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FTC Joe Camel Documents

TAPS Analysis

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8.1% x 865 i;~ .... '2 ) 424 Conclusion: CX I-A TAR~ Analy_~is ~__ _ . o' _ Total 12- to 18-year-olds Current smokers (defined as at least I X in last 30 days} - 15.3% Usually buy their own cigarettes (62% of "smokers" I/2% of total sample) Camel's share of smoker, 12-lB that usually buy their own cigarettes - 70 12- to 18-year-olds ~ .77% Less than IS of all 12- to 18-year-olds Camel in the last 30 days. ~ v.ot COMM I IAn~X~_t~ Students Usually purchase own cigarettes and have smoked at least I X In~ last 30 days ~ Camel SOS and ninth graders who usually buy their own ,,~AY~- ~ - 3.1% 3% of ninth graders in COMMIT study have bought a pack of Camel's in last 30 days. RM057430
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