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Council for Tobacco Research

Harmless Puff. Sentinel [Author Thinks That the Statement Accompanying the Ftcs Rule on Cigarette Labeling and the Statement by the Ftc Chairman Invite Court Appeals From the Cigarette Companies.]

Date: 27 Jun 1964
Length: 1 page
HT0033052
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Abstract

MUL

Fields

Type
NEWS CLIPPING
Depository Date
31 Jan 1996
Named Person
Ftc
Dixon, P.R.
Master ID
300160514-0588
Related Documents:
Request
132
Author
Sentinel
Box
096
Site
Hoyt
UCSF Legacy ID
bqt1aa00

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Pa$e 5Y 110033052 . '::ATIAEL Nliltrraukee, iiie.-onein 21me 27, 19& Harmless Puff? Prictically all the tar was filtered out of ehe federal trade aotnenleslon'e rule requiring that by next year dl dqeret labels end advertising Inform the public "that elge• ret ~no~cneg Is dangeroue to health and may cauee death otbar dleeseea•' from caocer and For one thing. FtX Chairman Paul Rand Dixoo undercut the force of the rule at the outset by declaring that "no cigaret company has to follow this rule It they don't want Canh Appsai to. They can teke this nale to the neareat court and ask for a te;view. I'm eaddtad is 'Ipvtfdw this will happen " Re mlght aa well have ald to .the dganet nmkera "Note eppeal, boye, we don't have a leg to atamd on." For another tlilng, the 153 page atatement that aotmpanled the rule eafd the FPC tvaa leaft tha Lndividuallrfgaret campaalea .nd advsrtlaere "tree to toN mulate the requlred disclosure In aqy manner that InteW. gentJy coeveya the eease of the requbxd dlaelotnure In a tqU. oonapfcuow feahlon " T61e leavee ft up to the !~Aadl. eon Avende w:ts to emke the danger of emot- ~ IaWtinB, which we doe't doubt ehey are apable Pf dobtg, S6o.ving through ese smoke of the E+l+C'e aft n Ia the ~Lstgohig~to Mve ~gb tlare~tor~dog bueln~to cut Its oova tfioat by printing dke .rardogs oa its produets. Maybe the federal regulators fear the ooeaequehoee of th.e precedent they would be setting. After elgerete, autoo. mobiles might be next. One can alahoet aee the elga vrhlch wW be requited to be posted on every daeb0oatd "Auta are datgerow to health and enay tauee aerloue Wutleo or deathl" 71da fa not to critldee tlro FTC for ttying. Bven If li Ie only halfhearted In Its efforts end even Lf It doesn't make the rafe adek. It still le serving to keep thepub& alerted to the dangers of cigaret emoking-end thara something. JOQJRNAI. $iwtwburg, South Casrolina Jttne 27, 1964 TODAY'S EDITORIAL: Cegarette Danger Label Is Logical Development Aqv Product ahfch ded not touch as raany peo- p1e and tax revenues as does tobacco would have long ago been labeled "dangerbua" by official aot of tAe Federal government. The surprising thing Ia that the government has delayed aa long aa lt has In requiring tobacco com- paNea to promenently dlepla:r a waraing of posalble danger on each pactage ot cigarettes. 6uoh a warning Is not likely to materially afteot the aale and use of cigarettes. Tbfa haa been demon- atrated over and oves again down through the yeara lrhen the flrat reports on eancer research and the possible association of tobacco were Iaaued. When such findings arere released - just aa was the case recently with the special commission report -dgarette aales declined for a while and then grad. nally moved rlght back to more normal conaump- tloa levels. A few - people have quit smoking. bore tried and aoon returned to their old hablta. Juat because tobacco Is a major agricultural orop, touching the alvea of thousands of Carolinas farmers, a major manufaeNtrer In our aeigbbor- fng atate, North Carollas. and a major revenue producer for the Federal government and most of the atates Ia no reason wAy, with the findings already at hand, that lt ahould not be appropriately labeled the same as any other product. The Industry may take the labeling ruling to eourt. But In the end cigarettes must be labeled, ao- oording to tAe latest iWdloge, with regard to teny haslerda present.

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