Tobacco Documents Online

. ~ .f':•::....... :.. . .... .i:c: ~ .~ .:~:a~ •. .s, . µ, : ~., G .. . entlprr.en: ri,C.v..vr ... . • • • . -' ~ ! ; :tss to desc. :be a :t•je- fea: pan :c: :: ~ I :n:; ave iive . .~ . . . Researc:: ard !:evelcp;;.snt 30 . ^•LSt..LSt ilt•.:: ^:ysei.i :o a+.xu: cce e ..f:.ute ;:er ..^.,. T'ats i wiil do by : •rieii;r ;tat,:.g - an : . an.*"..rac:: :C cu: :r.de:t-fir.g . .• ; ~,. ~. . .• • . . •i • • ' , . •% .. . r•a . e . . ...._.. .... . •... I ..... .. . , . . ~ ~: • . •• • ..v • ' ~;Y- `-~resFonslbElities'and :::en c:t:r.g ^•vo sFec:::cazes ~ica ; ~iieve ~+f?' ~:•:.L;;!~1••; .,....{.,...,.. ..:v.•.'....~.~,.._.~••.... . .• ..•,:•. .• . ....~.-.,~~ ..~ . .. :' r . of lr.•.por:ar.c- to L`:e lcng r 3r.gA well bin3 of cur cc::.pa::y. . • .,.. ..,. .• . • . . . .. . .. . F 1„st,.y, we ' wcul~d . ,,..c,..,,ou : •+~• •• i,. '~ of ~esearch ar.d o ~ ieveicpr.a.^.t ,~ . ;as an or:ginatcr, d.eveicprr. a=:estsr C.4 the :ec::ncic3:ca1 wespons syste:r. ~ ~~'~...;~ :...,.,. , ... , . . .. . ,. • . F ~•+'•,thst ur.de:?les ar.d p:cceca cany poltcies, par-.:c:I:::y in ::a a.-•es of ~~=srr.oking and health. Cbvicw:y, wlt::cut an adequate weaxns system, st.=at ny ts seve: ely an:ited. Where the •weapers inver.ccr y c:,ntat:.s .. . . , . .. ... •:. . ' ' appllcsttcns ef sc:entif:c ar.d e;i^ee: :; g:r.et.':cds to sclve cur tec::n:cal probletns, It beccmes part cf cu: cfrenstve srategy. Where ti:e arsenal ; . . ^:', ...,. .. :.r.: .. . . • : . . . :-.: :• . : . r- , • . . k. ,cdntalns pretect:ve shields against economic, c=cetltive, and pollt:cal pressures, tt is par: of our defersive straie;y. ' As Goldsmith expresses . ~bo ;.,it, "We n:ust keep all bases coverrd." :-~ Cur most t!'apor:ar.t GSieasive weapons ars tn the category of product r ..•.a.•,._ .. . .. • . ~r.',_'k•••developrr:ent. Hers the crr.:rany and End•astry are facing two cle-srly disceraable;~; ~ 1.` ~~: +=w•,. . . . . ••' . . ..... ...•. •, •'...~.• ' ..... .,..:.•~.rA ../.. •- i. . .. ~.trends,•both of them arisEng from :.he smoking and health controversy...?he f" ~~first oi these ts the conctnui.^,g c„~:r:ard to-:nake c!garets rr.t:der and milder, ' ~ `~'in'eftect to lower the tar ar,d ntcettne delivery per cigarec. Mt?der cigare:s ;:. ''' '•`' ' hsve lower taste lmpac;, ar.d cur challenge ls to :r,atatain and Improve ctater..e: acceptancs in t::e face of :.`.:s t: ard. ; -~ + -' T' he secc rc.' trend ta :`:e lr.ce:sL'ying presst:re to cevebp a"safe" ~ cigar ct. The Eurcpean tcbacco indus:= y 5a, ag: eea :!is: sr ckt^g Is har.:.fL1 ~ ' ard Is hard at •xcr ;:o ''evc.c ~•' :ess ha:a: c'cus" prcccc:3. L`eveloprr:ent and N~ ; . •. .. .• . ' , • ' ~ . CTR ~t~f C~~6404

.•.• ... ..:~....~ •...v.......v.. . .,. ,.v .... _ • ~.. .... ...~. v.•~. .. ~_.. s her Arn e::.,.... :c::-:_ _ar. wil': be ab:e :o do .~ 3 ~:ess ,. , .. .. . . .. . _ . • . ~r..- . ~ •d ~ :3 "".' :.t.l ~.•^~:" . ::O e9S. t~i :. .. VYdV• ..: J 1 ...a: , :?I.: Vatjc:.a: Cancer /.^.si::..:2 :::.° ,.~ t .r ~:r-~ :." s they ey wt:.......... as es3 :3za.~ct!3 cf c:gar:: prctct~r~•'e L y- ~ ~ ,: . . •. .,,.. . ' !f~- ~ ~ C u. •• • , , .A, wtta ant:r•a:3 but evertually ait : tests ~% bic-sssa y , ' ~~ •--- • - , , . a ••.."-~ rw.••~.. •. .1J .. .. .-.-..•••..~:. ~1- . . ..,; • . • . . •. ..... • 4 • ~XiC>t4 •L•. ••..b,.v^!•! .. st3 .o .va.t.".. ......_ : :: use a llr.:.:=d Suc .e . . ~~ . . .~, . . . . 'bler.d ecr.:xr_r. , ^ ev_ cr~-:cbae-^o subatitate ::ater:a.s. cs an.. A:: :. c _ ~ C rirg to b4 i:: a e a:e w k.. -t~'• :.~.':•`. , • . . . . . _ . _ . . . . . . , .. aZ3: G.^.'.]9'~ 3pec..icstic^s /Lf :LBv are e`ieT :::. rcSe~ c:f ::s and at : :: sa~:•.° •-- a .'.L•c: '+17iGr' :s :0 :::.°. 3IT•o}C..:. I am clo3sed to •+ ' 9 ^ ~ .`..1iC.. . ° 1 c"' - ..: . .. • . . • .. '.• , . . .. .. • ... _ ' _ • • . ..: j-.*cr: •~at we aL-_acv •-ave a ,t,r~.,.. -°- ' 3uch cn c•- sr_:'~es, s, wi: : . .. .. , .. ,. ,,.. . • u.: =. z:v: e :o come tn tLe :Lt ~a •.r r. x. . :. . ...~..• ••.:.. . .... . . .: , . .r . , . • . . • . . . .... ... ` ir:.rcr:an trcr:ant ;a . r. of , ...,.. ....1~ ~+.•j..,..ewsive wo::.. Is -n .hp area c . : : r+.. .• ., cz ss .:~ n . t;.:•er.t as apt;lied to our cu:~sr.t dces r.c: -,-:-:it :deve!c , r . :Ist::.g all ~:.':ese ac::vities, b'~ I'~itll L eily desc::be scrr•e prcr•Isi::~ ;{ :'eve:i Tcbacco filler expanstcn arstcn ld c: :cba ccc r : ew :i i ly l i ;: ~l ad h . p . ve : e e re at e n t s , Is ac :;eved by in:preg::atin.g :`:e tcbacco ce13 •~It.h a vciatile excansion age^t ' • .•... , , .. : ' " "~n a 1 ir uick •'-e-:-'al p^_~.r^3• ~ . .-o corvm,._ -•: :"° age^t ir•o a gas whtc:: ard t:... PP Y ~S 4 ... .. .... .... .. . ' ~ uses Frecn as the agent snds the ce11. The Reycolcs pr ccess ~;; ~`%~` ~bIows u or ex p F • .. --~ whica works well but has the disadvar.tags ef leaving sc,:•e foretgn Freon :~ in t!:e totac^o. The e~ar: ert r-..e:..cd used by Fhiltp :vSc:: i3 utis ize9 the \:.. .~., . - _ '•',r-•:.-''--_. . fc:•^at.cn of ar~mor.lum carbonate tn t`:e~tobacco cells. On e:cposure to heat, -~ • - ' . , . . • . • . • •. .. - : •; ,: ~ thts corrrpour.d breaks dewn to a~.r.:c::: a:c:::a ar.d ca: yon dlcx:de gases which , _ .•, . . . expsr-d the rtlIter. . There is scr,^.e excsss residual arnmonta, but the ^:ain : ;,.•, • .. . . ., disadvantage of this n;eshcd !s that the elevated temperature r equt: sd to .•: ef°ec: the exp3nslon also produc:s scn:e undesir able c`:ar,~e s~es in tobacco . _,. • cc:.,Ycsi::on. • ,. Ccl^.se{`yuently, we 5ave :',.°.er: . :'i.'.st:~o:: :g G:~O: a:esid;:e point ct view wcu?C :c ar. ;cea? ayon t, but !ts use r°qutres still hig^e_ ~ te:: :eaf tXrar•°tcr. We a, e tryir.g to . ,3 mic.cNave heati::3 a m~ethcd we are now :esting In~ ast ' ;his 5 cu: pllct plar.t~~:..•.. . -..' -r- , . y get A, .-: ~ '~S CTR HIN 026405

r -3- a ~ecc: c a;•d -;csst-1iy .:.cre t:.te:sst:: ~ exFar•s:c;, agc:a :s carbor, dioxide. T'his substar.ee can be ir:.r r3-ated lr.:o t;;s tc~acco fil.er ' ~ as a l:qutd under pressure. When the gressuze is re.'eased "dry !ce" ) or CO2 ancw cr y3tals are fcr:r.ed In the cel:s. War:-t::g to room terr:pera.;~ e converts the a~ ~!ce .o gas wlth st,...c.er., vc.~...e -o ~aVse t..e tobac~.. cells to expand. So ycu can see for yourself ;:ow this works we will give each of you a small pinch ef "dry ice" lr:.pregr.aterl tc~acco wh(c:: you ean •.:y:~ I.- .:.. :This met!:od appeals to us because lt works .at -low-te:r,veratt:res and is FDA • •• ~, safe As youxlc~.^v / w, car~~ dloxtd' ts c^^rrc;.Iy used In foods, soft d: ~~sk3, ' • . :~':\. •. .1• ... '•...1, ~...1••.1 •. , . . ...;., .. • . . ' . ' .:.t~ and flavor preservations. We, are now provir,g the feasibillty of this rr.et::ct, .. . , ... . .•. , . ., , . . ; . :,. . ., • .. . . . . ;~,, !n pilct plant quantitles at the Research Cer.tdr. :.. By 1978 we expect to have about SC0 ernp:oye:s working tn our :rode:•:• ' Research Center facilities at a cost cf less than'ialf cf or,e perce::t of sales. -'. . . . :,.~ Our people are conscious of the c:;aller.ges to L^~pa•ove the ger:crance ar.d :' ;, ,.• ~ . ".warx..up In your hand ar.d watc:~ the accompanytng ir.crsase in fil.er vol~.u::e. :': ; Philip Morris weaporis system: your Insurance against surprises that may ., .. . ... . . . undern:lr.e the pre-eminence of our business. popularity of the products we sell. Researca ar.d CeveloF~n , ent provides the ~. . :.. , ,. J. CT R ("IN 02 6 4 0 G