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AGENDA -~ Tobacco Industrr~Researeh Committee Meeting - January 18, 1954 0 I. Introduction of New Members of Committee by Chairman Hahn Summary of Committee objectives for benefit of new members. II. CommV.;tee Organization Introduction of W. T. Hoyt; staff assignments and procedures of interest to Committee members. III. Treasurer's Report IV. Progress Report Summary of Activities to date (Attachment "A") V V. Report of Research Subcommittee (Attachment "B") A. Selection of Research Director B. Selection of Advisory Board VI. Report on Selection of Law Coemittee VII. Kolodny Reprint Request Kolodny Request for Speaker at N.A.T.D. VIII. Program Projects (Attachment "C") . Couuzittee Information Service Poll of Opinion and Smoking Habits Research • Foreign Study Speaker Scientists Survey of Medical Meetings and Medical and Scientific Literature ,i IX. New Business Discussion of agreement with Hill and Knowlton, Inc. JH 000395 CTR HN 043 ~~~

January 15, 1954 0 PROGRESS REPORT I. ADVERTISING The Committee statement, entitled "A Frank Statement to Cigarette Smokers," appeared in 448 newspapers, reaching a circu- lation of 43,245,000 in 258 cities. This included, with very few exceptions, all cities of 50,000 or more population, plus all plant or headquarters cities of Committee members. Total cost for news- paper space Will be approximately $244,304. Cost of three press pub- lications (EDITOR AND PUBLISHEt, PUEGISRERS' AUXILIARY AND AMERICAN pRESS) vill be approximately $2,113. Production costs will arid $3,0k0 to this. . In addition to the above cost covered in the $250,000 ap- propriation, a cost of $4,213 was incurred to transmit by telegram the revised list of sponsors and the prescribed change in headline. On authorization by the Chairman, 11 tobacco industry publications were added to the list and received the same tvo-page version of the advertisement vhich appeared in the press publications. Total cost of space and preparation for this will be approximately $3, 606• This pill make the total advertising expenditure, not including reprints, $257,276. To date 200,000 reprints of the advertisement have been ordered by the companies. Additional Advertising Solicitation The question of extending the advertising to appear in a variety of additional publications was suggested, in some instances by Committee members and, in others, by direct solicitktion from the publications. These included the food and drug trades; the negro and labor press as well as the foreign language press; and the news weeklies -- Time, Newsweek, and U. S. 2lews. It is our recommendation that no further advertisement ~ be placed using the original statement, and that the above suggested groups of publications be carefully considered in relation to any subsequent plans for nev advertisements. The circulation of all the above groupE, with the possible exception of the foreign language press, can be considered to have been reached in large measure by the original daily newspaper advertising. JH 000396 ~T R r"11 N 0 4 ~0 R.E., 8

-2- II. REQUEST FOR REPRII7TS FROM H.A.T.D. Mr. Kolodny of the National Association of Tobacco Distributors has indicated he is willing to distribute the state- ment advertisement to 1,000,000 tobacco dealers throughout the country. In tabloid size, production of 1,000,000 reprints would cost about $3,000. 0 III. PPFSS RELEASE AND PRESS COVERAGE The press release announcing formation of the Committee was given national distribution and was widely covered by newspaper, radio, TV and the magazines. Typical clippings of this coverage have been sent to . Committee members. Editorial co®oent was most favorable, with editorials still being received from all over the country. % IV. INFORMATION AND CARRPSPONDENCE During the first week after appearance of the ad, we handled ma.ay personal and telephone calls, including professional men offering services, crackpots and others. These were in addi- tion to the many inquiries from the networks and the press. •During the first two weeks after the appearance of the e11, over 1,000 telegrams and letters were receive4 at Hill and Knowlton offices. A preliminary analysis indicates that objective or pro-tobacco comments run better than two to one. V. MEETING OF COMPANY RESEARCH DIRECTORS Chairman Hahn called a meeting of Research Directors of the tobacco companies on Thursday, January 7. A report on this meeting vill b- presented to the Tobacco Industry Research Committee. J YI. "FIHITTs PAPER" A draft of the "White Paper" was submitted to the Research Directors Advisory Comtaittee and suggestions from these officials are being coordinated into a revised draft for final clearance. JH 000397 C °i°R Mi N 0 43, 0 R. S3

-3- vIZ•. CALLS ON ADVERTISING AGENCIES , Messrs. Hill, Goss and Littin he.re called on senior executives of the principal ad.ertising agencies to obtain their suggestions end eocmaents. In addition, a meeting of the Research Directors of advertising agencies was called to discuss the matter of a poll and depth survey. . SLI J t JH 000398 CTR Hf ) 04,3100

CONFIL'ENTIAL REPORT ON MEETING JANUARY 7, 1954 COMPANY RESEARCH DIRE,,CTGRS' ADYISQRY COMMITTEE 1. Nominations for the post of Research Director were conducted. 'It was agreed that the nominee should be an M.D.; recognized in cancer research; and with experience in chemistry. A sub-committee to process the list of nominees was appointed, headed by Grant Clarke. The Corrmittee also felt that the post of Research Director should carry a minimum tenure of five years. 2. Appointments to the Advisory Board of Distinguished Scientists were discussed. The concensus was that the views of the Research Director should be given primary weight, but that appropriate geographical representa- tion, particularly of population centers, was desirable. ~ 3. The Hill and Knowlton, Inc. draft of a background memo, or "white paper," on the tobacco-cancer question was discussed. The concen- sus was that it could be strengthened by addition of some new material, perhaps deletion of some, and that it might include a critical state- ment or two fox balance. Members were asked to submit suggestions to Mr. Bert Goss in advance of the January 18 meeting of the Tobacco Industry Research Committee. 4. The Committee discussed the possible need for a temporary library researcher during the interim until the Director can set up a staff. It was felt that this researcher should have adequate back- ground in scientific literature and research to enable him to start immediately sifting all available scientific statements on the sub- ject. Mr. Hanmer described a man in Richmond who might be available at a nominal rate for such an assignment and those in attendance pro- posed that he should be approached provided the Main Committee ap- proves. 5. The question of developing plans for the broad TIRC research pro- gram was considered. The concensus was that the Director be given a free rein in developing a program, but that the TIRC might aid him with specific recommendations. For the time being, however, the group believes that the broad statement contained in the January 4 TIRC an- nouncement should be discussed first with the new Director for his ideas. J 6. The need for an industry-wide survey on smoking customs and habits was discussed. It was proposed that Hill and Knowlton, Inc. con- duct a broad public opinion survey for the guidance of this Committee. A draft of suggestrd questions was to be submitted to the Main Commit- tee. JH 000399 C T R 11 N 0 4 "1pa 0 1

REPORT ON MEETING 1/7/54 -2- 7. It was proposed, and generally agreed, that there is need for a complete breakdown, or list, of all existing research grants in the field of cancer. Hill and Knowlton, Inc. volunteered to develop a breakdown from available sources before the January 18 TIRC meeting. 8. Dr. Robert N. DuPuis, Director of Research and Development, Philip Morris and Co., Ltd., Inc., was appointed as a sub-committee of one to draft a proposed set of rules or principles to guide this Com- mittee in its relationship to the Main Committee and to the Director and Advisory Board. He was asked to submit this as soon as possible so that it could be submitted to the Main Comnittee. Dr. Irwin W. Tucker Chairman . J JH 000400 CTR ! ! / N 04311021m,

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