C= , .~ ~ :.,
" RESPONDENT
16-17
RESPONDENTS 5338,
% WHO S~,OKED
CIGARETTE5 IN PAST 7
DAYS
NUMBER OF SMOKERS
AVERAGE NUMBER
CIGARETTES S~OKED
DAILY
TOTAL I~.-I 5
10374 5036
l I06 257
100o0 100,0
I0000
12.04 10.72 12.44
DALLY SMOKING
VOLUHE
LIGHT 72°7 80.5
70.3
AVERAGE 21.9 14o8 Z&oO
HEAVY 5°4 ~e7 5°7
BRAND USUALLY SMOKED
NON-FILTERS
PALL MALL
CAMEL
LUCKY STRIKE
KOOL
ALL OTHER °6
.4
.Z
.6
.1
.8
NORMAL-FLAVOR FILTERS
WIRSTON, TOTAL 14.1
WINSTON KING IZ.8
WINSTON SUPER KING |.~
MARLBORO, TOTAL 37.7
MARLBORO KING 35.4
10.9 13.4
2°3 .9
~7.5 34.7
44.0 32.9
JOB NO 40212
PERSONS 14 TO 17, APRIL, 1974
L6~.6 I~UOOS
TABLE 3
-16-
75M01692
AGE OF ~ESPONDENT - TOTAL '~'"~ 11 .' ~ :'~ ;: " ~
'"' ~~ ~
CURREN~ CIGARETTE BRAND PREFE~E' ~ ~ ~ ' ' ~ " ~ ;
RESPONDENT AGE
TOTAL
NARLBORO |OOMM ~0~
RALEIGH, TOTAL 05
RALEIGH KING
RALEIGH |OOMM .~
VICEROY~ TOTAL 1,0
VICEROY KING 09 o8
~ICEROY IOOM~ .1
L&M, TOTAL .4 .8
L~M KING -3 o8
L~ 100~1~
~ ENSON ~ HEOGES~
OTAL
BENSON & HEDGES KING
BENSON G HEDGES 100~S
OLD GOLD, TOTAL |0~
OLD GOLD KING 1.4
OLD GOLD IOOMH ol
C~EL 1,3 o~.
EVE
LARED0 °l
LOH-FLAVOR FILTERS
KENT~ TOTAL |°l
KENT KING 08
KENT lO0~H o3
TAREYTON, TOTAL 1°2 o8
TAREYTON KING o~
TAREYTON |OOM~
PARLIAHENT~ TOTAL l°O
ol
ol
1.5
02
ol
09
o7
o9
JOB NO ~0212
PER$Or~S 1~ TO I7,~ APRIL,~ 197~.
~6Z6 ~00~
TABLE 3
-17-
75M01693
CURRENT CIGARETTE
RESPCNDENT AGE
TOTAL 14-15
16--17
PARLIAMENT KING .9 .B
PARLIAMENT IOONR ,1
LARK, TOTAL .3
LARK KING o3
VANTAGE .4 :,'i
TRUE ~4
VIRGINIA SLIMS o4
SILVA THINS el
~ARLBORO LIGHTS .8 .8
.8
KENTHOL FILTERS
SALEM* TOTAL 8.0 5.8
SALEFi KING 6.4 4.3
SALEM SUPER KING |.6 1.6
KOOL, TOTAL 20.1 19°8
20.1
KOOL KING 17.6 18,3
KOOL IO0~M 2.~ io~
Zo7
"BELAIR, TOTAL °$ .8
o8
BELAIR KING .8 °8
NE~,PORT. TOTAL 3=0 2.~
NEWPORT KING 2.7 2.3
2°8
NEWPORT IOOMM ~3
BENSON & HEDGES .T .~
VIRGINIA SLIMS ,7 e~
TRUE .3
WINSTON ~1
SILVA THINS .l
.I
KEr:T ,1
.I
VANTAGE *1
: N~,Ie~O, .~/08 NO 40212
PERSONS 14 TO 17, APRIL, 197~
TABLE 3
-18-
REYNOLDS CIGARETTE SV, OKING IN¢|DENCE AMONG 1|.-|7 YEAR OLOS
OF ~ESPONDENT - TOT,L ¢~ ,.
~ " ~ '
CURREHT C~GARETTE BRAND PREFER E.L '~ . : ~ . '~,
r
RESPONDE~ AGE
TOTAL I~-15 16--17
KOOL MILOS
LAREDO
MARLBORO 1ol
ALL OTHER .2
SUMMARY BY TYPE
NON-FILTER 1.8 .O
Z.I
FILTER, TOTAL 98.2 99°2
97°9
NORMAL-FLAVOR 57,1 64.2 54.9
LO~-FLAVOR 5o5 4.~ 5°9
MENTHOL 35.6 30.7
FILTER SUB-TOTALS
85MM, TOTAL 86.0 88,3
NORMAL 52.4 58.0
LOH-FLAVOR 4.1 3.5
MENTHOL 29.~ 26.8
lOOMM~ TOTAL 12.2 10.9
NORMAL-FLAVOR 4.6 6.2
LOH-FLAVOR 1.4 .B
MENTHOL 6.| 3.9
85.3
50.8
30.3
12.6
Io6
6.8
LOW-FLAVOR AND
MENTHOL
LO~-FLAVOR,
COMBINED
7.1 5.1 7.8
CHARCOAL, TOTAL 1.5 1.2
2.6
100~t4 ~OMENtS 1.4
BRANDS, TOTAL
PERSON5 14 TO 17, APRIL, 1974
JOB NO 40212
116Z6 UUOOS
TABLE 3
-19-
R.Jo REYNOLDS CIGARETTE SMOKING
AGE OF RESPONDENT - TOTAL
CURRENT CIGARETTE BRAND PREFerENCE
TOTAL 14-15 I~--17
NON-MENTHOL
MENTHOL
"OLL-YOUR-O~N~
NON-FILTER
FILTER
SUMMARY, HAJOR COMPANIES
REYNOLDS 24.$ ZOo2
25.8
AMERICAN 1.9 1,2 2.1
BqOWN ~ WILLIAMSON 23.1 22.2
LIGGETT & MYERS .9
LOR|LLARO 6.3 5.1 6.7
PH|LLIP MORRIS ~2.e 50,6
JoB NO ~oz~z
PERSONS 14 TO 17, APRIL, 1974
TABLE 3
-20-
CX 4-X
~. ~YEAR o~us
Ro~o ~EyNOLOS CIGARETTE SMO~|~G I~|OE~CE AMONG
RESPONDENT AGE
TOTAL. 14-15
16-17
NU~BER OF
RESPONDENTS 5490 2657
2833
• ~HO SMOKED
CIGARETTES IN PAST •
DAY5
NUMBER OF SMOKERS
12.5
6B~ 1~
IOOOO IOO.O
12.76 11.13
$~0
AVERAGE NUMBER
CIGARETTES SMOKED
DALLY
13.20
DAILY SMOKING
VOLUME
LIGHT 68.T 79.2
AVERAGE 25°3 17o~
HEAVY be0
BRAND USUALLY SMOKED
NON-FILTERS
PALL MALL ,3
CAMEL °9
LUCKY STRIKE .1
KOOL °3
ALL OTHER o7
.7
NORMAL-FLAVOR FILTERS
WINSTON, TOTAL 15°4 16,7
15.O
NINSTON KING 14°2 14.6
l~.l
~INSTON SUPER KING
MARLBORO, TOTAL 37.7 ~5.1
35.7
MARLBORO KING 36.1 ~3.~
3~-~
N.~O.,dOB NO 40212
PERSONS 14 TO 17, APRIL, 1974
96Z6 bl~O0$
.... I "Y-I .................. r'
TABLE
-21-
cx ~-¥ 75M01697
R.Jo REYNOLDS
cURRENTAGE OF RESPONDENTcIGAREIIE BRAND PREF~ENC| - MALES
CIGARETTE SMOKING I~C|DENCE AMpN~ t~ .-o ~? YEAR
RESPONDENT AGE
TOTAL 1~-15 ~5--1T
MARLBORO IOOMM Io5
RALEIGH, TOTAL
RALEIGH KING .I
RALEIGH IOOMM
VICEROY, TOTAL
VICEROY KING
L&M, TOTAL
L&M KING
L&M IOOMM
eEr~SON & HEDGES,
TOTAL
BENSON & HEDGES 100'5
OLD GOLD, TOTAL 1.9
OLD GOLD KING
OLD GOLD IOOMM .1
CAMEL 2.0
LAREDO ol
LOW-FLAVOR FILTERS
KENT, TOTAL 1.5
KENT KING 1o2
KENT IOOMM
TAREYTON, TOTAL o6
TAREYTON KING
TAREYTON |OOMM
PAfiLIAMENT, TOTAL o7
PARLIAMENT KING o7
VANTAGE
TRUE ol
1o7
~7
.,7
,2
.Z
2.0
1.9
.2
2.1 1.3
.2
.7 .7
.8
.2
N.~.O. JOB NO 4021Z
PERSONS 1~ TO 17, APRIL, 1974
75M01698
TABLE
CX 4-Z-I
RoJ- r~EYNOLDS CIGARETTE SMOKING INCIDENCE AMONG ~4 ~ 1'7 YEAR
RESDON~_NT
TOTAL I~-15
I~-17
MARLBORO LIGMTS o9 I~•
oT
MENTHOL FILTERS
SALEM* TOTAL 7,7 6.3
8°1
SALEH SUPER KING
KOOL, TOTAL 17o~
KOOL KING
KOOL IOOMM
BELAIR* TOTAL Io~ l~
1°~
BELAIR KING 1,3
NEWPORT, TOTAL 2,9 ~,&
~.]
NEWPORT KING 2,9 1.~
3.3
BENSON ~ HEDGES
TRUE
WINSTON
• LAREO0 ,1 oT
MARLBORO
ALL OTHER ,~
o2
SUHMARY BY TYPE
NON-FILTER 2,3 .7
2.8
FILTER* TOTAL 97,7 99.3
9T,2
NORMAL-FLAVOR 59,1 67.~
56.9
LO~-FLAVOR 4.Z 4.9
4.1
MENTHOL 34.4 27.I
36.3
JOB NO 40212
PERSONS 1~. TO 17, APRIL, 197~
$6Z6 btlO05
75M01699
CX 4-Z-2
TABLE
-23-
R,J. REYNOLDs
AGE OF RESPONDENT BRAND PREFE~"~C~
CURREr~T CIGARETTE
RESDON~EKT AGE
TOTAL 1~-15
FILTER SUB-TOTALS
85HH, TOTAL 90.5
MENTHOL
IO0~M, TOTAL 7°2
NORmAL-FLAVOR
LO~-FLAVOR
~ENTHOL 3°2
LOV-FLAVOR AND
MEhTHOL
LO~-FLAVOR*
COMBINED
5.0 ~o9 5°0
CHARCOAL. TOTAL
• ROLL-YOUR-OWN, .9 °7
.9
TOTAL
NON-FILTER .6
°T
FILTER .3 .7 .2
SUMMARY, MAJOR COMPANIES
REYNOLDS 26.6 24.3
ZT.Z
AMERICAN l,Z .7
BROWN 6 WILLIAM$ON 23.4 21.5 23.9
LIGGETT & MYERS
LORILLARD
PHILLIP MORRIS • 40.9 ~7.Z
39°3
N.~.O. JOB NO ~0212
PERSONS 14 TO 17, APRIL, 1974
TABLE
-24-
75M01700 c, L~ - ~, _ 3
R.Jo REYNOLDS CIGARETTE SMOKING |NCIDENCE AMONG |4
AGE OF RESPONDENT-- fEMALES
CURRENT CIGARETTE BRAND PREF
RESPONDENT AGE
TOTAL 14-15 16-|7
NUMBER OF
RESPONDENTS 4884 Z379 2505
~ WHO SHOKED
CIGARETTES IN PAST 7
DAYS
NUMBER OF SMOKERS
AVERAGE NUMBER
CIGARETTES SMOKED
DALLY
DALLY SMOKING
vOLUME
LIGHT
AVERAGE
HEAVY
BRAND USUALLY SMOKED
8.6 4.7
422 113
100.0 100.0
10.87 10.19
309
1o0.0
11.I1
79.1 82.3 78.0
16.& ll.S 18.1
4,5 6.Z 3.9
NON-FILTERS
LUCKY STRIKE
KOOL .2
ALL OTHER
.9
.3
.6
NORMAL-FLAVOR FILTERS
WINSTON, TOTAL 12.I 8.8
13o3
WINSTON KING I0.7 6.2
WINSTON SUPER KING
MARLBORO, TOTAL 37,7 S0.4
33.0
MARLBORO KING 34.4 44,2
30.7
MARLBORO IOOMM
R~LEIGH, TOTAL .7
1°0
PERSONS 14 TO 17, APRIL, 1974
OOE6 #tlO0 cJ
75M01701
CX 4-Z-4
TABLE
-25-
REYNOLDS CIGARETTE SMOKING INCIDENCE AMONG ~.- |T YEAR
- FEMALES
(URRENTAGC OF RESPONDENTcIGAREIIE BRAND PREF~R~E,I
RESPONOENT AGE
TOTAL
RALEIGH KING o2
RALEIGH |OOMM
VICEROY, TOTAL l-Z
VICEROY KING
vICEROY IOOMM .2
LbH. TOTAL
L&M KING
BENSON & HEDGES, .7
IOIAL
BENSON & HEDGES KING
BENSON £ HEDGES 1005S
OLD GOLD,.TOTAL ,7
OLD GOL~ KING
EVE
LOW-FLAVOR FILTERS
KENT, TOTAL
KENT KING
KENT IOOMM o2
TAREYTON, TOTAL
TAREYTON KING
TAREYTOr~ IOOMM
PARLIAMENT, TOTAL 1.~
PARLIAMENT KING
PARLIAMENT IOOMM °2
LARK. TOTAL .7
LARK KING .7
VANTAGE o2
TRUE
1~-15
.9
,9
16-!7
~6
,.3
%o0
o6
°6
.6
,9
.9
,9
o9
°9
,9
.3
o3
• 2.6
o6
1.3
1o3
1o0
1.0
.3
1..0
JOB NO ~0212
PERSONS I~ TO 17, APRIL. 197~
TABLE
-26-
75M01702 cx '~ - ~,- 5
R.J. qEYNOLOS CIGARETTE SMOKI.NG iT~(~IDENCE AMONG
CURRENT CIGARETTE BRAND PREFE~ •
RESPON;~NT AGE
TOTAH
VIRGINIA SLIMS
SILVA THINS
MARLBORO LIGHTS o7
MENTHOL FILTERS
SALEM, TOTAL
SALEV KING 6o~
SALEM. SUPER KING
KOOL, TOTAL
KOOL KING |6°6
KOOL IOOMM 3oB
NEhPORT, TOTAL 3°|
NEWPORT KING
NEWPORT IOOMM
BENSON & HEDGES
VIRGINIA SLIMS
TRUE
• SILVA THINS
KENT °2
VANTAGE °2
KOOL M|LDS
HARLBORO
ALL OTHER o2
3.5
1.8
23,0
20°4
3.$
.9
°9
o9
. ,,N.I~.O. JOB NO 40212
Igo~-
13o2
2.9
1.9
.3
.3
°3
SUMMARY BY TYPE
NON-FILTER .9 °9
1°0
FILTER* TOTAL 99°1 99.1
99.0
NORMAL-FLAVOR 53,8
LOW-FLAVOR 7.& 3°5 9°1
PERSONS 16 TO 17, APR|L, 1974
ZOE6. guO05
75M01703
CX 4-Z-6
TABLE
AGE CF RESPONDENT FEMALES '| " ' ~
CURRENT CIGAREITE BRAND PREF N~[ ~',
RESPCNDENT
TOTAL 14-15
lb-17
FILTER SUB-TOTALS
BSMM. TOTAL 78.7
NORMAL ~7,4 ~i*~'~
~b~'O
LOH-FLAVOR *,.5 2°7
5.2
MENTHOL 26,8 29°2
2~o9
IOOMM~ TOTAL 20,~ |5~9
22°0
NORMAL-FLAVOR 6,~
LOW-FLAVOR 3,1 °9
}°9
MENTHOL 10.9 6.2
;2°6
LOW-FLAVOR AND
MENTHOL
LOW-~LAVOR,
CO~;BINED
10.7 5.3 IZo~
CHARCOAL~ TOTAL 3.1 leB
3.6
IOOMM WOPEN~S 3,8
BRANDS, TOTAL
NON-MENTHOL 1~7
2°3
MENTHOL
ROLL-YOUR-OWN, .2
.3
TOIAL
NON-FILTER .2
o3
SUMMARY. MAJOR COMPANIES
REYNOLDS 21.1 IS.O
23.3
AMERICAN
PERSONS
TABLE
-28-
75M01704 cx ~-z-v
R.J. ~EYNOLD5
¢IGAR'ETTE SMOK|NG I~C~DENCE AMONG~,
AGE OF RESPONDENT - rEHALE$
CURRENT CIGARETTE BRAND PREF!
. ~ RESPONOENT AGE
TOTAL |~-|5 16-17
22.7 23.0 22.7
1,7
~,~ 5,3
~.7
BROWN G WILLIAMSON
LIGGETT & MYERS
LORILLARD
PHILLIP MORRIS
JOB NO 40212
PERSONS 14 TO 17, APRIL, 197¢
TABLE 5
-29-
R.J. REYNOLDS C|GARETTE ~,OKI.NG I~CIDENCE AMON~
FAMILY INCOME - TOTAL ~)' "!'' '
~'~ ....
CURRENT CIGARETTE BRAND PREFE~
TOTAL
NU~BER OF__
RESPDNDEN~ 10374
~ ~HO SHOKED
CIGARETTES IN PAST ?
DAYS 10.7
.! N.P~Oo JOB NO ~O212
ANNUAL FA/'~ILY INCOME
UNDER 3OOC- .aOOC- 8~O0- 10000- 15000- O FV R
~ouo ,,9~,~ -:oo.,~ ~9 ~999 z5ooo z~oOo
245 785 16CZ !259 3461 2355 667
NUHBER OF SMOKERS 1106
100,0
AVERAGE NUMBER
CIGARETTES SMOKED
DALLY 12.04
DAILY SMOKING
VOLUME
LIGHT 72,7
AVERAGE 21.9
HEAVY S°~
~RAND USUALLY SMOKED
39 12~ *=¢'.. 157 316 Z28 ¢B
100.0 10~,0 I00.0 I00.0 100.0 100,0 100,0
13.87 13.78 13.70 12.10 11.28 10.75 10.19
66,1 ~5.9 66.1 ?2,6 7~,7 78,9 81,3
33,3 ~3,3 28,6 21,7 21,2 16,2 1~,6
2,6 1~,9 5.3 5.7 ~.1 4,8 4.2
NON-FILTERS
PALL MALL .Z
CAMEL
LUCKY STRIKE .2
KOOL
ALL OTHER ,6
2.6
.8
.8 .$ .3 .9
1,1
.S .5 1.3 .6
NORMAL-FLAVOR FILTERS
WINSTON, TOTAL
WINSTON KING 12.8
WINSTON SUPER KING
MARLBORO. TOTAL 37.7
23,1 14,0 16,~ 17,2 1~,0 10,5 12,5
23,1 1-,0 15,9 15,3 10,8 9.2 12,5
,5 1,9 2,2 1,3
30.8 41,9 37,2 34,4 38,6 37,7 31,3
PERSONS 1~ TO 17, APRIL, 197~
TABLE 6
-30-
CX 4-Z-9
R.J. REYNOLDS C|GAR~ETTE 5HOKING II'~IDENCE AMONG ~ o 1,17 Y~AR
O~,~)S' ~tN.F~O. ,;lOB NO 40212
CURRENT CIGARETTE BRAND PRE
ANNUA: ¢'~,~ILY I~:O~E
TOTAL
MARLBORO KING 35.4
HARLBORO IOOMM
RALEIGH, TOTAL
RALEIGH KING .Z
RALEIGH iOOHM
VICEROY, TOTAL 1.0
VICEROY KING
VICEROY 100~ ,1
L~H, TOTAL
LGM KING
L&M 100~M
BENSON & HEDGES,
TOIAL
BENSON & HEDGES KING .1
BEN$ON & HEDGES IO0'S
OLD GOLD, TOTAL 1,4
OLD GOLD KING
OLD GOL0 IOONM
C~EL 1.3
EVE
L~REDO
LOH-FLAVOR FILTERS
KENT. TOTA~
KENT KING
KENT IOOHH
TAREYTON. TOTAL l.Z
TAREYTON KiN~
TAREYTON IO0~M
UNDER 3000- 50OG- 6~(~0- IooOO- 15000- OVER
3000 .999 7999 ~.,,,. 1~.999 25000 25000
30.O ~0.3 35.~ ~I~'~ 35.0 36.0 29.Z
1.6 3.T 1.3 2.8 1.8 Z.l
5.1 ,5 .3
2.6 .8 1.9 1.3 .4
2.6 .8 1.9 1.3 .4
.6
2.6 .S 2.1 1.3
2.6 .$ l.b 1.3
.5
1.6 l.l
.5
.5
.6 ,3 .9
,3
.6
• 6 o3 .9
.3
.6 2.2
.6 2,Z
.6 2.2
,.9
2.1
2.1
2.6
2.6
.5 .6 1.9 .9
1.6 .9 2.1
.5 1.9 .9 l.e 2.1
• 6 .3 1.3
PERSONS 1~ TO 17, APRIL. 197~
90E6 b~OOS
CX 4-Z-IO
TABLE 6
R.,J. REYNOLDS CIGAR~TTE SMOK|.NG IRCIDENCE AMONG ~4
yEAR OLDI 'i' . N.P.O. JOB NO 40Z12
TOTAL
PARLIAHENT, TOTAL 1.0
PARLIAMENT KING .9
PARLIAMENT IOOMM
LARK, TOTAL
LARK KING
VANTAGE
TRUE
VIRGINIA SLIMS
SILVA THINS
HARLBORO LIGHTS
MENTHOL FILT£RS
SALEM, TOTAL 8.0
SALEM KING
SALEM SUPER KING 1,6
KOOL~ TOTAL 20.1
ROOL KING
KOOL IO0~M
BELA|Ro TOTAL
BELAIR ~ING
NE~PORT~ TOTAL 3.0
NEWPORT KING
NEWPORT |OOMM
BENSO~ ~ HEDGES ,7
VIRGINIA SLIMS .7
TRUE ,3
WINSTON
SILVA TMINS
KENT
ANNUAL FAMILY INCOME
UNDER 3OO0- 5000- 1. .;~:;i| 25000 2~0~0
.8 .~ .6 2,6 ~.1
• 8 .6 2.6 2.1
,8
1,1
2,3
,6 2ol
1.3 2.l
,6
7.7 10,1 6.9 9.6 6.3 7.5 16.7
7.T 8,5 4°8 8.3 ~,,~ 6.6 12o5
1.6 2,1 1.3 1.9 .9
15,*, 20.9 21.2 22.3 23.~ 1~.9 12.5
15o~, 17.8 20.1 !8.5 20.3 12.7 12.5
3.1 1.1 3.8 3.2 2.2
2°6 .B .6 ,9
2,6 .~ .6 ,9
2,6 .& 1.1 2,S 1,9 7,0 6,3
2,6 .8 1.1 2.3 1.9 5.7 6.3
.8 .6 .9 1.3
2.6 1ol .6 .6 ,9
,6 .6
.8
.5
PERSONS 1~ TO |7, APRIL, 197~
75M01708
CX 4-Z-il
T~BLE 6
-32-
R.Jo REYNOLDS
FAMILY INCOME - TOTAL t~ !',
CURRENT CIGARETTE BRAND PREFE Ei
VANTAGE
KOOL M|LO$
LAREDO
MARLBORO
ALL OTHER
CIGARETTE SMOKZ;4G |/~|DEIqCE AMONG J~& - IT YEAR
ANNUAL FAMILY Id~OF1E
UND~q ~GO0- 500~- BO~O- ~0000- ~5000-
TOTAL 3000 ~e 7999 9V9~ ~¢999 ZSO00
• 2 ~5 .3
V R
SUMMARY BY TYPE
NON-FILTER 1.8
FILTER,, TOTAL 98.2
NORMAL-FLAVOR 57. |
LOW-FLAVOR 5.5
r4ENTHOL 35.6
.4 2.1
.4
~ .9
FILTER SUB-TOTALS
BSMM. TOTAL 86.0
NORMAL 52.4
LOW-FLAVOR
MENTHOL zg.}
|OOMM. TOTAL
~ORMAL-FLAVOR ~o~
LOW-FLAVOR 1.4
MENTHOL 6.1
2.6 2.3 3.2 1.3 ,9 2.Z
97.4 9T,T 96.9 98.7 99,1 97.8 100.0
6&ol 5~.9 6Co3 56.7 56.6 54.8 4T.9
Z.6 4.7 3.2 4.5 5.4 8.3 10.4
30°8 34.1 33.~ 37.6 )7.0 34.6 41.7
LOw-FLAVOR AND
MENTHOL
LOW-FLAVOR,
COMBINED
8T.2 e9.9 83°6 66.6 85,1 85.5 89.6
59.0 5T.~ 5~o5 52.2 50.9 50.9 43,8
~*? 1.1 3°2 4.1 6.6 8.3
28.2 ZT.9 ZS.O 31.2 30,1 28.1 37.5
10.3 7.e 13.2 12.1 13.9 12;3 10.4
5.1 ;.6 ~.8 4.$ 5.7 3.9
2.6 2.1 1.3 1.3 1.6 2.1
2.b b.Z ~.~ 6.4 7.0 6.6 ~.2
7.1 5.1 5.4 4o8 6.4 7.3
9.6 12.5
2.6 1.1 1.9 1.6 1.8 4.2
N.F.~. dO8 NO 40212
CHARCOAL* TOTAL
PERSONS 14 TO 17, APRIL, 197~
"- " * -"il'l " "i-
TABLE 6
-33-
CX 4-Z-12
R.J,. P.EYNOLD5
FA,'W|LY INCOME - TOTAL __~;:~ '~ ~
CURRENT
CIGARETTE BRAND PREFE~IIEE
CIGARETTE SMOKI.NG IIIC~DENCE AMONG |4 --. 17 YEAR OLD~
ANNUAL FAMILY INCOME
UNDER 3000- 50CO- 8~IO0- lOO00- 15000- OVER
TOTAL 3000 ~99q "o.09 9999 1~999 25000 25000
|OOMM WOMEN'S
BRANDS, TOTAL
NON-F;ENTHOL
MENTHOL
ROLL-YOUR-OWN. .6 o8
oS o6 .6 .9
IOIAL
NON-FILTER .5 o8
.6 .6 .&
FILTER ,Z .5
.4
SUMMARY, MAJOR COMPANIES
REYNOLDS 2&.5 33.3
AHERICAN 1.9 2.6
BROWN 6 WILLIAMSON 23.1 25.6
LIGGETT & MYERS .9
LORILLARD 6,3 S,l
PH~LLIP MORRIS 42.8 33.3
27.1 25.9 28.0 22.2 20.2 29°Z
1.6 2oi 1o9 1.] 2.6 2.1
22°5 23.3 2~.8 26.3 18.9 16.T
1.1 .6 ,9 1.3 2.1
4~o7 43°4 38.2 43.7- 45.2 37.5
JOB NO ~0212
PERSONS 1~; TO 17, APRIL, 1974
60E.6 t=tt00& r._,:~
CX 4-Z-13
TABLE 6
n.Jo REYNOLDS CIGARETTE SMOKING |I~CIDENCE AMONG ~4---. 1"7 YEAR
FAMILY INCOME- HALES PREFE~,,rlIC~
CURRENT CIGARETTE BRAND
UNDER
TOTAL 3000
NUMBER OF
RESPONDENTS 5490 146
~ WHO
CIGARETTES IN PAST 7
N.f.O. J06 NO ~0212
ANNUAL FAMILY INCOME
3000-- 5000- 8QQO- 10000- 15000-- OVER
~9o¢ 7o~ ~999 1~999 25000 25000
7..
NumBER OF SMOKERS 68~ 26 B6
[OOOO [OOOO 10OOO
AvERaGE NumBER
CIGARETTES SMOKED
DALLY
DAILY SMOKING
VOLUME
LIGHT 68°T 57.7 60.5
AVERAGE 25.3 38.5 30.2
HEAVY 6.0
BRAND USUALLY SMOKED
1.2
3.8 1.2 °8
1.2 2.~ 1.0
NON-FILTERS
PALL MALL
CAMEL
LUCKY STRIKE .1
KOOL o3
ALL OTHER o7
NORMAL-FLAVOR FILTERS
WlrlSTON, TOTAL 15°~
WINSTON KING 1~-2
~INSTON SUPER KING
MARLBORO, TOTAL 37.7
26.9 1Z.8 lqo5 IT.l 1~,9 LI.I 15.4
26,9 IZ.8 I8.b 15.9 12.9 ?.T 15.4
.8 1.2 2.0 1.~
26°9 a4.2 39.8 32.9 ~6.1 ~0.3 30.8
PERSONS 14 TO 17. APRIL, 197~
0 LE6 ~bO0~
75M01711
TABLE T
-3S-
CX 4-Z-14
I~.Jo REYNOLDS CIGARE~rTE SMOKING |N~IDENCE AMONG |t ° ~T, ~R, OL~,S
CURRENT CIGARETTE BRAND PREFE~ I~ ~
TOTAL
MARLBORO KING 36.1
MARLBORO IOOMM 1.6
RALEIGH. TOTAL
RALEIGH KING
RALEIGH |OOMH
VICEROY, TOTAL o9
v|CEROY KING o9
L~M, TOTAL
L~M KING .3
LGM IOOHH
~E~SON & HEDGES, oi
IOIAL
BENSON & HEDGES IOO'S
OLD GOLD, TOTAL
OLD GOLD KING
OLD GCLD IOOMM
CAMEL 2,0
LAREDO
LOW-FLAVOR FILTERS
KENT, TOTAL
KENT KING 1°2
KENT |O0~M
TAREYTON. TOTAL
TAREYTO~ KING
TAREYTON IOOMM .I
PARLIAMENT, TOTAL
PARLIAMENT KING
VANTAGE
ANNUAL rAy.fLY INCOME
UNDER 3000- 50CO- BO~I{)- |0000- ]~O00- OVER
3000 -9?9 /99'9 9 9~. ,,,~,999 25000 25000
l~Z .E ~.2 2.0
3,O
3.8
1.2 1.0 o7
1o2 1o0
1.2 .5 .T
.5
.5
.5
2.5 1.2 1,0 3.5
1.7 1.2 1.0 3°5
.$
1.7 1o2 3,5
°~ •
1.2
1o2 3°0 1o*
2.5
1°2
l.Z 1o0
1.2 loO
1.2 .5 2ol
1.2 .5 2.1
~oZ DO oT
3.0
3.8
JOB NO ~0212
PER50%S |& TO 17~ APRIL, |97¢
"~ LtE6 bl~OOS
TABLE 7
75M01712 cx 4-z-15
R.J. REYNOLDS CIGARETTE SMOKING INCIDENCE AMONG
Ft.MILY INCOME o MALES
(URRbNT CIGARETTE BRAND PREF
ANNUAL CAMILY INCOME
TOTAL
TRUE
MARLBORO LIGHTS
MENTHOL FILTERS
SALEM. TOTAL
SALEM KING 6.4
SALEM SUPER KING 1.3
KOOL. TOTAL 19.9
KOOL KI~;G I8o3
KOOL IOOHM
BELAIR. TOTAL
BELAIR KING
NEWPORT, TOTAL 2.9
NEWPORT KING 2.9
BENSON & HEDGES .1
TRUE
WINSTOr¢
KOOL MILDS o3
LAREDO
MARLBORO
ALL OTHER .1
UNDER 300~:-- SOCO- 8000- I0000- 15000-
3000 ~,9~9 7?99 ~9 ~,'9' 14999 25000
o7
1.2
.8
,8
1o0 o7
22,8 16,0
21,8 12.5
1,0 3.5
1,5 2.1
1.5 2.1
2,0 6°3
2.0
.T
.5
.5- ,7
.7
2.5
SUMMARY BY TYPE
NON-FILTER Z.3
FILTER. TOTAL 97.7
NORMAL-FLAVOR 59.1
LOW-FLAVOR 402
MENTHOL 34.4
OVER
25000
N.~,O. JOB NO 40212
it9-2
3.8
7.7
3.8 3.5 3.4 2.4 1,5 2,1
96.2 96.5 96.6 97.6 98,5 97,9 100.0
65.4 60.5 65.3 54.9 57.4 5B.3 50.0
3.8 ?.0 .8 3.7 5.0 5.6
26.9 29.1 30.5 39.0 36.1 34.0 50.0
PERSONS 14 TO 17, APRIL, 1974
CX 4-Z-16
• ABLE •
-37-
R.J. REYNOLDs CIGARETTE SMOKI'NG II~CrOENCEAMONG
FAMILY INCOM~
CURRENT CIGARETTE BRAND ,REF ~ ~ ' :~ ~ ~ ' ~
'~ :~ ....
.
UNDER )O00-
TOTAL )000 4??9
FILTER SUB-TOTALS
85MM, TOTAL 90°5
NORMAL 55°6
LOW-FLAVOR 3.$
MENTHOL 31,1
|OOMM, TOTAL 7,2
NORMAL-~LAVOR 3.5
LOW-FLAVOR .4
MENTHOL 3,2
ANNUAL ~AMILY INCOME
5000- . oo- loooo- z ooo-
7999 T~~? ~4999 25000
v R
LOW-FLAVOR AND
MENTHOL
LOW-FLAVOR.
COMBINED
26,9 25.6 2B°O 34.1 34,2 29,2 ~6,2
7,7 4°? 5.9 9.8 6°9 9.0 3,8
3,B 1.2 3.~ 3°7 4°5
3,8 1.2
3.5 2°5 ~.9 2.0 ~,9 3°8
5.0 3°8 7,0 lot ~o9 ~.9 6.3
3.8 1.2 1.0
CHARCOAL. TOTAL .6
loZ oB 1o2 1.0
1.2 1.2 1.0
o7
o8 ,7
ROLL-YOUR-OWN. °9"
TOTAL
NON-FILTER ,6
FILTER
38°$ Z&o~ 30°5 28,0 25.2 Z2o2 3&o6
3,8 l°Z 1.7 1.2 1.0
26.9 Z3.3 Z2.O 2~°~ 25.7 20,8 17.2
1.2 ,5 .7
3oB 1,2 3o~ 9.8 6.4 11,8 11,5
N.~O. JOB NO 40212
SUMMARY. MAJOR COMPANIES
REYNOLDS 26.6
AMERICAN 1.2
BROWN & WILLIAMSON 23°4
LIGGETT & MYERS .4
LORILLARD 6,9
PERSONS 1~ TO 17, APRIL* 197~
E LE6 1~1~005
TABLE 7
-38-
CX 4-Z-17
REYNOLDS
FAM|LY 'NC ME - MALES
CURR£NT CIgAReTTE BRAND
PHILLIP MORR|S
CIGARETTE SMOKING INCIDENCE AMONG 16 ~ 17 YEAR
TOTAL
UNDER
3000
26.9
NoI[oO. J0B NO 60212
ANN:JAL FAMILY INCOME
30CG- 50C.0- 8~00- IO000- 15000- OVER
~aoq 7~9q ~999 1~999 25000 25000
PERSONS 14 TO 17. APRIL. 1974
~L£6
CX 4-Z-18
TABLE 7
RoJ. REYNOLDS
FANILY INCOME - FEMALES
CURRE.;;T CIGARETTE BRAND PREFE~IICI~
CIGARETTE SMOKING INCIDENCE AMONG ~4 -. |7 YEAR
TOTAL
NUMBER OF
RESPONDENTS 4884
% ~0 5HOKED
CIGARETTES IN PAST 7
DAYS 8.6
ANNUAL FAMILY [NCOHE
UNDER 3OCO- SO00- e@O0- ZOO00- 15000- 0
EV R
)OCO =,9= 79~9 ?? I~ ~5OOO
25000
99 375 7~5 600 1608 1113 334
NUMBER OF SMOKERS ~2Z
100,0
AVERAGE NUMBER
CIGARETTES SMOKED
DALLY TO.B/
13 ~3 71 75 11~ 8~ 22
100,0 100.0 100.0 100.0 100.0 100.0 100,0
11.23 1Z.a7 1Z.2! 10,32 10.58 10.07 9.59
DAILY SMOKING
VOLUME
LIGHT
AVERAGE
HEAVY
BRAND USUALLY SMOKED
79.1 76.9 76.7 77.5 76.0
80.7 82.1 81.8
16.; 23.1 ~.3 15.5 2~.0
16.7 13.1 13.6
~,5 1~.0 7.O 2.6
~.8 ~.5
NON-FILTERS
LUCKY STRIKE .Z
KOOL .2
1.2
ALL OTHER
NORMAL-FLAVOR FILTERS
WINSTON. TOTAL 12.1
WINSTON KING
WINSTON SU~ER KING
MARLBORO. TOTAL
MARLBORO iOOMM 3,~
15.& 16.3 I~.3 17.3 9.6 9.5
15ok 16.3 I;o3 1~,7 7.0 8,3
2.7 2.6 I,Z
38,5 37°2 38.0 36.0 ~3.0 33°3
38.5 3~.9 27°6 34.7 38,6 33.3
2.3 8.5 1.3 4.4
9.1
9.1
31.8
27.3
4.5
PERSONS 14 TO 17, APRIL, 197~
CX 4-Z-19
TABLE
REYNOLDS CIGARETTE SMOKING |I¢IOENCE A~ONGu~
TOTAL
RALEIGH. TOTAL
RALEIGH KING
RALEIGH IOOMM
VICEROY, TOTAL
VICEROY KING
VICEROY IOOMM
L&~I. TOTAL
~ E~ISON & HEDGES. .7
DIAL
BENSON & HEDGES KING
BENSO~ 6 HEDGES lO0'S
OLD GOLD, TOTAL .7
OLD GOL& KING .7
EVE
LOW-FLAVOR FILTERS
• KENT. TOTAL
KENT KING
KENT IO0~M
TAREYTON, TOTAL
TAREYTON KING .7
TAREYTON IOOMM
PARLIAHENTo TOTAL
PARLIAMENT KING
PARLIAMENT I00MM
LARK, IOTAL .7
LARK KING .7
VANTAGE .Z
1,3
1.3
|,3
1.3
1.2
1,2
1.2
1.2
1.4,
~VER
5000
2.7 ,9 4.B
1.3 1.2
1.3 .9 3,6
*? 3.6
.9 3.6
l,B 4°5
,9
m
PERSONS 14 TO 17, APRIL, 197~
9LE6 !11~00 S
CX 4-Z-20
TABLE B
-4|-
RoJo REYNOLDS
FAMILY INCOHE - FEMALES ~'~
CURHEP;T CIGAHETTE BRAND PREFE~I~E~
TOTAL
TRUE
VIRGINIA SLIMS ,9
SILVA THINS
MARLBORO LIGHTS
MENTHOL FILTERS
SALEM, TOTAL
SALEH KING
SALEM SUPER KING 2oi
KOOLo TOTAL 20o~
KOOL KING
KOOL IOONM
NEkPORT, TOTAL 3°|
NEWPORT KING
NEWPCRT IOONH
BENSON 6 HEDGES
VIRGINIA SLIMS 1.9
TRUE
SILVA THINS oZ
KENT
VANTAGE
KOOL MILDS °2
MARLBORO o7
ALL OTHER
CIGARETTE SMOKING INCIDENCE AMONG
UNDER
3000
~ & - 17 YEAR OLbS N.#eO. JOB NO
~0212
ANNUAL FAMILY I~COME
3COG- 5000- 8QK)O- ~0000- ~5000- OVER
~9~c 7999~9~ 1~997 25000 25000
2.8
7.7 16.3 T.O 9.3 6.1
7.7 1~.0 4.2 9.3 2.6
2.3 2.8 3.5
15.~ 2:.9 25.- 22.7 2~.6
15.~ lb.3 22.5 17.3 17.5
~.7 2.8 5.3 7.0
7~7 2o~ 1.& 1.8
7.7 2.3 1.4 1,8
2.3
T.? 2oB
2.3
1.3 2.6
1.3 1.8
7.1
l.Z
13,1
13.1
13.6
9.1
4,5
4.5
.?
8.3 4.5
4.8 4.5
3.6
4.5
SUMMARY BY TYPE
NON-FILTER .9
FILTER, TOTAL 99.1
2.8 2°4
100.0 100.0 97.2 100.0 100.0 97.~ 100.0
PERSONS 14 TO 17, APRIL, 197~
L.'l E 6 ~ bO0.~
TABLE O
-4Z-
CX 4-Z-21
Re.], REYNOLDS C|GAR~TTE SMOK|NG [NC~|OENCF. AMONG
1~ -~7 YEAR O~5
CURRENT CIGARETTE BRAND PREFE~E~ ..
TOTAL
NORMAL-FLAVOR 53,8
LOW-FLAVOR 7,6
MENTHOL 37.7
FILTER SUB-TOTALS
85MM, TOTAL 78,7
NORMAL ~7,4
LOW-FLAVOR
MENTHOL 26,8
IOOHM, TOTAL
NORMAL-FLAVOR 6o~
LOw-FLAvOR
MENTHOL 10o9
UNDER
3000 ~999
8~,06
3008
7,7
7.7
ANNUAL =A~ILY INCOME
JOB NO ¢O212
LO^-FLAVOR AND
MENTHOL
LOW-FLAVOR,
COPBINED
500:.- 8C.90- 10000- 15000- OVER
79999~9~ .1~,999 2.5000 2.5000
~.8 ~z.i. ~e~'7~" ~.3 ~e.8 ~.~
7.0 503 6,1 ~301 2207
86.0 71o8 85.3 73.7 79.8 B1.8
53.5 ~203 53.3 ~70~ ~502 360~
1.~ ~,0 3,5 8,3 IB,Z
3Z.6 2~,2 28,0 22,8 26,2 2703
I~,0 25.~ ;~.7 26.3 17.9 18,2
5,6 1.3 2.6 4,8 ~,~
LL.6 9.9 8.0' 15.8 9.5 ~.S
I0.7 707 203 9.9 8.0 906 15.5
Z?.3
207 206
CHARCOAL. TOTAL 3ol
7e7 Zo3 7~0 1.3 3.5
~o2 1.8
7.7 Zo3 208 1.3 1.8 2.~
IOC~M WOMEN'S 3.8
BRANDS~ TOTAL
NON-MENTHOL, 1.7
MENTHOL Zol
1.2
1.2
ROlL-YOUR-OWN. .2
TOIAL
NON-FILTER .2
PERSONS 1~ TO 17, APRIL, 197~
gLE6 bl~00 ~;
TABLE 8
CX 4-Z-22
R.J. REYNOLDS CIGARETTE SMOKING I~ICIOENCE A.MON9 :;14 -.. 17 YEAR
FAMILY INCOME - FEMALES ~ " '
~! !if' '
CURRE~T CIGARETTE BRAND PREF ~JCl ~' ~ '
TOTAL
SUMMARY, MAJOR COMPANIES
REYNOLDS Zlol
AMERICAN 3.1
BROWN & WILLIAMSON
LIGGEIT & MYERS
LORILLARO
PHILLIP MORRIS
N.F.Oo JOB NO 40212
ANNUAL FAMILY INCOME
UNDER ~OOO-- ~OCO- 8000- I0000- 15000- OVER
3000 ~9~ T999 ~999 1~999 25000 Z~O00
23.1 32°6 18°3 28.0 16.7 16.7 22°7
2°~ 1o8
7.? ~oT 5°6 1.3 2.6 10.7 13,6
~6,Z 39o~ ~5.1 ~Z.7 50.0 47,b 40.9
PERSONS 1~ TO |7, APRIL, 1974
TABLE
CX 4-Z-23
CURRE;,~T CIGARETTE BRAND PREFE~ IN E.
I}ROFES- wu;TE
•
.-L.-R. SKILLED
S] ONAL ""~
" "
TOTAL EXECUTIvE
CL~ iCAL LABOR
NUHBER OF
' '
RESPONDENTS 10374 3173 :3.c7
2661
CIGARETTES IN PAST T
DAYS 10.7 8. ~ ~
~ 2
NUMBER OF SMOKERS 1106
lOOoO IOO,O
IOOOO IO0,O
AVERAGE NUMBER
CIGAREITE$ SMOKED
DALLY 12.04 10.65 ll.6Z
12.08
DAILY SMOKING
VOLUME
LIGHT
AVERAGE
HEAVY
BRAND USUALLY SMOKED
JOB NO 40ZtZ
UN-
SKILLED
LABOR FARMER
1510
16T 30
100,0 IOO,O
13.87 10.47
RETIRED,
MISCEL-
LANEOUS
821
16.9
100.0
1:3.24
72.7 79.1 T'5.T 72.7
65.3 76.7 6~.7
21,9 17,5 2G.3 21,8
ZS,L 16,7 29,5
5°4 3°4 ~.O 5,5
9.6
NON-FILTERS
PALL MALL
CAMEL ,5 ,4
o6
LUCKY STRIKE o2
KOOL ,3 .4
o6
ALL OTHER .6 ,B
o6
.3
,) ,6 6,7
NORMAL-FLAVOR FILTERS
WINSTON, TOTAL
WINSTON KING IZ,8
WINSTON SUPER KING
MARLBORO, TOTAL
MARLBORO KING
o9
,7
.7
°T
,?
1~,4 ;~,: 13,3 16,2
13,3 12,9
12,2 13,6 1),0 13o2
10,0 12,9
2.3 .6 .3 3,0
36.5 33.9 37.9 37,1
56,7 41,0
34,6 27,9 35.8 3~,7
56.7 39.6
PERSONS 14 TO 17. APRIL, 1974
O~£6 =t~00~
CX 4-Z-24
TABLE 9
R,3. REYNOLDs CIGARETTE SMOKING I~CIDENCE~AMONG
OCCUPATION OF PRINCIPAL ~AG[
CURRENT CIGARETTE BRAND PREF/FIFC|{
" '~ P~OrES-
w41~[
SIONAL,
TOTAL EXrCUT|VE
1CAL
MARLBORO IOOMH 2.~ 1o~
~o0
RALEIGH, TOTAL o5 °B
'
RALEIGH KING ,2
RALEIGH IOOMM ""
VICEROY, TOTAL I.0
VICEROY KING e9
VICEROY IOOMM ,1
LGM, TOTAL °~
°6
L6M KING ,3
06
LGM 100~ ol
BENSON ~ HEDGES~ ,~
TOTAL
BEN,ON & HEDGES KING °1
BENSON & HEDGES lO0'S ,3
1,1
OLD GOLD, TOTAL 1,~
OLD GOLD KING |,~
OLD GOLD IOOMM ,1
CAMEL 1,3 1°9
2,8
EVE ,2- ..
LAREDO ol
LOW-FLAVOR FILTERS
KENT, TOTAL 1,1 1o9
1,7
KENT KING .8 1°5
1oi
KENT IOOHM .3 °~
,6
TAREYTON. TOTAL 1,2 2°3
1.1
TAREYTON KING $5 .e
.6
TAREYTON IOOMM ,6 1°~
.6
PARLIAMENT, TOTAL 1°0 |,$
l.T
SKILLED
,' LABOR
'; "' 2,1
,3
N.F~O° JOB NO ~0212
SKILLED
LABOR
2°~
1.2
.6
,6
,6
,6
,6
l,e
1,8
1,2
o9
o9
,3
• 3 1o2
,6 °6
FARMER
3,3
3.3
RETIRED,
MISEEL--
LANEOUS
2.2
,7
o7
.7
,?
lo~
PERSONS 14 TO 17, APRIL, 1974
i~E6 ~OOS
CX 4-Z-25
TABLE 9
~CCUPATION OF PRINCIPAL WAGE ~AI~I~IR ~OTA~
URRENT CIGARETTE 8RAND PREFE~.I~i. ~ •
PROFES-
SIONAL.
TOTAL EXECUTIVE
PARLIAHENT KING .9 " |.5
PARLIAMENT IOOMM
LARK, TOTAL .3
LARK K,NG .3
VANTAGE .4
TRUE .4
VIRGINIA SLIMS
SILVA THINS ~1
HARLBORO LIGHTS e8
~ENTHOL FILTERS
SALE~e TOTAL ~.0
SALEH KING 6.~
SALEM SUPER KING 1.6 2,3
KOOL~ TOTAL 20ol
KOOL KING 17.6
KOOL IOOMM 2.4
• BELA|R, TOTAL .8
BELAIR KING °8
NEWPORT" TOTAL 3.0
NENPORT KING 2°7
NENPORT IOOHM .3
BENSON 6 HEDGES .7
VIRGINIA SLIMS o7 Ioi
TRUE o3
N;NSTON
SILVA THINS
KENT
VANTAGE .l
AMONG ~q, .-. ].7 Y~AR O1.05
~,HITE UN-
C.CLL ~,; • SKI LLED SKI LLED
CL': ~- ;~L LABOR LABOR
°6
1o2
10.2 7,0 6,6
7.9 5°5 6.0
Zo3 1,5 .6
19.8 2~o2 25,1
16.9 ~21.2 22.8
2.8 3.0 2,4
1.8
l.O .
ZoO 1.8 1.2
2,0 1.5
1,I .9 .6
• 6 o6
,6
.3
JOB NO ~0ZlZ
CIGARETTE SHOKI.NG I~CZDENCE
,.6
FARMER
3.3
6=7
6,7
RETIRED,
LANEOUS
,7
o7
,,,7
8.6
21.6
18.7
2.9
2°2
o7
PERSONS 1& TO 17, APRIL, 197~
CX 4-Z-26
TABLE 9
CURRENT CIGARETTE BRAND PREF~I~NCE
PROFES-
w~:~ UN-
SION~L.
COLL~, SKILLED SKILLED
TOTAL EXECUTIVE
CLE&[¢AL ~ LABOR LABOR
KOOL MILDS o3
.6 ' o6
LAREDO
JOB NO 40Z|Z
FARMER
6,,7
SUMMARY BY TYPE
NON-FILTER 1,8 1,9
1o? 1,5 ,6
FILTER, TOTAL 98.2 • 98,1
98.3 98.5
NORmAL-FLAVOR 57.~ 57.0
53.1 56,~ 58.7
LOW-FLAVOR 5.5 8o~
7°9 3,3
MENTHOL 35.6 3Z,7
3~,3 38,8 38.3
6.7
93.3
13,3
RETIREO~
MISCEL-
LANEOUS
58.3
FILTER SUB-TOTALS
85MM, TOTAL 86.0 8~,8
83oS 88o2 86.8 83.3
85,6
L'OW-FLAVOR ~,I 6ol
~o2 2,T 2.~ ~.3
2.9
M~NTHOL 2~.5 26°6 29.9 32,1
32.3 |3.3
IOOMM, TOTAL 12.2. .. 13.3
l~.7" 10.3 12.6 10.0
NORMAL-FLAVOR 4.6 ~°9 5°6 3.0
6.6 6.7 3.6
LOH-rLAvOR 1o~ 2°3 1°7 ,6
MENTHOL 6°| 6.| 7.3 6°7
6°0 ~°0
LOW-FLAVOR AND
MENTHOL
~O~-FLAVOR~
O~BINEO
7,1 10o3 9°6 502
A.8 6,7
CHARCOAL, TOTAL le~ 2.7
2°3 .6
1.1 l.B
IOOYM ~OMEN~S
BRANDS~ TOTAL
PERSO~I5 1~ TO 17, APRIL, 1976
CX 4-Z-27
5.8
TABLE 9
CUR~T CIGARETTE ~RANU PREFE~NC~
SIG~.
~0 SKILLED 5~ILLEO
TOTAL ExECUTiVE
~,.~ICAL LABOR LABOR
NON-MENTHOL
MENTHOL 08
NON-FILTER
FILTER
JOB NO 40212
FARMER
RETIRED,
MISCEL-
LANEOUS
o?
SU~MARYt MAJOR COMPANIES
REYNOLDS 24o~ 27°4
ZB...B 2009 24,6
~0°0 2300
AFtER]CAN 1°9 300
1,1 o9 204
Z~9
BROWN 6 WZLL|AMSON 23ol ~6.3 20.9
28o5 Z6.9 6.7
LIGGETT 6 MYERS o9 ~ 1°7
1o5 06
LORILLARD 6,3 10,6 6°2
~,Z 4°2 607
PHILLIP MORRIS 42.8 41.~
~0.7 42.7 41.3
66,7 44.6
PERSONS 14 TO 17, APRIL~ 197~
CX 4-Z-28
TABLE
OCCUPATION OF PRINCIPAL ~t
"
CURRENT CIGARETTE BRAND PR~ .. '
_SlOh~L.
"~.~. SKILLED
TOTAL EXECUTIVE
~Lc~ICAL LABOR
NUMBER OF
RESPONDENTS
~ WHO SNOKEO
CIGARETTES IN PAST ?
DAYS
5490 I659 725
1429
12.5
NUMBER OF SMOKERS 68& 161
.10~ 207
10Oo0 100.0
lOO,O IO0.O
AVERAGE NUMBER
CIGARETTES SHOKED
DALLY 1Z.76 10.66
12.68 1Z.79
DAILY SMOKING
VOLURE
LIGHT 6BeT BOoT
71oZ 69.1
AVERAGE 25,3 15°fi Z~.O
25.6
HEAVY 6.0 3.7 ~°B
5.3
BRAND USUALLY SMOKED
NON-FILTERS
PALL MALL
CAMEL .9 .6
Io0
LUCKY STRIKE .I
KOOL
ALL OTHER .7 .6
N,~,O, JOB NO &O212
UN-
SKILLED
LABOR FARMER
819 439
5.7
I05 25
100,O 100,0
15.39 10.76
NORMAL-FLAVOR FILTERS
WINSTON, TOTAL
WINSTON KING
WINSTON SUPER KING
MARLBORO, TOTAL 37°7
MARLBORO KING
RETIRED,
MIS~EL~
LANEOU5
419
19.6
I00.0
14.15
54.3 76,0 57.3
33.3 20.0 36,6
12.4 4.0 6.1
.5
o5 1,0 8,0
loO
lo='
IoZ
1,2
1~,9 17.3 15.9
IB.l 16.0 8.5
13.7 16.3 15.9
1~.3 12.0 8.5
1.2 1.0
3.8 ~.0
36.b 37.5 36.7
3~.B 3~.6 35.3
3Z.4 ~8~0 43.9
PERSONS l& TO 17, APRIL~ 1974
.
CX 4-Z-29
TABLE I0
-50-
ReJ. R~YNOLDS C I GAREI~T~
OCCUPATION OF PRINCIPAL wAGE
CUNRENT CIGARETTE BRAND PREFE~RC~
PROFES-
TOTAL EXECUT~V~
MARLBORO |OOMM •
RALEIGH, TOTAL
RALEIGH KING .1
RALE|GH 1OOMM
VICEROY, TOTAL ,9 ~6
VICEROY KING .9 ,6
L~M, TOTAL
L&M KIt~G
L&M IO0~M °1
£Et, 50N ~ HEDGES, ol
TOTAL
BENSO~ ~ HEDGE5 100~$
OLD GOLD, TOTAL 1.9 2.5
OLD GOLD KING |°B
OLD GOLD IOOMM °1
CAMEL 2.0 3.1
"LAREDO .| ob
LO~-FLAVOR FILTERS
KENT, TOTAL
KENT ~I~G I.Z 1.9
KENT IOOMM
TAREYTON, TOTAL
TAREYTON KING
TAREYTON !OOMM
PARLIAMENT, TOTAL °7
PARLIAMENT KING °7
VANTAGE .~ o6
TRUE
~QN~. i~ ~.~z;,: ~EAR C~O~ . ..... N.,.O. JO~ NO ,OZlZ
UN-
,, SKILLED SKILLE~
LABOR LABOR FARMER
2°9 ,, i~ ~ l.~ 1.0
1o0 05
1.0
1,9
1.9
1.0
1.0
1.0
1.0
1.0
1.0
~o8 .S 1,9
2.9
1.9
'~°0
1.0
1.0
1.0
1.0
1.0
1.0
RETIRED,
M|S~EL--
LANEOU$
1.2
204
1.2
Io2
1,2
lo2
1.2
1.2
1.2
PERSO~;5 l~ TO 17. APRIL, 1974
--~ 9ZE6 bt~O0 ~;
;
CX 4-Z-30
TABLE 10
R.J. REYNOLDS
OCCUPATION OF PRINCIPAL NAGE
MARLBORO LIGHTS
MENTHOL FILTERS
SALEM, TOTAL
SALEM KING 6.4 BeE
SALEM SUPER KING
KOOL, TOTAL |9,9 12.4
KOOL KING |8,3 |Oeb
KOOL |OOMM 1.6 1.9
BELAIR, TOTAL 1.3 1,2
BELAIR KING 1.3 1,2
NEWPORT, TOTAL
NEHPORT KING
BENSON & HEDGES
TRUE .3
WltJSTON
~OOL MILD5
LAREDO ,1 o6
MARLBORO |°3. o6
ALL OTHER .1
t
CIGARE!T~ SMOKI'NG INCIDENCE AMONG ~ - Z7 YEAR
~ROFES-
S!ON~L, COL;A~T SKILLED
TOTAL EXECUT|VE CLE~;CAL *~ LABOR
,9 ,6 C'!~: 1,9
UN-
SKILLED
LABOR
16,3 23,? 26,7
I5.a 22.2 24,8
1.0 1,4 1.9
2.9 1.0
2.9 1.0
2.9 1.4 1.0
2.9 1.4 1.0
JOB NO 40212
SUMMARY BY TYPE
NON-FILTER 2.3 |,9
FILTER. TOTAL 9T.7 98.1
NORMAL-FLAVOR 59ol
LOW-FLAVOR 4.Z ~.6
MENTHOL 34.4 33°5
FARMER
4.0
8.0
1.9 1.0 1.9 8.0
1.0
RETIRED*
MISCEL:.
LANEOU3
PERSONS 14 TO IT, APRIL, 1974
~0
:
=bOOS
6,1
6,1
22=0
2.9 1.9 1°0 8.0
3.T
97.1 98.1 99.0 92.0
96.3
60.6 57.0 59.0 65.0
59.8
5.8 3.9 1.0 8.0
3.7
30.8 37.2 39,0 16.0
32.9
CX 4-Z-31
TABLE 10
CURRE,~,T CIGARETTE BRAND PREFE~E'RCE ' ....
; : ~ ......... ~ ~ ~ ,
PROFES-
SiOr,'~,,
C.CL_..:.~ - ~, SKILLED
TOTAL E xECUT I VE
CL.~ ; CAl.. LAHOR
FILTER SUB-TOTALS
85MM. TOTAL 90.5 90.1
oO.~ 92,8
MENTHOL 31,1 2~.b
Z&.~ ' 33,3
IOOMM, TOTAL 7oZ 8.|
6.T 5,3
NORMAL-FLAVOR
LOW-FLAVOR .~
i.~
MENTHOL 3.~ 5.O |.9
3,9
LOW-FLAVOR AND
M~tlTHOL
LOW-FLAVOR,
COMBINED
N,F&Oo JOB NO 40ZlZ
SK ILLED
LABOR
FARMER
RETIRED.
MISCEL~-
LANEOU5
90.5 80,0 89.0
57°¢ 60.0 56°|
1°0 ¢°0 2,4
37.1' 16o0 30.5
8.6 12.0 7,3
6.7 $.0 3.7
~,0 1o2
1.9
5.0 6.2 5.8 5,3
1.9 $o0 3,7
CHARCOAL, TOTAL .6 .6
|o0 ,~
" ROLL-YOUR-OWN, ,9 1.9
1o0 ,5
TOTAL
NON-FILTER ,6 .6
1.0 .5
FILTER ,3 l.Z
SUMMARY. MAJOR COMPANIES
REYNOLDS 26.6 29°$
33.7 23.T
AMERICAN 1,2 1o2
1,0 1,0
BROWN G WILLIAMSON 23o& 16ol 17.3
29,0
LIGGETT & MYERS .6 |.0
,5
LORILLARD 6,9 12,~ 5.8 5,8
PHILLIP MORRIS ~0o9 39.8 ~O.~
39,6
1,2
1.2
Io2
28,6 2A,O 17,1
loO 2,&
28,6 8,0 29,3
1,0
3°9 8,0 3,7
37.1 60.0 46.3
PERSONS 16 TO 17, APRIL. 197~
9~.£b uuOOS
CX 4-Z-32
TABLE 10
0
REYNOLDS ¢IGARE'~T£ ,~MOK|NG ][NC|DENC,.E AI~ON~ ~|4 .. ~T YE&R OLD~
OCCUP~TION OF PRINCIPAL WAGE EA~NER
CURREt~T CIGARETTE BRAND PREFERENCE "
S IO.~:~._
C-L_~R:~ ~ SKILLED
TOTAL EXECUT. V~ ~,
;CAL LABOR
RESPONDENTS 4884 1514
67Z .1232
1~ WHO St.'.OKEO
CIGARETTES IN PAST T
NUMgER OF SMOKERS ~ZZ 10Z
73 IZ3
tOO.O tOO.O
~O~.O tO0.O
AVERAGE NUMBER
CIgaRETTES SMOKED
DAILY ]0.87 ~0.63
10.13 10.88
DAILY SMOKING
VOLUME
LIGHT
AVEqAGE
HEAVY
BqAND USUALLY SMOKED
Ne~t.Oe JOB NO 40212
UN-
SKILLED
LABOR FARMER
691 373
.,, g.0 1.3
.S
1oo.o 100.0
11.31 9.00
RETIRED*
MISCEL-"
LANEOUS
402
14.Z
100.0
11.9~
79.1 7605 BZoZ 78,9
83°9 80o0 75.4
16.4 ZO.6 15ol 15.4
11.3 19.3
4.5 2.9 Z.7 5.7
4.8 20.0
o8
NON-FILTERS
LUCKY STRIKE
KOOL .2
ALL OTHER o5 1,0
13.7 9.6 8.9 12,9
9.8 9.6 8.1 11,3
3.9 .8 1.6 ;
36.3 2S.8 39.8 43.5
100.0
34.3 23.3 36.6 38.7
100.0
2,0 ~,S 3.3 4.8
1.0 .8
NORMAL-FLAVOR FILTERS
WINSTON. TOTAL
WINSTON KING 10,7
WINSTON SUPER KING
MARLBORO, TOTAL 37°7
MARLBCRO KING
MARLBORO 10OHM
RALEIGH. TOTAL
19.3
19o3
35.1
33.3
PERSONS 14 TO 17, APRILt 1974
CX 4-Z-33
TABLE It
R.J. REYNOLDS CIGARETTE SMOK|NG |NC|OENCE AMON~ ~4 -- IT YEAR
OCCUPATION OF PRINCIPAL WAGE I~A~NER -- ~EMALEI
~ ~~ ~
CURRENT CIGARETTE BRAND PREFF-.~E~CE
TOTAL
RALEIGH KING ,2
RALEIGH IOOMM .5
VICEROY, TOTAL
VICEROY KING
VICEROY |OOMM
LGt~, TOTAL
L&M KING
EE;~SON & HEOGESt
TOTAL
BENSON ~ HEDGES KING
BENSON & HEDGES IO0~S
OLD GOLD~ TOTAL
OLD GOLD KING
EVE
LO~-FLAVOR FILTERS
KENT~ TOTAL
KENT KING
KENT IOOH~
TAREYTON, TOTAL
TAREYTON KING .7
TAREYTON |OOMH ~°~
PARLIAHENT, TOTAL
PARL]AHENT KING
PARLIAMENT ~OOMM
LARK~ TOTAL
LARK KING
V~ITAGE
TRUE
SlO~, :=~.a~. SKILLED
ExECuTivE CLe.~C&L LABOR
o$
1,0
1o0
.8
,8
2.T
1.4 1.6
1o~ 1.6
2.0
1.0
1.0
1o0
2°0
2.0
2.7
~.0
1.0 2.7
1.0
1.6
.8
,8
N.~.O. JOB NO ~0212
UN-
SKILLED
LABOR
FARMER
|.6
1.6
3.2
3.2
RETIRED*
MISCEL-
LANEOUS
1.8
1.8
1.8
1,6
PERSO:iS 14 TO 17, APRIL, 1974
OEE6 bl/O0 ~
CX 4-Z-34
TABLE ||
-55-
R.J. REYNOLDS CIGARETT~
OCCUPATION OF PRINCIPAL wAGE
CURRENT CIGARETTE BRAND PREFE~ENC~
TOTAL
VIRGINIA SLIMS o9
SILVA THINS ,2 1,O
MARLBORO LIGHTS ,7
MENTHOL FILTERS
SALEM, TOTAL
SALEH KING
SALEM SUPER KING 2.1 2.0
KOOL, TOTAL 20.4 12,7
KOOL KING 16.6 llo~
KOOL IOOMM 3,B 1o0
NEWPORT, TOTAL 3,1
NEWPORT KING 2.& 3°9
NEWPORT IOOMM 07 2,0
BE~SON & HEDGES
VIRGINIA SLIMS 1,9 2.9
.TRUE
SILVA THINS 02
KENT
VAHTAGE o2 100
KOOL MILDS
MARLBORO ,7 I.O
ALL OTHER ,2
PROrES- w-~E
EXECUTIVE
Y~ar ol, oS
UN-
SK ILLED SK ILLED
"~ LABOR LABOR
6.8 3.2
5o5 1.6
2~.7 25.2 2Z.6
19.Z 19.5 19,~
5.5 5.7 3.2
207 1.6 106
,8
2.7 2.~ 1,6
i.~ 1.6
7,3
o8
1.6
JOB NO ~O212
1o6
1.6
FARMER
SUMMARY BY TYPE
NON-FILTER .9 2.0
.8
FILTER, TOTAL 99.1 9B.O
100.0 99.2 100.0
NORMAL-FLAVOR 5308 53.9 ~205
~5.3 58,1
LOW-FLAVOR 7.6 12.7 11.0 2.~
~.8
100.0
10000
RETIRED*
MISCEL-.
LANEOUS
1,8
12,3
3.5
17.5
1~.0
1o8
1.$
1o8
9802
56ol
808
PERSONS |~ TO 17, APRIL, 197~
CX 4-Z-35
TABLE
-56-
R.J. REYNOLDS E|GARET~E SMO~LNG INtIOENCE ~HON~~ -IT YEaR
OLDS
CURRENT
CIGARETTE
~RAND
PROFES-
~TE
$|O~L,
:O~LA~, SKILLED
TOTAL EXECUTIVE
C,~.~CAL LABOR
MENTHOL
JOB NO ;O212
UN-
SKILLED
LABOR
FARMER
NORMAL 47,4 46~1. ~'
LOW-FLAVOR 4o5 6°9
100NM, TOTAL 20.~ 21.6
26.0 18.7
NORMAL-FLAVOR 6,~ 7.8
LoW-FLAVOR 3.1 5.9 2.7
1.6
HENTHOL 10.9 7.8 15.1 1 1,~
12.9
RETIRED,
m|SCEL-.
LANEOUS
33,3
52.6
LO~-FLAVOR AND
MENTHOL
LGW-CLAVOR,
COt~BINED
lO°T 16°7 15ol ~.9
9,T
CHARCOAL, TOTAL
IOOMM ~OMEPI'S 3°8
~RANDS~ TOTAL
NON-MENTHOL 1.7
MENTHOL
ROLL-YOUR-OWN,
TOIAL
NON-FILTER ,2
SUMMARY, MAJOR COMPANIES
REYNOLDS Zl,l
AMERICAN 3ol
5°9 4.1 ,8 3.2
3.9 2.7 4,9 3°2
1,0 1,~
2.9 l.~ 2.4 3.2
1.0
23,5 Z~.9 16,3 17°7
5.9 1,~ .8
8.8
L.8
3.5
31.6
PERSONS l& TO 17, APRIL~ 1974
CX 4-Z-36
TABLE 11
RoJ. REYNOLDS CIGARE!]~ S~Q~G |4CIOENCE AMO~i~
OCCUPATION OF PRINCIPAL WAGE e~IEIi
CURRENT CIGARETTE BRAND PREFE~I~E" " ' ''~
PROFES-
w~iTE
TOTAL ExECuTIvE E~&ICAL
BROWh & WILLIAMSON 22.7 16,,7
LIGGETT (, MYERS
LOR ILLARD
PHILLIP MORRIS 45.7
UN-
SKILLED SKILLED
LABOR LABUR
FARMER
I00o0
RETIRED,
MISCEL--
LANEOUS
I9o3
3,5
42ol
PERSONS 14 TO IT, APRIL, 19T&
EEE6 ~OOS ;o
TABLE lI
CX 4-Z-37
R.Jo REYNOLDS CIGARET~ SMOKING |NCI'DENC~ ~MONG ~ -- ~7
YEAR
O~S
CENSUS REGION - TOTAL ~ | L .,:'
,: :~,
PREFEI~NfE '
"i ~i
CURRENT
CIGARETTE
BRAND
NEW M;D. EAST wEST
SOUTH EAST
TOTAL LA~D ANTIC C~T. C£NT.
ANTIC CENT.
NUI:BER OF ....
RESPONDENTS 10374 609 ~C2 2355 ~69'~ .1586 582
% W~O S;~OKEO
CIGARETTES IN PAST 7
DAYS
NUMBER OF SMOKERS
AVERAGE NUMBER
CIGARETTES SMOKED
DALLY
~106 101 ,ZII 2~6 71 17T 62
o0.o loo.o .O0oO IOCOO ~oo.o 1OOOO
~OOoO
12.04 12.51 11.49 12.20 11.62 11.94
15.31
DAILY SMOKING
VOLUME
LIGht
AVERAGE
HEAVY
BRAND USUALLY SMOKED
JOB NO ~O212
NON-FILTERS
PALL HALL
CAMEL
LUCKY STRIKE
KOOL
ALL OTHER
WEST
SOUTH MOUN- PAC-
CENT. TAIN IFIC
816 449 1206
"~1.7 8.5 10.0
100o0
1oo.o
10.68 12.11 11.85
7Z.7 71.3 78.3 71.1 7~,6 71,8
58,1 77.2 65,8
21.9 22.8 17.9 22.~ 19.7 23,7
32.3 17.T 26,3 21.7
5.~ 5.9 3.8 6.5 5.6 ~.5
9.7 5.1 7.9
• 2 o~
2,6
• 5 ~o2 .6" 1.6
• 2
2,6
.3 .5 .6
• 6 2,0 .9 ,6
2,6
NORMAL-FLAVOR FILTERS
WINSTON* TOTAL 16.1
WINSTON KING 12.8
WINSTON SUPER KING 1,3
MARLBORO. TOTAL 37°7
MARLBORO KING
17.8 9.0 12,6 1~.1 22,0 2~.2 8,9
10.5 10.8
1~.9 B.O 10.2 1~,1 21,5 2~.2 8,9
10,5 9.2
3.0 .~ 2.~ ,6
1.7
~0.6 ~,.~ 22.8 52,1 35.0 30.6 46,8
36.8
40.6 ~2.9 21.5 47.9 32.8 30.6 40,5
34.2 42.5
PERSONS I~ TO 17, APRIL~ 197~
i~EE6 ~OOS
TABLE 12
75M01735 cx 4-z-38
REYNOLDS
~ ENSUS REGION - TOTAL PRE~tNC|
URREhT CIGARETTE BRAND
TOTAL
I
CIGARETTE SMOKING INCIDENCE AMONG
NEw
ENG- ATL-
LAND ANTIC
MARLBORO [OOMM
RALEIGH. TOTAL
RALEIGH KING
RALEIGH IOOMM
VICEROY, TOTAL !.0
VICEROY KING
VICEROY IOOMM ,1
L6M, TOTAL
L&M KING
L&M |OOMM el
BENSON 6 HEDGES,
TOTAL
BENSON £ HEDGES KING
BEN$ON 6 HEDGES lO0'S
OLD GOLD, TOTAL
OLD GOLD KING
OLD GOLD IOOMM
C~MEL
EVE .Z" ""
LAREO0 .I
LOW-FLAVOR FILTERS
KEKT, TOTAL
KENT KING .B
KENT IOOMM
TA~EYTON~ TOTAL 1,2
TAREYTON KING
TAREYTO~ IOOM~ .6
PARLIAMENT, TOTAL |~0
1.0
,,9
5.0
~.0
1.0
1.0
2.0 o5
2.0
3.0 1o9
2.0
1.0
2.0
JOB NO &OZtZ
SOUTH EAST wEST
ATL - SOUTH SOUTH MOUN-
ANTIC . IAIN
CENT CENT.
2.3 6.3
~I,~ 2.5
,8
1.6 2.5
.6
1,3
PAC-
IFIC
2.6 S,O
2.6 1o7
2.6
2.6
1,7
2.5
o8
o~ 5.6 1,6
o~ 5.6 1,6
1.2 1.~ 1°7
1o3
2.6
2.6
,B
3.3
.8
1,7 1,6
1.7
1.6
.8
.8
,6
1.3
1,3
1.3
1,?
,8
.8
1,7
PERS0:IS I~. TO 17, APRIL, 197~.
~ SEE6 t~OO 5
- m|
TABLE
-60-
75M01736 CX 4-z-39
R.J. REYNOLDs C I GARETT.E., ,,, NOK,NG | C DENCE .,~ , .
~.~ ~.~ & ~ ' N.F.O. JOB NO ,021Z
TOTAL
PARLIAMENT KING .9
PARLIAMENT IOOMM
LARK, TOTAL o3
LARK KING
VANTAGE
TRUE
VIRGINIA SLIMS
SILVA THINS .1
MARLBORO LIGHTS
MENTHOL FILTERS
SALEM, TOTAL 8.O
SALEM KING 6.6
SALEM SUPER KING 1.6
KOOL. TOTAL 20.1
KOOL KING 17.6
KOOL IOOHM
' BELAIR, TOTAL
BELAIR KING
NEWPORT, TOTAL
NEWPORT KING 2.7
NEWPORT IOOMN
BENSON 6 HEDGES o7
VIRGINIA SLIMS .7
TRUE °3
WINSTON
SILVA THINS
K~NT
VANTAGE ol
N~RTH AT -
ANLIcT SOUTH SOUTH MOUN- PAC-
CINT.
CENT. CENT, TAIN IFIC
1.3
1,3
.9
3.0 6.7 12.2 6.2
3-0 3.8 11.0 2.8
.9 1.2 1.6
13.9 ;a.6 35.0 15,5
11o9 ;3.T ~l.T 12.7
2.0 .9 3.3 2.8
2.8 1.2
2.~ 1.2
6.9 6.6 3.7
5.9 6.6 3,3
1.0
.8
o~
1.0
3,2 2,5
,8
,8
o8
I1°9 6.5 8.9 7.9 6.7
9.0 3,2 5.1 7.9
2°8 3°2 3.8 1,7
18.6 21.0 15.2 21ol 11.7
16.9 17.7 13.9 15.8
I.T 3,2 1,3 5.3
3.2
1,6
1.3
2.6
1o7
1.1
.6
1.1
1,1
,6
,6
.e
o8
PERSONS 16 TO IT, APRIL, 1976
9£E6 ~1~OOg
TABLE 12
-61-
75M01737 cx 4-Z-4o
CENSUS PEG|ON - TOTAL PREFE--LC~I~N '
cURRENT CIGARETTE BRAND
NEw y;~o
E~ST wEST SOUTH EAST WEST
Er,G- ArL-
~:?H N C, IJR T H AIL - SOUTH SOUTH MOUN-
TOTAL LARD ~NTZC
C~T. C~"~T. ANTIC CENT. CENT. TAIN
KOOL MILO$
LAREDO .|
1.3
ALL OTHER
N.~'~,Oo JOB NO ~0212
PAC-
IFIC
2,6 .8
SUMMARY BY TYPE
NON-FILTER l.B 2oO 1o~
1.6 I.T 3.2 I0.5
FILTER, TOTAL 78.2 98.0 ~o6
98.~ 100.0 98.3 96.8 100.0 89.5
NORMAL-FLAVOR 57.! 65~3 56°0
39,C 7~.6 59.9 58,1 62.0
LOW-FLAVOR 5.5 7°9 11.3
1.2 2.8 2.3 6.5
MENTHOL 35.6 2~.8 29.2
55.1 22.5 36.2 32.3 30.~
1,7
98,3
67,5
8.3
22.5
FILTER SUB-TOTALS
85MM, TOTAL 86.0 90.1 R~.I
a6.6 91.5 85.9 83.9 83.5 73.7
LOW-FLAVOR ~.1 6.9 9°0
.~ 2°8 1.7 ~.8 5ol
MENTHOL 29.5 21°8 2b.9 5C.B 18,3 2B.Z
21.0 22.8 26.3
IOOMM, TOTAL 12.Z 7°q 8.5
11.~ 8.5 12o~ 12o9 16o5 15o8
NORMAL-FLAVOR ~.6 ~.0 3.8 3.7 ~.Z
~.0 6.3 7.9
LOW'FLAVOR I.~ 1.0 2.~ °~ ,6
1.6 2.5
MENTHOL
77.5
57.5
5.0
15.0
20°8
10.0
3.3
7.5
LOw-FLAVOR AND
MENTHOL
LOW-FLAVOR,
COMBINED
7.1 8,9 11°8 ~'ol 2,8 ~.0
9.7 8,9
10.0
CHARCOAL, TOTAL 1,5 ~.0 2.~
.8 .6 1,3
3,3
100MM WOMEN'S I.~ 2.~
1.2 1.7 3.2
BRANDS, TOTAL
2.5
PERSONS 1; TO 17, APRIL. 197&
L£E6 t~ IlOO S
75M01738
CX 4-Z-41
TABLE 12
-62-
R.J. REYNOLO$ " CIGARETTE SMOKING ~NC|DENCE AMONG~!4 ~ 17 YEAR ~)LI)~
CENSUS RE ION - TOTAL ;~ ' .... "~ ~" ~ ~' ~ * '~
~ ~"~ ~ ~ ~,
~ ' NEW M;~. E~T
WEST ' SOUTH EAST WEST
ENG- -
~Tq NORTH AT -
~Te ~NT. AN~ICCENT, CENT, TAIN IFIC
NON-MENTHOL ,6 ~.9
..... ;~ ,6
MENTHOL ,8 .5
1.2 1,1 3~2
ROLL-YOUR-OWN,
NON-FILTER
FILTER
SUMMARY, MAJOR COMPANIES
REYNOLDS 2~.5
AMERICAN 1.9
BROWN & WILLIAMSON 23.1 |4,9 18.~ 3T.e 16,9 19.8 24,2 21.5 23.7
LIGGETT 6 MYERS .9 1o0 1.9
LORILLARD 6.3
PERSONS 14 TO 17, APRIL, 1974
75M01739
TABLE 12
CX 4-Z-42
-63-
R.J. REYNOLOS C|GAR~TT~E SMOKING |NC:DENCS &MOI~GY"14'~ ~7 YEAR OLO~
'"
CENSUS ~EGION - M~LES ~
,, ~
E~G- • -, -
~:~T~ ~ORTH ~TL- SOUTH
TOTAL LAN~ ~T=C
CE~T. CENT. ANTIC CENT.
Nb~;BER OF
4~' 829 327
RESPONDENTS 5490 318 975
~T~
% WHO S~OKEO
CIGARETTES IN PAST
DAYS
NUMBER OF SMOKERS
AVERAGE NUI4BER
CIGARETTES SMOKED
DAILY
" 'N~F.Oe JOB NO 40212
WEST
SOUTH MOUN- PAC-
CENT. TAIN 1FIC
457 241 609
684 62 I24 158 46 116
~6 48 2B 56
100,0 lO0.O 100.0 100.0 I00.0 1o0.0
100.0 100.0 100.0 100.0
12,76 12.7a 12.1Z 12.53 12.~ 13.14
15.67 12.4~ 11.82 12.39
67,7 73o~ 67°7 71.7 67.2 54.3 70.8
67.9 73.2
27.4 ZZ.6 2~.7 19,6 26.7 37.0 22.9
25.0 25,0
4.8 4.0 7.6 8.7 6.0 B.T 6.3
7.1
DAILY SMOKING
VOLUME
LIGHT 68.7
AVERAGE 25.3
HEAVY 6,0
BRANO USUALLY SMOKED
.6
3.6
1.9 .9 2.2
3.6
3°6
,9 2.2
3.2 o~ .9
3.6
NON-FILTERS
PALL MALL
CAMEL ,9
LUCKY STRIKE
KOOL ,3
ALL OTHER
16,1 IZol Ii.~ 15.2 23.3 28.3 10.4 14,3 10.7
12,9 11o3 9.5 15.2 22,4 28.3 10.4
3.2 .8 1,9 .9
41o9 4B.4 23°~ $O.0 37.l 30°4 41,7 32ol 46°4
41.9 46.8 22.2 50.0 34.5 30.4 37.5 32.1 42,9
NORMAL-FLAVOR FILTERS
WINSTON, TOTAL 15.4
WINSTON KING 14,2
WINSTON SUPER KING 1.2
MARLBORO- TOTAL 37.7
MARLBORO KING 36.1
PERSONS 14 TO 17, APRIL, 1974
CX 4-Z-43
TABLE 13
RoJ, REYNOLDS
CENSUS REG(ON - MALES
CURRENT CIGARETTE BRAND
CIGARETTE SMOK~.NG INCIDENCE AMONG ~ --17 YEAR OJ~DS
Nr'W w.'C~o ~A~T ~ST SOUTH
EAST ~EST
~N~- ATe-- ~oTH NORTH AT -
~OUTH SOUTH
AN~ IC
TOTAL LAND AN.~C CENT
CE~T.
MARLBORO XOOMM 1.6
RALEIGH, TOTAL
RALEIGH KING
RALEIGH |OOMN
VICEROY, TOTAL
vICEROY KING .9
LG~, TOTAL
L6N KIr;G
LGN IOOSM .I
6ENSON 6 HEDGES,
TOTAL
BENSO~ & HEDGES 100'S .1
OLD GOLD, TOTAL
OLD GOLD KING
OLD GOLD IO0~M .1
CAHEL ~o0
LAREDO ol
LOW-FLAVOR FILTERS
KENT, TOTAL 1.~
KENT KING
KENT |OO~M
TAREYTON, TOTAL
TAR~YTON KING
TAREYION &OOMM
PARLIAMENT, TOTAL ,?
PARLIA~'ENT KING
VANTAGE
TRUE
!.66
1,6
8,1
6,~
1,6
1,6
:3,2
3.2
lo6
1,6
1,6
1,6
i.~ '-,.3 2.6 ~,.2
.S
1.3 2.2 2.1
i..6
o8 .6
~.o .6 2o2 2°2
A.O o6 2°2
2,6
.8 .6 I.? 2.2
.8 .6 1.7
2.2
.8
.8
o8
Z.2
N.~O, JOB NO ~OZIZ
NOUN- PAC-
TAIN IFIC
3.6
I.$
1.8
2.1
2.1 1,8
1.8
PERSONS It TO 17, APRIL, 1974
::o Ot~E6
TABLE 13
75M01741 Cx 4-Z-44
CuRREr~T CIGARETTE BRAND PREFE~E~~ ~ ' ~' V~.
~..~ ~,,~
TOTAL
MARLBORO LIGHTS .9
MENTHOL FILTERS
SALEM, TOTAL 707
SALEM KING 6.4
SALEM SUPER KING |.3
KOOL~ TOTAL 19,9
KOOL KING IB.3
KOOL IOOMM Io&
BELAIR, TOTAL |.3
BELAIR KING 1.3
~E~PORT. TOTAL 2.9
~EWPORT KING 209
BENSON 6 HEDGES
TRUE
WINSTON .I
KOOL MILDS
"LAREDO .I
MARLBORO
ALL OTHER
ol, ps
JOB NO *.0212
NEW UiDo EAST WEST SOUTH EAST WEST
ENG- ~T;- ~CRTM NORTH ATL- 50UTH SOUTH
LAND ANTIC C~T. CEIT. ANTIC CENT. CENT.
11.3 9°7
6.5 6,5
6.5 6,5 5o~
.6
15.2 18.1 19o6 18,8
15.2 16,*. IT.~ 180B
1,7
,9
,,,6
2°2
2.1
2.1
2ol
o6
MOUN- PAC-
TA[N IFIC
3,6 8,9
3,6 5,4
3'.6
25,0 12.5
21o4 809
3.6 306
1,8
3,6 1.8
SUMMARY BY TYPE
NON-FILTER Z.3
FILTER, TOTAL 97.7
NORMAL-FLAVOR 5901
LOW-FLAVOR *..2
MENTHOL 3...4
3.2 o8 205 2.6 403
14,3
9608 99°2 97.5 100,0 97.4 9507 10000 8507 100o0
69.4 67.7 39.2 TI.7 6209 60.9 $B03 "$3,6
6709
6.5 6.5 ,6 *.,3 1.7 8,T 8,3
21,0 Z5.o 57.6 23,9 32,8 26.1 33.3 32.I 25,0
PE~,S'~:~S !*" TO 17. APRIL. 1974
TABLE 13
-66-
75M01742 Cx ,~_ ~,-,~5
CURRE~,T CIGARETTE BRAND PREFE~NC~
TOTAL
FILTER SUB-TOTALS
85MM, TOTAL 90.5
NORMAL 55.6
LOW-FLAVOR
MENTHOL 31.1
lO0~IM, TOTAL
NORMAL-FLAVOR 3,5
LOW-FLAVOR
MENTHOL 3,2
No~eO.' JOB NO 40212
NEw ~'2~o EAST WEST SOUTH EAST WEST
LAND ANTIC CENT, Ce'NT, C CENT, CENT, TAIN IFIC
91,9 a~. .~ 91,~" 97,8 " 87,9 87,0 93,8 7B,b 83,9
2.2 9.5 8,7 6.3 7,1 16,1
3.6 6,2 3,6 7,1
2.2 2,1 1.8
2,2 6.0 6,5 3,6
LOW-FLAVOR AND
~tENTHOL
LOW-FLAVOR,
COMBINED
1.7 8.7 IO.6 8.9
CHARCOAL, TOTAL
1,6 ..~ 2,1
1,8
ROLL-YOUR-ONN,
TO~AL
NON-FILTER .6
FILTER .3
1.6 .8 ,9 4,2 3,6
1.6 .8 ,9 3,6
SUMMARY, MAJOR COMPANIES
REYNOLDS 26.6
A~ERICAN 1.2
BROWN 5 WILLIAMSON 23.~
LIGGETT & MYERS .~
LORILLARO 6.9
PHILLIP MORRIS 60.9
21,0 1~.9 26°6 21.7 39,7 39,1 20.8
25.0 26,8
1,6 .~ 1,3 2,1
T.l 1,8
12,9 16.1 3o.Z 17.6. 19.0 Zl.T 27.1
28,6 16,1
1.6
19,6 11.3 7.0 2.2 1,7 6,3 6,2
5.6
63.5 52.6 25.3 58.7 38.8 3~.8 65.8
35.7 50.0
PERSONS 16 TO 17, APRIL, 1976
~D
~,l~E 6
;
75M01743
CX 4-Z-46
TABLE 13
-67-
CENSU~TREG|0NcIGARETTE° FEMALESBRAND PREF~dlICe
-- NEW ~;~o
EAST wEST SOUTH EAST WEST
E:~G- ATL-
~G~T~ NC~TH ATL- SOUTH SOUTH MOUN-
TOTAL LAND ANTIC
CENT. C~NT. ANTIC CENT. CENT. TAIN
RU~.:BER OF
RESPONuENTS 4884 291 926
1079. ~|2 757 255 359 208
JOB NO ~0212
PAC-
IfIC
597
CIGARETTES~ WHO S':OKEDIN PAST T
DAYS
8.6
•
',i'
NUMBER oF SMOKERS ~Z2 39 B8 BB Z5 6| 16 31 TO
6~
IOO.O IO0oO 100o0 tOeD0 IO0.O I00,0 I00.0 100,0 Ioo.o |00o0
AVERAGE NUMBER
CIGAREITE$ SMOKED
DAILY ]0.87 ]Z.15 ]0.59 ZI.~Z
~.44 9.57 ~4.15 7.~7 IZ.90 II.38
10.7
DALLY SMOKING
VCLUME
LIGHT
AVERAGE
HEAVY
BRAND USUALLY SMOKED
79,1 76,9 SS,Z T?.3 BO.O B0,3
6B.$ B7,1 60.0 TS,0
16.~ 15o4 IIo~ 18.Z 20°0 18,0
1Bo8 9.7 3000 lBoB
~.5 7.7 30~ 405 1.6
12.5 302 lO.O 603
NON-FILTERS
LUCKY STRIKE o2
1.6
KOOL o~.
ALL OTHER .5 lol
1,6
NORMAL-FLAVOR FILTERS
WINSTON, TOTAL IZ*l
WINSTON KING I0.7
WINSTON SUPER KING Io~
MARLBORO~ TOTAL 37,7
MARLBORO KING 3~.~
MARLBORO IOOMM 3.3
RALEIGH, TOTAL
20°5 .4.5 I~.$ 12.0 19.7 12.5 6.S
17.9 3.& llo4 12,0 19.T 12.5 6.5
2.6 lol 3.4
38.5 38.6 21o6 56.0 31.I 31.3
3B°5 ~7o5 20°~
1.1 l.l 12,0 1.6 9°7
50.0
~0.0
10.0
10.9
9.4
1.6
6.3
PERSONS 14 TO 17, APRIL, 1974
TABLE 14
-68*
75M01744 Cx ~-z-~r/
CE.SUS REGION - rE.ALES ~'~
CURRENT CIGARETTE BRAND PREFE,.~ , "
NEw ~I=- EAST wEST
~OUTH EAST WEST
ENG--.'T'- N3;Tu NORTH
ATy- SOUTH SOUTH NOUN- PAL-
TOTAL LAND
RALEIGH KING .Z
RALEIGH |OOMM
VICEROY~ TOTAL |.2
|e~ ~ ~Z 3°|
LGM, TOTAL
L&H KING
~E~JSON 6 HEDGES, .7 1,1
3.2 10.0
TOTAL
BENSON ~ HEDGES KING
BENSON 6 HEDGES IO0~S
OLD GOLD, TOTAL oT
OLD GOLD KING
EVE
LO~-FLAVOR FILTERS
KENT. TOTAL .5
1.6 3.2
KENT KING o2
1.6
KENT 100~
TAaEYTON, TOTAL
TAREYTON KING
TARE3TON |OOMH
Pk~LIAMENT, TOTAL 1.~ 2.b ~o~
1.6
PARLIAMENT KING
PARLIANENT IOOMM °Z
1.6
LARK, TOTAL .7 2.6 Iol
1.6
LARK KING .7 Z.6 1°1
1~6
VANTAGE
TRUE .7
PERSONS |~ TO 17. APRIL, |97~
75M01745
CX 4-Z-48
TABLE
-69-
R,J. REYNOLDS
~ENSUS REGION - FEMALES
CURRENT CIGARETTE BRAND
TOTAL
VIRGINIA SLIMS
SILVA THINS
HARLBORO LIGHTS
MENTHOL FILTERS
SALEM. TOTAL $.5
SALEM KING 6o~
SALEM SUPER KING 2.1
KOOL, TOTAL 20.4
KOOL KING |6.6
KOOL |00~M 3.8
NEWPORT, TOTAL 3.1
NEWPORT KING 2.4
NEWPORT [OOMM
BENSON ~ HEDGE5 1.7
VIRGINIA SLIMS
T~UE
• SILVA THINS
KENT
VANTAGE ,2
KOOL MILDS
MARLBORO
Ak~ OT~ER ,2
CIGARETTE 5MOK|NG INCIDENCE AMONG |4 -- 17 YEAR OLDS
NEW w;3. ~&~- wEST SOUTH EAST
WEST
LAND A~;C ~;. C~NT. AN~|C
~OUTH MOUN-
CENT. CENT. IAIN
JOB NO 40212
:=,6!): 4.8 ~ ~3 4,~ ~ 9.7 ZO.O
2,6 ~-o.¢ 11,4 ~,0 8,2 6,3
20,0
Z,3 2,3 1,6 6.3
9,7
17,9 Z:.~ 3~,1 16,0 19,7 25,0
9,7 10,0
12.8 19.3 2905 8,0 18.0 18,8
6,5
5ol 1,1 ~05 8,0 1,6 6,3
302 10,0
7.7 6.8 1.1 4.9
5.1 6.8 3.3
2.6 :.~ 1.6
2.~ 1.6
6.5 10.0
1.1 2.] ).~ 12.5
1.6
1ol
3.4
2.6
PA -
IF~C
1,6
1.6
4,T
10,9
6o]
1,6
1,6
1.6
5UMHARY BY TYPE
NON-FILTER .9
FILTER, TOTAL 97ol
NORMAL-FLAVOR 53,8
LOW-FLAVOR 7°6
2.3
100,0 97.7
59,0
10,3 18.2
100,0 100,0 100,0 100,0 100,0 100,0
38.6 80,0 54,1 50.0 67,7 60,0
2°3 3.3 6.5
3.1
96.9
67.2
PER50~S 14 TO 17, APRIL, lqT~
TABLE 14
-70-
75M01746 cx ~ - ~,- ~9
NEw' w::. EA-~-. W.rST SOUTH EAST WEST
FNG-- -"TL- '%
:" --. Tu '~C~TH ATL- SOUTH SOUTH MOUN- PAL-
TOTAL LAND ~,."; T I
C".=_t.T • ~NT. ANTIC CENT. CENT. TAIN IFIC
MENTHOL 37,,,7 30.8 35°2 59.| ~
42.6 50.0 Z~.8 40.0 20..3
FILTER SUB-TOTALS
8SMM, TOTAL 78.7
NORMAL
LOW-FLAVOR 4.5 T.7
MENTHOL Z6.8 23ol 30oT
lOOMM, TOTAL 20.4 12.8
NORMaL-FLAVOR 6,6 2°6
LOW-FLAVOR 3.| 2.6
MENTPOL I0.? T.7 4.5
&.'~,3 I2,0
• ,5 12,0
2,3
14o8 8°0
1.6
31.1 25°0
18.0 25°0 32,3
4.9 9.7
1.6 3.2
11.5 25.0 19.4
20.0
40,0
20,0
20,0
71,9
54,7
12,5
25,0
12,5
4,7
7,8
LOW-FLAVOR AND ~
HENTHOL
LOW-FLAVOR, 10.7 12.8 1~-3 6.8
CO;~BINED
8,2 12.5 6.5
12.5
CHARCOAL. TOTAL 3.1 7.7 a.5
Z.3
1.6
IOOMM WONEN'S 3°8 ~.7
BRANDS, TOTAL
NON-M~NTHOL 1.7
MENTHOL 2.1 1.1
4.9 12.5
1,6
3.3 12.5
1.6
ROLL-YOUR-OWN. *2
TOIAL
NON-FILTER
SUMMARY. MAJOR COMPANIES
REYNOLDS 21.1
AMERICAN
25.6 ~1o4 28.4 16.0 29.5 25.0 16.1 20,0
1.6
1,6
17.2
6.3
PERSONS 14 TO 17. APRIL, 1976
9t~6.g~z°O& c~
75M01747
CX 4-Z-50
TABLE
-Tl-
NEW ~2~. : ~A}T W~ST SOUTH EAST
ENG- ~TL~.' ~C~T~
NORTH ATL- 50UTH
TOTAL LAND A~"~ ....
C{NT. CENT. ANTIC CENT.
BROWN 6 WILLIAMSON 2Z,7 IT,9 Zlob ~5o~
I .~ 21,3 3|o3
LIGGETT 6 MYERS |.7 2°6 Z.~
IoZ |,6
LORILLARD
PHILLIP MORRIS ~5.7
WEST
SOUTH MOUN- PA -
CENT, TAIN IF~C
10.0 18.8
3,l
70.0 $3.1
r
PERSONS l& TO 17, APRIL,
LI~£ 6:- ~1~00C~
CX 4-Z-51
TABLE
-1'2-
REYNOLDS CIGARETTE SMOKI~G INCIDENCE AMONG_~| -
CURRE~'T CIGARETTE BRAND PREFER N~E') ~ ~
' '" Z MILL.
~00.Oo0-- 50,000-
TOTAL
NU~ER OF
RESPONDENTS ]0374
~ WHO S~OKED
CIGARETTES IN PAST T
DAYS 10,7
NUMBER OF SMOKERS 1106
100o0
AVERAGE NUMBER
Ci~EITES SMOKED
DALLY 12.0~
DalLY SMOKING
VOLUME
LIGHT 72°7
AVERAGE 21.q
HEAVY 5.4
BRAND USUALLY SMOKED
AND OVER
2898
100o0
• 11.28
2 RILL.
2803
12.78
500,000
1670
158
100.0
11.77
NON-FILTERS
PALL MALL
CAREL
LUCKY STRIKE °2"
FOOL
ALL O~HER
JOB NO ~0212
Z,500-1
50.OO0 RURAL
1206 1797
8.3
lO& 149
100.0 100.0
11.95 12.59
76.~ 70.3 71.5 74.0
69.1
]*0 7.~ 5.1 7.7
5,~
o]
.7
.] .6 1.0
1.9
.5
.5 .6 1.0
12ol 15.2 1).5 26.8
10.6 14.6 12.5 24°8
1.5 .6 1.0 2.0
35.2 33.5 37.5 ~1.6
31.8 3Z.3 3~.6 40.3
NORMAL-FLAVOR FILTERS
NINSTON, TOTAL 14.1 10.4
WINSTON KING ~2°8 9°3
WINSTON SUPER KING 1°3 1.1
MARLBORO, TOTAL 37.7 40.3
MARLBORO KING 35.4 38.a
PERSOHS la TO 17, APRIL, 1974
~?~6 bhO0;
TABLE 15
-T3-
75M01749 c~ ~ - ~,- ~2
!
R.J. REY,~OLOS CZGA~E~T~ ~MgKZNG~, I~CZ{~C~C~
CUR~ENTCITY SIZEcIGA~ETTE- TOTAC BRAND _~___ ~' .....
2 MILL.
500.00~
TOTAL
MARLgORO IOOMM 2.3
RALEIGH, TOTAL
RALEIGH KING
RALEIGH IOOMM
VICEROY, TOTAL
VICEROY KING
L~H* TOTAL
L6~ ;OOMM
~E;~ON ~ HEDGES,
]UTAL
BENSO~ ~ HEDGES KING
BEN$O~ G HEDGES 100~$
OLD GOLD, TOTAL
OLD GOLD KING
OLD GOLD IOOMH o|
CA~:EL
EVE • Z.
LAREDO °1
LO~-FLAVOR FILTERS
K~NT, TOTAL 1o|
KENT ~ING
KENT IOOHM
TA~EYTON, TOTAL
TAREYTON KING
TAREYTON IOOMM
PARLIAMENT, TOTAL loO
PARLIAMENT KING
1.9 3.3
50,000-
500,000
o6
o6
.8 1.5 o6
o3
2.1
2ol
o8
.3
1.8
1.9
,6
oB
.8
.3
1.9
°5
lo~ o6
1,4 1.2
1o4
2°5
1,3
1.3
No~O, JOB NO 40212
2,500-
50,000 RURAL
2.9 1.3
2,9 ,7
1.O
~ |.0
1.0
1.0
,7
1.0 Z°O
1.0 1,3
,7
1°?
~7
,7
,7
°7
PERSONS 16 TO 17, APRIL, 197~
75M01750
TABLE 15
-74-
RoJo REYNOLDS CIGARETTE SMOKING IN~|DENCE AMONG 1~ - |7 YEAR OLDS
~iTY SIZE - TOTAL ~Ni
CURREr~T CIGARETTE BRAND PREFSR ~ ~i ~i
, ~
2 MILLo
TOTAL AND OVER
PARLIAMENT IOOMM °l
LARK, TOTAL o3
LARK KING o3
VANTAGE
TRUE
VIRGINIA SLIMS
SILVA THINS
MARLBORO LIGHTS
MENTHOL FILTERS
S~LEM, TOTAL 8.0
SALEM KING
SALEN SUPER KING
KOOL, TOTAL ZO, l ZO,O
KOOL KI~IG 17,6 17.8
KOCL I~O~M
BEL~IR* TCTAL °8 1,~
B~L~I~ KIhG .8 1o&
fl~'.,,~O~T, TOTAL ~°0
N~PO~T KIP:G 2.T" -- ~,T
NEk~G~T IOOH~ .3
~E;13Or~ 6 HEDGES .7
VI~GIr;[A SLIMS
T~UL
'..' P;~TOrl •
51~V.~ THIr;S .l
KCCL ~iL~5 .3
JOB NO ~0212
500,000-- 50.000- 2.500-
2 ~L*500,000 50,000 RURAL
1.0
.3
.9 .6 1.9 2.0
7.9 10.1 B.7 ~.0
T.3 7,6 T,7 &,O
• ~ 2,~ 1,0
Zl.8 26,6 19.2 10,1
le.8 22.8 17.3 9.~
3.~ 3.8 1.9 .7
• 3 1.3
-~ 1.3 ,7
2.~ 1,9 1.0 1,3
2.c 1.9. 1.0 .7
.7
!.Z .6 ,7
1.2 1.3 1.9
o7
PERSO;,5 I~. TO 17, APRIL,
c., 05E 6
TABLE 15
-75-
75M01751 cx 4- z- 5'~
CITY 5~ZE - TOTAL
~ 2 H|LL,
.~O0,CCr'- 50~,OOU-
TOTAL ~O CvE~ Z
~:L~, 500,0~)0
ALL OThE~
5UXMARY BY TYPE
r;CN-F|LTER 1.8 Io~
F|~TE~. TGTkL 9eoZ
NO~NAL-FLAVO~ 57.|
LOW-FLAVCR $,5
~NTHOL 35,6 ~7o0
JOB NO t,0212
2,500-
50,000 RURAL
2,0
72=5
19.5
FILTER SUB-TOTALS
85MM, TOTAL 8b,0 86,0
8&o8
NORR&L 52-& 51,2
LOW-FLAVOR ;.1 &-~
MENTHOL 29,5 30.6
IOOMM, TOTAL 12.2 12.~
NO~AL-FLAVOR ~.6 3.6
LOW-FLAVOR I,~ Z-~
~.2
MENTHOL 6.1 6,6
87.3 83°7 88,6
50.0 52,9 67,1
2,5 2°9
3~.8 2T.9 16.8
12.7 11o5 8.1
2.5" 5.8
1.3 1.0
8,9 4.8 2.7
LOW-FLAVOR AND
MENTHOL
LOW*FLAVOR~
CO~B|NED
7.1 7.4 8.8 5,7
5.8 5,4
CHARCOAL, TOTAL 1.5 2.5
1.8 |,0 .7
IOOMH WOMEN')
BRANDS, TOTAL
1.~ l.a 1.5 1,9
1o9 .7
PERSONS 14 TO 17, APRIL, 1974
/5E6 ~t~O0 5
7
75M01752
CX 4-Z-55
TABLE 15
-76-
TOTAL AND Ovc~
Z
~ILL. • 500~0OO 50 ~O00 RURAL
NON-MENTHOL ." 1." "
-3 ~ ~. ~/.~ .6
MENTHOL
ROLL-YOUR-OWN,
TOTAL
NON-FILTER
FILTER
.3
2,0
~o3
o?
SUMMARY, MAJOR COHPANIE$
REYNOLO5
A~ERICAN
BROWN ~ WlLLIAMSON
LIGGETT 6 MYERS
LORILLARD 6,3
P~ILLIP MORRIS
20.5 23°0 2T.$ ZS,O
33°6
1.9 2.~ ,6 1.9
.2°O
23.6 2~.5 29.1 2~,0
12ol
1o~ .6 .6 1,0
8.5 7.3 ~,~ 1,9
63.6 ~2.1 37.3 45.2
46.3
PERSONS l& TO 17, APRIL, 197~
CX 4-Z-56
TABLE 15
-"I7-
R,J. REYNOLDS
CITY SIZE - MALES
CURRENT CIGARETIE BRAND PREFeReNCE
2 MILL.
TOTAL AND OVER
NU'.:gER OF
RESPOr=OENTS
I
500,00~ ~0,000-
2 ~ZLL. 500, OOO
5490 1516 1481 868
~ wHO SMOKED
CIGARETTES IN ~AST •
DAYS
NUMgER OF SMOKERS 68~
IOO.O
AVERhGE NUMBER
CIGARETTES SMOKED
DAILY
DAILY SMOKING
VOLUME
LIGHT
AVERAGE
HEAVY
212
100.0
12.76 " 11.92
68,7 72°2
25.3 24.L
b.O 3.0
BRAND USUALLY SMOKED
N.F~O..JOB NO 40212
2,500-
50,000
613
RURAL
1012
).3.q . ~o. 1 ]0.9
198 102 62 IlO
100,0 100.0 100.0 100o0
13.34 12.00 14.17 13.23
67.T 68,6 67,7
23,7 25.5 2~.2 30.9
8.6 5,9 $,1
NON-FILTERS
PALL HALL
CAMEL
LUCKY STRIKE .1" ""
l°b
KOOL .3
ALL O~HER .7
NORMAL-FLAVOR FILTERS
~INSTON, TOTAL
WINSTON KING I&.2
WINSTON SUPER KING loZ
MARLBORO~ TOTAL 37,7
MARLBORO KING
10o8 13o6 17.6 12o9 26.4
10.4 11.6 16.7 12.9
24.5
o5 2.0 1.0
~*.8 31.8 30.~ 38.7
42=9 29.3 29,4 38°7
~0.0
PERSONS 14 TO 17, APRIL, 1974
ESE6 t~b00 ~
TABLE 16
-78-
75M01754 c~ ~-z-5?
RoJ. REYNOLDS
CITY SIZE - ~ALE5
~URR~NT CIGARETiE
CIGARETTE SMOKING |N~|DENCE AMONG ~ -. |7 YEAR OLDI,
BRAND PR~F~CI~ '~ ~
2 MZLL. 500.000- 50,000-
TOTAL AND Ov~ 2 MZ~. ~O0,OO0
MARLBORO IOOMM
RALEIGH, TOTAL
RALEIGH K|RG
RALEIGH |OOHM
VICEROY, TOTAL e9
VICEROY KING
LGM. TOTAL
LCM |OOHM
BEhSON ~ HEDGES.
TOTAL
8ENSOt/ & HEDGES IO0'S
OLD GOLD. TOTAL 1.9
OLD GOLD K|NG
OLD GOLD IOON~ ol
CAMEL 2.0
LAREDO
LO~-FLAVOR FILTERS
~EHTo TOTAL
~ENT KING 1.2
KENT IOOMM
TA~EYTON. TOTAL .6
TAREYTDN KING
TAREYTON IOOMM
PARLIAMENT, TOTAL
PARLJAM~NT KING.
VANTAGE
TRUE .I
MARLBORO LIGHTS .9
1.9 2.5 1.0
1.0 1.0
.5
2.5
l.k 3.0 2.9
1.5
1.5
o5
1.0
2.0
2°0
N.~.~. JOB NO ~OZlZ
2-~00-
50,000
1.6
RURAL
.9
1,6 .9
1.6
.9
2.7
.9
.9
.9
,9
1.6
1.6
1.6
PERSONS 16 TO 17, APR|L, 1976
eS[6 bO00$
:.
CX 4-Z-58
TABLE 16
-79-
R.J. REYNOLDS CIGARETT~ SMOKinG IN~rDENC~ ~MONG.,~I .,!7 YEAR OC~S
CURRENTCITY SIZEIGARE~C BRAND PRE~E ~II~Ev~ .... !
'T "
<
2 MIL~
500.000-, 50~'O00-
TOTAL A~O OVc~ Z
~ILL.~ ~00.000
MENTHOL FILTERS
SALEM. TOTAL 7.7
SALEM KING 6~
SALEF; SUPER KING
KOOL~ TOTAL 19.9
KOOL KING 18.3
KOOL ZOOMM
BELAIR, TOTAL
BELAIR KING lo3
NEWPORT, TOTAL. Zo9
NEWPORT KING
5ENSON ~ HEDGES
T~UE *3
~|kSTON *l
KOOL MILDS
LAREDO
MARLBORO
ALL OTHER
N,FeO, ,JOB NO 40212
2,500-
50*000
RURAL
7°5 9ol ' 8.$ 9°7
3°6
~.T ~o6 6°9 9,7
3°6
16o0 23.7 Z~.5 I~,5
lo~ 1.5 3.9 1,6
2,~ .5 2,0
2.~ ,5 2.0
6.1
6,1 1,5 2,9
1.0
,5 .5 2.0 3,2
9,1
9,1
.9
,9
.9
.9
2.7
5UHMARY BY TYPE
NON-FILTER
FILTER, TOTAL 97.7
NORMAL-FLAVOR 59,1
LOW-FLAVOR
MENTHOL 34.4
1.4 2.0 6.5
4,~
98.6 9B.O I00.0 93.5
95.5
61.3 52.5 $2o0 61.3
71.8
2.8 5,1 3.9 3,2
6.4
34,4 40.4 44.! 29.0
17o3
• FILTER SUB-TOTALS
85MM, T~TAL 90.5
92.0 89,~ 90.2 88.7
90.9
PERSONS I~ TO 17, APRIL, 1974
TABLE 16
-BO-
CX 4-Z-59
CITY SI2.E - MALES
CURRENT CIGARETTE BRAND
Z MILL.
TOTAL AND OvER
NORMAL 55.6 59.0
LOW-FLAVOR
MENTHOL 31.1 30°2
IOOMM, TOTAL 7.2
NORMAL-FLAVOR
LOW-FLAVOR
MENTHOL 3,2 4°2
500-000-
Z MILL.
370~
3°0
50,000- 2. ~500~
500 • 000 50 • 000 RURAL
." 2,0 3.2
38.2 27.4 17o3
5.9 1,6
LOW-FLAVOR AND
M£NTHOL
LCW-FLAVOR,
COMBINED
5.0 3.3 7,1 3.9
3.2
CHARCOAL, TOTAL .6 09
05
.9
ROLL-YOUR-OWN, ,9 .5
TOTAL
NON-FILTER ,6 ,~
FILTER o3
.5
1,6 207
1.6 1,8
,9
SUMMARY, MAJOR COMPANIES
REYNOLDS 26,6 20.8
AMERICAN 1.2 ,9
BROWN 6 WILLIAMSON 23.4 Z2..2
LIGGETT & MYERS ,4 05
LORILLARD 6.9 9.4
PHILLIP MORRIS 40.9 45.8
27.3 29,4 27.4 33,6
1,5 1,6 1,0
27.8 31.4 2Z,6 10.9
1.6 .9
706 6.9 ~05
35,9 32,~ 45.2 ~6,~
PERSOt;$ 14 TO 17, APRIL, 1974
• 95E6 tluOOS
75M01757
CX 4-Z-60
TABLE 16
-81-
2 MILLo 50G,O00- 50,000-
TOTAL AND OVER Z M;LL.
" 500,000
NU;.:BER OF
RESPONDENTS 4884 1382 1~22
1~,~ 802
~ WHO SMOKED
CIGAR£TTES IN PAST 7
DAYS
NUHBER OF SMOKERS
AVERAGE NUMBER
CIGARETTES SMOKED
DALLY 10.87
DAILY SMOKING
VOLUME
LIGHT 79.1
AVERAGE 16.4
HEAVY ~,~
BRAND USUALLY SMOKED
JOB NO 40212
2,500o-
50.000 RURAL
593 785
~22 153 132 56
~2
I00.0 100.0 100~0 .100.0
100.0
5.0
100.0
10.39 11.93 11.34 8.66
10.79
82.~ 7~.2 76.8 83.3
82ol
15.7 19.7 19.6 9.5
10.3
2°0 6oi 3.6 7.1
7;7
NON-FILTERS
LUCKY STRIKE .2
KOOL .2
ALL OTHER .5 "
.B
NORMAL-FLAVOR FILTERS
WINSTON. TOTAL 12.1
WINSTON KING 10.7
WINSTON SUPER KING 1.4
MARLBORO, TOTAL 37.7
MARLBORO KING 34.4
MARLBORO IOOMM 3.3
RALEIGH, TOTAL .T
9oS 9.8 10.7 14.3
28.2
7.8 C.l 10.7 11.9
25.6
2.0 .$ 2.4
2.6
34.0 LG.2 39.3 35.7
43.6
32.0 35.6 37.5 28.b
41.0
Z.O 4.5 1.8 7.1
2.6
.8 1.8
2.6
PERSONS 14 TO ]7, APRIL, 1974
TABLE 17
-82-
CX 4-Z-61
R.J. REYNOLDS
C!TY SIZE - FEMALES ~
CURRENT CIGARETTE BRAND PRE~E~CK
!
CIGARETTE~
Z ~ILL. ~CO.cOO-- 50*O00-
TOTAL AND OVER 2 MILLo 500.000
.2
1.2
o9
.2
o2 °7
.T
.2
°7
RALEIGH KING
RALEIGH IOOMM
VICEROY. TOTAL
V|CEROY KING
VICEROY lOOMH
LGM~ TOTAL
L6M ~iNG
BE~SON 6 HEDGES.
TOTAL
BEN$ON ~ HEDGES KING
BENSON 6 HEDGES |O0'S
OLD GOLD, TOTAL
OLD GOLD KING
EVE
LO~-FLAVOR FILTERS
KENT. TOTAL
KENT K!NG
KENT |OOMM
TAREYTON. TOTAL
TAREYTON KING
TAREYTON |O0~M
PARL|A~ENT~ TOTAL
PARL|AHENT KING
PARLIANENT lOOMN
L~R~ TOTAL
LARK KING
VAr,TAGE
TRUE
VIRGINIA SL|H5
1.8
,8
2.3
2.3
oB
1.5
1.5
1.5
°2
.2
2.1 3.3 3.0
.7 2.3
1.4 3,3 .8
1o~ 2,6
1.2 2,6 .8
.Z
.7 1°3
.7 1,3
• Z X.B
°7 Z.O
°9 2°6
JOB NO k0212
2,500-
50,000
RURAL
2,,,6
PERSONS 1~ TO 17, APRILt 1974
I~SE6 bl~OOS
:
75M01759
CX 4-Z-62
TABLE
-83-
R.Jo REYNOLDS
CITY 51ZE - FEMALES PREFI~'q~/C~ ~
CURRENT CIGARETTE BRAND
TOTAL AND OvER
SILVA THINS
NARLBORO LIGHTS .7
~|ENTHOL FILTERS
SALEM* TOTAL
SALEH KING
SALEM SUPER KING 2.I
KOOL* TOTAL 20o~ ~o~
KOOL KING 16.6 20.~
KOOL IOOHH ~.8 ~,3
t~tkPORT, TOTAL 3.1 ~o9
NEHP0~T KING 2.6 2°6
NEWPORT IOOMM
BEN$ON 6 HEDGES
VIRGINIA SLIMS 1,9
TRUE
SILVA THINS
KENT
VANTAGE
KOOL MILDS ,2 .7
MARLBORO .7
ALL OIHER
N.F.O. JOB NO 40212
EOC*O00- 50°000- 2.500-
2 M:LL° 500,000 50.000 RURAL
.8 1.8
3°6
23.2
19.6
3.6
16.7
3.8
2.3 1.8
3.0 3.6
.$
SUMMARY BY TYPE
NON-FILTER .9 1.3
FILTER, TOTAL 99.! 98,7
NORHAL-FLAVOR 53.8
LOW-FLAVOR 7.6 12.4
MENTHOL 37,7 40.5
.8
2.3
1.8
T.l 5.1
4.8
23.8 12.8
21.4 |0.3
2.4 2.6
2.4 2.6
2.4
4.8
2.6
2,,6
99.Z 100.0 97.6 100.0
56.8 53.b 54°8 74°4
6.8 3°6 4.8
35.6 42.9 38.1 25.6
PERSONS 14 TO 17, APRIL, 1976
F 6SE6 bbO0;
TABLE IT
U.
CX 4-Z-63
75M01760
CURRENT CIGARETTE BRAND~ "
,
2 MILL,,,
500.000-, .~O. O00-
TOTAL AND OVER 2
M-'LL* 500.000
FILTER SUB-TOTALS
85HM. TOTAL 78°7 77.8
MENTHOL 26,8 30,7
|00MM. TOTAL 20°4 20.9
NCRMAL-FLAVOR 6.4 5.2
LO~-FL~VOR 3.| 5.9
MENTHOL 10.9 9.8
T8oO 82.1
2~.2 28°6
2Z.2 |T.9
7.6 3.6
2.3
LO~-FLAVOR AND
MENTHOL
LOW-FLAVOR,
COMBINED
10.7 13.1
~ ~ N.,P.0p JOB NO 40212
CHARCOAL. TOTAL 3.1 4°6
2,500-
50,000 RURAL
lO0~:M wOHENtS 3.8 3.3
~RAND$, TOTAL
NON-HENTHOL 1.7
MENTHOL
76.2 82.1
#5oZ 66.7
2.~
28,6
2Z.4 17.9
9.$
9,5 10,3
ROLL-YOUR-OWN, .Z
TOIAL
NON-FILTER .2
SUMMARY~ MAJOR CORPAN|ES
REYNOL&5 2l.I
AMERICAN 3.1
BROWN & WILLIAM$ON 22.7
.7
o7
20.3
3.3
25.5
ll.a 8.9 9.5 2.6
3.8 2,4
3.8 5.4 4,8 2°6
.8 1.8
3.0 3,6 4.8 2.6
16.7 25.0 21.4 33.3
3.8 1.8 2.4 2.6
19.7 25.0' 26.2 15o4
PERSONS 14 TO 17, APRIL. 1974
c., 09E6 I~ I~00~
75M01761
CX 4-Z-6A
TABLE 17
-8S-
I
Ro,J. REYNOLDS CIGARETTE SMOK|NG ~I~ENC~
CITY SIZE- FEMALE5 ~ ~ '
' ~ , '
CURREhT CIGARETTE BRAND PR~F INIE ' ' :~
2 MILL.
500,00~
TOTAL AND OvER
~ ~LL- ~O0~OO0
N~F.0. JOB NO 40212
2.500-
50.000 RURAL
4.8 2.6
45.Z 46.2
PERSoNs 14 TO 17, APRIL, 1974
75M01762
TABLE 17
CX 4-Z-65
-86-
|
(,.UR~E~I CIGAkETIE
TOTAL
NU'-~ER OF
RESPO~OENT$ ]0374
% WHO 5t.'O~EO
CIGAREITES IN PAST 7
DAYS
NU~;~ER OF SMOKERS ]|06
I00.0
AVEqAGE NUMBER
CIGARETTES SMOKED
DALLY ]Z.04
DALLY SMOKING
VOLUr4E
LIGHT 72.7
AVERAGE 21.9
HEAVY
BRAND USUALLY SMOKED
GRADE uiSw
SCHOOL SCHOCL COLLEGE
1609 e2~e , ~ & ~ 53
lOOeO
1Z. 10
73,3
22ol
NOT
REPORTED
414
NON-FILTERS
PALL MALL
CAMEL .5.
LUCKY STRIKE .2
KOOL .3
ALL OTHER
994 7 19
lOG.0 100.0 100.0
NORMAL-FLAVOR FILTERS
WINSTON, TOTAL 1~.1
WINSTON KING 12.8
WINSTON SUPER KING 1.3
KARLBORO~ TOTAL 3T,7
MARLBORO KING 35.~
11.97 18.71 12.68
72.8 ~2.9 73.7
21.8 42.9 15.8
5.3 1;.3 10.5
.5,3
l~eO ;~.2 14.3 10.5
l~eO 1Z.9 10.5
1.3 14.3
~le9 37.~ 42.9
PERSONS 1~ TO 17, APRIL, 197~
CX ~-Z-66
75M01763
TABLE
~.O~CAT ON - TOTAl,, pRFFE~F.N'C~;
CU~REh~I CIGARETTE BRAND
TOTAL SCHOOL
RALEIGH, TOTAL
RALE|GH KING
RALEIGH |OOMM
VICEROY* TOTAL
VICEROY KING .9
VICEROY IOOHH
L&i~, TOTAL
SEt, SON ~ HEDGES,
TOTAL
OEN30N £ HEDGES KING
BENSO~ 6 HEDGES IOO'S .3
OI.D GOLD, TOTAL
OLD GOLD KING
OLD GOLD 100MM
CAMEL 1,3
EVE ,Z
LAREDO
LOw-FLAVOR FILTERS
KENT, TOTAL l,I 1o2
KENT KING
KENT IOOMM
TAREYTON, TOTAL'
TAREYTON KING .5
TAREYTON IOOMM
PARLIAMENT~ TOTAL 1,0 2°3
PARLIAMENT KING
COLLEGE
N°FeOo JOB NO 40212
N T
REPORTED
5.3
PERSO:,:$ 14 TO 17, APRIL, 1976
75M01764
TABLE
CX 4-Z-67
-SB-
EDUCATION - TOTAL
' "
CURRENT CIGARETTE BRAND PREFEI~ENCE
GRA~E
TOTAL SCHOOL
PARLIAMENT IOOMM .1
LARK, TOTAL .,3
LARK KING
TRUE
VIRGINIA SL|MS .,4
SILVA THINS
MARLBORO LIGHTS .,B
MC.NTHOL FILTERS
S/'.L E:.I, TOTAL 8.0 7.,0
SALEH KING 6,4
SALEM SUPER KING |.,6
KOOL+ TOTAL 20.1 24.4
KOOL KING 17.,6 23,3
KOOL |OOMM ;'.4 1.2
.8ELA 1R + TOTAL
BELAIR KING
NEWPORT+ TOTAL 3.0
NEWPORT KING 2o7 ~'.3
NEWPORI IOOMM
BENSON (, HEDGES .7
VIRGINIA SLIMS ,7
TRUE .3
WINSTON • 1
SILVA THINS ol
KENT . I
VANTAGE
KOOL MILDS .,3
HIGH NOT
SCHOOL COLLEGE REPORTEO
.,4
6,7
1o5
29.~
IT.,0
,9
.,9
3.,:
o7
ol
.,1
.,3
14.3
N.FpO, JOB NO 40212
5,,3
5.3
36.8
31.6
PF_RSO;IS 14 TO 17, APRIL. 1974
~gEo:
75M01765
CX 4-Z-68
TABLE 18
-B9-
CURiE;iT CIGARETTE BRAND PREFEF~NCE
TOTAL
LAREO0 ol
MARLBORO l.l
ALLOTHER
SUHMARY BY TYPE
NON-FILTER l.B
FILTERt TOTAL 9B.2
NORmAL-FLAVOR 57.1
LOW-FLAVOR 5.5
MENTHOL 35.6
GRADE H.'GH
N T
SCHOOL SCHCOL COLLEGE
REPORTED
5.3
1.9
5.3
100.0 98.1 100.0
9~.7
- 59e~ 57.0 57.1
4.7 5.6
36.0 35.4 28.6
47.4
FILTER SUB-TOTALS
85MN, TOTAL 8600
NORMAL 52.4
LOW-FLAVOR 4.|
MENTHOL 29.5
IOOMM, TOTAL 12.2
NORHAL-FLAVOR 4.6
LOW-FLAVOR 1.4
HENTHOL 6ol
87.Z 86,1 57.1
84.2
54.7 52.5 42,9
42.1
3.5 4-1 14.3
29.1 29.5
42.1
12.8 12.0 42.9
10.5
4.7 a.5 14.3
1.2 1.5
7.0 5.9 28.6
5.3
LOw-FLAVOR AND
MZNTHOL
LOW-FLAVOR,
COFtdlNED
7.1 5.8 ~.2 28.6
CHARCOAL, TOTAL
IOOH~ WOMEN'S 1.4
BRANDS. TOTAL
1.2 1.4 14.3
N.F.O. JOB NO 40212
PERSONS 14 TO 17, APRIL, 1974
~gEb
;
TABLE 18
-90-
75M01766 C~. ~- ~- 69
GaADE H;~
TOTAL SCHOOL
SC~U~L
NON-MENTHOL .6
MENTHOL o8 l.Z
ROLL-YOUR-OWN,
NON-FILTER
FILTER
COLLEGE
.~ ! ~ .,~ .
.7 14.3
.$
SUMMARY~ MAJOR COMPANIES
NoT
REPORTED
REYNOLDS 24,5 23°3
2~.7 14.3 21,1
At~ERICA~ 1.9 2.0 I~o3
5RO~;~ & ~ILLIAMSON 23,1 2~,~ 22.9
36.8
LIGGETT & MYERS .9 1.0
LORILLARD 6,3 5,8 b.~
14,3
P~ILLIP MORRIS 42,8 46.~ ~2o~
57.1 k2,1
PERSOxS 1; TO 17, APRIL, 1974
99£~
75M01767
CX 4-Z-70
TABLE IB
NO
~,02 ~.2
(,.URRE~T CIGARETTE BRAND PREFER CE
~ '
GR~'DE
H~H NOT
TOTAL SCHOOL
~OOL COLLEGE " REPORTED
RESPONDENTS 5490 890
4~63 ~ 216
,~ ~HO SHOKEO
CIGARETTES IN PAST 7
DAYS
NUF;OER OF SMOKERS
AVERAGE NUMBER
CIGARETTES SMOKED
DAILY
DALLY SMOKING
VOLUME
LIGHT
AVERAGE
HEAVY
BRAND USUALLY SMOKED
68~, 51 620 1
12
100o0 100.0 1O0o0 100~0
100.0
12.76 13.27 12.65 20.00
15.83
68.7 62oT 69.~
66,7
Z5,3 33.3 2~oT lO0,O
16.7
6°0 3o9 6.0
16.7
NON-FILTERS
PALL F~ALL ,3
CAMEL
LUCKY STRIKE ,I
KOOL .3
.3
ALL OTHER ,7
oB
8°3
NORMAL-FLAVOR FILTERS
WI?ISTON~ TOTAL 15o~
WINSTON KING 14.2
WINSTON SUPER KING 1,2
MARL~ORO~ TOTAL 37,7
MARLBORO KING 36,1
ITo6 15.Z
IT°6 13o9
39.2 37.T
3T,3 36ol
16,7
16,7
100.0 25.0
100.0 25.0
PERSOf:S 1~ TO 17, APRIL~ 197~,
75M01768
CX 4-Z-71
TABLE 19
-92-
R.J. REYNOLDS
EDUCATION - MALE5
uRREICT CIGARETTE BRAND PREFER|NCE
TOTAL
MARLBORO |OOMM
RALEIGH* TOTAL
RALEIGH K|NG
RALEIGH IOOMM
VICEROY, TOTAL
VICEROY KING
LGN* TOTAL
LCM KING
BErgSON ~ HEDGE$~
TCTAL
BEN$ON ~ HEDGES IO0~S o|
OLD GOLD* TOTAL
OLO GOLD KING
OLD GOLD |OOMM
CA~EL 2.0
~AREDO
LOH-FLAVOR F|LTER$
KENT, TOTAL |.5
KENT KING |°2
KENT |OOHM
TAREYTON~ TOTAL
TAREYTOt~ KING
TAREYTON |OOMH
PARLIAMENT* TOTAL,
PARLIAMENT KING °7
VAP!TAGE
TRUE ol
MARLBORO LIGHTS ,9
5qRADE
CHOOL
3.9
2.0
SCHOOL
.5
o2
oZ
o2
.Z
COLLEGE
2°O
2°0
°3
o2
.2
N.F~Oo #OB NO *0ZX2
NOT
REPORTED
PERSONS l~ TO 17, APRIL. 1974
75M01769
CX 4-Z-72
TABLE |9
EDUCATION- MALE5 ' '
CURRE/~1 CIGARETTE ~RAND PREFE~NCE
TOTAL SCHOOL
SCHOOL ~OLL EGE
MENTHOL F|LTERS
SALEM, TOTAL 7,7
SALEM KING 6°4
SALEH SUPER KING |.3
KOOL, TOTAL 19.9
KOOL KING
KOOL IO0~M
BELAIR, TOTAL
BELAIR KING l.~
NEWPORT, TOTAL 2.9
NEWPORT KING 2,9
BEtISON & HEDGES
TRUE
WINSTON
KOOL MILDS
LAREDO
MARLBORO
ALL OTHER
9,8
19
19.6
2.0
1.6
.2
o3
SUMHARY BY TYPE
NON-FILTER 2.3
FILTER, TOTAL 97.7
NORMAL-FLAVOR 59oi
LON-FLAVOR
MENTHOL
NOT
REPORTED
FILTER SUB-TOTALS
85MM, TOTAL 90.5
8.3
N.~.O. ,JOB NO 40212
41,7
~,~
8,3
Zo4 8.3
100.0 9~.6 100.0 91,7
62.7 59.0 100.0 41.7
2.0
35.3 34.0 50.0
92.2 90.5 100.0 83.3
PERSONS 14 TO 17, APRIL, 1974
75M01770
CX 4-Z-73
TABLE 19
-94-
R.J. REYNOLDS
EDUCAT|ON - MALES
CURHEf~T CIGARETTE BRAND PREFER~ICCE
TOTAL
NORMAL 55,6
LOW-FLAVOR 3,8
MENTHOL 31,1
IOOMM, TOTAL 7,2
NORMAL-FLAVOR 3=§
LOW-FLAVOR =~
MENTHOL 3=2
GRADE H~GN
SCHOOL SCHOOL " COLLEGE
60°8 .¢fi.3 i:: ~ 100.0
2.0 *~*0
.5
5.9 2.9
L0#-FLAVOR AND
~ENTttOL
LOw-FLAVOR,
CO~IBINED
5.0 Z.O 5o3
CHARCOAL, TOTAL
.6
ROLL-YOUR-OWN, .9
TOTAL
NON'FILTER .6
FILTER .3
.3
SUHHARY, MAJOR COMPANIES
REYNOLDS 26.6 31.&
Z6.[
A:~ERICAN 1.2 ~.3
BROWN G WILLIAMSON 23.4 19.6
LIGGETT &,MYERS .4
LORILLARD 6*9 9.8 6.8
PHILL|P MORRIS 40.9 39.2
~ ~.r.~. ~ps NO 4ozzz
NOT
REPORTED
8.3
33=3
41.7
100.0 25.0
PERSOr4S 14 TO 17, APRIL, 1974
75M01771
CX 4-Z-74
TABLE 19
R.a. REYNOLOS CIGARE~,~e~p Z~C;~
EDUCATION - FEMALES !~ i~i ,/ ." ~
CURREItl CIGARETTE BRAND PREFEIIIENCE
GRADE
H;GH
TOTAL SCHOOL
SCH~DL
Nt.f;-~B E R OF
RESPONDENTS 4884 7].9
~ wHO SMOKED
C|GARETT[$ ;N PAST 7
DAYS 8.6
NUMBER OF SMOKERS 422 35
100.0 100.0
AVERAGE NUMBER
ClG~EITE$ SMOKED
DAILY 10.87 10.40
COLLEGE
3935 32
6
100,0
~ NeF~O. ;JOB NO ~'OZlZ
NOT
REPORTEO
198
7
100.0
10.86 18.50 7.29
DALLY SMOKING
VOLUME
LIGHT 79.1 88.6
78.6 50.0
AVERAGE 16,~ 5.7 17oi 33.3
HEAVY ~,5 5.7 ~°~ 16e7
BRAND USUALLY SMOKED
.3
.3
NON-FILTERS
LUCKY STRIKE
KOOL .2
ALL OTHER
NORMAL-FLAVOR FILTERS
WINSTON, TOTAL 12.1 8.6
1Z.6 16*T
W|NSTON KING 10.7
WINSTON SUPER KING 1,4
1.3 16.T
MARLBORO, TOTAL 37.7 45.7
36.9 33.3
MARLBORO K|NG 3~ 37~1
~0 33o3
MARLBORO IOOMM 3.3 8.6
2.9
RALEIGH, TOTAL .7
85.T
14.3
42.9
42.9
PERSONS 14 TO 17, APRIL* 1974
LLE6
75M01772
-4 CX 4-Z-75
TABLE 20
-'96-.
EDUC,~TION -FENALES
CUHRE.'<T CIGARETTE BRAND
TOTAL
RALEIGH KING
RALEIGH |OONM ,.5
VICEROY, TOTAL
VICEROY KING ,,9
VICEROY IOONM
LAN, TOTAL ,,2
LAM KING
UE:ISON & HEDGES, o7
TOTAL
BENSON 6 HEDGES KING
BENSO:, 6 HEDGES 10O'S
OLD GOLD, TOTAL o7
OLD GOLD KING
EvE ,,5
LON-FLAVOR FILTERS
KEt~T, TOTAL
KENT KING ,.2
KENT IOOMH
TAkEYTON, TOTAL
TAREYTON KING o7
TAREYTO~ IOOMM
PARLIAMENT~ TOTAL, 1,,4
PARLIAHENT KING |oZ
PARLIAMENT |OOMM
LARK, TOTAL
LARK KING ,.7
VANTAGE ,,Z
T~UE o7
VIRGINIA SLIMS
GR~DE
SCHOOL SCHOOL ~ COLLEGE
o5
,N.F~). ~OB NO ~OZ12
NOT
REPORTED
5,.,,7
2,,9
209
.3
o3
o5
,.3
.3
,.8
o5
.5
,.3
,,,8
Io6
|°l
16,,7
°8
,,3
o5
1.1
PERSONS 14 TO 17, APRIL, 1974
75M01773
CX 4-Z-76
TABLE ZO
R.J. REY.OLOS CIGARE'~e S~O.(~G ;"CZ~E.C~ "~O~ t~ - ~AR o~
EDUCATION - FEMALES PREFEP~NCE
CURRENT CIGARETTE BRAND
SILVA THINS
MARLBORO LIGHTS
MENTHOL FILTERS
SALEM. TOTAL
~ALEM KING
SALEH SUPER KING 2°|
KOOL. TOTAL ZO.4
KOOL KING ~6.6
KOOL iOOMM
NEWPORT~ TOTAL'
NEWPORT KING
NEHPORT IOOH~ ~7
~ENSON ~ HEDGES ~o7
VIRGINIA SLIHS
T~UE
SILVA THINS
KENT
VA~:TAGE
KOOL MELDS
HARLBORO .7
ALL OTHER
G~ADE H~GH
TOTALSCHOOL SCHOOL COLLEGE
• 2 .3
.7 2.9 o5
2,9
28,6
2.9 ~.0
,8
1.9
o3
o3
.3
.3
°5
o3
~6.7
SUMMARY BY TYPE
NON-FICTER .9
FILTER, TOTAL 99.1
NORMAL-FLAVOR 53°8
LO~-FLAVOR 7°6
MENTHOL 37°7
N.~?O, JOB NO 4021Z
NOT
REPORTED
28,6
28°6
100.0 98.9 |00,0 100.0
54.3 53.7 50.0 57,1
8.6 7.5 16.7
37,1 37,T 33,3 42,9
PERSONS 1~ TO 17, APRIL, 197~
EL.E6
75M01774
CX 4-Z-77
TABLE 20
(~DUCATION-- FEMALES
CURREt, T CIGARETTE BRAND
~. N.F~Do JOB NO &0212
GRADE ~IGw
NOT
TOTAL SCHOOL SCHOOL COLLEGE REPORTED
FILTER SUB-TOTALS
85MM, TOTAL 78.7
NORMAL 47°4
LOW-FLAVOR 4°5
MENTHOL 26°8
100~IM, IOTAL 20,4
NORMAL-FLAVOR 6.~
LOW-FLAVOR 3°|
MENT~0L 10,9
28°6 26.7
20.0 20.| 50.0 14.3
• 8.6 5.9 16.7 14.3
B.6 ll.O 33.3
LOW-FLAVOR AND
MENTHOL
~0W-FLAVOR,
O~.'BINED
[0.7 ~|.4. 20.4 33°3
CHARCOAL, TOTAL 3.1 Z.9
3.2
IOOMM wOMEN°$ 3.8.
BkANOS, TOTAL'
NON-MENTHOL 1.7
MENTHOL
2,9 3.7 . 16,7
1.9
2,9 1.9 16,7
ROLL-YOUR-OWN,
TOIAL
NON-FILTER .2
SUMMARY, MAJOR COMPANIES
REYNOLDS 21.I
AMERICAN 3.1
5ROwN G WILLIAM$ON 22,7
.3
.3
11.4 22.5 16.7
3.2 16.7
31.4 22.2
28.6
PF..RSONS 1~, TO 17, APRIL, 1974
bLE6 IIb0O S
75M01775
CX 4-Z-78
TABLE 20
CUR~E~.~T CIGARETTE BRAND PREFERENCE
Gq~DE
~;G~
TO T AL SCHOOL
~CHGOL COLLEGE
L~GGETT ~ MYERS [.7
~.9 ~~ ~,
LORILLARD 5.5 5.9 16.7
PH|LL|P MORR|S 45°7
JOB NO 4021Z
NOT
REPORTED
PERSONS 14 TO 17~ APRIL. 1974
CJL£b
CX 4-Z-79
TABLE 20
-i00-.
I
AVERAGE NUVSER OF CIGARETTES SMOKE~DA[LY,
BY B~D/TYPE USU~LY S~KED, BY SEX
" " ~T~ ~
NU;.IBER 0F St~KE~: ~ ~
TOTAL S~KE~: ~ ~2.0 ~.8 ' 10.9
BRAND USUALLY ~MOKED ~
NON-F|LTER$
PALL MALL 11.0
CAMEL 1Z.0
LUCKY STRIKE 5.0
KOOL 18.3
ALL OTHER |1.0
11.0 --
12.0 --
6.0 4.0
24.0 7.0
8.6 17.0
NORMAL-FLAVOR F|LTER~
wINSTON, TOTAL
WINSTON KING
WINSTON SUPER KING
MARLBORO, TOTAL
MARLBORO KING
MARLBORO IOOMM
RALEIGH, TOTAL
RALEIGH KING
RALEIGH I00MM
VICEROY, TOTAL
vICErOY KING
vicEROY 10OHM
LGH, TOTAL
LGM K ] NG
L~M 100M~
EEl';SON & HEDGES,
11.6 12.7 9.Z
ll.Z 12..'~ 8.6
15.4 16.9 13.3
12.4 13.7. 11.0
12.7 1~.4 . 11.5
7.7 g.A 6.4
11.5 9.7 13.3
B.O 6.0 10.0
13.3 11.5 15.0
10.7 !3.5 7.4
10.8 '.3.5 6.8
10.0 -- 10.0
12.0 I0.0 18.0
13.3 11.1 18.0
8.0 8.0
19.0 18.0 19.3
~ II'.F.0, JOB NO 40212
PER.SONS 14 10 17, APRIL,
9LE6 I~t~O0 S
75M01777
CX 4-Z-80
TABLE 21
-I01-
AVERAGE NUHDER OF CIGARETTES SIIOKr.O DA~LY,
,Y ,I~NnlTYPE "SUALLY S..~q'.'.[9, r,v.
BENSON & HEDGES KING
BEN$O~ & HEDGES 100'5
OLD GOLD, TOTAL
OLD GOLD KING
OLD GOLD IOOMM
CAMEL
EVE
LAREDO
LOw-FLAVOR FILTERS
KENT, TOTAL
KENT KII4G
KENT IOOHM
TAREYTON, TOTAL
I~REYTON KING
TAREYTON I00MM
P.ARLIAMENT, TOTAL
PARLIAMENT KING
PARLI~HENT IOOMM
LARK, TOTAL
LARK KING
VANTAGE
TFUE
VIRGINIA SLIMS
SILVA THINS
MARLBORO LIGHTS
MZ~ITHOL FILTERS
SALEM, TCTAL
SALEM
TOTAL
10.0 --
22.0 1~- 0
i8.0 ~B.0
10.4 i0.~
5.5 --
6.0 6.0
10.0 .
z4.o
7.5 6.7 11.5
7.1 7.6 3.0
8.7 3.0 20.0
13.4 ~£.0 12.2
12.2 I~.7 9.7
14.4 ~.0.0 13.5
11.7 18.4 6.2
12.4 18.4 6.4
5.0 ~
14.3 ~ 14.3
14.3 ~ 14.3
10.5 11.0 9.0
5.8 4.0 6.3
11.8 -- 11.8
6.0 -- 6.0
11.0 10.8 11.3
10.3 I:.4 8.9
10.3 11.4 8.6
PERSONS 14 TO 17, APRIL, 1974
LLEb II1~00~
75M01778
TABLE 21 - I02-
R,J, REYNOLOS ¢ |GARETIE ~,5~OK |N~
AVERAGE NUMBER 0[ CIGARETTES SMOK~0 DAILY,
~v BPJ.IID/TYRE USUALLY SIIOKEDo BY SEX
TOTAL F~N
SALEM SUPER KING 10.4 11.1 9.8
KOOL ,, TOTAL 13.4, 13.6
KOOL KING 13.3 13.5
KOOL tOOMM 14.Z .14.4 .... |4.1"
BELAIR, TOTAL 10.0 10.0 --
BELAIR KING I0.0 I0.0 --
NEt~PORT, TOTAL 9.3 10.-0 8.4
NEWPORT KING 9.8 I0.0
NEWPORT IOOMM S.0 -- 5.0
BENSON & HEDGES 9.6 ZO.O 8.1
VIRGINIA SLIMS 9.6 -- 9.6
Tr~UE 9.3. 4~0 ZO.O
SILV~ THINS S.O --
KENT 20.0 -- 20.0
VA~IAGE 1S.O -- 15.0
KOOL MILDS 13:7 20.0 1.0
LAREOO 10.0 10.0
MARLBORO ]3.4 15.8 6.3
ALL UTHER 15.0 ZO.0 10.0
SUMMARY BY TYPE'
NON-FILTER 11.8 li.9 11.3
F|LTER, TOTAL' 12.0 IZ.8 10.9
NORMAL-FLAVOR 12.1 12.9 10.7
LOW-FLAVOR 10.7 ll.Z 10.3
MENTHOL 12.1 ]17.8 11.Z
~.F.O, JOB NO 4021Z
PERSONS 14 TO 17, APRIL,, 1974
75M01779
CX 4-Z-82
TABLE 21
-103-
~.F~Oo J06 NO 40212
FILTER SUB-TOTALS
NORMAL 12.2
LOW-FLAVOR 10.4
MENIHOL 12.2 12.
IOOMM, IOIAL 11.5 12.8 10.8
NORF;AL-FLAVOR 11.3 12.7 10.0
LOW-FLAVOR 11.6 8./
MENTHOL 11./ 13.5 10.8
LOw-FLAVOR AND
MENTHOL
~C~-FLAVOR,
O:4~Ir;ED
10.7 11.6 lC.1
CHARCOAL, TOTAL
13.1 16.0 12.2
IOOKH wOMEN'S
BRANDS, ]OTAL
NON-MENTHOL
MENTHOL
9. I -- 9.1
g.l " -- g.l
9.! -- 9.1
ROLL-YOUR-OWN,
TOTAL
NON-FILTER
FILTER
11.3 8.Z 30.0
12.6 8.3 30.0
8.0 8.0
SUMMARY,,, MAJOR COMPANIES
REYNOLDS 11. I 12-1 9. I
A~.:ER I CAN 1].8 14.0 10.4
PERSONS 14 TO 17, APRIL, 1974
75M01780
CX 4-Z-83
TABLE 21
- 104-
~VERAGE NUMBER OF C]GARETTES SHOKLu
JY BRAI'ID/TYPE USUALLY .~KED, BY
TOTAL
B~OWN & W|LL|AMSON |3.Z
LIGGETT ~ MYERS ]0.6
LOR|LLARD 9.8
PHILLIP MORRIS 1Z.3
MEN
~3.4
10.0
9.6 ~ '
13.4 ,,. -~,
JOB NO 40212
PERSONS 18 AND OVER, APRIL,, 1974
~gOOC~
75M01781
CX 4-Z-84
TABLE
- I05-
AVEPAC, E NU:IB[R OF CIGARETTES SMOKED ~)~|L.~| ~' : " " ;" : I~i
BY AGE, AND 8Y BRN~D/TYPE USUALLY S~r, ED'~ITHI;I 5,V~)KER VOI.Ut~ GROUPS
TOTAL L
I~U::BER OF S~KERS: 1106 80"--"~ "
TOTAL S~0KERS IZ.0 8.2 19.7
.9
BRAND USUALLY SMOKED ~,~
NON-F ILTER$
PALL ~;ALL 11.0 Z.O
CAMEL 12.0 5.0
LUCKY STRIKE 5.0 5.0
KOOL 18.3 7.5
ALL OTHER 1~,0 5.~
20.0
19.0
18.0
40.0
30.0
NORMAL-FLAVOR FILTERS
WINSTON, TOTAL 11.6 8.0
NINSTOi',I KING 11.Z 8.0
WINSTON SUPER KING IS.4 7.7
MARLBORO, TOTAL |2.4 ~.3
M,~RLBORO KING 12.7 8.5
MARLBORO |OOMM 7.7" 6.4
RALEIGH, TOTAL 1.5 7.3
RALEIGH KING 8.0 8.0
RALEIGH IOOMM 13.3 6.5
VICEROY, TOTAL I0.7 8.8
v ICE~OY KING 10.8 8.7
VICEROY lOOMM 10.0 10.0
L{,M. TOTAL 12.0 5.0
L&M KING 13.3 2.0
L(,M IOOMM 8.0 8.0
BE:;SON & HEDGESt-
TOTAL 19.0 10.0
:9.5 30.0
19.5 30.0
I~.9 30.0
2~.0 36.4
20.0 36.9
ZO.0 25.0
20.0
2n..O
30.0
30.0
19.0
19.0
18.0 30.0
i:' N,F~O, ~OB NO
PERSOr;S 1; TO 17, APRIL~ 197~
,-tOE6 ~hOOC~
75M01782
CX 4-Z-85
TABLE
- 106 -
i
AVERAGE NUMBER OF CIGARETTES SHOKEO_~I~L.¥j ~ i : f ~ "
_ 'i
BY AGE, Arid BY BRAND/TYPE USUALLY ~I~D '~/ITH'|I'~' S~40P'~R'*Y~,.L'I~'_ .~.~.~,~ ~ .
"'~
T~
BENSOM 6 HEDGES KING lO.0
BENSO:~ & HEDGES IOO'S 22.0
OLD GOLD, TOTAL 13.1
OLD GOLD KING |2.7
OLD GOLD IOOMM 18.0
CAMEL 10.4
EVE 5.5
LAREDO 6.0
LON-FLAVOR FILTERS
KENTt TOTAL 7.S
KENT KI~G 7.1
KENT IOOMM 8.7
TAREYTON, TOTAL 13.4
TAREYION KING ]2.2
TAREYION 10O~R 14.4
P~RLIAMENT, TOTAL, 11.7
PARLIA~,ENT KING 12.4
PARLIAMENT IOOMM 5.0
LARK, TOTAL 14.3
LARK KING 14.3
VANTAGE 10.S
TRUE 5.8
VIRGINIA SLIM~ 11.8
SILVA THINS
MARLBORO LIGHTS 11.0
MENTHOL FILTERS
SALEM, 1DIAL 10.3
SALEM KING 10.3
VOLUME r, R3UP
10.0 ,
19.0 30.0
18.0
7.2 18.3
5.5
6.0
6.4 20.0
7.1
3.0 20.0
10.9 19,0
12.2
8.3
6.1 20.0 40,0
6.3 23.0 40.0
5.0
S.0 19.0
S.0 19.0
7.3 20.0
5.8
11.8
6.0
~.0 17.0 40.0
8.0 19.6 28.8
7.4 19.6 Z8,8
~ .~N.F,O.~ JOB NO ~O2~2
PERSONS 1~. TO 17. APRIL, 1974
75M01783
CX 4-Z-86
TABLE 22
-107-
,RoJo REYNOLDS
AVERAGE NUMBER OF CIGARETTES ~IOKED DAILY,
BY AGE, AND BY BRAND/TYPE USUALLY SMOKED WITHIN SMOKE¢ VOLUME GROUPS
CIGARETTE SMOKING INCIDENCE AMONG 1~ - 17 YEAR OLDS
LiGHI
7.1
7.1
5.0
15.0
8.0
I0.0
8.4
I0.0
VOLUF, E GROUP
AVG....~.
20.0
20.0
20.0
20.0
20.0
18.5
16.0
20.0
20.0
20.0
21.3
20.0
TOTAL
SALEM SUPER KING 10.4
KOOL, TOTAL 13.4
KOOL KING 13.3
KOOL IOOMM 14.2
8ELAIR, TOTAL lO.O
BELAIR KING i ~ ,I0,0
NEWPORT, TOTAL 9.3
NEWPORT KING 9.8
NEWPORT |OOMM 5.0
BENSON & HEDGES 9.6
VIRGINIA SLIMS 9.6
TRUE 9.3
WINSTON 20,0
SILVA THINS 5.0
KEI~T 20.0
VAt4TAGE 15.0
KOOL MILDS 13.7
LAREDO 10.0
MARLBORO 13.4
ALL OTHER 15.0
HEAVY
30.5
31.7
30..0
25.0
30.0
SUMMARY BY TYPE
NON-FILTER 11.8
FILTER, TOTAL 12.0
NORMAL-FLAVOR 12.1
LOW-FLAVOR I0./
MENTHOL 12.1
5.5
8.2
8.2
7.5
8.4
19.0 35.0
19.7 32.8
19./ 34.5
19.2 40.0
19.7 30.1
N.F.O. JOB NO ~0Z12
PERSONS 16 TO IT, APRIL, 197~
F £6£6 ~oos
75M01784
CX 4-Z- 8/
TABLE 2Z
-108-
AVERAGE NUHBER Of CIGARETTES SMOKED ~A]~,Yi~ ~'~ ~ , ' ' , ~ I:'~ ~
BY AGE, AND BY BRAND/TYPE USUALLY S~ WZTHIN St~K~.R ;'OLUH£ G'~'3UP~
VOL~:~E G~OUP
FILTER SUB-TOTAL5
85~M, TOTAL 1~.1 8.3
~.B 33.2
HENTHOL ]2.2 8.4
19.8 29.9
10OHM, TOTAL 11.5 7.7
19.3 30.0
NORHAL-FLAVOR 11.3 6.7 19.5 28.3
LOW-FLAVOR 11.6 8.1 19.Z
HENTHOL ]1.7 8.- 19.2 " 31.3
LO~-FLAVOR AND
HE~THOL
~O ~-FL~VOR~
OVg|NEO
10.7 7.2 18.9 33.8
CHARCOAL, TOTAL
13.1 9.8 19.0
100f.IM wOMEN'S
BRANDS, TOTAL.
NON-MENTHOL
MENTHOL
9.1 6.5 ' 16.0 30.0
9.1 9.1
9.1 3.3 15.0 30.0
ROLL-YOUR-OWN~
TOIAL
NON-FILTER
FILTER
11.3 6.2 1E.O 30.0
12.6 5.0 15.0 30.0
B.O 8.0
SUMMARY~ MAJOR COMPAN|E~..._.,
REYNOLDS 11.1
AHERICAN 11.8
7.9 19.5 29.5
8.7 19.3
JOB NO ~OZlZ
PERSOn5 l~, TO 17~ APRIL, 197#
,- - ~t~O~ S
75M01785
CX 4-Z-88
TABLE 22.
- 109 -
N.ff~O.'JO8 NO 402;2
PERSO,'~5 1; TO 17, APRIL, 197~*
,. SgE6
CX 4-Z-89
T~LE Z2
-110-
R.j. REYNoLOs CIGARET|E SMOK|NG INCIDENCE AMDNG'I~ IT '~R
- N.F.o, JOB NO
TYPE OF C|GARETTE USUALLY SMOKED
DEMOGRAPH|C5
US~AL.~Y S~OKc ::
TOTAL
F|-TIRt~ND
CIG- TGTAL
F|LTE~ .'N~RMAL FLAVOR
TOTAL ARETTE
|00.0 100,O
IOO,e~ IO0.0
MEN S~.9 6J,8 80.0 6~oS ~5o! 36,3 64,0 65.5 ~7.1
WDMEH 47.1 38,2 20°0 3~,5 3~o9 63°7 36.0 3~o5 52,9
VOLUME - TOTAL
LIGHT
AVERAGE
HEAVY
VOLUHE - MEN
LIGHT
AVERAGE
HEAVY
VOLUME - WOMEN
LIGHT
AVERAGE
HEAVY
AGE-TOTAL
l~-15
Ib-l~
AGE-~IEN
I~-15
16-I~
AGE-WOMEN
I~-15
I~-17
72.7 65.0 72.8 73.0 71.9 72.~ 72.8
68.6
21.9 25.0 21.8 21o7 23.0 22.7 " 22.~
25.5
5.k 10.0 ~.3 5.~ 5.2 4.9 ~.8
5,9
15.6 25.0 15o5 16.3 9,6 16.6 16o9 13.7
3.7 5.0 3.7 3.9 2,2 3.8 3.8 3.9
30,2 15.O 30.5 28.1 ~7.~ 28,B 27.9
39.2
6.2 6.~ 5.~ 13.3 6.O 5.5
11.8
1.7 ~.0 1.7 1.5 3.0 1.1 1.0
2.0
48.5 23.2 IO,0 23.5 23.9 20.7 26.~ 25.7 31.¢
51.5 76.8 90.0 76.5 76,1 79.3 73~9 7¢.3 6B.b
25.6 13,0 5.0 13o2 1~-O 7.4 1~,~ 15.7 11.8
27.3 ~8.8 75.0 ~S.3 ~I.1 28.9 ~8.7 ~9.8 35.3
22.9 10,2 5.0 10.3 9.9 13.3 10~8 10.0 19,6
24.1 2~o9 15.O 2B.2 25.0 50.~ 25.2 2~o5 33.3
PER$Oh$ 1~ TO 17, APRILt 197&
c .
9~6 ~S
75M01787
CX 4-Z-90
TABLE 23
-III-
RoJ. REYNOLDS C]GARET 'SMOKING INCIDENCE AMONG ~ - ~
~R OLDS
TYPE OF CIGARETTE USUALLY SMOKED
DEMOGRAPHIC5
FAH]LY ]NCOME
LESS THAN $3,000
$3,000-$6,999
$5,000-$7,999
$$.000-$9,999
$10,000-$14,999
$15.000-$25,000
OVER $Z5.000
OCCUPAT|ON OF
PRIr~CIPAL NAGE
PROFESSIONAL,
EXECUTIVE
~HIIE COLLAR,
CLERICAL
SKILLED LABOR
UNSKILLEO LABOR
FARMER
RETIRED,
MISCELLANEOUS
(IIY SIZE
2 MILLION OR MORE
500,000-2 'MILLION
RURAL
CENSUS REGION
NEw ENGLAND
MIDDLE AILANTIC
N,F,O, JOB NO 40ZL2
"USUALLY
TOTAL ~ r ];LTB ~NDS
CIG- T.TAL FZLT,-R • . NORMAL FLAVOR
TOTAL ARETTE NON-
RESPON- 5HO- FILTER
2.4 3.5 S.O 3,5 3.6 ~.0 4,0 4,0 3.9
7.6 Ii,T 15.0 ll.6 ~.~
15.4 17,1 30,0 16,9 16,b 18,5 18,1
17,8 21,6
12.1 1~,2 10,0 1~,3 1~,3 1~,1 1~,1
14,1 13,7
33.4 28,6 15,0 2S,~ 28.~ 32,6 28.~
27,8 35,3
22.7 20.6 25,0 20,~ 20,5 20,7 19,8
20,0 I7,b
6.4 ~,3 &e& ~,5 3,7 3,b
3.6 3,9
30.6 23,8 25°0 23,8 2~,~ 25,9 23,8 23,6
25,5
13.5 16,0 15,O 16.0 15,6 19,3 14,9 14,5
19,6
25.7 29.8 25.0 29°9 3C.6 25.2 29.5 30.3
19.6
14.6 " 15.1 5.0 15,3 15.2 15,6 15,5 15,0
21,b
7.8 2,7 10.O 2.6 2,~ 2,2 3.5 3,4
3,9
7.9 12,~ 20,0 12.~ 1Zo5 11,9 12,8 13,1
9.8
27.9 33.0 25.0 33°~ 33.0 3~.1 31.7 32.2
25.5
27.0 29.8 25.0 29.9 z9.6 33.3 28.4 27.~
39.2
16.1 1~,3 1~.5 1~.5 1~,8 13,2 13.6
11.6 9.6 25,0 9,~ 9,1 8,9 9,7 9.5
11,8
17.3 13,5 25,0 13,3 13,9 8,9 17,1 17,2
15,7
5.9 9,1 10,0 9,1 9,6 5,9 10.5 10,7
7,8
18.3 "19,2 IS,O 19oZ 20,1 13,3 19,5 19,8
15,7
PERSO:IS 14 TO 17, APRIL, 1974
75M01788
TABLE 23
-I12-
I
Rod. REYNOLDS CIGAR~TIEtSHOK|NG INCIDENCE ANONG 1~ o 17 YEAR
OLDS
TYPE OF CIGARETTE USUALLY SHOKED
OEHOGRAPHICS
USUALLY
TOTAL
IL~TIR,=ANDS
CIG-
TOTAL F - NORMAL FLAVOR
TOTAL ARETTE NON-,
RESPON- SF:Oo FILTER
DENTS KER$ BRAND~ TOTAL . I~MM
WEST NORTH CENTRAL 8.4 6.~
6.5 6°8 ~,~ 8o~ 8.6
SOUTH ATLANTIC 15.3 16o0 ISoO
16o0 16o0 16,3 16,8 17ol 13o7
EAST SOUTH CENTRAL 5.6 ~°6 10,0
5~5 5,5
WEST SOUTH CENTRAL 7.9 7,1
7°3 6.9 9.6 7°B 7°b 9°8
MOUNTAIN 4,3 3.4 ZO.O
3.1 Z°9
PACIFIC 1].6 |O.8 ~O,O
20°9 9°8 18.S 22.8 12.9 23.5
N°FoO. ~OB NO 40ZIZ
PER$O,";$ 14 TO 17, APRIL, 1974
TABLE 23
-II3-
CX 4-Z-92
TYPE oF CIGARETTE USUALLY SMOKED
DEMOGRAPHICS
USUALLY SMOK~
TOTAL
FI T~
TOTAL
FILTE~ ~RAND$
C|G- .
.!. NORMAL FLAVOR
TOTAL ARETTE NON-
RESPON- SMO- FILTER
DENTS KERS BRA~DS TOTAL 85HM IOOMM TOTAL BSMM
IOOMM
,oo.o ,oo.o '~1-~ ~o ~. ~ ~1~:~.,~,~ :o !~o~o
EDUCATION
GRADE SCHOOL 15.5 7.8 7°?
7.9 ~ 8°~ 8.[ 8.1 7°8
HIGH SCHOOL 80.0 89=? ?Se0 8?°8
?0o0 88°| 87.9 ?0oO 88°2
COLLEGE .S o6 .6 °~ 2.Z o6
°5 2.0
NOT REPORTED 4.0 1o7 ~,0 |~7 1.7 l~S
l.~ I,~ 2.0
JOB NO ~021Z
",,4
PERSONS 1~ TO IT~ APRIL, 1976
6g~.b ~uoO-q
CORRECTED T'12-T~
TABLE 23 -113a-
CX 4-Z-93
RoJ. REYNOLDS
TYPE CF CIGARETTE USUALLY SMOKED
DEMUGRAPHICS
TOTAL
CIGARETTE"SHOKZNG INCIDENCE AHONG 14 - 17 YEAR
OLD5
HENTHOL
IOOHM WOHEN'S C|GS,
LOW-FLAVOR
TOTAL 85MM I00MM
61 ~5 16
100.0 100.0 100o0
': 394 3Z6 ~ 68 I~' '7 9
lO0oO lO0oO 100°0 100~0 100.0 100.0
MEN 47.5 57.8 18o8 59.6 65.3
32.4
WOMEN 52.5 42.2 81.3 40.4 34.7 " 67.6 100.0 100.0 100.0
VOLUME - TOTAL
LIGHT 78.7
AVERAGE 18.0
HEAVY 3°3
VOLUME - MEN
LIGHT 37.7
AVERAGE 6.6
HEAVY 3.3
#OLUME - WOMEN
LIGHT
AVERAGE 11,5
HEAVY
AGE-TOTAL
I~-15 18-0
16-17 82.0
AGE-MEN
I~-15 11,5
16-17 36,1
AGE-WOMEN
14-15
82°2 68.8
13,3 31.3
N.F.O. JOB NO 40ZlZ
LOW-FLAVOR &
LOW-FLAVOR
MENTHOL
COMBINED°
CHAR-
TOTAL COAL
79 17
I00.0 I00.0
43°0 Z3o5
57.0 76.5
72.6 72,1 75,0 81,3 100.0 66.7 75,9 6k,7
21.1 21,5 19.1 12,5 22.2 19,0
35,3
6.3 6,4 5.9 6,3 11.1
46,7 12.5 41.1 44,8 23,5
6.7 6,3 15.0 16.6 7.4
4,4 3.6 4,0 1,5
31,5 27.3 51.5 81,3 100.0. 66.7
35°6 56.3
6.7 25,0
20°0 12.5 20,1 21,2 14.7
80,0 87,5 79°9 7B,B 85°3
13,3 6.3 9,9 II.0 ~.4
44,4 12,5 49,7 54.3 27,9
32.9 17.b
6.3 5,9
3.8
' ~3.0 a, 7.1
12.7 29,~
1.3
6,7 6.3
6.3 11,1 16,5 17,6
93,8 IO0oO 88,9
8.9 5.9
34.2 17,6
10.2 10,1 10,3 6°3 11,1
7,6 11,8
~ERSONS 1~ TO 17, APRIL, 197~
o6f~ ~oo~
75M01791
CX 4-Z-94
TABLE 23
o114-
R.J. REYNOLDS CIGARET~
TYPE OF C|GARETTE USUALLY
DEMOGRAPHIC5
FAMILY INCOME ~:, ,
LESS THAN $3.000 1o6 603 300
3o~
$3,000-$~,999 908 13.3 11°2
1io0
$5,000-$7,999 9°8 ~04 .25.0 15°0
$8.000-$9,999 11°5 ll.l 12.5 15°0
15o0
$t0o000-$1~,999 2709 2809 2500 29°7 29°l
S[5,000-$25.000 3|.1 3303 2~.0 20°|
OvER sZS,000 $°Z 8.9 603 5ol
OCCUPA]|Otl OF
PRI:,CIPAL WAGE
PROFESS|ONALt 36,1 3506 3705 2~o~
21o5
EXECUTIVE
~HITE COLLAR. 23.0 24o6 18.8 16.8
I6o3
CLERIC~L
S[[LL£O L~BOR lB.0 20°0 12.~ 3Z°S
UNSKILLED LABOR 606 ~9 16o2 "1606
FAR~ER 3°3 2°2 6°3 100
RETI~EC, 13oi 8.9 2500 Iio7
12°0
MISCELLANEOU5
CITY SIZE
~ MILLION OR HORE 41°0 35.6 56.3 34°3
3~.C
500,000-2 MILLION 31ol 33°3 25,0 32°2
32°5
50,OO0-500,000 9°8 809 12.$ 17°5
16°9
2,500-50,000 606 6.7 6.3 8°6
RURAL I105 15o6 7.4
7°7
LOW-FLAVOR MENTHOL F~ :~ ~pOMM WOMEN'S C|GS.
'~ "
NON-
t
MEN-
TOTAL BSMM IOOMM TOTAL 8$MM IOOMM TOTAL THOL
LOW-FLAVOR &
LOW-FLAVOR
MENTHOL
COKBINEDo
MEN- CHAR-
THOL TOTAL COAL
~9 ~9.~ 6~,7
lo5 6.3 11,I 2,5 5°9
II.8 6,3 ll.l e.9
i~o7 31.3 42.9 22.2 11.~ 1108
1a07 6,3 llol 12o7 17,6
32°~ 25.0 28,6 22°2 -ZqoL 29,~
22.1 25,0 28,6 22,2 27,8 23,5
2.9 7.6 t1.8
23.5 2500 la,3 33.3 3~,2 al,2
19ol 12.5 1~.3 11.1 21.5 23.5
32.~ 37.5 42.9 33.3 21~5 11.8
14.7 12.5 22.2 10.1 11,8
2.5
10,3 12.5 28,6 lO.l 11.8
35,3 31.3 71.4 34.2 52,9
30.9 31.3 14,3 44.4 3607 35.3
20.~ 18,8 14,3 22.2 11.4
?,~ 12.5 2202 7.6 5e9
5.9 6,3 ll,l lO.l 5,9
75M01792
--cx 4-z-95
TAgLE 23
-115-
LOw-FLAVOR
TOTAL 85MM IOOMM
~, ~ ~I-F~O. ,,10B NO ,,o212
I
TYPE OF CIGARETTE USUALLY
OEHOGRAPH|CS
*OMEN'S C GS.
NON-
HEN- MEN-
THOL THOL
MENTHOL
TOTAL 8~MM 100~M TOTAL
NE~ ENGLAND 13,1
MIDDLE ATLANTIC 39,3 42,2 31,3 15,7
17,5 7,4 31,3 57,| 11,1
EAST NORTH CENTRAL 4.9 2,2 1Z,5 36,3 38,3 26o5
18,8 33,3
HEST NORTH CENTRAL 3.3 4.4
50UTH ATLANTIC 6,6 6.7 6,3 16,2
15,3 20,6 18.8 14,3 22,2
EAST 50UTH CENTRAL 6.6 6,7 6,3
HEST ~OUTH CENTRAL 9.8 $,9 12o~
b,l 5o5 8,8
MOUNTAIN
PACIFIC 16.4 13o3 .25,O 6.9
5,5 13o2 18,8 28,6 11.1
LOH-FLAVOR 6
LO~-FLAVOR
MENTHOL
COMBINED.
CHAR--
TOTAL COAL
11,4 23,5
31,6 29,4
12,7 11o8
2,5
8.9 5,9
• 7.6
8,9 5.9,
Ib.S 23.5
PERSONS 1~ TO 17~ APRIL~ 1974
CY~
TABLE 23
-116-
TYPE OF CIGARETTE USUALLY .~MOKED
DEMOGRAPHICS
TOTAL
LOW-FLAVOR MENTHOL ~00MM WOMEN'S CIG$,
NON-
TOTAL 85MM IOOMM TOTAL @~MM ~@1~, .TO~AL MEN- MEN-
..v ~t" . TH~L !.HO~
1oo.o zoo.o ZOOoe 1oo.o zoo.o ~o.o'~ ~eo.o '~oO'.o tOo.o
EOUCATION
GRADE SCHOOL
HIGH SCHOOL
COLLEGE
NOT REPORTED
N,F.O, JOB NO ~0212
LOW-FLAVOR &
LOW-FLAVOR
MENTHOL
COHBINED,
CHAR--
TOTAL COAL
79 17
100o0 100.0
6.6 6.7 6°3 7,9 7°7 8.8
6°3
91.8 9l,[ 93,8 69.3 89°9 B6.8
87.5 100.0 77oB 91°1 9~.1
1.6 2oZ o5 2,9
6°3 II,I 2°5
2,3 2°5
PERSO.'|$ 14 TO 17, APRIL, 1974
CX 4-Z-97
:CORRECTED. 7-12-7a
TA3LE 2] -ll~-
|
PEY~IOL05 8~AND USUALLY SMOKED
DEMOG~APH|CS
USUALLY SMOKE
WINSTCN
~ALEM
NON-MENTHOL
REY-
SUPER ,
NOLDS
K~NG
BRANDS
SUPER M~- SUPER
TOTAL TOTAL KING KING
T~OL TOTAL KING KING
,oo.o ,oo.o ,oo. ,040 ,no.ol,t . .ii4
MEN 67.2 67.3 68.3 57°[ ~O0o0 59,6
62.0 50.0
WOMEN 32.8 32.7 3[°7 42o9
~0°4 38.0 50.0
VOLUME - TOTAL
LIGHT
AVERAGE
HEAVY
VOLUME - MEN
LIGHT
AVERAGE
HEAVY
VOLUME - WOMEN
LIGHT
AVERAGE
HEAVY
AG~-~OTAL
16-17
AGE-MEN
I~-15
Ib-17
AGE-WOMEN
l~-15
75.6 73.1 76.1 42°9 83,1
80.3 94.4
20.3 22,4 19.7 50.0 100.0 12.4
14.1 5,6
4.1 4.5 4.2 7.1 4.5
5.6
48.0 46.2 48°6 21°~ 48.3
49.3
|~.5 16.7 |5°5 28°b lOOeO 7.9 8.5
3.7 4.5 4.2 7.1 3.4 4.Z
27.7 26.9 27.5 Z;°4 34.8 " 31.0
4.8 5.8 ~.Z 21.4 4.5
*~ 1.1
1.4
50.0
19.2 21.8 19.7 42.9 16,9 |$.5 22.2
80.8 78.2 80.3 57.1 100.0 83.| 84.5 77.8
12.9 15.4 14.8 21.a lO.l 9.9 ll.1
54.2 51,9 53.5 35.7 100.0 49.4 52.1 38.9
6.3 6.4 4.9 21.4 6.7 5.6
11.1
N*F*O* JOB NO 40212
PERSO;,3 14 TO 17, APRIL~ 1974
~b~O ~OOS
75M01795
CX 4-Z-98
TABLE 24
R.Jo REYNOLDS CIGARET~',$~OK~N~ |N¢I~EI~ AI~I2~: ~' ' "
REYNOLDS BRAND VSUALLY SMOKED ~ ; " ~ , .. '.
|~YI~R O~,p$
DEMOGRAPHICS
|6-I7 26,6
FAMILY INCOME
LESS THAN $3,000 4.8
$3,000-$~.999 12,9
$5°000-$7,999 18,1 I~.9
$~,000-$9,999 16.2 17,3
$10,000-514,999 25,8 26.3
$15,000-$25,000 17,0 lS.~
OVER $25,000 5.2 3,8
OCCUPATION OF
PR|I;CIPAL WAGE
PROFESSIONAL, 2~,b
EXECUTIVE
WHIIE COLLAR, Ie.8 |6,0
CLERICAL
SKILLED LABOR 25.5 2B,2
UPISKILLED LABOR 15.1 17o3
FARHER 202
RETIRED, II.8 II,5
~I$CELLANEOU5
CITY ~IZE
2 MILLION OR MORE 27,7
500,000-2 MILLION 28.0 25.6
50,000-500.000 16.2 15,~
2,500-}0,000 9.6 9,0
RURAL 18.5 25,6
USUALLY S~OKE
WINSTON ,, ~ALEM
NON-MENTHOL "
REY- Su~Eq ~ ~
NOLD$
BRANDS SU~ ~:~--
SUPER
TOTAL TOTAL KING KING THOL TOTAL KING KING
26.3
12,7 1~,6 15,5
11,1
21.1 7.1 100o0 1a.6 12.7
22.2
Ibo? 21o~ 16.9 18.3
11.1
23°9 5GoO 22.5 19.7
33.3
|~o8 21,~ 19.| 21.1
• ,Z 9.0 8,5
11.1
22,5 a2.9 28.1 26,8 33,3
16.9 7ol 100.0 20.2 19,7 22.2
30.3 ~.1 2~.8 25.¢ 27,8
15.5 3507 12o~ 14,1 5,6
2.1 7.1
12,7 13o5 1~.1 11.1
23°9 28.~ 36,0 29,6 61,1
2~,6 3507 100o0 29°2 33.8 ll.|
16o2 7ol 18o0 16.? 22°2
9.2 701 10.1 11.3 506
26°1 21o~ 6.7 8.S -
~.F~p. JOB NO ~.OZlZ
PERSOMS 1~ TO 17, APRIL, 197~
75M01796
TABLE Z~.
CX 4-Z-99
-118-
NON-MENTHOL ~LEM
REY- SU~E~ ;
NOLDS K~NG ,
BRANDS SUPER MEN-
SUPER
TOTAL TOTAL KING KING THOL TOTAL KING KING
I
R.J. REYNOLOS CIGARETIE,~K|N~ |N~|~C~ A~NG: |~ .-- ~7.y~j~
0L.~S '
SNOKE~~ ~ ~ ..........
, .: ...... ~
REYNOLDS
BRAND
USUALLY
DEMOGRAPHICS
USUALLY ~MOKE
~]NSTON
NE. ENG A.O
MIDDLE ATLANTIC 11,~ 12,2 12.0
1~.3 11.2 11,3 11.1
EAST NORTH CENTRAL Z6o7 |9.9 17o6 aZ.9
3307 38,0 16.7
~EST NORTH CENTRAL 502 606 . 7oO
306 Zo8 506
SOUTH ATLANTIC 23°6 25.0 26,B 7.~ Z3,6
~2o5 27.B
EAST SOUTH CENTRAL 8,1 9.6 |O°6
|00.0
~EST SOUTH CENTRAL 5.~ 6.5 ~,9
7.9 5°6 ~6,7
MOUNTAIN 3.3 Z,6 2~B
PACIFIC 9°6 8.3 7,7
JOB NO 40212
P~R3ONS l~ TO 17, APRIL,
36~6 t~ laO,) ~
197~
TABLE
-l]9-
CX 4-Z-IO0
R.J. REYNOLDS C I GAR E T~,~"SN~)K Ik(~
REYr~OLO5 BRAND USUALLY SMOKED
DEMOGRAPHICS
IN(~IO~NCE AM~NG'.I~ - ]I'~ y.F~R
REY-
NOLDS
BRAIJDS
TOTAL
TOTAL
lo0,o
OLOS
NON-MENTHOL . :
SUPER
KING
SUPER MEN-. SUPER
TOTAL KING KING THOL TQTA~.. K~,N6 KIN@
EDUCATIOrl
GRADE SCHOOL 7.~
HIGH SCHOOL 90.8
COLLEGE
NOT REPORTED
7,7 8.5 100,0 ~ 6oT 4o2 16.7
90,4 90,1 92°9 9Z,I 94.~ 83°3
.6
1o3 Io~ I,I I.~
'JOB NO
PERSONS 14 T0 17, APRIL, 1976
CORRECTED 7-12-~7~,
TABLE 2~. -|lga- •
CX 4-Z-IOI
~EYNOLDS BRAND USUALLY SMOKED ! .....
DEMOGRAPHICS
USUA~Y SMOKE
CAMEL
NON-MENTHOL DORAL
V~ITAGE
NOm-- "rNON-
NON- FILTER wEN- WEN-- . MEN-
FILTER KING TOTAL TMOL T~OL TOTAL THOL
TOTAL 6 14
100.0 100,0
MEN
WOMEN
100o0 100,0
VOLUME - TOTAL
LIGHT 50,0 71,4
AVERAGE 50,0
HEAVY
VOLUME - MEN
LIGI4T ~0,0
AVEKAGE ~0,0 28,6
HEAVY
VOLUME - WOMEN
LIGHT
AVERAGE
HEAVY
AGE-TOTAL
I~-I~ 16,7 7,1
16-17 83,3 92,9
AGE-MEN"
I~-15 16,7 7,I
Ib-I7 83.3 92°9
AGE-wOME~
I~-I~
16-17
60,0 75.0
MEN-
THOL
" I
1°~,9
~0,0 25.0 100,0
$0,0 75,0 100.0
20,0 25.0
aO,O 50.0
20°0 25.0
40.0 25,0 100.0
20,0 100,0
80.0 100.0
60.0 75°0
20.0
20,0 25.0
100.0
PERSONS I~ TO 17, APRIL, 197~
"
0
75M01799
CX 4-Z-I02
TABLE
- 120-
REYNOLDS BRAND USUALLY SMOKEO,.v
DEMOGRAPHICS
C~EL
NON-MENTHOL
NON- FILTER
FILTER K|NG
EAMILY INCOME
LESS THAN $3,000 16.7
$3o000-$A,999 |6,7 14,3
55,000-$7,999 |6.7
58,000-59,999
$10,000-~1~,999 16,T 50,0
$15,000-$25,000 33.3 1~,3
OVER $25,000
OCCUPATION OF
PR|NCIPAL WAGE
EARliER
PROFESSIONAL, 16.7 35,7
EXECUTIVE
WHIIE COLLAR,
CLERICAL
sKILLED LABOR
UNSKILLED LABOR 16.7 1~.3
FARMER 33,3
RETIRED, 7,I
MISCELLANEOUS
CITY SIZE
2 MILLION OR MORE 16.7 21~
500,000-2 MILLION 33,3 42,9
50,000-500,000 21o~
2,500-50,OO0 I6,T la.3
RURAL 3~,~
CENSUS REGION
NEW ENGLAND
MIDDLE ATLANTIC ?.1
TOTAL
USU~.L. ¥ SMOKE
DO'~ aL V~NTAGE
NCM-- ., . ~ NON-
E;" -- W~ MEN- MEN-
T~CL T~CL TOTAL THOL THOL
20,0 25,0
20.0 25.0
20,O 100,O
20.O 25.0
60.0 S0,O
20,0 25.0
20.0 25.0
20.0 25.0
20,O
20,0 25.0
~0.0 S0,0
100.0
100~0
20,0 100,0
20,0 25.0
N.~;o. aoB .o ,02|2
PERSG~:$ |a TO 17, APRIL, 197a
75M01800
CX 4-Z-I03
TABLE
R..,. RE"NOLOS CIGARETi EI .SpC
REYNOLDS BRAND USUALLY SMOKED
CAHEL
NON-MENTHOL
NON- FILTER
FILTER KING
50,0 21,4
7,1
16.7 ~|o4
16oT
~6,7 7ol
Z8,6
DEHOG~APHICS
EAST NORTH CENTRAL
WEST NORTH CENTRAL
SOUTH ATLANTIC
EAST SOUTH CENTRAL
~EST SOUTH CENTRAL
HOUNTA|N
PACIFIC
TOTAL
:.V~NTAGE
~CN-- ~.~ ~ NON-
~N-- H~N-- ' MEN- HEN-
THCL THOL TOTAL THOL THOL
20°0 25°0
20°0 25,0
20~0 25°0
~oFeO. JOB NO 40212
~'~.RSO,NS 1~ TO 17, APRIL, 197~
Ob~6
CX 4-Z-$04
TABLE 2~
-122-
RoJ, REYNOLDS CIGARE ~"SMOKIN6 IN(I~EMCE. AMONd'
REYNOLDS BRAND USUALLY SMOKED
OE~IOGRAPH|CS
USUALLY SMOKE
NON-MENTHOL DORAL
.~ViNTAGE
NON-
NON-
NON- FILTER ~EN-
MEN- MEN- MEN-
F|LTER KING TOTAL THOL
THOL TOTAL .THOL THOL
TOTAL
,oo.o ,oo.o
EDUCATION
GRADE SCHOOL 7,|
,
H|GH SCHOOL83.3 92,9 t00,O ~0Oo0 |O0.0
COLLEGE
NOT REPORTED |6,7
JOB NO 402Z2
O0
PERSONS 14 TO I7~ APRIL, ].97~
CORRECTED 7-12-7,..
TABLE 2'~ -IZ2a-
CX 4-Z-I05
SMOKERS OF COMPETITIVE BRANDS ~[,~l~tI
DEMOGRAPHICS
MARLBORO NON-MENTHOL
NORMAL-FLAVOR '
VICE~V.~ ~ T /OTAL
TOTAL KING I00MM LIGHT5 TOTAL K~~OOMM
£M NON-MENTHOL KING
IOOMM
TOTAL 4|T 392 as 9
WOMEN 38.1 3?.0 ~6.0 33.3
65.5 ¢0.0 IO0.O 25,O 33.3
VOLUHE - TOTAL
LIGHT
AVERAGE
HEAVY
VOLU~E - MEN
LIGHT 41o7
AVERAGE 16.3
HEAVY
VOLUNE - NOHEN
LIGHT 30,9
AVERAGE
AGE-TOTAL
14-15 29,3
16-17 70.7
AGE-F~EN
16-17
AGE-~OMEN
I~-15 13,T
16-17
72.7 71,a 92,0
22.1 23,Z • ~.0
5.3 5.4 4.0
77.8 90.9 90.0 100o0
11.1 9,2 10.0
41.8 40.0 55.6 aS.S 50.0 50.0 33,3
100.0
17.3 25.0
33.3
3.8 ~,O ll.l 9.1 IO.O
52.0 22-.Z a5.S ~0.0 100.0
4.0 11.1
29.6
50.0 33,3 100.0
50.0 66.7
25.0 33,3
Z8.8 36.0 22.2 Z8.2 20.0 50.0 66.T
71,2 64.0 7T.S $1.8 eO.O 100.0 SO,O 33,3 100,0
16.1 8.0 22°2 15.2 ZO.O 50.0 66.7
46.9 36.0 ~,~.a 3b.~ 40.0 25.0
100.0
IZ.8 28.0
24.2 28.0 33.3 45.5 40°0 100.0
25o0 33.3
PERSO:~S 14 TO 17, APRIL, 1974 ~
TABLE 25
-123-
75M01803 cx 4-z-i06
SHOKERS OF COMPETITIVE BRAND~
DEMOGRAPHICS
USUALLY SMOKE
MARLBORO NON-MENTHOL
NOrMAL-FLAVOR VICEROY
TOTAL KING IOOMM L|GHT$ TOTAL K~ |OOMM
FAMILY INCOME
LESS THAN S3.000
$5,000-$7,999 17,7 lT,l 28,0
$8o000-$9.999 12o9 |3°3 BoO 33°3
27o3 30o0
$10~OOO-$1q,999 29,3 2BoB 36°0 ||o|
36o~ ~0,0
$15~000-$25,000 20°6 20,9 "16oO 22°2
?o~ %0o0
OVER $25.O00 3°6 3°6 ~,0
9.%
OCCUPa110N OF
P~I~C|PAL WAGE
EXECUTIVE
WHITE COLLAR,
CLEqICAL
$~ILLED LABOR 30,0 30.1 28,0 ~4.~
~5.5 50.O
UNSKILLED LABOR |4,9 |4.8 16,0 18.2 20.0
RETI~EO, 13o7 " 14.O B.O ll°l
• 9.1 I0~0
MISCELLANEOUS
CITY 51ZE
2 MILLION OR MORE 35.3 35.7 ~B.O
36.a 30.0
500,000-2 MILLION 27,B 26.8 4~.0 33°3 ~5.5 50.0
50,000-500,000 12.7 ~3o0 8.0 ~°~ qo~ ~0o0
2,500-50~000 9o~ 9.2 12.0 22.2 9o~ tOoO
RURAL |4.9 ~5o3 B.O 33.3
CENSUS RE~ION
NEw ENGLAND 9°8 10.5 9.1
lOoO
MIDDLE ATLANTIC
EAST NORTH CENTRAL 13.~ 13,5 12,0
IB,Z 20,0
~,Ft~o J~O ~0 ~0212
GM NON=MENTHOL
~OTAL KING IOOMM
33.3
66.7
lO0oO
25.0
25°0
50.0
IO0,O
25.0 33.3
~0°0 66.7
25.0
100.0
100o0
lOOeO 50.0 66.7
25.0 33.3
25.0 |00.0
.50,0 33.3 100.0
50.0 66.7
PERSONS l~, TO 17, APRIL, 1974 ~
CO~ b.OOS ~
r~
75M01804
TABLE 25
CX 4-Z-I07
-124-
S~OKERS OF COMPETITIVE BRANDS
DEMOGRAPHICS
JOB NO *OZI2
USUALLY SMOKE
MARLBORO NON-MENTHOL
NORMAL-FLAVOR VICEROY
L&M NON-MENTHOL
TOTAL KING IOOMM LIGHTS TOTAL Ki~
|OOMM TOTAL KING IOOMM
WEST NORTH CENTRAL B.9 B.7 IZ.O
Z2oZ 9.i 10.0
SOUTH ATLANTIC 14.9 |4.8 |6.0 ~o~ , .i~'i~
WEST SOUTH CENTRAL 8.9 B.2 20.0
22.~ IB.Z 20.0
MOUNTAIN
PACIFIC 13.T 13.0 2,.0 11ol
2T.3 )0.0
PERSONS 14 TO 17, APRIL, 19Ta
~0~6 ~00~
c
TABLE
CX 4-Z-I08
75~01805
~> HOKERS OF (OMPETITIV[ BRANDS
~ ~IO~RAPH | CS
TOTAL
EDUCATION
GRADE SCHOOL
HIGH SCHOOL
COLLEGE
NOT REPORTED
USUALLY SM~K~
MARLBORO NON-MENTHOL
NORMAL-FLAVOR VICF.~O~ '
6M NON-MENTHOL
TOIAL KING IOOMM LIGHTS TOTAL KING |OOMM ~OTAL KING IOOHH
8.6 8°2 16.0
89.2 89.5 8~.0
,7 .8
11.1
88.9 100.0 ~100o0 100.0 100.0 100o0 100.0
1.4
PERSONS *~; TO 17~ APRIL,
CORRECTED 7-12-74
TABLE 25 •-125a-
CX 4-Z-I09
.%~OKFR.5 OF COMPETIT|VE BRANDS ~ ....
USUAI, LY SHOKE
KENT
TRL,! BENSON 6 HEDGES
NON-MENTHOL
NO~*.~.' ;' NON-MENTHOL
~5~-~' '~EN- ~EN*
TOTAL KING I00MM ~ ~TAL T~OL THOL TOTAL KING 100M~
THOL
MEN 83,3 88,9 66,7
~Z,9 25,0 66,7 25,0 33.3
HO~EN 1b.7 11,1
VOLUME - TOTAL
LIEHT 91,7 I00o0
AVERAGE 8.3
HEAVY
VOLUME - MEN
LIGHT 83.3 88.9
AVERAGE
HEAVY
VOLUME - WOMEN
LIGHT
AVERAGE
HEAVY
AGE-TOTAL
14-15 33.3 33.3
16-17 66,7 66.7
AGE-~;EN
1~-15 25.0 ZZoZ
16-17 58.3 66,7
AGE-V:0~EN
14-15 8,3 11,1
16-17 8,3
6607 85.7 100.0 66,7 25.0 100,0
75,0
33,3 100,0 14,3 33.3 50,0
66,7 25,0
25.0
33.3
66,7 42,9 25,0 66,7
25.0 33.3 12.5
-2o9 75.0 25.0 100.0
75,0
33,3 100o0 14,3 33,3 25,0 33,3 12,5
25,0
33.3
33,3 12,5
66,7 100o0 100,0 100,0 100o0 100,0 100o0 100.0 87,5
33.3
33.3 42.9 25.0 66.7 25.0
33,3
33,3 I00,0 ~7.1 75,0 33,3 75.0 100,0 66,7
12,5
12.5
75.0
PER~0'WS L4 TO 17. APRIL* 1974
-
75M01807 CX 4-Z-llO
TABLE
-126-
SMO~(ERS OF COMPETITIVE BRANDS J~" .... ~
DEI'<.OGRAPHICS
USU~..LY SMOKE
KENT"
NON-MENTHOL N ~
w © N-,.. M~-:. ~ MEN-
TOTAL KING IOOMM T~QL. TOTAL THOL THOL
FAMILY INCOME
LESS THAN $3,000
$3,000-$4,999 8.3
$5,000-S7,999 8.3 33.3
$8.000-$9,999 B.3 33.3
$10,000-$I4,999 50.0 55.6 33,3
SlSoOOO-S25,000 16.7 22.2
OVER $25,000 8.3 |1.1
OCCUPATION OF
PRIrICIPAL HAGE
EARliER
PPOFESSICNAL, 41.7 44,4 33.3
EXECUTIVE
WHITE COLLAR, 25.0 22.2 33,3
CLERICAL
SKI~LED LABOR 2~,0"
UNSKILLED LABOR
FARMER B,3
RETIRED,
M|~CELLANEOUS
CITY SIZE
2 MILLION OR MORE 25,0 33.3
500,000-2 MILLION 33,3 33.3
50,000-500,000 33.3 22.2
2o500-50,000
RURAL B.3
CEt~SUS REGION
NEw ENGLAND ~6.T 22.2
MIDDLE ATLANTIC ~.3 11.1
100.0
100.0
10~.0
BENSON 6 HEDGES
NON-MENTHOL
MEN-
TOTAL KING IOOMM THOL
12,5
14.3 33.3 25.0 33.3 12,5
28,6 66.7 25.0 33.3 37,5
42.9 75°0 50.0 100.0 33.3 37,5
~4.3 25.0
100.0
66.7
25.0
50.0
2B.6 25.0 33.3
28.6 25.0 33.3
lq.3 33.3
1~.3 25.0
1~.3
25.0 33.3
42.9 75.0
ST.1 25.0 100.0 100.0 100.0 100.0
42.9 75.0 25.0 33.3
25.0
37,S
12,5
12.5
25,0
S0,0
12,5
PERSONS |4 TO 17, APRIL, 1974
75M01808
CX 4-Z-111
TABLE 25
-127-
REYNOLDS
SHOKERS OF COMPETITIVE BRANDS
OEMOGRAPHICS
USUALLY S~OKE
ME'~-- M~N~ ' MEN-
THQL TOTAL T~OL THOL
~ :1oo.o 1~.3 33.3
33°3
33.3 28,6 25.O 33,3
KENT
NON-MENTHOL
TOTAL KING IOOMM
33.3
M.FeO. JOB NO 40212
BENSON 6 HEDGE5
NON-MENTHOL
TOTAL KING IOOMM
EAST NORTH CENTRAL
WEST NORTH CENTRAL
SOUTH ATLANTIC 25.0 33.3
EAST SOUTH CENTRAL 8,3
WEST SOUTH CENTRAL
MOUNTAIN
PACIFIC 25°0 22,2
25.0 100.0
25.0 33.3
25.0 33.3
MEN-
THOL
25.0
25,0
25.0
12.5
12.5
PERSONS 14 TO 17, APRIL, 1974
TABLE
-128-
75M01809 c:~ '~ - ~- ~.~2
!
R.J. REYNOLDS C|GARET~EiSNOKIN~ INCIDENCE AMONG
YEAR
OLD$
S~O~ERS OF COMPETITIVE BRANDS
DEHUGRAPHICS
USUAllY
KENT
, ' BENSON ~ HEDGES
NON-MENTHOL
T~_ NON-MENTHOL
MEN-.
MEN- MEN-
TOTAL KING 100MM THOL TOTAL THOL
THOL TOTAL KING IOOMM
TOTAL
,oo.o" 1oo.o' 1oo
lO~O 100o0
JOB NO 40212
MEN--
THOL
100.0
EDUCATION
GRADE SCHOOL 8.3 11ol
=
HIGH SCHOOL91o7 88°9 100°0 IO0~0 85.7 75,O IO0.0
75,0 IO0oO 66°7
COLLEGE 1~3 25.0
NOT REPORTED
Z~°0 33.3
87.5
12.5
PFRSGN$ 1~, TO 17, APRIL° 197~,
CORRECTED 7-12-7¢
TABLE
t
CX 4-Z-i13
COMPETITIVE
OEMOGQAPHICS
TOTAL
MEN
~OMEN
JOB NO 4021Z
USUALLY SMOKE
OL
~ELA;R _ NEWPORT
222 29~ 27 9 9 ' 33
30 3
~00.0 100,0 100~0 100.0 100.0 100.0
100,0 100.0
39.4
33.3 100.0
VOLUME - TOTAL
LIGHT
AVERAGE
HEAVY
VOLUME - MEN
LIGHT
AVERAGE
HEAVY
VCLUME - WOMEN
LIGHT
AVEkAGE
HEAVY
AGE-TOTAL
AGE-HEN
14-15
16-17
AGE-wOHEN
66*7 66.7 66.7 77.8 77.8 90.9 90.0
100.0
25.2 25.6 22.2 22.2 22.2 9.1 10.0
8.1 7.7 |1.1
38.3 39.5 29.6 77.8 77.8 54,5 60.0
18.9 "20.5 7.4 22.Z 22,2 / 6.1 6.7
4,1 4.1 3,7
28.4 27.2 37,0 36.4 30.0
100.0
6.3 5.1 14.8 3.0
3.3
4.1 " 3.6 7.4
23.0 24.1 14.B 22.2 22.2 18.2 20.0
TT.0 75.9 B5.2 77.8 77.8 81,8 80.0
100,0
11.3 12.3 3.7 22.2 2-2.2 6,1
6.7
50.0 51.8 37.0 77.8 77.8 54.5
60.0
II.T 11.8 ll.l
2T.o 24°| 46.1
12.1 13.3
27,3 20.0 lO0,O
P~RSONS 14 TO 17, APRIL, 1974
' 0 Lt~G uuOOS
-129-
75M01811 Cx 4- z- ~_~-4
R.J. REYNOLDS C|GARETIE
~MOKER$ OF COMPET|T|VE BRANDS
DEMOGRAPHICS
TOTAL
USUA~L~ ~O~E
TOTAL
FAMILY INCOME
12.2 11.,
$5,000-$7,999 IB,O 19,~ 7~ ~.' ~.~.
$8,000-S9,999 15.8 14,9 ZZ,~
$10o000-$14,999 33,3 32.8 37.0 33.3 33".3
$1~,O00-$25,000 15.3 14,9 18.5 33.3 ~3.3
OVER $25,000 2,7 3ol
OCCUP~T|ON OF
~;J~CI~AL ~AGE
EARt~ER
P~OFE55|ONAL~ 14.? 14.9 14o8 2Z.Z
Z2=Z
EXECUTIVE
WH|TE COLLAR, 15,8 ~5,~
CLERICAL
5K|LLEO LABOR 36.0 35e9 37.0 66o7
UNSKILLED LABOR 18,9 |9,5 |~°B
FARt-:ER .9
~IT¥
~ ~IL~I~N OR ~ORE 32.? 33.3 29°6 55o6
55.6
S00.~0-2 MILLION 32.~ 31,8 37.0 11.1
11ol
50,000-500,000 18o9 18,5 22.2 22°2
22°Z
2,500-50,000 9,0 9,2 7o4
RURAL 6,8 7.2 3.7 II.I
II.I
CEr;SU5 REGION
NE~ ENGLAND 6.3 6.Z
MIDDLE &TLANT|C 1~o0 14e9 7o~ 66.7
66.7
EAST NORTH CENTRAL 3B°7 40,0 29°6 33.3
33,3
NE'~IPORT
.TOTAL K I NG
18.2 20.0
48.5 43,3 100.0
lOONN
§1.5 ~0.0 66.7
15.2 16,7
18.2 16.7 33.3
6.1 ~.7
9,1 I0.0
57.6 56.7 66°7
24.2 26.7
9.1 10.O
3.0 3.3
6,1 3.3 33.3
21o2 20°0 33.3
42.4
27.3 26,7 33.3
N.Fep. jOB NO 40212
PER50,*I3 L4 TO 17, APRIL, 1974
tLt~6 I~005
75M01812
CX 4-Z-I15
TABLE
-130-
SMO~E~S OF COMPETITIVE BRANDS
D~MO&RAPH|C5
USUALLY SMOKE
~ ,- ~OTAL
WEST NORTH CENTRAL 5.0
SOUTH ATLANTIC |4.9 |5.4 ||~|
9.| 6,7
EAST SOUTH CENTRAL
WEST SOUTH CENTRAL 5,6 5.6 3e ~" '/
MOUNTAIN ~.6
PACIFIC 6,3 ~.6 18,~
IOOMM
33.3
PERSONS 14 TO 17, APRIL~ 1974
TABLE
-131-
CX 4-Z-i16
R-,Jo REYNOLDS ClGARE'I~|'~SItOKING |NC|OENCE ANONG
SMOKERS OF COMPETITIVE BRANDS
DEHOGRAPH I
70TAL
EDUCATION
GRADE SCHOOL
HIGH SCHOOL
COLLEGE
NOT REPORTED
'JOB NO q'OZlZ
USUALLY SMOKE
BE.LA R '
TOTAL KOKO~NG IOOMM TOTAL K] • NEWPORT
NG IO~M~ ~.TOTAL KING IOOMM
222 19.~ 27 9 9 . 33
30 3
, *~o.~
100,0 I00.0 I00,0 I00.0 I00,0 '~ ~'~
9,~ 10-~ 3,7 6ol 6.7
87.~ 8b.~ 92eb 100.0 100.0 93.9 93.3
100.0
3,2 3.1 3,7
PERSOt;S 1~ T~ 17, APRIL, 1974
CORRECTED. 7-1Z-7¢
TABLE Z$ -131a-
CX 4-Z-I17
SMOKERS
OF
COMPE?I I IVE
BRANDS
OEMOGRAPHIC~
USUalLY
PALL HALL NON-H~N~HOL
FILTER
5T;:KE F.~LD
NON-
NC~-- ~N- "
~EN 100,0
50.G
WOMEN 50°0
VOLUME - TOTAL
LIGHT 50.0
AVERAGE 50.0
HEAVY
VOLUME - MEN
LIGHT
AVERAGE
HEAVY
VO£UME - WOMEN
LIGHT
AVERAGE
HEAVY
AGE-TOTAL
16-17 100.0
AGE-HEN
I~-15
16-17 100,0
AGE-wOMEN
14-15
100.0
50°0
50°0
50°0
50.0
50.0
JOB NO ~0212
PERSONS lq In "~ APR|L~ 197~ ~
-132-
75M01815 cx 4-z-~s
16-|7
FAMILY INCOME
LESS THAN $3,000
$3,000-$4.999 50.0
$5.000-$7,999 50*0
50°0
$8.000-$9,999
$|0.000-$1¢.999
$15,000-$25,000
50°0
OVER $25,000
OCCUPATION OF
PR|t~C|PAL WAGE
EARNER
PROrESS|ONAL,
50°O
EXECUTIVE
CLERICAL
SKILLED LABOR $OoO
UNSKILLED LABOR
FARHER
RETIREO, 50.O
50°0
~ISCELLANEOUS
CITY SIZE
~ HILLION OR NORE
500,O00-Z M|LLION 50~0
50,000-500,0~O
~,500-~0,O00
~O0o0
RURAL ~0~0
USUA~,LY S.~0KE
PALL MALL NON-MENTHOL
FIL~ER TOTAL KING IO0~ FILTER FILYE~
N.~,o. ~oe No 4ozzz
PERSONS l~ TO |7, APRIL. 197~
I I I I I!
75M01816
TABLE
CX 4-Z-I19
-Z33-
R.Jo REYNOLDS CIGARETf
S~OKEnS OF COMPETITIVE BRANDS
DEMOGRAPHICS
USUALLY SMOKE
PALL MALL NON-MENTHOL
FILTER
N N- • N~N-- NON. ."
FIL~ER IOTAL KING |OOMM FIL,ER FIL,ER
CENSUS REGION
NEW ENGLAND
MIDDLE ATLANTIC
EAST NORTH CENTRAL 50,0
WEST NORTH CENTRAL
SOUTH ATLANTIC
EAST SOUTH CENTRAL
WEST SOUTH CENTRAL
MOUNTAIN ~0.0
PACIFIC
50.0
50°0
~F.~. J~B ~0 *OZX2
PERSONS }.~ TO ~7.,. APRIL, 1.97~
TABLE 25
- 134 o
75M01817 cx 4-Z-120
EDUCATION
GRADE SCHOOL
H|GH SCHOOL
COLLE3E
NOT REPORTED
100.0 100.0
N.~'~Oo JOB NO ~,OZIZ
PERSONS 16 TO 17, APRIL, 1974
L L~6r
75M01818
CX 4-Z-121
.CORRECTED 7- IZ-7~,
TABLE 25
I
PROJECTED CIGARETTE VOLUME ~ i~
OEMOGRAPH|C$
USUALL~ SMOKE
¢'LTER BRA~
TOTAL ~ZL~
TOTAL NON-
ALL FILTER
TYPES BKANO$ TOTAL 85MM IOOHR
'TOTAL
100.0
IO0o0
~oo.~~ loq~o ~ i~ ~
MEN 6~.6 BO,9 ~$,3 6Bo6
~0,~ 6Bo~ 69o~
~OMEN 34,4 19ol 34.7 31.4 SqeS 31o8 30.6 46.9
VOLUME - TOTAL
LIGHT ~9,~ 30°1 ~9°B 50°0
~B.0
AVERAGE 35,8 40.3 35°7 3S.3
38.$ 36.9 36.3 4~.1
HEAVY 14,8 29.T 14.5 14,7
13,5 14.0 13,9 14°8
VOLU~E - HEN
LIGHT 29,9 23.7 30o0 ~1o7
17~9 30.7 3|~ |9.9
AVERAGE 25°6 ~0o3 25°~ 26o~
16o5 2ToO ZT,3 23=T
HEAVY |0.0 16o9 9.9 10.4
6ol |O.S |O.S 9.6
VOLU~E - ~OMEN
AVERAGE |0.| "" |0.3 8.8
*ZZ.O 9.9 9°0 20.4
HEAVY 4°8 12.T 4.T 4.~
AGE-TOTAL
14-15 20,T 2.1 21,0 2~.5
17.6 Z3°6 23.1 29°6
|~-17 79.3 97°? 79°0 7B°5
82o~ 76.~ 76,9 70o~
AGE-HEN
1~-15 |2~0 o~ 1Z.2 12o~
7.9 1~.0 |~o9 16.2
16-17 53.5 80.5 53*0 55.8
32.5 53.3 54.6 36.9
AGE-~O~EK
14-15 8.7 |.7 8.8 B.7
9.6 B.7 8.3 ' 13.4
16-17 25.8 17.4 25.9 22.7
49.9 23.1 22.3 33.4
N.Fq~. J~)B NO ~0212
TABLE 26
CX ~i- Z- 122
-135-
..~. RE~"OLOS CIGARE.q'~i
PROJECTED CIGARETTE VOLUME
DEMOGRAPHICS
TOTAL NON-
BRAND5
INCIOE~CE A~O~ ~/. -. ~ Y.~XR O~.DS
FAMILY INCOME
LESS THAN $3,000 4.1 8.5
$3,000-$4,999 13.4 9.3
$5.000-$7.999 [9.5 40.7
$9.000-$9,999 14.3 11.9
$10,000-$14,999 26.8 9.3
$15,000-$25.000 IB.~ 20.3
OvER $25,000 3.7
OCCUPAT|ON OF
P~|hC|PAL WAGE
E~Re~ER
PROFESSIONAL~ 21.0 19=9
ExEcuTIVE
WHITE (OLLAR. 15.4 12.7
(LERICAL
SKILLED LABOR 29.9 29.2
U~I~KILLED LABOR 17.4 8.5
FAR~IER 2.4 5.9
RETIRED, 13.8 23.7
MISCELLANEOUS
CITY SIZE
2 MILLION OR MORE 30,9 20.3
5OO,000-~ MILLION 31,7 30.I
50~000-500,000 14.0
2,500-~0~000 9,3 30.9
RURAL I~.I 18.~
CE~.SUS REGION
NEW ENGLAND 9.5 11.9
MIDDLE ATLANTIC 18,3 ~.5
JSUA~LY SMOKE
TOTAL e~TEE NORM6L-FLAVOR
TOTAL BSMM lOONM TOTAL 85MM IOOMM
19.1 18-9 20.~ 20,8 20.6 20.2
14o3 1==2 15o'- 1 ~,,.4 13,8 21.8
27,1 26.6 3C.7 2~,8 Z~,~ 30.1
18,6 18o2 19.9 1801 17o9 20,6
3,7 3.9 2.B 3.4 3,~ 2,1
21,1 2CoB 23,: 20,4 20,2 22,5
15,5 15o0 19.5 14°1 .13,7 19,5
29,9 30,6 25,2 30.0 31,1 16,2
17.6 17,7 16o8 18.9 IB,2 • 27.5
2,3 2,3 2,~
13,6 13,7 13.0 13.2 13.6 7,7
31.1 30.8 33.5 29.4 29.9 24.4
31,T 30.a 38,7 29.5 28,5 ~1.6
14.2 1~.3 13.9 13.1 13.5 7.5
8.9 9.5 5.0 9.2 9.3 8.5
1~.0 la,7 8.9 18,8 18.9 17,9
9.5 9.8 6.5 10.9 11.2 6.4
18.5 18.9 IS.~ 19,6 19.8 17,2
N.F~O, JOB NO 40212
PERSONS l& TO 17, APRIL, 1974
6L~ ~005
TABLE 26
75M01820 cx ~ - ~.'- ~.23
P~0JECTEO CIGARETTE VOLUME
OEHOGRAPH|CS
TOTAL NON-
AL FILTER
TYPE~ BRAND5
EAST NORTH CENTRAL 22.5 |708
WEST NORTH CENTRAL 602
SOUTH ATLANTIC 15o9 11e9
EAST 50UTH CENTRAL 7oi 2506
WEST SOUTH CENTRAL 6o3
MOUNTAIN 305 |30|
PACIFIC |0o7 14o4
C~LT£R BRA~D$
TOTAL F:LT~. ~p~.-FLAVOR
TOTAL BS~ ~O0~ TOTAL §SMM |OOHM
zz.~ Z~o7
15,9 16.Z
6.8
605
3°3
10.6 9°3
1~,~ 16,4 16,9 10,6
5.3 7.9 805
8.6 bob 6,5 8,0
3,0 306 306
2000 12,3 11o¢ 23,7
JOB NO 402|2
PERSON5 I.~ TO 1~, APRIL, 19T¢
OZ~6 b~0~
TABLE 26
- ! 37 -
75M01821 cx ,~- z- :]_2,~
RoJ. REYNOLDS CIGARETte 5MOKIN¢ INCID|~CE A~O~GI~ . l?~YE~R OL~$
PROJECTED ~GARETTE VOLUME
O£MUG~APHI
USUALLY
FILTER BRA
TOTAL NON- TOTAL FILTER
Iia~e~I._FLAVOR
ALL FILTER
TYPE~ BRANDS TOTAL 8SMM |OOMM TOTAL BSMM IOOHM
TOTAL 1~315 Z}~ |00~ ||~ 1~
~oo.o ~oo.o. t~o~o, ~ot~o~. ~|o.o~lp.i .~o~,o. .
EDUCATION
GRADE SCHOOL 7.8 8.0 B.|
~.? ~ 7.~ 7.7 3o~
HIGH SCHOOL 89.~ 91e5 B9,3 89,T
86,7 90,1 90,1 90.~
COLLEGE |.0 1.0 .8 Z.6 1.3 l.!
~.3
NOT REPORTED 1.8 8~5 1,7 1,6 3,7 1.2 101
3,1
JOB NO ~021Z
PERSONS 1~. TO 17, APRIL, 197#
CORRECTED 7-12-7,.
TABLE 26 -137a-
75M01822 CX 4 - Z -
3_ 2 5
PROJECTED
CIGARETTE
VOLUME
DEMOGRAPHICS
TOTAL
USUAI~.Y SMOKE ~ILTER BRANDS
LOW-FLAVOR &
~ ~i ~
LOW-FLA-
~,~BOMM WOMEN'5 CIG$,
VOR MENTHOL
LOW-FLAVOR MENTHOL , '
COMBINATION
MEN-
MEN-"
CHAR-
TOTAL BSMM IOOMM TOTAL BSHM IOOMM TOTAL
THOL THOL TOTAL COAL
soo.o 1oo.o zoo ,zo~.o o ,~.:z ,~ z~o.o loo.o
MEN
WOMEN
49.8 63,9 14.Z 62.7 6T.8 37,4 46.3 28.8
50-2 36,1 85.~ 37.3 32.~ 62.6 ZO0,O IO0.O 100.0
53.7 71.2
VOLUME - TOTAL
LIGHT
AVERAGE
HEAVY
VOLUME - MEN
LIGHT
AVERAGE
HEAVY
VOLUME - WOMEN
LIGHT
AVERAGE
HEAVY
AGE-TOTAL
16-17
AGE-~EN
AGE-wOME~
55.4 58.3 48.Z 50.1 49.? 53,0 57.5 100o0
24.4 50.B 48,6
32,3 24°6 5Z,9 34,2 34,7 31,3 21,9
39.0 33,3
12o3 17.1 ~5.7 15.7 IS.T 20.5
36.6
25,3 34°0 3°2 29.6 31,6 19,8
Z2,1 19,8
12,3 Z7ol 8°6 q.3 S.o
12,4
30,2 • 24,~ ~.9 2~o5 .~T.9 33°2 57,5 100.0
24,4 28.'6 28,8
20,Z Z~,B 4Z°L 9°T T,9 ~8.7 2Z,9
39,0 22,6 ~2,3
T,~ 6.4 ZO.7 20,5
36,6
q,8 Z2,~ 3,Z ~B,~ Z9.6 ~2,2 ,7
Z,2 9,4 IO.B
qo°2 BT.6 ?6°8 8Zo6 80o~ 8T.8 99°3
ZO0,O 98,B 90,6 89,2
T,S ZO.3 °5 8.5 9.5 3,6
5,8 6,8
42°3 §3,6 ~3,5 5~.2 58,2 33.B
40,5
2,3 2,1 2.T 9,9 ZO°Z ' 8.5 ,T
|,2 3,7
PER~O~ I~ TO 17~ APRIL* 19T4
75M01823
TABLE 26
CX 4-Z-126
-138-
RoJ. REYNOLDS
PPOJECTED C|GARETTE VOLUME
DEMuGRAPHICS
CIGARETTE 5NOK|~I~ |NCZOENC| A~(~NG~.I~ o ~,7'YE~R OL~$ '
USUALLY 5~OKE FILTER BRANDS
LOW-FLAVOR ~ENTHOL
MEN' MEN--
TOTAL 85MM IOOMM TOTAL 85MM IOOHM TOTAL THOL THOL
16-17 47.9 34.0
FAMILY INCOME
LESS THAN $3*000 3ol
$3,000-$4,999 11,5 16.0
$~,000-$7.999 I0.I
S8,000-$9,999 16.4 17.5
SlO,OOO-S14,999 23°6 25.2
$15.000-$25,000 28.8 31o0
OVER $25*000 6,6 5.8
OCCUPATION OF
P~I~CIPAL WAGE
P~OFESS]ONAL~ 40,0 36°8
EXECUTIVE
to~lTE COLLAR, 19.4 21,4
CLERICAL
SKILLE0 LABOR 12.3 12o8
UNSKILLED LABOR 8~4 1],8
FARt'ER .6 ,6
RETIREO~ 19.3 16o7
MISCELLANEOUS
CITY SIZE
2 MILLION OR MORE 36,9 2603
500,OO0-2 MILLION 37.1 39.7
50,000-500,000 7.0
2,5OO-50,OO0 10,3 13.2
RURAL 8,7 12.2
JOB NO 40212
LON-FLAVOR &
LO~*FLA-.
VOR MENTHOL
COM~INAT|ON
CHAR-
TOTAL COAL
50.I 6T,l
10.8 3-I 3,6 .3 1,4 2,4 . 2,6
9,0
~Z.7 i2",3 14,6 3,4 6,1
24.3 17.9 17,5 19.7 31,5 35,9 28.0
12,8 9.0
13,5 13,8 14.4 11,2 ll,O 19,5
16.6 20,3
19,5 31,2 30.7 33,7 41,1 42.2 40,2
27.9 27,9
23,2 17,4 17,1 18,6 11o6 21,9 3.7
25,4 18,5
8.6 3.9 4.3 Z.O
5.2 15.3
48,1 19.5 19.9 17.5 17,8 9.4 24,4
35.5 45,0
14.6 17,; 16*$ 20,6 19,2 |8,8 19,5
19,3 22,1
10.8 32.~ 31.8 35.1 43,2 40.6 45.1
18.8 9.0
16.7 17.5 13,1 6,2 11,0
11,1 11,3
• 5 ,6 .7
25,9 13.6 13,6 13,8 13,7 31,3
14.8 12.6
63.8 33.0 33.0 33.0 37,7 85.9
30,3 56,3
30.3 34.6 33.8 38.6 38.4 9°4 61.0
~4.8 34.7
3.2 17,0 16.3 21,0 17,8 4,7 28,0
9,3
2.7 8.3 9.~ 2.9 2.7 4.9
8.4 2.3
7.1 7.6 4,5 3,4 6.1
7.3 6,8
PERSONS I~ TO 17. APRIL, 1974 ~
~6 ~UOO5
75M01824
TABLE 26
CX 4-Z-127
-139-
R.Jo ~EYNOLOS CIGARET~Ei$~OK|N~ |N~|0ENC~ Aiq~N~ 1~-- ~7 Year OL0~
PROJECTED CIGAR[TiE VOLUME ~ ....
DEMOGRAPHICS
U~UALJ.Y SMOKE EILTER BRANDS
LOW-FLAVOR
~THOL ~OMM WOMEN'S C|GS.
MEN- HEN-
TOTAL BSMM 100MM TOTAL ~5~
~00MM TOTAL THOL THOL
MIDDLE ATLANTIC 40,6 42.3 36.Z |3,8
14.7 9.3 33,6 73.4
EAST ~iORTH CENTRAL 3.5 1.3 9.2 37.5
NO.b 22.2 8.9
~ES~ ~O~TH CENTRAL 7.T IOeT 3.& 3~0
SOUTH ATLANTIC ~.6 5,3 207 16.8 16.1 19.$ 15.1
EAST SOUTH CENTRAL 2.0 2.6 o5 ~oB ~.9 10.Z
12,3
WEST SOUTH CENTRAL 13.0 9.6 21eb 5o~
5.Z
MOUNTAIN ~.Z 3.2 2.9
PAC|F~C 15,6 11.B Z5.~ T.3
5°5 1~°1 30,1 21°9
NoF~Oo JOB NO ~0~12
LOW-FLAVOR &
VOR MENTHOL
COMBINATION
CHAR-
TOTAL COAL
11,8 26,1
204 31.4 23.9
15o9 11ol T,T
5,9
23.2 8ol 2,3
22.0 3,7
10.6 900
PERSONS 1.4 TO 17, APRIL, 197~,
!
TABLE 26
-140-
75M01825 cx
TOTAL
USUALLY SMOKE F|~TER BRAND5
';,~h~
LOW-FLAVOR &
~L
LOW-FLA--
LOW-FLAVOR MEMTHOL I~OMM WOMEN'S CIGS.
VOR MENTHOL
COMBINATION
MEN- MEN- CMAR-
TOTAL 85MM lOOM; TOTAL ~SMM IgQMM,.T~TAL I~DL, THqL TOTAL COAL
,o.o ,oo.o ,oo.o
EDUCATION
GRADE SCHOOL
HIGH SCHOOL
COLLEGE
NOT REPORTED
3~8 4,3 Z,7 9.5 9,3 i 10.? 11,0
19,5 4.8 2.3
9~,6 93,6 97.3 87,4 88.6 81.5 85.6
lO0.O 74.~ 93,G 97,7
1,5 2,1 .5 2,8 3,4 6,1
1,8
Z,7 2.2 5.0
PERSoNs 14 TO 17, APRIL~ 197a
S~.b6 r ~bOOS
CORRECTED 7-12-7~
TABLE 26
75M01826 cx 4-Z-129
PROJECTED VOLUM£ OF R£Ytl0LOS BRANDS ,
DEMOGRAPHICS
USUALLY SMOKE
WINSTON
NON-MENTHOL
REY-
SUPER
BRA~O$ SUPER
TOIAL TOTAL KING KING
T~dL
TOTAL 3021 |806
100,O 100.0
MEN 73*2 74.1
WOMEN 26,8 25.9
~ALEM
SUPER
TOTAL KING KING
59' z ~ ~
75.6 62.8 100.0 65.4 68.$ 53.2
24,4 37.2 34.6 31.5 46.8
VOLUME - TOTAL
LIGHT 53.8 50,5 54.~ 21.~
AVERAGE 35,4 37.9 34.3 64°7
IOOo0
HEAVY 10.8 11o6 11.3
VOLUME - MEN
LIGHT 36,2 34.2 37°3 11.6
AVERAGE 27.0 28.2 27.0 3To2
IO0.0
HEAVY 9.9. 11.b 11.3
VOLUME - WOMEN
LIGHT |7.6 • 16.3 17.2
AVERAGE 8.4 9.b 7.2 27.~
HEAVY .8
AG~-TOTAL
1~-15 19,3 22*9 20*5
16-17 80.7 77.1 79.5 59.5
IO0.0
AG~-MEN
1~-15 14,2 17.8 16,8 25.6
16-17 58.9 56.3 58.8 37.2
IO0.O
AGE-wOMEN
14-15 5,1 5.0 3.7 14.9
6~.1 57.6 89.4
23.5 26.7 10.6
12.5 15.7
40.8 40,4 42.6
14.8 15.8
9.8 12.3
23.2 17,2 46.8
8.7
2.7 3.4
14.9 15.1 13.8
85.1 84.9 86.2
9.8 10.4
55.6 56.1 45.7
5.1 4.8 6.4
N.FrO* JOB NO 40212
CX 4-Z-130
TABLE Z7
-141-
I
S 00tlt~ 9u27
Z'TT 6°8 $'~T o*gz
L'(~ Z'9Z 9"TE Z'9E
6"8
6"9Z
6"0!
e'9 0"81 9"57 T'E7 5"|I 6°Zl
£06 8°7 ZoZ
e~L 6"EI 9"Z7 ~*T~ Z'91 L'6I g'L1
ZOL~ 8"61" ~'£Z E'6 ~'I( 1"6Z 5°5Z
O'SZ L'Ol O'OZ O=OOT E°6 ~'9I ('LT
('Gt
60(Z 9"6Z ~'OZ Z°O( (08I 0°67
9"ZZ
T*OT
O'~E
L*OZ
O00*OOg-O00*O;
NOlqqIW Z-O00*OOS
3ZI~ XLI~
3AIL~]X3
~3~V3
000"5Z$ U3^O
666°6S-0@0"B$
666'LS-000~5S
6665~$-000"£S
O005~$ N~HI ~3~
3H0~N[
LT-9T
I
PROJECTEO VOLUHE OF REYf|OLDS BRANn~ i'} ' ~
~' ,~, "
DEMOGRAPH | C$
USUALLY SMOKE
WINSTON
NON-MENTHOL
REY- SuD[R
NOLDS
BRAI~OS SUPER
TOTAL TOTAL KING KING
CENSUS REGION
NEW ENGLAN0 7,9 lO.|. |0~ ~ lee
MIDDLE ATLANTIC 9.6 10.8 IO,4
13,5
EAST ~IORTH CENTRAL 2b.4 23.2 18,9 55.3
WEST NORTH CENTRAL 5.3 b,5 . T,4
SOUTH ATLANTIC 22.b 25,2 ZTe~
9.3
EAST SOUTH CENTRAL 9,0 9,4 |Oe7
~EST SOUTH CENTRAL b.| 4,2 4,7
MOUNTAIN 3.4 2.4 2eT
PACIFIC 9.6 8,2 7,5 13.0
~ALEN
K;NG ,
~EN- SUPER
THOL TOTAL KING KING
100.0
7.6 7,2 9.0
35,9 40,4 18,6
2.3 l.S 5.3
22.0 19.9 30.3
6.0 4.1 13.3
9.6 8.0 15,4
2.6 3.3
10.0 lO.S 8,0
N.F,O. JOB NO 40212
PERSONS 1'~ TO 17. APRIL* 1974
75M01829
CX 4-Z-132
TABLE 27
-143-
RoJo REYNOLDS C|GARF.J~T~ ~IO~JG.IliC|~I~ICK
PROJECTED VOLUHE OF REYNOLDSBRANDS
DEMObRAPHICS
USUALLY SNOKE
~INSTON
NON-NENTHOL
REY-.
SUPER
NOLDS
BRANDS SUPER
~OTAL KING
TOTAL K I NG
lO0,,O lO0.O 0 ~ l
OI.D$. "
KING
MEN- SUPER
~oo.l 0
EDUCATION
GRADE SCHOOL 8,6 7,2
HIGH SCHOOL 88,7 ?O,Z 9001
COLLEGE 06
NOT REPORTE~ Z,0 1,6 1.8
91o2
100,0 10,2 7,5 20.7
88,5 90.9 79.3
r " NeI~e0."JOB NO 40Z|Z
PERSOt;S 1~, ~O IT, APRIL, 1974
6g~6 rhinO0 S
CORRECTED 7-|2-74
TABLE 27 -143a-
75M01830 c~ '~- ~'- ~_33
R.J. REyNOLDs CIGARETT~
PROJECT[0 VOLUME OF REYNOLDS BRANDS
OEMOGRAPHIC5
CAMEL
NON-MENTHOL
N N- KING
F|L~ER FILTER
TOTAL TZ
I00o0 10000
MEN I00,0 10000
WOMEN
VOLUME - TOTAL
LIGHT 20oB *,9°7
AVERAGE 79,Z 50.3
HEAVY
VOLUME - MEN
LIbHT 20,8 ~9o7
AVERAGE 79,2 5003
HEAVY
VOLUME - WOMEN
LIGHT
AVERAGE
HEAVY
AGE-TOTAL
1.,-15 1o4 11o7
16-17 98,6 88.3
ACE-MEN
l~-15 lo4 11o7
1b-17 9806 88.3
AGE-wOMEN
l~-15
16-17
USUALLY SMOKE
DO:~ ~ANTAGE
~EN- MEN- MEN- MEN--
TOTAL T~GL THOL TOTAL THOL THOL
~709 7806
42,1 21,~ 10000
64.9 52.4 100.0
35.1 47,6
42.1 21,4 100.0
26.3 100.0
73.? 100.0
5¥.9 78.6
26.3
15.8 21.4
100.0
JOB NO 40212
PERSO,'IS 14 TO 17, APRIL, 197',
O~qb U~O~5
75M01831
CX 4-Z-134
TABLE 27
- 144--
PROJECTED VOLUME OF REYNOLDS BRANDS
DEMOGRAPHICS
USUALLY SMOKE
C~HEL
NON-MENTHOL
NON- FILTER
FILTER KING TOTAL T~CL THOL
FAMILY INCOME
LESS THAN $3,000 27.B
$3,000-$4+999 13o9
$5.000-$7,999 27,8 I+.5
$8,000-$9,999 I~oB
$I0,000-$1&~999 23.6 37.9
$15,000-$25.000 6.9 15.2
OVER
OCCUPATION OF
PRIPtCIPAL WAGE
E~R~ER
PROFESSIONAL, 1.4 27,6
EXECUIIVE
WHITE COLLAR, 27,B 26.Z
CLERICAL
SKILLED LABOR 23.6 8.3
UNSKILLED LABOR
FARPER
RETIREI~,
MISCELLANEOUS
CI?Y SIZE
~ MILLION OR MORE
500,OO0-Z MILLION
50,Q00-500,000
2,5OO-50,OO0
RURAL
CEt~$US REGION
NEw ENGLAND
MIDDLE ATLANTIC
1.4 22.L
SI.4 40.7
22o!
27,8 15.2
19o4
I2.4
V~I~ITAGE
: L NON-
MEN- MEN-
TOTAL THOL THOL
lO.S I4.3
Z6.3 lO0.O
15.8 21.4
22.3 16.7
52.6 35.7
22.3 I6.7
35.2 47.6
26,3
45,6 61,9
26,3
12.3 16.7
IO0.O
I00.0
100.0
JOB NO 40212
PERSONS 14 TO 17, APRIL, 1974
75M01832
TABLE 27
-14S-
PROJECTED VOLUHE OF REYtlOLDS BRANDS~" ' '
OENOGRAPH|CS
USUALJ,.Y
$#~OICE ,
CAMEL
NON-MENTHOL DOra A~
!i C~;V'~NTAGE
NON- FILTER ~ ~EN-
" ~- MEN~.
F~LTER KiNG TOTAL THOL T~OL
TOTAL THOL THOL
EAST NORTH CENTRAL 30,6 18,6
WEST NORTH CENTRAL |3,8
SOUTH ATLANTIC |3.9 |0,3
EAST SOUTH CENTRAL 2TeB
WEST SOUTH CENTRAL
MOUNTA|N 27.8 ||.7
PAC|F|C
lO.S
]§.| 47.6
15.8 21.4
i~~ #.%0. ~oe .o ~ozxz
PERSONS ~4 TO |7, APRIL, 1974
TABLE 27
-146-
75M01833 CX ~-Z-~6
PEYNOLDS
CIGARETIF.,,~SIOK|H~ |N¢IBENCE~ AF~)~IG'..16
-..|2,Y~..~R OL,~5 '
PROJECTED VOLUME OF REYNOLDS BRANDS
DEMOG~APH|CS
CAMEL
NON-MENTHOL
NON- FILTER
FILTER KING
TOTAL 7Z I~
10o.0 100.0
EDUCATZON
GRADE SCHOOL
HIGH SCHOOL TZ.Z
COLLEGE
NOT REPORTED
• USUALLY SMOKE
DORAL ~/, ':
~VINTAGE
NON- -- NON--
MEN-. MEN- MEN- MEN-.
TOTAL THOL THOL TOTAL THOL TMOL
|
100,0 100.0 100.0
N.P,O. JOB NO 40ZlZ
PERSON5 14 TO 17, APRIL, 1974
ICORRECTED 7-|2-74
TABLE Z7
-146a-
75M01834 cx 4-z-137
DE~4OGRAPH lC$
TOTAL
MEN
WOMEN
N.~.O, JOB NO 40Z12
USUALLY SMOKE
MARLBORO NON-MENTHOL
NORMAL-FLAVOR VICEROY
L&H NON-MENTHOL
TOTAL KING 10OHM LIGHT~ TOTAL ~ ~GI ~, 100MM TOTAL
KING lOOMH
5157 4964 193 99 lie 108 10
48 40 8
100.0 100.0 100.0 100.0 :00.0 100.0 100.0
100.0 100.0 100o0 "
34,0 33.5 46.6 34.3 31.4 25o0 100.0
37,5 45.0
VOLUME - TOTAL
LIGHT
AVERAGE
HEAVY
VOLUI.tE - MEN
LIGHT
AVERAGE
HEavY
VOLUME - ~OHEN
LIGHT
AVERAGE
HEAVY
AGE-TOTAL
I~-15
16-17
AGE-MEN
I~-15
I+-17
AGE-~OMEN
14-15
16-17
48.9 47.8 76.7 ~2.~ 74.6 72.2 100.0
35.6 36.6 10.4. 17.2
15.5 15o6 13.0 ~0.~ 25.~ 27.8
29.0 28.5 40.4
26.Z 27.2
10.9 10.8 13.0
19.9 19.3 36.3 17.Z
9.4 9.4 10o4 • 1T.Z
4.7
24.9 24.3 41.5 401 I5.3
75,1 75.7 58.5 93°9 84.7
20.8 5.0 100.0
79.2 95.0
31.4 25.0 100.0
20.8 5.0 100.0
41.7 50.0
3T.5 45.0
lb.T 45.8
83.3 100.0 54.2
14.2 14.1 18.1 6.1 !~.3 16.7
51.8 52,4 3S.Z 59.6 53.+ 58.3
lO.T 10.2 23.3
23,3 2303 23.3 34.3
45.B
16,7
55.0
100.0
31.4 25.0 100.0 37.5 45.0
PERSON5 14 TO 17, APRIL* 1974
r~.E~6 I~00~
75M01835
TABLE 28
-1¢7-
CX 4-Z-138
PROJECTE0 VOLUME OF COMPETITIVE BP,~8 ,
DEMOGRAPHICS ~
MARLBORO NON-HENTHOL
NORMAL-FLAVOR
TOTAL KING IOOMM L|GHTS
FAMILY INCOME
LESS THAN $3,000 3.1 3.Z
S3 t000-S4.999
15.5
15.8
90~
SS,000-ST.999 ;~0.? 20,2 33:;7
SB.000oSg,999 13.0 1~.9 IS.5
S10,000-S14,999 24.8 24.8 24.9 20.2
S IS,O00-S~.O00 19.1 19.2 16ol
O~[~ S~S,O00 ~,7 3.8 1.0
O~PAT I0~ O~
P~IhCIPAL WAGE
EA~tJER
P~0FE SSIONAL • ~0,~ ZO.3 17.1
EXECUT
~HITE COLLAR • 13.1 1~.7 ZZ.B
CLER I
SKILLED LABOR 30,1 30. I 3Zel
UNSKILLED LABOR lB.7 lB,6
FA'R~ER 3.9 4.O ~0
RETIRED. 14.0 14.3 5,7
M i SCELLANEOUS
CITY SIZE
Z HILLION OR MORE 32.2 32.6 Z2.3
500,000-2 HILLION 28.~ 27.8 ~O.9
50,OOO-500,000 lZ.8 12.9 10.~
2,500-50~000 9.O 9.O 9.3
RURAL 17,8 IT.8 IT.l
CENSUS REGION
NEw ENGLAND 10.7 11.Z
MIDDLE ATLANTIC 2Z.O 2207 602 20.2
EAST NORTH CENTRAL 12.4 12.2 16.6
JOB NO 40212
U~UALLY SMOKE
VICEROY 6M NON-MENTHOL
TOTAL ~J~: 100MM ~OTAL KING |OOMM
19.5 21.3 16.7
4~.1 48,1 41.7 50,0
8.5 9.3 41o7 50.0
8.5 10000
100.0
23.7 16.7 100,0
4.2 5.0
50*8 55.6 79.Z 95,0
18.6 ZO.4 16o7
6.8 7.4''
100.0
32,Z 25,9
4803 52,8
12.7 13.9
608
100.0 41o7 50.0
41.7 50.0
16.7
25.4 27.8
58.3 50.0
15o3 16.7 ~1.7 50.0
100.0
100.0
75M01836
CX 4-Z-139
TABLE 28
~148-
• -6it-
I
500t~tt 9~.36. ~
~J
~O
• o +, + + .+ s'., o-+, o-+, +~+.,~+,
+'A 8"9 +'0~ +'0| A'L g'L ~V~LN3~ Hl~Ot+
ww0o1 0~I~ ~V101
~OHIN3N-NON
WWOOI ~"I^'%VAOZ C~£H91"1%,/W001 9HIll "%VLO,L
~OHLN~W-NON OUOB~VW
I
PROJECTED VOkU~[ OF COHP[T[TtV~ BRANDS
DEMOGRAPHICS
TOTAL
EDUCATION
GRAOE SCHOOL
HIGH SCHOOL
COLLEGE
NOT REPORTED
N.F*Oo JO~ NO 40212
MARLBORO NON-MENTHOL USUALLY
NORMAL-FLAVOR VICEiOI
~M NON-MENTHOL
TOTAL KING |OOHH LIGHTS TOTAL KTNG ~IIOOHH ~OTAL KING
7,3 7.Z
90.2 90.2 90.7
1-6 1.6
,9 |,0
84.8 100,0 |00.0 100.0 IO0.O 100,0 100,0
PERSONS 14 TO 17, APRIL, 197&
LEb6r ~b00~
75M01838
CX 4-Z-141
CORRECTED .7-12-74
TABLE 28 -1~9a-
DEMOGRAPHICS '
USUALLY SMOKE
KENT
TR~E BENSON & HEDGES
NON-MENTHOL
N~ NON-MENTHOL
~rN--
MEN~ MEN-
TOTAL KING lOONM T~OL TOTAL THOL
THOL TOTAL KING IOOMM
TOTAL
MEN
WOMEN
VOLUME - TOTAL
LIGHT
AVERAGE
HEAVY
VOLUME - MEN
LIGHT
AVERAGE
HEAVY
VOLUME - WOMEN
LIGHT
AVERAGE
HEAVY
AGE-TOTAL
I~-15
16-17
AGE-MEN
I~-15
16-17
AGE-wOMEN
14-15
16-17
JOB NO 40212
MEN-
THOL
1oo.o lOO.O 1oo,0 zoo.o , ' ~++~+ ~o+6,o ~++~o 66 T7
100.0 I00,0
74.4 95.3 23.1 23.5 17.4 28.6 23,7
27,3 26.0
25.6 4.7 76,9 100.0 76.5 82.6 71,4 76,3
100.0 72.7 74.0
77.8 100,0 23,! 60.8 100,0 28.6 13.2
100.0 51.9
22,2 76.9 100,0 39.2 71,4
47.~- 54.5 48,1
39.5 45.5
74.4 95.3 23.1 23.5 17.4 28.6
23,7 27,3 26.0
3.3 4.7 37.3 82.6
13.2 100.0 51.9
22.2 76.9 100.0 39.2 "71.4
23.7 27.3 22.1
39~5
12.2 15.6
87.8 84.4
3.8 6,5
96.2 100.O 100.0 100.0 100.0 100.0 lO0,O 100.0 93.5
8,9 10.9 3*8
65.6 84.4 19.2 23.5 |7°4 28.6
23.7 27,3 26.0
3,3 4.7
6.5
22.2 76°9 100.0 76.$ 82.6 71.4
76.3 100.0 72.7 67,5
PERSONS 14 TO 17, APRIL, 1974
OEb6 bbOOS @
TABLE. 28
- 150-
75M01839 cx ,~_ ~,_ ]_z~2
PROdECTEO VOLUME OF COHPETITIVE BRAI~$ : '
OEMOGqAPHICS
KENT
NON-MENTHOL
MEN--
TOTAL KING |OOMM THOL
FAMILY INCOME
LESS THAN S3~000
$3,000-$4,999 6.7
$5,000-$7~999 22.2 76.9
$8.000-$9,999 5,6 19.2
$|0.000-$14.999 2B.9 39.1
S 15,000-S25,000 33,3
OVER SZS~O00 3,3
OC(UPAT 10N OF
PPJNCIPAL WAGE
EAP.NE~
PROFESSIONAL, 66.7 62,5 76.9
EXECU~ ~ vE
WHITE COLLAR • 23.3 25.0 19.2
CLER ~ CAL
SKILLED LABOR 8.9 12e5
UN~KILLEO LABOR
FAR~;ER 1~1 " 3,8
RETIRED~
MI ~CELLANEOU~
CiTY 5~ZE
2 MILLION OR MORE 21.1 29.7
500,000-2 MILLION ~6.7 3~.~ 76e9
~0,000-500,000 2~.~ 25,0 23,1
2,500-50.OO0
R m~L 7.8 ~O~9
CENSUS" REGION
NEW ENGLAND 7e8 10.9
MIDDLE ATLANT]C 16.7 23.4
TOTAL
,JOB NO 40212
100.0
5.9
49.0
39.Z
5.9
;7.6
51.0
5.9
100.0 19.6
100.0 37.3
USUALLY SMOKE
T '|i MEN-
THOL " THOL
BENSON & HEDGES
NON-MENTHOL
MEN-
TOTAL KING lOOMM THOL
6.5
87.0
13.0
17.4
26.1
43.5
13o0
10.7
89,3
23,7
23,7
52,6
XO0.O
2703 13,0
27,3 32.5
45.5 48,1
17,9 13.2
71.~ 63,2
10.7
100.0
72.7
23.7 27,3
26,0
16.9
Z8,6
22,1
82.6
17.4 100.0 100,0 100.0 IO0.O
35.1
49.4
6,$
9.1
37.3 82.6 39.5 45.5
TABLE 28
CX 4-Z-143
-151-
REYNOLDS C|GARE~TI ~O~X~ IqC|~l.~. ~(~ ~ -..|~ FAR O~D~ ' N.~,O, JOB NO
P~OJECTED VOLUME OF C~IPET]T[VE BP,~DS ...... •
usually s.o~e
KENT
T~U( BENSON ~ HEDGES
~OH-, NON-MENTHOL
NON-MENTHO~ ~
~EN-- MEN- MEN-.
TOTAL KING IOOMM THOL TOTAL THO~ THOL TOTAL KING IOOMM
THOL
EAST NORTH CENTRAL 6.7 9.6
, .~Se~_
~EST ~ORTH CENTRAL ~!~ ', ~ ~ ~i ,~~ ~~ ':'L:~ /,l
.
SOUTH ATLANTIC 27,8 39.1 ~O~o0
~9.2 7~.4 35.1
EAST SOUTH CENTRAL 1,1
~EST SOUTH CENTRAL 2Z,Z 7609 17.6
MOUNTAIN
23o7 27,3 605
PACIFIC I7oe 17o2 190Z
23.7 2703 13°0
PERSOrlS 16 TO 17, APRIL, 197¢
TABLE 28
-15Z-
CX 4-Z-144
5MOK|N6 INCIDENCE ARONG l& - 17 YEAR OLD~ '
R,Jo REYNOLDS C|GARE¥~
PROJECTED VOLUME OF CoMPETITIV~ BRANDS
DE.'~OGR ~,DH I C 5
USUALI.¥ SMOKE
TOTAL
JOB NO 40212
BENSON 6 HEDGES
KENT TR~E
NON-
NON-HENTHOL
NON-MENTHOL MEN- MEN- MEN-
TOTAL K|NG |OOMM THOL TOTAL THOL .THOL TOTAL KING
|00MM THOL.
•
100.0
100o0
~00-0 ~O0,0 .
£DUCAT|ON
GRADE 5CH00L 1°1 |°6
~
HIGH SCHOOL 98,9 98,6 |00,0 100°0 80,~ 56,5
|00,0
COLLEGE 19,6 43,5
NOT REPORTED
76,3 |00,0 72.7 "77,9
22°|
23°7 27°3
PERSONS 14 TO 17, APRIL, 1974
L~'b 'bl~O0 ~
CORRECTED
TABLE 28
CX 4-Z-145
PROJECTED YOLUr~ OF COHPETITIVE
DEMOGRAPHICS
' N.~?O. JOB NO 60212
OL
~F.L.A|~ NEWPORT
TOTAL KOKtNG IOO,M TOTAL ~,NG 1~, " TOTAL KING lOOHH
TOTAL 2978 ~594 384 90
90 " 308 29~ I~
lO0oO lO0.O 100o0 IOGoO
[00.0 lOOeO 100.0 100.0
58.9 35.4 32.1 100.0
MEN 62.0 65.1
WOMEN 38.0 34.9
80.5 79.5 100.0
19.5 20.5
51,6 54.3
13.0 13,7
28.9 25.3 100.0
6,5. 6.8
16.6
83°4 82.6 100,0
6.5 6°8
58.1 61.1
10,1 10.6
25°3 21o5
100.0
VOLU~E - TOTAL
LIGHT 44.4 44.6 44.0 5S.6 55.6
AVERAGE 37.I 37.9 31.3
HEAVY 18.S L7°6 24.7
VOLUHE - MEN
AVERAGE 27.8 30.4 10.4 ,~k.~
HEAVY 9.0 8°8 10.4
VOLU~E - wO~EN
LIGHT 19,2 18.5 23.7
"AVERAGE 9.2 7.5 20°8
HEAVY 9.b 8.9
AGE-TOTAL
16o15 21.7 22.4 16.9 13.3 13.3
16-|7 ?8o3 7T.6 83.1
AGE*~EN
14-15 9.3 10-1 ]°9 1~.3 13.3
16-17 52.8 55.1 37.2 86°T
86.T
AGE-WOMEN
1~-15 12.S 12.6
lb-lT 25.5 22.5 45.8
PERSONS .14 TO 17. APRIL, 1974 ~E,
c.,
75M01843
CX 4- Z-146
TABLE
-153-
REYNOLDS
PROJECTE0 VOLUHE OF COHPET]TiVE
DEMOGqAPHICS
CXGARETTE. |MOKXNG X#CIOENCE ~u~o~ ~4 ~ It
V~AR
oko$.
TOTAL KOKO~NG IOOMM
USUALLY SMOKE NEWPORT
TOTALS""~,i~IG l~O~t~ TOTAL KI.G
FAMILY ZNCOME
LESS THAN S3.000 2.8 3.2
S5,000-S7.999 18,6 19.3 ltr3 ~.:
$8,000-$9,999 13,3 13,8 9,9 Z2oZ 22.2
$10o000-$1~,999 34.8 34,7 3S.¢
$15,000-$2S,000 13.5 12.6 19,3 kOoO
OV£R $25~000 2.5 2.q
OCCUPATION OF
PRIhCIPAL ~AGE
E~R:;ER
PROFESSIONAL, 16,4 |6e6 12eB ~.
EXECUl~VE
~q|TE COLLAR, |b,3 16,0
CLERICAL
SKILLED LABOR 35,0 34.7 36°5 T3°3 73°3
UNSKILLEO LABOR |8~9 19.9 lZ~0 2Z°Z
22oZ
FARriER .6 ~7
RET|UEO, 1~.9 1~,0 21=1
MISCELLANEOUS
CITY SIZE
Z MILLION OR MORE 33.8 34,8 27=1
500,000-2 MILLION 32°9 31~0 ~5o3 22°2 22,2
50,000-500,000 18~ 18,1 20,1 22,2 22,2
ZoS00-S0,000 9,0 ~0,0 2°3
RURAL 5~9 6,0 5°2 II.I Iioi
CEt, SU$ REGION
MEN ENGLANO T°~ 6°2
MIDDLE ATLANTIC. 13.1 13.0 la,3 6~°7
6b°7
EAST NORTH CENTRAL 39,7 42,~ 21°~ 33,3
6e5 6.8
9,4 9°9
|4,3 IS,0
48,1 45.4
IOOMN
!
100,O
43.2 43.7 33.3
IS.3 16,0
21.1 18.8 66.7
~.2
N.~.O. JOB NO 40212
IS,3" |6,0
53.2 52,2 73,3
30,8 32,4
6,2 6,5
1,9 2,0
7,8 6,8 26,7
16.9 17,4
44,B 47,1
30.2 28,3 66.7
PERSONS .IA TO 17, APRIL, 197~,
C~/~6r t/l~00 $
75MO 1844
CX 4-Z-147
TABLE 28 -1S4-
L~9~
NHOOT
ZZZO~ ON 80(1 *O#kl*N
R.Jo REYNOLDS ClGARETT~ }I'IO~|~G I~CZO|NCE ANON~ |4 -,"IT YEAR OLD$ ~"' No~.O. JOB NO
PROJECTED VOLUME OF COMPETITIVE BRANDS
DE~:OGRAPHICS
USUALLY SMOKE
0¢
BELAIR NEWPORT
TOTAL KOKING IOOMM TOTAL K|NG I~O,NM,~, TOTAL KING IOOMM
TOTAL Z978 Z594 384 90
9O 308 Z93
tO0.O tO0oO 100o0 tO0.O
100.0 ~00:0 1~0,D 100.0
10,3 ll,~ 2.6
5°5
$5,9 85.7 87°0 100~0
100°0 94°5 9~o2 100o0
EDUCATION
GRADE SCHOOL
HIGH SCHOOL
COLLEGE
NOT REPORTED
3,8 ~.9 10,4.
PERSONS 14 TO 17t APRIL, 1974
CORRECTED. T-|E-74
TABLE 28
• -155a-
CX 4-Z-149
R.J. '~Ev,OLOS CXGAREI')~ S~O~CI,G x~xx~ A~O~6
P~Q~ECTEO VOLUP~E O~ COMPETITIVE B~'
~E~O~APH [Cb " '
USUACLY
PALL MA~
C~E~
T
FXLTER
ST~LKE
N N-
N
~EN ~00.0
60.0
~OMEN 60.0
N.~eO. JOB NO
VOLUME - TOTAL
LIGHT 9.1
AVERAGE 90,9
HEAVY
VOLUME - MEN
LIGHT 9.1
AVERAGE 90.9
HEAVY
VOLU~E - WO.EN
LIGHT
AVERAGE
HEAVY
AGE-TOTAL
1~-1~
1~-17 100.0
AGE-MEN
1~-15
lb-lT 100.0
AGE-WOMEN
1~-15
100o0
60.0
.~0o0
~0.0
60o0
bOoO
40.0
PERSONS |4 TO 17, APRIL, 197&
TABLE
- 156-
75M01847
PROJ~CTEO VOLUHE OF C~PET|TIYE BI~
DEMOGRAPHICS
USUALLY SMOKE
PALL MALL
LUCKY
FILTER
ST~:K~
N N-
N
FIL~R TOTAL riNG IOO~M ~Z~Ea rIL~R
LESS THAN $3*000
$3,000-S~'979 9,1
$5,000-$T,999 90°9
$1~,000-$Z$,000
~0o0
OVER $25,000
OCCUPATION OF
PRINCIPAL NAGE
EARhER
PROFESSIONAL*
bO,O
EXECUtiVE
~HITE CCLLAR,
CLERICAL
SKILLED LABOR 90,9
UNSKILLED LABOR
FARMER
RETIREO* 9,1
MISCELLANEOUS
CITY SIZE
Z MILLION OR MORE
SO0,O00-Z MILLION 90°9
$0,000-500,000
2,500-50,000
100o0
RURAL 9,1
,N°~eO° JOB NO ~O212
PERSON.~ l& TO 17, APRIL,
75M01848
TABLE 2B
-157-
CX 4-Z-151
!
PROJECTIrD V0LUrIE OF C0r4PET]TIVE
DEMOGRAPH|C5 ' "
CENSUS REGION
NEW ENGLAND
M|DDLE ATLANT|C
EAST NORTH CENTRAL 90.9
wEST NORTH CENTRAL
50UTH ATLANT|C
EAST SOUTH CENTRAL
WEST SOUTH CENTRAL
MOUNTAIN
PACIFIC
USUALLY SMCKE
PALL MALL NON-M~.NTHOL
FILTER STY. iKE
NON- NCh-~ NON-
FILTER TOTAL KING ~OOM~ FILTER FIL~ER
60.0
60o0
JOB NO 40Z12
PERSONS 14 TO 17, APRIL, 1974
,", r~uu6 t~uoOS
TABLE 20
-158-.
CX 4-Z-152
Ro~. ~EYNOLDS CIGARE
PROJECTEO VOLUME OF ¢OMPETIT|V~ BRANDS
DEMOGRAPHICS
TOTAL
USUALLY s.OKE
PALL .ALL NO"-"E"T.OL CHiS~"
LUCKY
FILTER STRIKE FIELD
NON-
NON- N~N-
FIL~ER TOTAL K~NG IOOMM FILTER FI~
100,O ~ IO ,~ .....
EDUCATION
GRAOE SCHOOL
HIGH SCHOOL
COLLEGE
NOT REPORTED
I00o0 I00.0
O0
Ol
PERSONS l& TO 176 APRIL,, 1976
r6~6 ~00~
CORRECTED
TABLE 28
CX 4-Z-153
SHARE OF S,*4OKERS BY SEX
CURRENT CIGARETTE BRAND PREFERENCE
SHARE OF SMOKERS
TOTAL MEN
wOMEN
TOTAL 1106
IO0.0 61.8
BRAND USUALLY SMOKED
NON-FILTERS
PALL MALL 2
.100.0 100.0
CAMEL 6
100.0 100.0
LUCKY STRIKE
lO0.O 50°0
KOOL 3
100.0 66.7
ALL OTHER 7
100.0
50°0
33.3
28.6
JOB NO 4OZ|Z
NORMAL-FLAVOR FILTERS
"WINSTON, TOTAL 156
100.0 67.3
WINSTON KING 1~2
100.0 68.3
WINSTON SUPER KING 1~
lOU.O 5Tol
MARLBORO, TOTAL 617
100.0 61.9
MARLBORO KING 392
100.0 63.0
100.0 44,0
RALEIGH, TOTAL 6
IOO.0 50.0
RALEIGH KING 2
IO0.0 50.0
RALEIGH IOOMM 4
1o0.0 50.0
VICEROY~ TOTAL II
100.0 54.5
PERSO;.5 14 TO 17, APRIL, 1974
r
~2.7
31.7
38.1
37.0
56°0
50°0
50.0
50.0
TABLE 29A
-Isg-
75M01851 cx
-09!-
V6Z 3"18VJ.
Zl~O'~ ON BOP *O~'N
0"00!
O'OZ
0"00!
,0"SZ
0"09
W3~O~
0"001
0"00!
0"00!
0*08
O*~Z
0"00~
L'99
0*09
0"00!
(| ~¥~01 *NOIX3HVI
0"001
0"00!
6 ONI~ 1N3~
0"00!
0"O01
I O~3~v~
O'00I
Z 3A3
0"001
~3wv)
O*001
I WH0010~O~ O~O
0*00l
51 9NI~ ~109 O~O
0"001
91 ~VLOL "0109
0"001
£ ~,OOI 539~3H ? NOSN3B
O'OOI
I 9NI~ ~3903H ? NO~N3B
0"00! ~v101
~ *$3903H 9 NO~N36
0"001
I ~001
0"001
0"00!
0"001
I WHQ01 A0~3)IA
0"001
01 9NI~ AOB331A
N3W 7V101
3~N~U3~3~d 0NVU8
,, ? x3~ ~8 ~3~0~5 ~0
Z;ZO~ ON
0°0~ 0°0~
• "0~ 9e6~
0"001
0"00!
O'SZ
0"00!
0"00~
0"0o!
0"0~
0"001
LZ WWO01 ~00~
0"00I
~bl ONI~ ~00~
0"001
0"00I
0°001
ONI~
0"00!
69 ~V102
5~3~I~ ~OH~N3~
0~00I
6 ~LH~I~ OUOG~Vw
0"00~
0"00~
0°001
O'OOl
0"00!
0°00!
0°00!
0°00I
0"00!
1I ~VlO~ ~lN3HV|~Vd
0°00I
L WWOOI NOIA3UV/
0°001
R.J. REYNOLDS
SHARE QF S~OKERS BY SEX PREFENCEEIt
CURREN| C|GARETTE BRANO
SHARE OF SMOKERS
TOTAL NEN
BELAIR, TOTAL 9
100.0 10000
BELAIR KING 9
100.0 10~.0
NEkPORT, TOTAL 33
10000 6006
NEWPORT KING 30
100.0 66.7
NEWPORT IOOMM 3
100.0
BEt~SO~ 6 HEDGES 8
100.0 12.5
VIRGINIA SLIMS 8
100.0
• TRUE 3
100.0 6607
WINSTON 1
100.0 10000
SILVA THINS 1
100.0
• KE~T 1
100.0
VANTAGE "1
• 100.0
KOOL MILOS ' 3
100.0 6607
LAREDO 1
100o0 100o0
MARLBORO 12
100.0 75.0
ALL OTHER 2
100.0 50.0
~OMEN
100.0
100.0
33.3
100.0
1oo,o
10o.0
33.3
SUHMARY BY TYPE
NON-FILTER
20
100.0 80.0 20.0
N.~.O, JOB NO 40212
PERSONS.14 TO 17, APRIL, 1974
r~-Sa6 ~aOOS
TABLE 29A -162--
75M01854
V6Z 3~8V~
SOOl~q 9qSJl
*~L6| *~]~dV *L| O~ ~I SNOSU3d
0*00%
5"9L ;'EZ
0°-'~
91 S,N3NO~ NW001
0°00!
~V10£
0"00! 6L
I~H~N~W
QN¥ UO^Vl~-~O1
E'18
L'£9
I*~9
O'O0]
89 30HLN3H
0"00!
9I UOAV3~-RO3
O*00!
|~ UOAV~-~VNUON
0"00!
~VZO~
0"O01
9ZE ~OHIN3N
O'OOT
5~ UOAV~-~03
O'OOI
OB~ ~VNBON
0"001
g~VLOI-gRg ~3131~
zlzo,~ ON aor ;'O'#'N .;
9"65
' , N3~O~
~U3~ON~ ~O 3UVH~
0"001
0"o0!
0°00!
I£9 UOAV3~-lVW~ON
O'OOI
I
CURREI~T C~GARE;TE BRAND PREFERENCE
TOTAL
NON-MENTHOL 7
lO0oO
MENTHOL 9
100.0
ROLL-YOUR-OWN, 7
TOTAL I00.O
NON-FILTER ~
IO0.0
FILTER 2
IO0.O
SHARE OF SMOKERS
MEN
80.0 20.0
100,0
SUMMARY, MAJOR COMPANIES
REYNOLDS 271
100.0
AMERICAN 21
100.0
BROWN 6 WILLIAMSON 256
IOO.0
LIGGETT & MYERS I0
100.0
LORILLARO 70.
100.0
PHILLIP MORRIS 473
I00.0
67.2
38ol 61.9
62.S
3000 70.0
67.1 32.9
5902 40.8
.... N.I~,O. JOB NO 40212
PERSO::S 14 TO 17, APRIL, 1974
,--. 5~h6 hbO05
•
TABLE 29A
C~ 4"~-159
SHARE OF CIGARETTES S~:OKEO BY~X ~
CURRENT CIGARETTE BRAND PREFERENCE
SHARE OF C1G$o SMOKED
TOTAL MEN WOMEN
TOTAL 13315
100.0
BRAND USUALLY SMOKED
65°6
NON-FILTERS
PALL MALL 22
100o0 100o0
CAMEL 72
lO0.O 100.0
LUCKY STRIKE 10
100,0 60,0
KOOL 55
100.0 B7.3
ALL OTHER 77
I00.0 55.8
12.7
NORMAL-FLAVOR FILTERS
WINSTON, TOTAL 1806
100.0 74.1
25.9
WINSTON KING 1591
100.0 75.6
WINSTON SUPER KING 215
100.0 62,8
37.2
MARLBORO, TOTAL
I00.0 66.0
34.0
MARLBORO KING 4964
100.0 66.~
33*5
MARLBORO 100MM 193
100.0 53.4
~6.6
RALEIGH, TOTAL 69
IO0.O a2.0
58.0
RALEIGH KING 16
tO0.O 37.5
6Z.5
RALEIGH 100MM 53
I00.0 43.4
56.6
VICEROY, TOTAL 118
100.0 68.6
31.4
, N.~.O.~OB NO ~0212
PERSGhS.I~ TO 17, APRIL, 1974
TABLE 298
-165-
75M01857 cx 4- Z-3-60
OF"
CIGARETTES
SMOKED
CURRERT CIGARETTE BRAND P~EF~RINCE
SHARE OF CIGS. S~OKED
TOTAL MEN
VICEROY KING |OB
100.0
VICEROY |OOMM |0
100.0
L6H, TOTAL ~B
100,0
L~ ~ING ~0
I00.0
L&M IOOMH 8
I00.0
~E NSON ~ HEOGES, 76
UTAL I00.0
BENSON & HEDGES KING |0
I00.0
BENSON 6 HEDGES IO0'S 66
100o0
OLD GOLD, TOTAL 209
100-0
OLD GOLD KING 191
100.0
OLD GOlD IOOMM 15
100,0
I~5-
I00.0
EVE 11
lO0.O
LAREDO 6
IO0.0
LOW-FLAVOR FILTERS
KENT, TOTAL 90
100.0
KENT KING b~
I00.0
KENT IOON~ 26
I00.0
TAREYTON. TOTAL 17~
I00.0
T5.o
SS.O
'100o0
23.7
Z7.3
78.5
76.~
I00.0
I00.0
100.0
aS.0
76.3
100o0
72.7
21.5
2]°6
100.0
7&.~ 25.6
95.3 a.7
23ol 76.9
36.8 63.2
PERSONS 14 TO 17, APRIL, 1974
rL5~6 ~OOS
TABLE ZgB
- 166-
75M01858
SHARE ~F CIGARETTES SHOKED BY |E~~
SHARE OF CIGS. SMOKSD
TOTAL HEN
TAREYTON KING 73
100,0 60°3
TAREYTON IOOMN
PARLIAMENT, TOTAL 129 Tlo~3 "
100.0
PARL|At~ENT KING
100,0
PARLIAMENT IOOMM
100.O
LARK, TOTAL
100.0
LARK KING 43
100.0
VA~ITAGE 42
100,O 78°6
TRUE 23
100,0 IT,&
VIRGINIA SLIMS 47
100.O
• SILVA THINS 6
100.0
MARLBORO LIGHTS
100.O
MENTHOL FILTERS
SALEM, TOTAL 921
100.O
SALEM KING T33
100,O 68,5
SALEM SUPER KING 188
100.O 53,2
KOOL, TOTAL 2978
~00,0 6Z.O
KOOL KING 259~
100,0 65,1
KOOL IOOMM 384
lO0,O 41.1
~OMEN '
39°7
-
ZB.T
100.0
100.0
100o0
82°6
~O0.0
100o0
3~o3
31o5
38.0
50.9
~.F,o. ~/O8 NO &OZtZ
TABLE 298
-167- •
75M01859 c~ ,~- ~,- ~ ~2
S~ARE
CIGARETTES
St4OKEO
~URRENT C|GARETTE BRAND PREfEREnCE
S~ARE OF C~GS.
TOTAL MEN
WOMEN
BELAIR, TOTAL 90
lO0.O
BELAIR KING
I00.0
NEWPORT, TOTAL 308
I00.0
NEWPORT KING
10Oo0
NEWPORT IOOMM
lO0.O
BENSON ~ HEDGES 77
100o0
VIRGINIA SLIM5 77
I00.0
TRUE 28
10Oo0
WINSTON 20
100.0
S|LVA THINS
I00.0
KENT 20
I00.0
VANTAGE 15
I00.0
KOOL MILDS
lOO.0
LAREDO 10
lO0.O
MARLBORO
I00o0
ALL OTHER 30
I00.0
I00.0
I00.~ ,,~
26.0
28,6
I00.0
9T.6
100.0
88.2
66e7
3Z.1
100.0
100.0
100.0
100.0
100.0
ll.S
33.3
SUHMARY BY TYPE
MON-F|LT~R
236
I00.0
80.9 19.1
PERSONS 14 TO 17, APRIL, 1974
75M01860
CX 4-Z-163
TABLE 298 -168-
I
$~ARE OF CIGARETTES S~OKED BY~|EK
CURREt~T C|GARETTE BRAND PREFER|riCE
SHARE OF C|GS. S~OKED
TOTAL MEN
FILTER* TOTAL 13079
100.0 65°3
NORMAL-FLAVOR 76*5
100.0
LOW-FLAVOR
100,0 49.8
MENTHOL 4781
100o0 62.7
WOMEN
37.3
N,F,O, JOB NO ~0Z12
FILTER SUB-TOTALS
85MM, TOTAL 11524
IO0.O 68,6
31.~
NORMAL
|00,0 69,4
30,6
LOW-FLAVOR
100,0 "63,9
MENTHOL 398~
IO0*O 67,B
32.2
IOOMM, TOTAL 1555
100,0 40.S
qOR~AL-FLAVOR 57*
100.0 ~3,1
~6.9
.OW-FLAVOR
I00.0 |4,1
B5o9
~ENTHOL 796
100.0 37,4
62,6
LO~-FLAVOR AND
MENTHOL
~O~-FLAVOR, 849
OHB|NED I00.0
4ARCOAL, .TOTAL 222
100,0
46.3 53.7
26.8 71.2
IOOMM WOMEN'S 146
BRANDS, TOTAL IO0*O
100o0
RSONS 14 TO 17, APRIL, 1074
09t~ ~l~OOg
75M01861
CX 4-Z-164
TABLE 29B
-169-
~uRREN CIGARETTE BRAND P E ERE C~
SHARE OF ClGS. SHOKED
TOTAL MEN ~OM~N ~ J
OL~
NON-MENTHOL 6~
100.0
MENTHOL 82
|00o0
ROLL-YOUR-OWNe 79
TOTAL
NON-F|LTER 63
100.0 52.4
FILTER 16
100~0 100~0
SU~MARY~ MAJOR COMPAN|E5
REYNOLDS 302]
lO0.O 73.2
26.8
AHERICAN
100.0 45.3
54.7
BROWN 6 N|LLIAMSON 3367
100.0 63.9
3b.1
LIGGETT G MYERS 106
I00.0 28.3
71o7
LORILLARO 688
100°0 65.7
34.3
PHILLIP MORR;S 5823
100.0 64.2
35.B
JOB NO ~,O21Z
PERSO~'~S 1~. TO 17, APRIL, 1974
o
TABLE 298
-170-
75M01862 CX 4-z-~6~
' PUqCHASE CF THE HARD PACK OF USWAL. BRAND ....
~ '
DEMOGRAPH|C5
BUY USUAL
BRAND 1N HARD PACK
NU~EER
SMOKING NON--
|N PAST THOL THO~
• OAYS TOTAL BRAND BRANO
TOTAL 1106
1oo.o
WI NSTOP~itK | NG SMOKER5
5,O~ ~i MARLBORO KING
HARD SOFT HARO
TOTAL PACK PACK TOTAL PACK
.
~ ~8
SALEM K]NG
SMOKERS
~O FT HARD
ACK TOTAL PACK
14.3 6.4
MEN 68~
!00o0 2~.6 Z3o7
.9 14~ 1.9 12.1 36ol 20.9
~OMEN 422
100.0 26°3 23.7 Z.b
10.7 |.~ 8°5 34.4 20.1
~OFT
ACK
6.0
VOLUHE - TOTAL
LIGHT 804
!00.0 25.6 23.9
AVERAGE 242
100.0 2~.0 Z2.• 1°2
11ob
HEAVY 60
100.0 25°0 25.0
I0.0
VOLU~E - MEN
LJGHT 470
lO0,O 24.0 23oZ .9
1~.7
AVERAGE 173
100.0 24.3 23.1 I.2
12o7
HEAVY 41
IOO.O 31.7 31.T
VOLUME - WOMEN
LIGHT 334
lO0*O 27,8 Z~,9 3.0
11,7
AVERAGE 69
Ioo.0 23.2 21.7
HEAVY 19
100o0 I0°5 10o5
AGE-TOTAL
14-15 257
100.0 33.5 31,9 lob
1,7 11,3 3~.8 20.5
1.2 9.9 37.6 20.7
3.3 6,7 35.0 21o7
1,9 - 12o8 . 34.9 20.4
1.2 " ~1,0 39.3 20.8
4,9 9°8 36.6 26.8
1.5 9,3 3~,7 20,7
1.4 7.2 33,3 20.3
3L.6 lO.S.
1,9 8.b 44,0 28,0
14.8 6.4 .1
13,S 6,4 o9 ~,5 "
13.6 7.1 ,5 6.6
16.9 4.1 .4 307
13.3 6,? 6.T
13.8 7.4
18.5 3.5 .6 2.9
9.8 7.3
13.2 6,6 1.2 5.4
13,0 5.8 5.8
2L,L 5°3 5.3
14.8 4.3 ,4 3.9
PERSOPI$ I~ TO IT, APRIL, 1974
C9~6. ~bO05
TABLE 30
-171-
75M01863 cx 4 - z- (; 6
~URCHASF CF THE HARD PACK OF' USU/~R~ND" i ~ + ', ~: ',~ ~, ..... t~',
)EMOGRAPH|CS
BUY USUAL ~IN~TON ~N~
NUMBER BRA~D IN HARD PACK
SMOKING NON-
IN PAST .T~OL T~OL HARD 50FT
7 DAYS TOTAL BRAND BRAND TOTAL PACK PACK
HARD
TOTAL PACK
|44
Ioo.0 31,9 31o3 *~ 1~6 2,8 11,1 43.B 2T.I
100,0 22.6 21,7 o9 14,1 lo7 12,4 34.1 19,3
6.6
16.0
14.4 6.9 .2 607 "
.6-17 849
I00o0
AGE-MEN
.~-15
6-17
AGE-WOMEN
~-15 113
I00.0
.6-17 309
100.0
fAMILY. INCOME
.ESS THAN 53~000 39
100.0
'3,000-54,999 129
lO0.O
5.~00-S7~999 189
100o0
8.000-59,999 157
1oo.o
10.000-514,999 316
I00.0
15,000-S25,000 228
10000
VER 525,000 48
100o0
O~CUPAT|ON OF
PR|t~CIPAL ~AGE
£A~hER
'R~FESSIONAL, 263
,XECUIIVE 100,0
IIHITE COLLAR, 177
!ILERICAL 100.O
35,4 32,7 2,T 6,2 .9 5,3 44,2 29,2 13,3
3,5 ,9 2,7
23,0 20,4 2,6 12.3 1,6 9,7 30,7 16o8 13.6
25,6 23,1 2.6 23.1 7,T 15,4 30,8
15,4
19,4 18,6 .8 14.0 ,8 13,2 40,3
17,1
24,9 24,9 15o9 2,6 12,2 35,4
20,1
24.2 22,9 1,3 15,3 ,6 14,0 33,1
22,3
24,4 22,8 1,6 10,8 ,9 9,8 35.8
21,2
29.~ 26,8 2,6 9.2 2,2 7,0 36,0
21,5
31,3 27,1 ~.2 12,5 2,1 8,3 29.2
22.9
15.4 7.7
21.7 8.5 .8 7.8
14.8 4.0
10.8 8.3 8.3
14,6 4.4 06 308
13,2 6,6 ,4 6,1
6.3 12.5 2ol 10.4.
9.1 7.Z ,4 6.8
15.3 7,9 7.9
31,2 27,8 3.4 12,2 ,8 11,0 34,6 25,1
18,6 18,1 ,6 13.6 1,1 12,4 29,9 14,1
'ER50e:5 I~ ~0 17, APRIL, 1974
E9~6 u~OOg
TABLE 30
-172-
75M01864
CX 4-Z-167
BUY
BRAND
NUNSER
SMOKING
~|Go
IN PAST
7 DAYS TOTAL
SKILLED LABOR 330
100.O 25.5
UNSKILLED LABOR
IO0.O 20.4
FARMER 30
100.0 20.0
R£~|RED, 139
mISCELLANEOUS loO.O 28.8
CITY SIZE
2 MILLION OR MORE 365
IO0oO )4.0 31.5
500.000-2 MILLION 330
100.O 23.0 21.2
50.O00-500.000
100o0 |7t7
2,500-50,000 104
100.0 21.2 20.2
RURAL 149
lO0.O 19.5 19.5
CEHSUS REGION
NEW ENGLAND ]OI
100.0 31,7 30.7
MIODLE ATLANTIC 212
100.0 42,0 36.B
EAST NORTH CENTRAL 246
100.0 7,7 6°9
WEST NORTH CENTRAL 71
100.0 29,6 28,2
SOUTH ATLANTIC 177
100.0 26.9 23.7
EAST SOUTH CENTRAL 6Z
lO0.O 16~I 16oi
WEST SOUTH CENTRAL 79
100.0 17.7 I7.T
| C D' E/A~ ~ a OL~
USUAL WiNStON,KING
IN HARD
NON-
MEN-
TH~L THGL HARD ~OFT
BRAND BRAND TCTAL PACK PACK
19.8 .6 13.2 1.2 ll.l 3407 16o8
16.8
20.0 10.0 3,3 6.7 56.T 16.T
3607
27.3 10~ 12.9 2.2 10.8 39.6 24,5
15,1
MARLBORO KING
SMOKERS
HARO
TOTAL PACK
lOFT
ACK
NO ~0212
SALEM KING
$~OKER$
HARD
TOTAL PACK
5.5 1.2
6.0
?.2
Z.S 9.3 1,1 T.T 38.4 28.5 903
1.8 10,6 1,8 8,8 31o8 17o9 13o9 7,3
,6
06 1~.6 .6 13o3 32.3 16,5 1~.6 7.6
1.0 12.5 1.9 10.6 34.6 15.4 18,3 ?.7
2~.8 4.0 ~20.1 . 40.3 15.4 24.2 4,0
lOFT
ACK
600
T.2
607
706
400
1.0 14,9 L*O 13.9 40.~ 27.T LO,? 3.0
L*O Z*O
~.2 8.0 1.4 6.6 42.9 32.5 9,9 3.8
3,8
08 10.2 ,4 9.8 21.5 6.5 14,6 11.0
.8 lO.Z
1.4. 14.1 1401 47.9 2~.4 ~2,5 2.8
1.1 21.$ 4,0 15.8 32.8 18.6. 13o0 9.0
.6
24°2 4,8 19.4 30.6 11.3 19.4 3.2
302
8.9 8.9 40.5 15.2 24.1 S.l
PERSONS l~ TO 17. APRIL, 1976
6906 ~ ~OOO~
TABLE 30
-173-
75M01865
CX 4-Z-168
IN PAST THO~:~- HARD" ~OFT HARD
70AYS TOTAL BRA~ ~A~O TOT~ PAC~ PACN TOTAL PACN
MOUNTAIN
PACIFIC
I0o.0 ~0.0 ~0.0
9.Z 2.5 5.S ~2.5 ~5.0
SALE~
SHOKERS
~OFT HARD 5OFT
ACK TOTAL PACK PACK
28.9 7.9 T.9
To5 5,0 5.0
PERSONS I~* TO 17, APRIL, 19T~
r"~9~1/6 b~O0 5
TABLE 30
-|74-
75M01866
CX 4-Z-169
RoJ. REYNOLDS C|GARE
TOTAL
N.F.O. JOB NO 40212
BUY USUAL WlNSTO~ &I~G
~AR~BORO KING
BRAND IN HARD PACK SMO~E~5,
~MOKERS
NUMBER
SMOK|NG NON- ,,~ ..:'
CIG. MEN-. MEN-
THO HARD SOFT
HARD
TgT~L , ,_ P~c~ TOT~L~ ~
1106 '
SALE~ KING
~MOKERS
SOFT HARD
PACK TOTAL' PACK
EDUCATION
GRADE SCHOOL 86
10o,0 26.7 25.6 1'2
14.0 1,2 11.6 37.2 22.1 12.8
HIGH SCHOOL 99~
100.0 2503 ~3o6 1,6
IZ,9 1,8 10.8 3~03 ZO,~ 1~°¢ 6,7
~COLLEGE •
100.0 14.3 1~.3
42.9 14,3 28.6
NOT REPORTED 19
100.0 21.1 21°1
10.~ 10o5 31.6 21,1 10.S
SOFT
PACK
6,0
602
CORRECTED 7-12-T4
P~RSO~S 1~ TO 17, APRIL,
~'-
TABLE 30
CX 4-Z-170
Nur4OER 01r RESPOI'IOENTS,, CIGARETTE .~OKERS AND CIGARETTES. SMOKED PER DAY-
BY STATE "'
TOTAL U.S. I0374
ALAB~
AR I ZOtlA 96
13315
I03
COLORAO0 ~20
CONNECTICUT |37 23
O£LA~AR[ 24
DISTRICT Or COLLI~BTA 30
rL~IOA 3SB ~2
GEORGIA 204
IDAItO 25 4
ILLINOIS 565 56
INDIANA 313 32
IO~A .. 140
KANSAS 114 13
KENTUCKY 196 27
LOUISIANA 154 12
FIA ]NE 52 4
HA~YLMID 316
PIASSACI~SETT $ 272 45
H]CH|GAN 547
H[NNE$OTA 178
HISSISS|PP[ 102 11
~IS$OUAI 248 23
]69
285
71
637
186
31
6]6
359
85
173
1;'9
55
5]0
497
854
140
~.~.v. JOB NO 4021Z
TABLE 31
-175o
75M01868 CX 4-Z-171
~£T-~,- +, X3 698LO~SL
[£ 3~8V1
ZGZ
[OZ
06!
~6Z
0~6
LZZ
9LB 69
OZ !
IS! St
$96 L8
90[ 6
L!
~C
I9
Z9
Z69
698
pZ
OZ!
EL~-~-~ x3 OLSLO~L
"LL!"
I;'P[ 8"0[
0"0| 6"L
6"Z!
L'L
e'O!
6"8[
O'L[
Z'[! z'o!
0"[[ 6"6
8"L 0"9[
ICZ|
¢'Z! S't,[
I "0!
£'9
t"Z| 6"9!
0"£[ 8"0[
£'l[ L'6
q~69
lddlS$lS$lN
¥105 31'JN I kl
NV'31H31kl
SLL3SI'IH3VSSVH
3NIVN
VNV]S]~O1
SVSNV~I
~01
VNW l (]f,I ]
$IONIlll
OHVOI
VlgaO~O
VI81~1"103 ~0 L31~II$IQ
lf13IL33NIJ03
OO~rdO~03
VNOZ ] UV
• $" I1 1V.LO.L
L LS I, OIId~L
~LT-~.- ~ XD
• • • •
6"~1: Z'6
6"01:
Z'6
O'OZ
6"0~ 6"01:
O'S[
£'91: £'6
S'S!
6"01:
Z'9[ 9"01
~'6 6"Z
L'Z[ 0"01:
O'OZ
1:'01:
[" [[ O'OI
8"1!
9"£I S'S1:
,S'I
ru 500~e'
