Council for Tobacco Research
A Poor Ruling. Express [States Belief That Ftc Rule Is Not the Proper Way to Discourage Smoking]
Abstract
MUL
Fields
- Type
- NEWS CLIPPING
- Depository Date
- 31 Jan 1996
- Named Person
- Ftc
- Master ID
- 300160514-0588
Related Documents:- HT0033002-3002 Informational Memorandum, Regular Summary of Recent News and Editorial Comment [Hearings on Proposed Cigarette Legislation Were Highlighted by the Announcement of the Ftc Labeling Requirement on June 24, 1964 and the Industrys Reaction the Following Day. Media Coverage Accorded These Developments Was Extensive.]
- HT0033003-3003 Agencies at Odds on Tobacco Rules, Drugs and Trade Control Units Vie for Authority . New York Times [Inner Government Dispute Over Cigarette Smoking Erupted in Public This Date with A Warning That the Result Could Be No Federal Regulation at All.]
- HT0033003-3003_D1 Agencies Split on Cigarette Warning. Tribune [Government Agencies Split Over Best Way to Warn the Public of the Health Dangers of Cigarette Smoking.]
- HT0033004-3004 Health Warning Label Ordered for Cigarettes, But Challenges May Arise in Court, Congress . The Washington Post [the Ftc Has Ruled That Cigarettes Will Have to Bear A Warning Label That They Are Hazardous to Health and May Cause Death.]
- HT0033005-3006 Ftc Rules Cigarette Labels, Ads Must Warn Consumers of Danger, Order Almost Sure to Face Court Action, Effective Dates Jan 1 for Labels, July 1965 for Ads. Durham Morning Herald [Requirement That All Labels Must Warn That Smoking May Cause Death From Cancer and Other Disease]
- HT0033007-3007 Ftc Requires Cigaret Labels, Ads to Warn Smoking May Cause Death. Wall Street Journal [Label Ruling Effectiv Jan. 1, Ad Deadline Is July 1, 1965; Appeal Could Cause Delay]
- HT0033007-3007_D1 Tobacco Firms Surprised. Wall Street Journal [Ruling on Cigaret Advertising and Labeling Caused the Prices of Tobacco Shares to Drop]
- HT0033008-3008 U.S. To Require Health Warning for Cigarettes . New York Times, [Trade Commision Orders That Package Labels Tell of Danger of Cancer; Rule Effective Jan 1; Advertising Curb May Also Be Included in Regulation; Tobacco Stocks Drop]
- HT0033008-3008_D1 Ama Sees Health Hazard. Ny Times [Resolution Passed Affirming That A Significant Relationship Between Smoking and Cancer and Other Diseases Is Recognized]
- HT0033009-3009 in Ads, Too; Cigarette Warning Issued, Courier Journal [Final Order Issued to Require Conspicuous Health Warning on Cigarette Packages and on Cigarette Advertisements]
- HT0033010-3010 Court Fight Seen on Tobacco Rule. Ny Times [Health Warning Label on Packages Could Be Delayed for Years; New Bill Is Offered; Industry Leader Challenges Ftcs Legal Authority to Issue Regulation]
- HT0033010-3010_D1 Cigaret Industry to Fight Ftc Health Hazard Edict. Chicago Amer [Tobacco Industry Decision to Go to Court to Block Requirement Concerning Warning Labels]
- HT0033011-3011 Ftc Authority Disputed, Cigaret Makers Charge U.S. Grab, Post-Gazette [Long Court Fight Is Assured Against Advertising Warning]
- HT0033012-3012 Firms to Fight Cigarette Rule, House Is Told. Evening Star [Legality of Ftc Health Warning Order Challenged]
- HT0033012-3012_D1 Ftcs Stiff Antismoking Rules Are Likely to Be Altered by Law; Industry Hits Agency. Wall Street Journal [the Ftcs New Antismoking Regulations Provoked Numerous Proposals in Congressional Halls Yesterdays for Ways to Block or Ease the Stiff Rules]
- HT0033013-3013 6 Year Delay on Cigarette Label Possible, Washington Post [Court Contests Could Delay Enforcement of the Ftcs New Regulation Branding Cigarettes for As Long As 6 Years According to the Chairman of the House Commerce Comm]
- HT0033014-3014 Industry Calls Cigarette Edict Unwise, Unfair; La Times [Tobacco Industry Threatens to Go to Court to Keep Ftc From Branding Cigarettes As Health Hazard]
- HT0033015-3015 Makers Vow Fight Against Cigaret Rule. Tribune [A Spokesman for the Amer Cigarette Manufacturers Today Pledged His Industry to A Court Fight Against the Ftcs Labeling and Advertising Ruling]
- HT0033017-3017 Leaf Industry May Accept Mild Label. News and Observer [Industry Quietly Altering Its All Opposition to Health Hazard Labeling on Cigarette Packages]
- HT0033018-3018 George Allen Responds to Ftc Order on Smoking. Huntley Brinkley Report, Wnbc-Tv & Nbc Tv Network [Response Presented in the Form of Quotes by Brinkley and Allen]
- HT0033018-3018_D1 Tobacco Industry to Fight Ftcs Health Order. Walter Cronkite, Cbs News, Station Wcbs-Tv and the Cbs-Tv Network [Presents Testimoy by Rjrs Chairman of the Board Challenging the Ftcs Legal Authority]
- HT0033019-3019 Cigarette Industry Calls Ftc Ruling Unlawful. News, Wor-Tv [A Spokesman for the Amer Cigarette Industry Said It Would Go to Court If Necessary to Block A New Government Requirement That Cigarette Packages and Commercials Carry Warnings That Smoking Can Kill You]
- HT0033020-3020 Tobacco Industry to Go to Court to Fight F.T.C. Action. The Eleventh Hour News with Frank Mcgee, Wnbc-Tv [Presents Comment by Allen Concerning Other Industries Being Required to Issue Warnings]
- HT0033021-3021 Witnesses Attack Cigarette Labeling Regulation. Cbs News, Wcbs [Witnesses Think It Is Unreasonable, Unwarranted, Unnecessary, Unlawful, Illogical, and Arbitrary to Require That All Commodities That Might Have Some Dangerous Implications Through Certain Types of Uses Be Forced to Carry the Label That Has Been Suggested]
- HT0033022-3022 Dangers of Smoking. News at Seven, Kevin Kennedy, Wpix-Tv [Presents Comments Attacking the Ftcs Order; Made Before the House Commerce Comm]
- HT0033023-3023 Tobacco, Smoke & Ire. Time [Ftc Chief Presents Congressmen with Copies of Order to Manufacturers of Cigarettes to Place Poisonlike Warning Labels on Their Products]
- HT0033023-3023_D1 the Ftc Label on the Pack? Newsweek [Exact Wording Is Up to the Companies, But to Be Approved Would Have to Be Close to the Ftc Statement That Cigarette Smoking Is Dangerous to Health and May Cause Death From Cancer and Other Diseases]
- HT0033023-3023_D2 [Dup 300160535a-0535a]
- HT0033023-3023_D3 the Ftc, Label on the Pack . Newsweek [Dup 300160535b-0535b]
- HT0033024-3024 Witnesses Recall Seen in Smoke Probe. Richmond Times Dispatch June 30, 1964 [10 Bills Considered, Doubting Physicians, Evidence Called Shaky, Chairman Absent]
- HT0033025-3025 Raps Report on Smoking As Dubious, Weak. Tribune [Since the Statistical Data Was Questionable Donnahue Said the Conclusions of the Surgeon Generals Advisory Comm Also Are of Doubtful Validity]
- HT0033026-3026 Slams Report on Cig Cancer As Haphazard. Daily News [Donnahue States That What We Are Dealing with Is Not So Much Scientific Method As It Is Scientific Guesswork]
- HT0033026-3026_D1 Evidence Declared Lacking. Greensboro Daily News [Three Members of the Medical Profession Say They Find No Evidence That Clearly Connects Smoking of Cigarettes and Lung Cancer and Heart Disease.]
- HT0033027-3027 An Expert Says Cigarets Are Safe. Herald Examiner [Burford Thinks There Is As Much or More Reason to Suspect Air Pollutants As There Is to Suspect Cigarette Smoking of Being Causally Related to Lung Cancer]
- HT0033027-3027_D1 Report Is Disputed. Ny Times [Three Witnesses Disputed the Health Service Report Which the Ftc Used As A Basis for Issuing A Rule Last Week Requiring Cigarette Labels and Advertising Next Year to Warn Customers That Smoking Is A Dangerous Health Hazard.]
- HT0033028-3028 Cigarettes? Certainly Not Car Engines Cause Cancer Professor. Citizen News [Increasing Evidence Tends to Link Lung Cancer More with Fumes From Engines of Automobiles Than with Smoking According to Burford.]
- HT0033028-3028_D1 Lung Doctor Says Cigs Are Not to Blame. Daily News [Explanation of Theory That Disassociates the Connection Between Smoking and Cancer]
- HT0033029-3029 Doctors Attack Report on Smoking. Courier Journal [Attack Stresses That the Report Was Based on Statistical Rather Than Scientific Evidence and the Conclusions Bear No Relationship to the Statistical Data in the Body of the Report.]
- HT0033030-3030 Cigarette Cancer Link Held Dubious. Plain Dealer [Testimony of Three Witnesses Disputes the Surgeon Generals Advisory Comm Report Used As A Basis for the Ftc Ruling Requiring Cigarette Labels and Advertising to Warn Customers That Smoking Is A Dangerous Health Hazard.]
- HT0033030-3030_D1 Lung Surgeon Doubts Cancer, Smoking Link. La Times [A St. Louis Surgeon Testified That He Does Not Believe That Lung Cancer Is Caused by Cigarette Smoking.]
- HT0033031-3031 C-E-I-R Tobacco Study Filed. Wa Post [Study Statistics Cover Income, Sales, Employment, and Population Group Data]
- HT0033031-3031_D1 Cite Tobaccos Economic Role. Journal American [Survey Made at the Request of Lor Filed with the House Interstate and Foreign Commerce Comm]
- HT0033032-3032 Skull and Crossbones on Whiskey. Post & Times Star [Since A Case Can Be Made That Overuse of Ardent Spirits Can Harm the Giblets, Why Not Paste A Skull and Crossbones on Every Jug of Whiskey. If the State Is Obliged to Protect Users From Killing Themselves with Cigarettes Why Is It Not Equally Duty Bound to Take the Same Step with Respect to Alcohol Asks the Author.]
- HT0033033-3033 Attention Ftc Hot Dogs Can Cause Heartburn. Journal American [Authors Opinion That Ftc Ruling on Warning Is Ridiculous]
- HT0033034-3034 Advertising News; Cigaret Market Faces Problem. Sun Times [at This Point, Cigaret Companies and Their Ad Ags Seem to Believe That the Regulations Will Not Go Into Effect As Scheduled.]
- HT0033035-3035 A Hazard Label on Cigarettes. San Francisco Chronicle [Author Will Leave It to Lawyers to Say If A Law Requiring Labels on Cigarette Packs Would Be Unconstitutional But Suggests It Is A Crummy Idea.]
- HT0033036-3036 Too Many Votes Involved; No War on Health Hazards. State Journal [Legislation to Curb Cigarette Smoking Is Too Hot A Political Issue for the Johnson Administration to Handle Before the Election.]
- HT0033037-3037 Ad Nauseum. Herald Tribune [Authors Opinion That Ftc Should Not Reform the Personal Habits of the Public Regarding Manditory Ruling on Labeling of Cigarette]
- HT0033038-3038 Ftc Impudence. Daily News [Argument Against Labeling Stating That It Proposes to Force Cigarette Makers to Denounce Their Own Product]
- HT0033039-3039 Cigaret Edict. Herald Examiner [Article States That the Ftc Ruling Regarding Cigaret Package Labeling and Advertising Is Based on Two Repellent Assumptions.]
- HT0033039-3039_D1 Ill Advised Cigarette Edict. Journal [Article States That the Federally Imposed Labeling Order Is An Arbitrary Action Both Discriminatory and Unnecessary.]
- HT0033040-3040 Labeling Cigarets. Times [Author Thinks That Labeling Will Annoy Individuals, But Will Not Stop Them From Smoking.]
- HT0033040-3040_D1 Beyond Its Field. Enterprise & Times [Author Feels the Ftc Ruling Regarding Health Warnings on Cigarette Packs and Advertising Extends Ftc Powers Into An Area Where It Does Not Belong.]
- HT0033040-3040_D2 Labeling All the Dangers. Morning Standard Times [Author Gives Reasons Why Ftc Ruling Regarding Cigarette Package Labeling Is Silly and If Followed to Its Ridiculous Extreme Would Have Marriage Licenses State That the Odds Are Against You.]
- HT0033041-3041 Trade Commissions Oversteps. News [Author Thinks Progress Should Be Made Through Voluntary Action and Public Persuasion Not Bureaucratic Compulsion.]
- HT0033041-3041_D1 How Far Such Tyranny. News [the Attack of Cigaret Manufacturers on Government Intrusion Should Find Support If Only on the Principle of Fairness and Equity in Business.]
- HT0033043-3043 F.T.C. Cigaret Ruling Opens Way to Abuse. Times Leader [Questions the Validity of the Ruling]
- HT0033043-3043_D1 Capricious Labeling. Robesonian [Ruling Represents Discrimination, in View of the Potential Danger in Other Products That Require No Labeling]
- HT0033044-3044 A Harsh Cigarette Edict. Argus [the Ftc Treated the Tobacco Industry Very Roughly by Ordering Cigarette Labels and Advertising to Inform the Public That Cigarette Smoking Is Dangerous to Health and May Cause Death From Cancer and Other Diseases.]
- HT0033044-3044_D1 Staking A Claim to New Empire. Herald [by Acting When It Did the Ftc Got the Jump on the FDA Which Hew Wants to Have Jurisdiction.]
- HT0033045-3045 the Tobacco Label Ruling. News [Points Out That Labeling Should Not Be Restricted to One Product.]
- HT0033046-3046 the Smoker Has Been Warned Already. Tribune [Findings in the Surgeon Generals Report Were Topline News Months Ago, What Does the Ftc Hope to Accomplish with This Weeks Order.]
- HT0033047-3047 Ridiculous Order. Press [the Ftc Rule Requiring Warning Labels on Cigarettes Is Another Dramatic Example of the Lengths to Which Wa Bureaucrats Will Go to Exercise Their Autocratic Controls Over the Lives of Americans.]
- HT0033048-3048 Are Cigarets Quicker Than Liquor. Sun [Why Single Out One Product Over Any Other for Crippling Labels Which Fail to Distinguish Between Moderate and Immoderate Consumption]
- HT0033048-3048_D1 Not the Only Hazard. Beacon Journal [Why Pick on Cigarettes, Smoking Is Only One of A Thousand Hazards to Health and Longevity.]
- HT0033049-3049 Rule Versus Law. Call [States That Promulgation of the Rule to Place A Warning Label on Cigarettes Is Evidence of the Usurpation of Legislative Power by A Government Bureau.]
- HT0033050-3050 the Scapegoat. The Journal of Commerce [Business Is Too Often Made the Scapegoat of Problems That Are Either Social or the Product of Some Government Policy.]
- HT0033051-3051 Cigarette Warning. Record [Expresses Opinion That It Is Unfair, Unhealthy, and Unwise for Fed Govt Agencies Charged with Protecting the Public Not to Regulate Cigarette Labels and Advertising.]
- HT0033052-3052 Harmless Puff. Sentinel [Author Thinks That the Statement Accompanying the Ftcs Rule on Cigarette Labeling and the Statement by the Ftc Chairman Invite Court Appeals From the Cigarette Companies.]
- HT0033052-3052_D1 Todays Editorial Cigarette Danger Label Is Logical Development. Journal [Expresses Opinion That Cigarettes Must Be Labeled, According to the Latest Findings, with Regard to Any Health Hazards Present.]
- HT0033053-3053 Smokers Beware Is Justified. Louisville Times [Expresses Belief That the Ftc Has Done the Right Thing and Should Be Supported.]
- HT0033054-3054 Code for Cigarettes. Ny Times [Expresses the Opinion That the Cigarette Industrys Proposed Voluntary Advertising Code Merely Restricts the Alluring Claims Made by the Cigarette Makers; It It Not Intended to Emphasize the Hazards in Smoking.]
- HT0033054-3054_D1 to Tell the Truth. Post Times Herald [States the Ftc Is Asking the Cigarette Industry to Tell the Truth]
- HT0033055-3055 the Cigarette Ruling. Citizen Advertiser [Contains Description of the Announcement of the Ftc Ruling Regarding Warning Labeling of Advertising and Cigarettes]
- HT0033055-3055_D1 Ftcs Ad Rule. Dayton Daily News [Takes the Position That the Public Must Be Sufficiently Informed That Cigarettes Are More Than Just Refreshing, Mild and Filter Tipped ]
- HT0033058-3058 Cigarette Makers Still Have Time for Refutation. Courier Journal [Labeling Is Not An Immediate Prospect. Whether the Ruling Is Lawful Will Be Contested in the Courts for Years.]
- HT0033058-3058_D1 the Cigarette Ruling. Post Dispatch [the Ftc Has Acted with Exceptional Courage and A High Sense of Public Responsibility.]
- HT0033059-3059 Ama Elects Smoker Too Old to Quit. San Francisco Examiner [Election of the 118th President of Ama]
- HT0033059-3059_D1 Tobaccomen Defended by Ama Man. San Francisco Chronicle [Recently Retired President of the Ama Came to the Defense of the Tobacco Industry in the Cancer Controversy Yesterday.]
- HT0033060-3060 Ama Filters Its Stand on Cigarets and Bias. News Call Bulletin [Final Language on Cigarettes and Bias Adopted by Convention Delegates Was Not That Urged by the Ca Delegates]
- HT0033061-3061 Smoking Brings Health Hazard Ama Declares. La Times [the Ama Admitted Wednesday That Smoking Cigarettes Is A Serious Health Hazard.]
- HT0033062-3062 Ama Again Declares Smoking, Cancer Link; Sees Cigaret Hazard. Wall Street Journal [Group Stops Short of Saying Cigarets Are Cancer Cause; Hazard Will Be Publicized]
- HT0033063-3063 Cigarette Order. Morning Sun [the Ftc Announced That It Would Require Cigarette Manufacturers to Print A Health Warning on Their Packaging and in Their Advertising.]
- HT0033063-3063_D1 Inaction on Cigarettes. Ny Times [Effective Action Has Been Stalled Because the Administration and Congress Have Failed to Press for Reasonable Curbs.]
- HT0033064-3064 San Francisco. Eagle [Labeling Cigarettes Is Not the Answer, Education Is]
- HT0033064-3064_D1 Cigaret War Still on. Times Republican [at the Ama Convention This Week, 12 of the 72 Resolutions Submitted on the First Day Related to Smoking and Health.]
- HT0033064-3064_D2 Realistic Ama. Tribune [Trustees of the Ama Explained That They Were Convinced People Will Go on Smoking and That the Only Hope of Minimizing the Dangers Lay in More Research.]
- HT0033065-3065_D1 Smoking, Heart Disease Link Disputed by Study. Evening Star [Survey Concluded That Stress Is Closely Linked to Heart Disease and Smoking May Not Be]
- HT0033066-3066 Md Says Smoking May Not Hurt Heart. Ny Post [Survey Concluded That Job Stress Is Closly Linked to Heart Disease and Smoking May Not Be]
- HT0033066-3066_D1 Survey Discounts Belief Smoking Damages Heart. Greensboro Record [Stress Linked to Heart Disease; Smoking May Not Be]
- HT0033067-3067 Agent Causing Animal Cancer Discovered in Charcoal Steak. Ny Times [the Substance in Question Is Benzo (A) Pyrene.]
- HT0033068-3068 Harvard Polonium Theory of Lung Cancer Link Questioned by Canadian. Canadian Cancer Society Newsletter, Vol 17 No 1 [Taylor States That A Score of People, Who While Working in the Radium Refining Industry, Absorbed So Much Polonium, That Traces Were Found Years Later in Their Urine and None of the Workers Developed Any Form of Cancer.]
- HT0033068-3068_D1 US Doctor Not Convinced Cigarets Are Major Cause of Lung Cancer. Toronto Daily Star [A Leading US Cancer Researcher Said He Could Not Gather Enough Facts to Say That Cigaret Smoking Is More Important in the Whole Picture Than Anything Else.]
- HT0033069-3069 Lung Cancer Deaths Increase at Zoo; Air Pollution Suspected As Cause. Evening Bulletin [Byproducts Under Suspicion Are Fumes From Motor Exhausts, Rubber Particles , Particles of Asphalt and Tar, and Particles of Asbestos.]
- HT0033070-3070 Half of Kids Smoke by Senior High Year. Post Intelligencer [Many Start Smoking When They Are in the Fourth and Fifth Grades According to Hundley.]
- HT0033071-3071 Statistics Relate Drinking, Cancer. World Telegram and Sun [Statistical Science Added Heavy Drinking to Smoking As Possible Cause of Cancer]
- HT0033072-3072 in Same Room, Non Smokers Affected by Cigarettes Too. Los Angeles Times [Nonsmokers in the Same Room with Smokers Share Some of the Same Blood Vessel Effects From Tobacco Smoke.]
- HT0033073-3073 Years Sooner, Tobacco Allergy Suspect in Stroke. Citizen News [Suggesting That Smokers That Have Allergies Come Down with Heart Attacks Sooner Than Smokers Without Allergies]
- HT0033074-3074 Cigarette Sales Decline Sharply. Ny Times [Volume Off by 800 Million Packs Since Issurance of US Health Report]
- HT0033074-3074_D1 Cigaret Sales Off 16 Billion. Herald Examiner [Cigarette Consumption Down Since Government Report Linked Health Hazards to Smoking]
- HT0033075-3075 Decline in Smoking Eases Off. Pittsburgh Press [Drop Averages 6.5 Percent.]
- HT0033075-3075_D1 Cigaret Sales Show Marked Drop, US Says. Tribune [Consumption of Cigarette Dropped Off by 800 Million]
- HT0033075-3075_D2 Reports Cuts Cigarets by the Billion. Citizens News [Decline of Cigaret Consumption by 16 Billion]
- HT0033075-3075_D3 Cigaret Sales. J of Commerce [Cigaret Consumption Dropped Off by 16 Billion]
- HT0033342-3042 Cigarette Ruling Is Unwise. Free Press [Ftc Should Rescind Its Ruling Because It Shows An Amazing Lack of Faith in the Intelligence of the Amer Consumer and A Disturbing Contempt for Amer Law and Custom.]
- Request
- 132
- Author
- Express
- Box
- 096
- Site
- Hoyt
- UCSF Legacy ID
- opt1aa00
Document Images
FREE PRESS
Burlington, Vertoont
June 25, 1964
Cigarette Ruling Is Unwise
THE AMBITIOUS CHAIRMAN OF TNE
Federal Trade Commission, Paul Rand Dixon,
has written a record of undue interference in
the operations of American free enterprise.
Many Vermont businessmen are highly dis
turbed by several of his actions in Ihe past
which have restricxd - unwisely and per.
haps unlawfully - the legitimate conduct of
private business.
Now Dixon's Trade Commission has reach-
ed its most disputable decision of all. This
is the ruling issued Wednesday which re-
quires that by next year all cigarette labels
and advertismg Inform the public "that cigar-
eue smoking is dangerous to health and may
cause death from cancer and other diseases."
Such a ruling is both shocking and ridicu
lous. It raises several immediate questions:
1. The purpose Qf advertising is to sell
products honestly, yet how could a manufac-
uuer sell his products honestly if he is re-
EXMSS
Pbrtland, Maine
June 25, 1964
Page 41 HT®0033042
quired to indict his products with unproven
allegations?
2. What right has the Federal Trade Com-
mission to issue such a sweeping ruling?
3. If cigarette marketing is to be treated
in this manner, why not also the marketing of
other products which are polentially lethal?
For esample, why not require the automobile
manufacturers to inform the public "that au-
tomobile driving is dangerous to health and
may cause death from broken bones and other
injuries"?
Certainly people should be appraised of
the risks imrotved in ci¢arette smoking. But
mosl people - and all smokers - are fully
aware of the ri?ks. Yet they continue to smoke
of their own free will.
The Federal Trade Commission should
rescind its ruling. It reveals an amazing lack
of faith hi the intelligence of the American
consumer, and it shows a disturbing contempt
for American law and custom.
A Poor Rule
The Federal Trade Commlaslon
has Issued a rule requiring clgarette
labels and advertlsing to state that
ctgarette smoking "is dangerous to
health and may cause death from
cancer and other dfseases"
The commission has decided
that It Is unfair for the tobacco
lndustry not to advise the public
that amoking Is a health hazard. It
apparently will Ineist that this ad-
vice be Included on every container
and In all advertising.
It has been pretty we11 estab-
lished that amotttng Isn't one of the
healthier pleasures. Its relation-
ship to cancer, heart aflments and
other disesaes has been widelv de-'
bated and frequently stated. Every
possible type of educational pro-
gram should be ttiafntafned to
make the public aware that smok-
1ng can be hlghly Inlurious. It is
particularly Important to tnake
this point emphatically and fre-
Quently for young people.
It Is equally Important that
young people be advised on the
dangers of drinking. Automobiles
are about as lethal a device as man
ever created for general use. Are
they to be labeled as one of the
nation's greatest causes of death?
The discriminatory aspecta of
the PTC rule might be more de-
fenslble If any llkelihood existed
that such labeling and advertising
would be effective. But It won't.
People who want to smoke will do
so.
Tf cigarettes are unfit for hu-
man use they should be ruled off
the market. If they are legal mer-
chandlse and, Irtcldentally, a ma-
jor source of tax revenue, the
manufacturers should have the
same rights of labeling and adver-
tlaing as are available to other in-
dustries.
The FTC rule Is not the proper
way to discourage smoking.
~
