FTC Joe Camel Documents
TAPS Analysis
Fields
Document Images
8.1% x 865
i;~ .... '2 ) 424
Conclusion:
CX I-A
TAR~ Analy_~is ~__ _ . o' _
Total 12- to 18-year-olds
Current smokers (defined as at least I X in last 30 days} -
15.3%
Usually buy their own cigarettes (62% of "smokers" I/2% of
total sample)
Camel's share of smoker, 12-lB that usually buy their own
cigarettes
- 70 12- to 18-year-olds
~ .77%
Less than IS of all 12- to 18-year-olds
Camel in the last 30 days.
~ v.ot
COMM I IAn~X~_t~
Students
Usually purchase own cigarettes and have smoked at least I X In~
last 30 days ~
Camel SOS and ninth graders who usually buy their own ,,~AY~- ~
- 3.1%
3% of ninth graders in COMMIT study have bought a pack of Camel's
in last 30 days.
RM057430

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