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ADVERTISING, R&D AND YOUTH PREVENTION (S Actual) Philip Morris Rnnrc! b Developmeel E:pnditrre. (a) $32,169,534 5181,909,840 5590,534,587 S338,619,400 S1,IQ,23J,J61 Ceaa.a' . ln CTR Coobbutioes to General Fund (b) $605,377 $2,007.624 $12.657,334 f41,J91,198 $50,682,505 5109,344,059 Contributions oo Special Projects (b) f0 98.000 1,041,004 4,523,946 174,973 5,837.923 To1sl Coartbaloea to CTR 5605,377 f2,105,624 _ f1J,698,J58 f47,915,144 _~-550857,478 SI15,181981 ResnrcM & Devebpneel Espt.dhern and Co.eribetlou to CTR _ f605,377 $34.275.158 5195,WJ8,198 1618,449,7J1 $3119.476.1178 $1,_'58,415,342 AdverlYinB, M.rltel(e8 & Promolbe Espenditern (c) -- 549,525,967 $1.231.550.409 56,965,180,581 110,144,056,314 $19.390.313.271 YoetA Pmentlne F-nredNnres ' - -- - S 14 000 000 $14 000 000 Youth Prevention Eapeodihues (d) You>r Prevenaoe Eapeodioun duouYh TI (e) _- 0 0 0 2,097,060 , , 4,721,680 . , 6,818,740_ Total Ywtb Pme.tbe Espeedit.ro $2,097,060 f 1 S,721,680 S20 818~740 R.J. Revnolds Rese.rnY & Devebpmenl Eapeodltrrn (Q 515,000,000 $558.387.000 $554,099,000 $1.127.496.000 Cnetih.ties. en CI•R Coe6butions to Geeersl Fund (b) 51,792,006 $5.959.632 $17,683.774 $39.390,437 $34,858,068 $99,613,917 Contnbutions to Special Projects (b) 0 271,000 1,428,962 4.203.210 126,083 6,029,255 Total Coelr(brtioes to CTR S1 792 006 f6 230 6J2 $19,112,736 $4J 59J 647 S34,994,151 $105,713,172 RtsearN & Devebpme.t Espendlleres and Cwtr(botb.e to CTR $1,792,006 S6,2J0,632 $34.112.736 $601,980,647 5589,083,151 S1,?1J,199,172 AdveAW.B, Marknle8 Ar Proowtbn EspendRern u Stated 1e Aeswer to Ielerroplory Na. 21. (j) 5234,044,522 5679,18J,762 $1,360.207.765 f5,165,99q679 52,293,864,000 SV,73,t,29o,728 } Y ~ E.d.ated AdverWinl, M.rketie8 & Pronwebn [apsdk.w Reponad to FTC (b) 5234,044,522 $679.183.762 S1,S82,556,614 58,533,951,536 S8,140,288,160 519,170,024,594 / Y Ynatr t•reveerte. i'.e.aeu..r. YouA Preveeliow Eapmdimren (i) Yowh Preveneoe Expnditura through T1(e) 0 0 0 1,896,194 514,000,000 3,203,423_ $14,000,000 5,099,617 +w T.W Y..tb Pmealon Eapeaditeres $1,896,194 117,203,423 $I9,099617 .~ .ri/l 01/02/97 CONF'IUGNTIAL - SU W LCT TO MINNESO'I'A PRO'fICCTIV E ORDL'R AND ADDENDUM \ CAItiGORY I

7) ADVERTISING, R&D AND YOUTH PREVENTION (S Actual) Philip Morris Research & Development Expenditures (a) $1,143,233,361 Contibutions to CTR Contibutions to General Fund (b) $109,344,059 Contributions to Special Projects (b) 5,837,923 Total Contributions to CTR $115,181,981 Research & Development Expenditures and Contributions to CTR $1,258,415,342 Advertising, Marketing & Promotion Expenditures (c) $18,390,313,271 Youth PreventionyXRej3Aitures Youth Prevention Expenditures (d) $14,000,000 Youth Prevention Expenditures through TI (e) 6,818,740 Total Youth Prevention Expenditures $20,818,740 Total Domestic Tobacco Sales (1954-1994) $141,442,700,000 Expenditure Comparison fvl Advertising, Marketing & Promotion Expenditures to Total Domestic Tobacco Sales (1969-1994) 13.6% Research & Development Expenditures to Total Domestic Tobacco Sales (1962-1994) 0.8% Research & Development Expenditures and Contributions to CTR to Total Domestic Tobacco Sales (1962-1994) 0.9% Youth Prevention Expenditures to Total Domestic Tobacco Sales (1983-1994) 0.020% Youth Prevention Expenditures to Total Domestic Tobacco Sales (1954-1994) 0.015% Research & Development Expenditures to Advertising, Marketing & Promotion Expenditures (1969-1994) 6.1% Research & Development Expenditures and Contributions to CTR to Advertising, Marketing & Promotion Exp. (1969-1994) 6.7% Youth Prevention Expenditures to Advertising, Marketing & Promotion Expenditures (1983-19')4) 0.1% Youth Prevention Expenditures to Advertising, Marketing & Promotion Expenditures (1969-1994) 0.1% 07/02/97 CONFIDENTIAL - SUBJECT TO MINNESOTA PROTECTIVE ORDER AND ADDENDUM \ CATEGORY I

ADVERTISING, R&D AND YOUTH PREVENTION (S Actual) R.J. Reynolds Research & Development Expenditures (Q 51,127,486,000 Contibottnw, to CTR Cootibutions to General Fund (b) $99,683,917 Contributions to Special Projects (b) _ 6,029,255 Total Contributions to CTR S105713 ,,172 Research & Development Expenditures and Contributions to CTR , S 1,233,199,172 Advertising, Marketing & Promotion Expenditures as Stated In Answer to Interrogatory No. 21. (g) 59,733,296,728 Estimated Advertising, Marketing & Promotlo Expenditures Reported to FTC (h) S 19,170,024,594 Yooth Preveotbo Pxnenditores Youth Prevention Expenditures (i) 514,000,000 Youth Ptevention Expenditures through TI (c) 5,099,617 Total Youth Preve.tio. Expenditures S 19,099,617 Total Domestic Tobacco Sales (1954-1994) $118,621.736.975 Esocnditure Comparison /vl Advertising, Marketing & Promotion Expenditures as Stated in Answer to Interrogatory No. 21 to Total Domestic Tobacco Sales (1954-1994) 8.2% Estimated Advertising. Marketing & Promotion Expenditures Reported to FTC to Total Domestic Tobacco Salcs(1954-1994) 16.ri: Research & Development Expenditures to Total Domestic Tobacco Sales (1964-1994) 1.1% Research & Development Expenditures and Contnbutioos to CTR to Total Domestic Tobacco Sales (1964-1994) 1.2% Youth Prevention Expenditures to Total Domestic Tobacco Sales (1983-1994) 0.032% Youth Prevention Expenditures to Total Domestic Tobacco Sales (1954-1994) 0.016•/. Research & Development Expenditures to Advertising, Marketing & Promotioo Expenditures as Stated in Answer w Intasrogatory No. 21 (1964-1994) 12.2% Research & Development Expenditures to Estimated Advertising, Marketing & Promotion Expenditures Reported to FTC (1964-1994) 6.0% Research & Development Expenditures and Contributions to CfR to Advertising. Marketing & Promotion Expenditures u Stated in Answer to Interrogatory Nu. 21 (1 Wi4-19)4) 13.3% Research & Development Expenditures and Contributions to CIR to Esunuted Advertising. Marketing & Pronuxiun Expenditura Reported to FTC (1964-1994) 6.6% Youth Prevention Expenditures to Advertising Marketing & Promotion Expenditures as Stated in Answer to Interrogatroy No. 21 (1983-1994) 0.3% Youth Prevention Expenditures lo Estimated Advertiaiag, Marketing & Promotion Expenditures Reported to FiC (1983-1994) ' 0.1% Youth Ptec vwtioa Expenditures to Advertising Marketing & Promotion Expenditures as Suted in Answer to Intertogatroy No. 21 (1954-1994) 0.2% Youth Pteveotioo Expenditures to Estimated Advertising. Marketiog & Pmmotioo Expenditurcs Reported to FTC (1954-1994) 0.1% 07/02/97 CONFIDENTIAL - SUBJECT TO MINNESOTA PROTECPIVE ORDER AND ADDENDUM \ CATEGORY I

CTR HN 043299

Philip Morris Advertising, Marketing & Promotion to Total Domestic Tobacco Sales (1969-1994) $18,390,313,271 ~ -~.. .~.. E Total Domestic Tobacco Sales m Advertising, Marketing & Promotion 07/02/97 CONFIDENTIAL - SUBJECT TO MINNESOTA PROTECTIVE ORDER AND ADDENDUM \ CATEGORY I

Philip Morris Research & Development Expenditures to Total Domestic Tobacco Sales (1962-1994) $138,612,700,000 ~ Total Domestic Tobacco Sales $1,143,233,361  Research & Development Expenditures 07/02/97 CONFIDENTIAL - SUBJECT TO MINNESOTA PROTECTIVE ORDER AND ADDENDUM \ CATEGORY I

Philip Morris Research & Development Expenditures and Contributions to CTR to Total Domestic Tobacco Sales (1962-1994) $138,612,700,000 $1,257,607,747 . Total Domestic Tobacco Sales m Research & Development Expenditures and Contributions to CTR 07/02/97 CONFIDENTIAL - SUBJECT TO MINNESOTA PROTECTIVE ORDER AND ADDENDUM \ CATEGORY I

Philip Morris Youth Prevention Expenditures to Total Domestic Tobacco Sales (1983-199 $106,228,900,000 $20,818,740 m Domestic Tobacco Sales m Youth Prevention Expenditures 07/02/97 CONFIDENTIAL - SUBJECT TO MINNESOTA PROTECTIVE ORDER AND ADDENDUM \ CATEGORY I

f -- Philip Morris Youth Prevention Expenditures to Total Domestic Tobacco Sales (1954-1994) $141,442,700,000 $20,818,740 0 Total Domestic Tobacco Sales w Youth Prevention Expenditures 07/02/97 CONFIDENTIAL - SUBJECT TO MINNESOTA PROTECTIVE ORDER AND ADDENDUM \ CATEGORY I

Philip Morris Research & Development Expenditures to Advertising, Marketing & Promotion (1969-1994) $1,117,050,580 m Advertising, Marketing & Promotion . Research & Development Expenditures 07/02/97 CONFIDENTIAL - SUBJECT TO MINNESOTA PROTECTIVE ORDER AND ADDENDUM \ CATEGORY I