Tobacco Documents Online

C71-01881 Dr. H. Wakehar7 W. L. Dunn, Jr. SEX-I February I 1 , 1971 Reasons for °eleasina the SEX-I Report 1. The SEX-I findings are strongly supportive of the position that the individual is more determinative of his intake level than is the ciqarette he smokes. These findinqs could be of real value to conpany and industry spokesmen in public hearings, leqislative investigations, etc. 2. Of similar potential value is the finding that the number of cigarettes smoked, which is the i ndex of exposure used in all the epidemiological studies, is a poor index indeed. The degree of variability in intake among pack-a-day smokers is impressive for nublic consumotion. 3. There is no brand-related information if the report. The analyses are by type cigarette only yherein brands are pooled together for treatment. It is recommended that the raw data sheets and IBM cards which do contain brand identifications not be released with the report. In this way, no company or co.-noanies would uain competitive advantage at the expense of another company or other companies. 4. The allegations against the ciq...,ette industry for the "untisaeiy" marketing of 100 rmm. cigarettes were a sensitive issue at the time of the initial presentation of the SEX-I findiness. These allegations have subsided. In any event, the observed increase in intake for 100 mm. smokers was not as great as would have been predicted from the increase in available tar. Reasons for Publishino the SEX-I Study 1. Arguments 1 and 2 in favor of relAasing the study hold as well for its publication. 2. The relationship of many demographic and personal variables to intake level is valuable information for anyone investi- gating the psychology of sn;oki nq. None of the observed relationships can be construed as detrimental to the industry's position. I ,C~

- 2 - ~ 3. The industry will have made a valuable scientific contribution to the knowledge of smoking and the smoker, none of which is adverse to the industry. 4. The technology involved in estimatirg mean daily intake is a credit to the industry, ff for no other reason than that it permits greater precision in the measure®ent of a critical variable. 5. It is to the advantage of the industry to foster wider use of this index of intake since the data obtained through its use reveals more forcefully the degree to which the smoker rather than the cigarette determines intake. /3ih f 1~ r i..f ~ U1 ac~ w ~ ~