Tobacco Documents Online

_ _ v4.= ~~ .:- '_-!TZ_W HT~_1,!' ;:,'.;i9 11. ( 3. The series of conferences for Dr. Little and Mr. Hartnett vith publishers and editors, begun in 1954, vill be continued. iko conferences were held earlier this summer with the editors and staff writers of Time-Life. The first, on June 21, included Mr. Luce and his top aides, vith Dr. Little, Mr. Hartnett, Mr. 8il1 and 1Kr. Darrow. At this time, arrangements yere made for luncheon session held Ju].y 17. Dr. Little discussed the complexities of the canc!~r research activities with top editors and science writers of the pnbl3cations. Regular con- tact at the executive level has been maintained. A conference with The Reader's Digest Editor, DeWitt Wallace, along with the magazine's science editors, James 1Moneban and Lois Natto= ltiller, was held at Pleasantville, July 18, with Dr. Little, Mr. Eartnett and Mr. Miller. Continuing liaison ia being maintained through the writers and editors vho attended these meetings. 4. Broadened and continuing contact with science editors, public relations representatives of scientific organizations, and other writers. Dr. Hockett is joining in personal discussions with science writers for newspapers and other pnblications. Recent appointments were kept in Washington and Chicago, as well as vith liev York City science rriters. Rev contacts are made and old ones renewed by personal representation at various scientific meetings being covered by the prees. Personal eo®unieation also is ueed in transmitting informational material that is not of TMC origination. i 5. :~itors and writers for periodicals are checked for status of cancer stories or for interest in cigarette or related stories. Assistance was given to Parade Magazine on a recent signed piece by Dr. Little, in which he is identified as the Scientific Director of TIIiC and also concerning a planned feature in this magazine on Dr. Little's scientific work. Active projects are also being considered at Lnolcldagatine and ~Coronet~ and possibilities sa+e being discussed with vriters at Life snd The Reader's Digest. An article in July Reader's Digest entitled "Why An Airlim Pilot Qait Smoking" was eas.lped and an error called to the attention of the agasine editors. 6. Liaison is maintained with representatives of the American Cancer Society and other related graqs.

14 Tt.~~'~ 12. The Hammond-Horn smoking survey is being brought to a conclusion. The final report on the study is expected for publication about mid-1957. No further follow-up on the deaths of the some 188,000 men included in the survey is contemplated. The likelihood persists for continued stories or reports on the survey prior to the final report. An American Cancer Society psmphlet concerning lung cancer and dealing x1tb the smoking issue is in process for publication later this fall. This pempblet has been deseribed as "less opinionated" then the one sponsored in 1955 by the Society and issued by the Public Affairs Com- mittee. Steps have been taken to obtain a copy of the pamphlet or manuscript in advance of publication, and preparations are being made for full comment, if necessary. In Alarch, the American Heart Association publicly issued a statement saying science has no proof linking smoking vith increased death rates fyram coronary disease. Though this did not receive widespread atten- tion at the time, reference is being made to this position increaseingly. The public statement of the Association is useful in aasvering inquiries concerning the subject. 7. Scientific books dealing with the cancer problem frequently deal with the issue of smoking. Treatment in these books varies considerably. The manuscript of a book on Smoking and Science, with a foreword by Dr. Harry S. N. Greene of Yale University, has been completed and is scheduled for publication by Coward-1[cCann early next year. "Smoking and Its Effects," by Dr. Sidney Russ, published in 8bgland last year, is being considered for American publieation. "Cancer of the Iamg," by Drs. Milton B. Rosenblatt and Jasies R. Lisa, vhieh deals fairly with causative theories, has been favorably noted in medical journals. i C In passing, mention might be made of a recently author-published book entitled "Smoke Your Way to Health," In which the author advocates cigarettes of oak leaves, acorns and dandelion greens. Although the author contacted T.IIiC in advance of publishing this piece, extreme caution vas exercised to remain disassociated fyr® it. 8. De.elopments in iieshington are being followed, f'ram both the scientific end public relatione points of view. 1Er. $artnett, Dr. Hockett and 1[iss Burke have had conferences with officials of the Yeterans Administration, Public Institutes of Health snd National Cancer Institute. Liaison is meintained with the publi- cation representatives of these agencies, as well as with those of the Departesnt of Health, Edacation and Welfare.

HTG I FE t',`'33 13. ( A monograph on last year's Census Bureau-Public Health Service smoking habits survey is expected to be publiehed later this year. The aoao- graph, titled "Tobacco Smoking Pat:eras in the United States," is not expeeted to touch directly on health questions. The National Cancer Institute is continuing a retrospective studr of lung cancer and smoking habits in vomen and, as of Kay, had 100 easss. The study of cases obtained fram the Veterans Administration is still under way but even preliminary correlations had not been started at last report. Also under way is a study by two government health statisticians ot old VA records eith regard tio influenza, gas exposure and other respira- tory conditions or servicemen in World War I. 9. The smoking and health controversy is more frequently aired in the public press in F,nga.and than here. Developments abroad, both scientific and in the field of public interest, are folloved closely. The British tobacco ind.ustry in Augast announced the formation of a Tobacco Manufacturers' Standing Comaittee, apparently to be similar in purpose and activity to the TIItC. Two of Bnglan.d's leading medical journals have uaged the goverrment to sponsor enti-smokir,g campaigns. A detailed report of the situation in England and Sweden was made in the Jvne 15 suamary of editorial ccoment. In late August, a symposium on food additives in Ro®e., Italy, was con- ducted by the International Union Against Cancer. Reports on this mede passing mention of cigarette smoke as a suspect, but the emphasis was on the wide range of suspects involved in food growing and processing. The International Union is sponsor of international cancer conferences, such as the one held in Sao Paulo, Brazil, in late 1954. Another simi- ler conference is scheduled for London in 1958. Hiil and Snovlton, Inc. Public Relations Counsel 150 East 42nat Street 1Pev Iork 17, A. Y. OXford 7-5600 C

s~ ---• ~----- - -=r--• H1P11 ! 1!'1`:33 13. ( A monograph on last year's Census Bureau-Public Health Service smoking habits survey is expected to be published later this year. The mono- graph, titled "Tobacco Smok3ng Patterns in the United States," is aot expected to touch directly on health questions. The National Cancer Institute is continuing a retrospective stndT os' lung cancer and smoking habits in vomen and, as of 1lay, had 100 casee. The study of cases obtained ircm the 9eteraas Administration is still under var but even preliminary correlations had not been started at last report. Also under way is a study by two goverment health statisticians of old VA records with regard to influenza, gas exposure and other respira- tory conditions of servicemen in World War I. 9. The smoking and health controversy is more frequently aired in the peblic press in England than here. Demelopments abroad, both scientific and in the field of public interest, are followed closely. The British tobacco industry in Avgust announced the formation of a Tobacco Manufacturers' Standing Ca®nittee, apparently to be similar in purpose and activity to the '1'IRC. Two of Englend's leading medical jowmale have urged the government to sponsor anti-smoking campaigns. A detailed report of the situation in England and Sweden vas made in the June 15 summary of editorial comment. In late August, a syapoaium on food additives in Rc®es Ita7.T, ess con- ducted by the Internationel Union Against Cancer. Reports on this made passing mention of cigarette smoke as a suspect, but the eaphasis vee on the wide range of suspects involved in food groving and processing. The International Union is sponsor of international cancer conferences, such as the one held in Sao Paulo, Brazil, in late 1954. Another simi- lar conference is scheduled for London in 1958. Hill and Knovlton, Inc. Public Relations Coimsel 3.50 East 42od Street Aew York 17, L Y. 08ford 7-5600 C