Tobacco Documents Online

CocrnmR-aat[uvu Louisville, Kentucky June 25, 1964 rit Ads, Too Cigarette Wariihigs Issued L. A. r:nn.w..nlnaldlil emt s.nIn industry. among others. This Washington-The Fede r a 1 will postpone Ihe deadlines for Trade Commission issued a health warnings. final order yesterday to re- F.T.C. chairman Paul Rand quire conspicuous health wara• Dixon said court Btigation iags on cigarette packages be- could hold up the effective ginning January 1I and on date of the warnings by as cigaretto advertisements be• much as four years. ginning six months later. 'phe irarning to be required The warning must state fo is essentially the same aa in one way or another that a much broader order pro. "cigarette smnking is danger• posed by• the F.T.C. in January ous to health and may cause after tF.e surgeon general's antismoking report was Issued. Prices of riparette shares de. The rule declared that the cfinc ajter F.T.C. rubnp on la. sale or distribution of cigar- 6e(s. Page 9. Section 2. ettes will be "an unfair or deceplive act or practice" if - ~-- -- advertising, labeling, and other death from cancer and other motional matler fails to diseases," the order seid. "1n- ~iose. 'clearly and rrom- diridual advertisers ahould be tuently;' that smoking is dan- free to formulate (it) in any gems and may cause death. manner that intelligibly con- Tobacco interests have until veys the sense of the required MR1'• 1983• to argue the disclosure in a fully conspicu- advertising ruling with F.T.C. ous fashion." Ihe F.T.C. said Dixon, when questioned, said in a 1S3•page explanation of an effective educational pro• its two-page order. ~ g. by the Public Health The order will be challenged Service against smoking, or a in the courts by the tobacco voluntary change in prebenl advertising practices m i g h t change the situation. However. It seemed unlikely that cigarette companies would voluntarily brand their product a health hazard. Extensive hearings were eon• ducted on the proposed order last March; most industry ob. jectione were put on the record then. The key, point of conflict was whether the F.T,C, has authority to issue a broad rule of this kind. F.T.C. was created in 1814 but did not formulate such rules until 11i62. None have yet been challenged in eom't. Dixon defendeoi the F.T.C. rule before the Houae Inter- state and Foreign Commerce Committee which is holding hearings on 10 antismoking bills beforr Concrrc, Page ', Ae contended that tne F.T.C. has always had the nec- essaty authority in its charter even though previous commis- sions have not used it. Con• sumers would be better pro- tected today if the F.T.C. had previously used thc author• ity, he said. (Albert Clay. Mount Ster• ling, Ky., president of Ihe Burley Auction Warehouse As• sociatlon, said the matter should be decided by Congress "and not by a pon•er-conscious agency that seems to be at- lempting to persecute and de• atroy the tobacco industr). which is such a vital part of our economl•." (Clay said the F.T.C. does not have the authority to carry out the regulation. He noted that the House committee is holding hearings on tobacco advertlsing and labeling pro- posals. (John Kaon eaecutice di- rector oi the Kentucky Farm Bureau Federstl.^. voiced a almilar sentiment. He 6ald: ("We feel that the F.T.C. is lacking in authority to make this kind of ruiing." State Damage Feared f .N~®0-a33oo9 men. and manufacturers and all agreed i n an immediate court lesr. North Carolina Go- ernor Terry Sanfurd. in Greru,- boro, promised that his stale will take part in courl chal• lenges.) Represenlalht Oren rris (D., Ark. ). chairman nf t;c House rommiltee, suggested the commission 'ni;hl nerd "legislative clardicalion" of its authorila- hy Congrr•t An inleraFenr! s q u a b h l e seemed to be building brtucen Ihe F.TC. and the Department of Ilealth. Educalion, and Wel. (Koon said anylhhng hurling fare af tr which anenc.• would tobacco sales is a serious delri• impose labeling reqmremenas. ment to Kentucky's economy II•B-W. wants rta Food and as 43 percent of the stste's Drug Administration to havc fatm income comes fr•om lo- that povcr sincr Ihe F.D A bacco, already monitors labeling of (If there are "harmful ef• drugs and hazardous sub- feets, we should track them stances. down and remove the causes of them rather than rule against amokmt." F:ono A[d (In San Francisco thr Huusc of Delegates of thr .ln,eruan Medical 4gsociauei, adn/,lyd a statement yertr-dw •- wo,,:ni: ing "a signiGcall, -claii.mship between vlgarcn• •mwAiul: and the incidenrr -1 Iw•: rancer rwkd thet I-1naP r • MLoking is a serlsus •mall h Laral'd " Carolinians Protest (Senator Everett Jordan (D.. N.C.), said he talked with tobacco growers. warehousc. >\ot Fish Or Fon•1 Dixon said cigarettes are -neither fish nor fowl. They are not a drug but a producl. and Concrem said Iha, F'.T.C has aulhm ny oter producls " The F T C iidr u as not adopted unanimnaal~ b, 16e 1he•man oomml+•mn A Evri elte 1lfaclmi•ic imued a :ep• arate malernenl llc pirtcrrat a health warning based on lhr surseon Itencrel'. repurt. but not described In drta0 and would have art Ihe deadlinto for both labeling and advcr- tising warnings as July 1, !artS.