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Page ]2 HTB0Q33014 i Los rali6ErES '1'IIMs Ios Mgeles, California June 26, 1964 Industry Calls Cigarefle Edict Unwise, Unfair might Rrt an )''Tl; pnat- ponentent ot the order, oth- er Ihan by goi+ig to court. llixun +aid that if the in• juatry'a new voluntary ad- vertfxing code is effecti.ee thiv might keep the wain. inga off advera+emeata, a4 though not off packages. The volunteri code ha" been submitted to the Jus• BY ROBERT C. TOTH tice Department for ita ciere *WWI 1*1111" 641- c.n.,nwru nn whrthcr It vIr.l.qtro anti• WASHINGTON - The trust iaa•a The drparlmrn4 tobacco Industry threatened gtonday baid it probably did Thursday to go to court if not, but refused to commit neceesaty to keep the Fe- itsetf pending outcome of the d e r a I Trade Commission ;jpant congressional heu- frorn branding cigarettes a ing and of the FT4 action health hasardw which had not been taken at The FTC move is illegal that time. and the warning it would 1 doa't tlww whether we require on cigarette packa- have clearance or not" to go ges and advertising ia 'un- ahead with the ciitle. Gray wise, unwatranted. and is 'sdd. The Industry does not not a fair factual statement believe it has "permanent of the present state of scfen- cleamm" he said. tiftc know Iedg r,' said The t:a?e would bar ad- Bowman Gray, chairman of vertising which appeals to the board of the R. J. Rey young people or appears juat nolds Tobacco Co. before, t1tsring, or after a TV He spoke for virtually all or radio *+rogram beamed at cigarette makers at a hear- Fouthg ing before the House fbal- Cray asked that the in- m 1 t t e e on Interstate and dustry be &iven a"reasona- F o r e i g n Commerce. 77te ble opp,rtunity to hnple- induetry does an 0 billlon arMt the code." He called it year business. an earnest attempt at aelt Gray declined to suggest a warning statement thatt vrwld be acceptable to the induatry, but he eald . It should Indicate that stnoking is not dangerous to every- tute, It It does harm anyone. Followa Dixon He followed by one day t h e appearance of fr T C Chafr&an Paul Rand Dixtnt, who annrunced Wednesday the final 1'TC orders to,r Ctt ~ sndin,~, t h a t FWe action wes ~Ite~1, he sald the induatry nrfTl 'oppose It fa eourta it necessary! a ohsllenge Is probably not iouttinent, however. It will' probably await comple- idon of the bearings, ax peew ek w~e~, aad ~m~~ Vbe dela~yed 11Ly Tike $ears putting a warning on d- Dixm estimated the legal garette packa by next Jan. 1 battle might take four yeara, and on advetttieingby July 1, and Rep n pren Harris fA' 1t185. Ark.), choirman of the hear The warning would de- Z-.ge, said it. might even be c t a rie t h a t amoking may aix year9 bcHurr the caurts cause death from cancer and rule on thecrde. other diseases The Ir.dusluv alao opitused There war aataiderabie thF F"lY' arilun berause It queationing of Gra,y on the would not bar atatea and cl- 1 m p I 1 c a t i o n ot Dixon'sl ties front P.naeling their own comments before the com-•yawa ahich mieht. twqnhr mittee un Ituw the 4tdustry•different Hirning- fur ma- rettea adverti,ed and sold In their arpas. t:ray said. .\ 4'uq,o. - inu..l .... u Unt.i pre-tmpi awir al"1 h,rai laws of this /dnd. and t7rav said d .any actioq is taken, ':1 'should be Udtrn In' tite t'onitreae a1Nl JP)• nu w~e elxP.' The Uepartment of }lcalth, Ed u c a t i o n and Welfare aaid 'Pu"4+}• it will propose an ameudtnent to the hdzardouq auh.,tant-c4 art that would Mrytdre a h~.+alth .varning on cigarette parla ages. If enacted, It would keep FTC out of the labeling area, ghdng that reeponaibh lfly to the department. Disegreetneot Noted Gray argued that their :are "large and basic areas" :where more research Is e3• -r;entlal on the link between :smoking and'health. "Slany dWingufflhed doN tors' do not believe that it hae been eatablished that aenoktng causes diseases, he rsaid. Warning notices on cl- garette packs and ads are unneceseary, he said, be- -cause "the public has been inundated for more than a decade with charges that emoking may be injurious to health' 1lloreover; -warnfng notices a o u 1 d e e t a'dangenoue precedent,' he uatd. The government might latet 8~ne adveuttiaing to vvat'n of the dangers of driving and flyittg. Gray argued. Aoy challenge to the' will aesert ~ Congrepabablynever gave the commission pmer to Isatte auch rules oaatg produete. The 1•TC contendt; the authodty was includet~ fn ite 1914 charter, but lay unused until two yeatw ago. Such authority haa nnt been tested 1u f hr' a nm•1v.