Tobacco Documents Online

lQE1WS At7D OBSBRVER Raleigtt, 1Qorth Caroiioa July 3, 1964 Leaf Industry May Accept Mild Label By, tROY PAARER J@. reseata+ivps, is to aeoept mIId It was 4neroduced by Rep. Wa)- However, the advertising and Ncws and Observer Bureau 1package•tabeliag legislation that ter R ng~ tD: 3'ex.), a mem• communications Industries, es- WA~~HINGTON-?he tobacco wo~ ~~' to lmM'6it iocat ber of the Commerce Commit- pedal:y the teievision-radio in- a)dustry- with a prad trom ad- g~'~~ ~ getting ~~ ~' dustrp, have g<ave• atisgivings vertL~tnfand t'elevisioa-radlo the hbo It would require cigerette about the itnplicatwos or al- ~g or s~~n6~o1•packagcs to bear a warnfag: lowing, the F`CC to exercise induslr+e•s. ts quieBy aiterang feld. ~°Caat•on: cigaret smoking m authorty fa the field. They feel rts a)!~-ut oppostdon to soy Such an approach is believed be haxardous to your health~' that sucb authonty, on ac- type of health-hazand Iahelinglto be the choice of Rep- Ocen; Jt doe.a aot refer to advertisfig- cepted tos the FTC, eouldce lead aa ctgatette packages. Harrrs (D.-Ark.). chairman of~ The Rogers bill would also The changiag positior of tlre the Commerce Committee. He to eurtsilmeoi of advertising indu+tr:Ps was itdicated 7burs- ts said to feel, as do ind prohibit ~~ ~~'ag once practi cav for other products and ~P I a day a, the ifonse Commietee oifu;t.lr, that a 6ealth warni federa law was enacted. gettera_y a broader use of FTC ag The FTC raia, amtounced by~atUhonlv than has been eser- on gatu state and Foreigh Cam-i tsbe.ing law is welerable to + merc: teid another in a[~rte4 atlusring the Fet~i Trade ~+rraan Paul ttsnd D.xon 9t cised !n the past. at hearings on what the Commisstoa to carry ot& itg tn- a heariag before lhe Commerce Rep. Harris 3ttd hia commif- hatld do m the wa ke ~of tt•ntions ta ~ labelto of ~~~ last week would re• tee are friendly to the televis- ment s 6 tuire warnings on W pack- ioo-rs'io laduslry attd are keen- the Surgeoo-Ceasral's s t a d y packagPs and advertising- aging and advertising. `iy aware of ttte importance of comati'tpe report iin)ting cigar- A"miie" package [abelmg '17ti FfC rale wouldn't go the advertising fnduapy as the et cer le smoking Wtlh the Itmg ~' mea.Wtre is amoag the dozm tnto sltect rmHl aest year. Row- revenae-produtex for t~e oom- bi0s wbich hava beea imtto- erer. It is expectad to be de- m®iciatfoas Industrv. Thd new posiUon, although aot daced In Googress to the wake layed, perheps for several y4ara The aew 8p cb was indl- bardly stated vy industry repd of the Swgeon-Geaerat'a report. by court tests. o cated Thuraday~in teatimony and during questioning of wit- nesses. Rep Alton Leaaan, (D: N.C.), told tI•e committee that the FTC had usurPat•ed oangt•es- sional ~uthority' in proposiag the hcalth-warnhtg label rule, The question was one of such impor:ar•ce, he said, that con- gress should be the Qolicy-mak- er, aot •'any agency.' As the "second point" ia his conclusions. Ftep. t.patron sold that "if there is to be legista- tion" reqainng a warning it should "pre-empt the field" of )egialauon. "It would create a chaotic, Impsssi'61e situation If local taws" were aHowed in the peld, Lennon said. 77re Tar Heel lawmaker, who r+spreaeate one of the country's most Importsnt tobacco grow- ing districts, said that such preempUon wouki not amount 30 "congressional invasion of the states" because the federal government has always had authority to deal with matters of interstate commerce. The worry about local anu- smoking moves has beea trig- ~ea~hh ma by New York by officials Califoroia that they will seek such laws if the federal gov- ernment does not act- Another iadiceHon of what the tobacco induetry would ac- cept was foretold by Rep. Dave Henderson ( D -N.C. ), whase dis- trict is also a big tobacco pro- ducer. Henderson told the eom- mittee that the Stirgeott-Cener- al's report had not estabfiahed that "moderate"' smotdng was harmful to health. Some committee members, who earlier had critciiaed the labeling idea aito~ether had narrowed their crittcism to ad- varhsing labeling. Rep. Horace Korneeay (D: N.C.), a committee member, asked L.. WeadeB Scott. head of the American raneer So- ciety, if "there just wouldn't be any advertising" of cigare•t• tes H a health hazard warning was required In such adver- tsements. Rep. ).ionel Van Deerin (D.-Calif.) asked Scott it cigar- ette advertising wouldn't be- oome "a national joke" if it first etdoiied smoking then was re- qnired to brand smoking as dengerous to health. Scolt said that this organba- fion would accept either FTC control, or regulation by some other government agency. He poh~ted out that the DeparG tne4t of Health. Education and Welfare has indicated It wants labeling authority. Scott, praised the tobacco In- daslsy for its newly-announced voluntary advertising code of ethies, but said that even ii the Industry "cleared up" ad- .ettising, the fact that it spends ever s20a million a year for ad- vertieing tended to make smak- fttg attractive to youngsters.