Tobacco Documents Online

WALL ~ JOU~AL New York, New York June 25~ 19~ FTC Requires Cigaret Labels, Ads To Warn Smoking May Cause Death Label Ruling Effective Ja.. I. Ad Deadline Is July I, 1965; Appeal Could Cause Delay W~IINGTON - The Federal Trs~e Con',- In8 ea ~!1 claret packages grid adver~e- monte that smoking is de.~emtts te health and m~y canse death, Onder the terms of ~he m~kers will ~ve ~t~ n~t ~d~. ~r. will p~bly [o~enl ~r ~me ~me. ~d ~ ~d ~e new ~1~ held ~ a~ w~e ~er ~ m~. He e~t~ ~t It ~ He ~ he ~ ~ ~. ~~ ~ m~s w~ ~m~es ~d ~y ~ ~e ~s int~ons ~ve~. Hut ~ ~ di. f~. He ~en p~uc~ p~ ~l~; f~ 418~tlon to "We ~d our ~te~ them ~s~ in ~ ~e ~i~ ~ui~ment ~ bF ~e ~ te~ to ~e U.8. 8~ Gene~ Jn8 prescflbe~ disclosure that "smokln~ is d~ ~ h~ ~ may ~e p~C~ ~g or mt e~y ~ve~ ~te ed~ men to set the t~ 8d pm~8 on a ~m~y-by~m~y pie In ~e ~ kd~ ~ ~y ~y t~ ~Y ~ ~d m~ ~e ~e ~,'" ; ~." ~ J~ ~ ~vm w~ ~me ~e tobac. ~ ~e ~d of e~ts ~ I~ h~ ae~ ~ ~e ~ for ~I~ ~e md~t~ ~'a ~e d~'t ~ ~ ~ ~d "no ~d~. ~, ~ ~t~. ~e ~ mem~r, ~tte faw~ ~hUy ~d~ ~e ~ m~ rite ~dm~ ~ m~ J~y I e~ ~ ~y put amnke~ ~ ~. ~e o~ ~ely a~ ~'s s c~w~y over smo~J'8 ~t ~ h~. ~ the ~t 81e~ ~ Io ~e ~ ~ automobile& ~eo~11e ~e ~d ~eh f~, ~e ~p~ ~t ~e ~r ~ ~ p~ stems ~el? ~m ~p~ or ex¢~ive ugt, HIHO033007 Page ~ ~J~other ~palt,,I re&~on fur 'l,c baste i~ • ~ sis ~aU~s out ~q bees a eh~le~ ~ "t~ Ja~sd~UOn rsvP: the ~fo~ ~e H~se ~tttee. SUI'~eUq L'ener8~ Lurer ~ ~s~end~ ~at the F~A J~ eq~ed ~an ~o ~ to ove~ee cip~l leb~g p~. ~h conceding ~t ~ ~tem~l ~toul 8 new ~we~ ~m ~ ~ H~s ~n~ the I~dl~ 8d c}~8 b~ Uol ~ compel "~a, t.,e" dls¢lm~. "~e que~on I ~1~ like I0 develop." he tuId ~ ~ ~1~3~. uw e~tent to ~,hich ~e comml~isn ~ -Ill,Cling B~ ind~try to ~ge ~ p~ees o~l~ i~ wilt." ~. Dijon ~e~y f~ to ~tl~fy Arkau~ t* J~ his ~oinder ~at the ~ ~ duty to ~mre ~aeve ~ng~ a~t & p~uct when ~e~ o~imt ~uld ~ mls. ~ of e~ ~ a p~uet ~ ~ aid U.B. ~m~ w~ p~fer demesU~ly male Tobucco Firm~ $~r~riscd ~t ~" ~e~en ~acted ~~t ~ ~e F~er~l ~de C~mm~- H~ ~me~ ~ttee of ~vhet~er ~ ~b~sb ~s of ~t~tial fla~e~ lmm a p~ P~ces ~ ~ ~a~s listed ,n ~e Ne~ • e ~e~t o( ~e new ~ ~e~ ~e~ ~. d~ed at ~.~. off ~ p. ~. ~r~. ~.~t ,', ,~ '" .