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< Theau o P Pl PUBLIC OPINION 1935-1971 e r K 7 : ~ ~ E f- I t ~ Dr. George H. Ga1Grp, Founder and Chairman, Murican lattitutt of Public Opin/on ~ i ~ i> F I ~ N }u.'VDOM HOL'SL CruD MIV Y01tIC VOLUME TWO 1949-1958 PLAINTIFF'S EXHIBIT ;.DO3 a- r.-t -0e....~.-m COPY CTR i-i i i 026609

Er PoUtfaJ AfFlUstio. Appfotf Disop9roce Soutflern Danornu..•.. A2°'c 11-c Drmocnu outsrde SovN 40 60 RtpuDlicans............ 50 50 lndcpmdenu........... 47 1) By Ast 21-29 Ynrs:.......... IS% JJ?'e 30-39 Ycan........... 46 31 sP-49 Ynn........... 33 47 S0-S9 Yan........... 34 46 60 Yean and ova...... 19 41 AL'Cl,'ST f ECONOMIC OITLOOC iun.7 b~~-Ky7rlau,71 Quatro.,. In yoY/ OpYlioR. Adl rAf boNowl 01 the prexnt ferem+oR Dmt reacAes. o+ notl Yes ................................ 38% No ........ ...................... 3/ Can'tsay ........................... 24 tnte.vv...Ae Del. 7to-unt Sur+n f601-K Qwsaon 03 Do yo+r tAin.k tAvr* will Ef mo.e pfoplf "YI 0f W/k OI JfYfl ppp/f OYI of work N rAu co++smw,ry w the ntur li.t monrA.d Stors .............................. 33% Feves .............................. 36 Sarrme ............................... 19 No oDinron ......................... 12 A l.'G UST !t S7ATE}i00D FOR FUWAA tnie".~e/ Da• 7rtatSiS1 S.rv.y N01-K Qu.oon 0234 Wo.ld ro. /oew or oppox Aocnj Haw.d ad+wurfC au a uan w the Unux' Fswt .............................. 721% O9qc»e ............................. 9 No op.ruoe ......................... 19 15666 THE GALLVI POLL A l'GL'Sf 10 QGARET SMOKNG Infn..f,.,a/ Deu 7 taIS 71 Survq 1K11-K Qw+/an W Atted of cirarrr p*oknt WAar tud of citarniQo yor rnwkf -,Slrf.: or•fn/afs' Smoke oNy Altcn ................... U°'o Smoke both Alten and reriaus. ...... 1 S rtate otil r rc=ulan ................. 47 letmi..,n/ D.u - latu.ll Surv.r H0t-K Quwue. n WAa1 u yosr opin4ap+ - do rou rA.nk ciSarcr smokwl +t of u nor one of the cowri of cancn of rAf lwe Ye.s, is ause ........................ ta0+e No.is noa .......................... 29 U n dec3ded .......................... V CZpr.e Seoten Oet7 Ya, is ause ........................ 33c''e No.is noc ................ ......... 43 UOdeobed .......................... 21 Sprok• Smo4f I4rklar1 f:hf/7 Yes, a ause ............... :/°'o 3800 No.isoa ................. 51 37 L;tsdeadtd ............... . . 21 :.S Al:Gl.'ST BS CIGARET SMOKLI~G SOnal Sur~eT I IaIS.71 1 l'-1 oniil Inun..+n D.ul S..e--*Y H01-K Qws~oe f4 Do y0Y fmMAf [tfiVfllo Yfy Brusxh ............................ 64010 CupenTugea .................. ..... 67 Pun ............ .. .......... .... 62 Wext Btrlin ......................... f) Amsta dam ..... . ..... . . . . . . . . .. . . . 30 COPY CTR i i i i 0.6.. Vt 6S. 0

64 Milan•Rome ........................ 30 Oslo...............:............... A9 Grat Bnuia........................ Ai Stockholm .......................... 46 Untted Stata ....................... 45 1 of MelDoume........................... 42 i.jr H clsinki ............................ 42 :Sac a :7 Athetts ............................. 42 Montevideo ......................... 41 VienJU ............................. 30 NeW Delhi .......................... 27 n e7 -LAk JM So«,ei sw "~ surLriol Keu 7;to-ts;sl tu.S. odrlG~wt,o. n Do yor tAink cilarH sno#Dtr iJ one oJtAa aO•~o carJeJ ojcwcer ojrAo iWte Co.mwee 7 Yea, is atue ........................ 45% No.ts na .......................... 34 l.'ndecided .......................... 21 }-, 3 Coew+rtr - CIpt.t S.wkerf 0.17 j te Yey, is aux ........................ 330.'0 No. is na .......................... 49 l'ndeoded .......................... 11 0 Un- Yu Ne* Dethi........... 57% No 13% Ieriat/ 30%a Capenhapee......... 36 30 14 Sta kAolm........... 50 37 13 Oslo ................ 47 42 11 VI cnn. .............. 40 32 ! Hclstnki ............. 36 32 26 United Suta........ 33 43 24 .y Artatcrdam .......... 32 34 14 Mtl.n•Romc......... 30 33 13 MelEourne.......... 26 54 20 •J Grat Bnuin......... 23 46 20 C-C Bru:,ula ............. 24 69 7 Psns ................ 23 65 12 M ontehdeo.......... 17 30 33 Atheru .............. 12 64 24 West Berfin. . ........ 12 72 16 AI:GI;ST 13 SL'MMIT MEETING Sw..i6o2-K•w 7 i1W 1. ,!1 Quex,oe e2a Do Jwr rAitik iJ iJ o jaod ldca or a poor ida+ to Aooe a J+ufflr"ir mH7Nf Dtrwesn leodinr worle /ijrnq, wclydutf Pmnur KArnJArAar of Rrur, u tM UN w Nr. Yor4 CrrY? Good ida .......................... 67% , Poor tdn ........................... 17 No optn,on ......................... 16 lnta.~n' Da.7r30..JNr3/ Swr.y e801-K QwwO. 13 ijhmniey )Ch.rJAeAes comn to a +wrnawt at tAt UN in New York Cuy, do yor tAialr Prende+it Elsanlro.er JAorld ;arue Au+t to the WAtre HouJ0 Should ............................. 47% Should na .......................... 33 No optnion ......................... Is sur..NC~ K.u 7rJD-JN;1~ ova,e. a If fPfAIIN X16~/Mf rMe to TCke a totv of tAM UAurl Swct. WAaJ do yor rAink .w«fd (mprnu Au+t w.oul Two facets of Amerian ltfe +vs mcnuoned mou often by persoas inter+wwed: Our hi{h sundard of lihns, s;eaM1cslty the "good iifc" enloyed by Amencan rortinpmt ttnd thar ferniliea. Our freedonti, sp.nAcaU7 ov frsedom of apresuon sbow the GoYantnem and Da freedom of Amersans to rrw.e from one plsca to u+other. from suu to wu, -thou+ Pssa or ratncuoru. Other thinp menuoned .ve our facr,a and tndusvxs (puucululy tM ewortwble industry), ouc armed fotceJ ud defenu in- staltsttons, and our farrro snd epxuhunl system. N1NETE[v HUNDIL[D AND f1iTY•fIGHT 1SdS COPY URi i N 028\d 11