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Council for Tobacco Research

Simple Test Prove Instantly Philip Morris Are Less Irritating [Instructions on How to Confirm for One's Self That Philip Morris Cigarettes Are Less Irritating]

Date: Apr 1951 (est.)
Length: 1 page
CTRMN028050
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MAR

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Depository Date
25 Sep 1995
Master ID
Ctrmn00028023-9276

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Pm
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119
120
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ADVERTISEMENT
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011
UCSF Legacy ID
vls30a00

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Page 1: vls30a00
l 9ARCIIAPRIL, 1931 SIMPLE TEST PROVES INSTAI~TTLY 1 :~ PHILIP MORRIS ARE LESS IRRITATING Now you can con fi rm for your,ttl f, Doctor, the results of the published studies* EM © S With proof so conclusive ... with your own ptrJorl,il txptritnit added to the published studies• ... would it not be grood pra'Ctice to suiisft•)1~lTLlP' • to y0ur (4lplb'bo sAIo1:e?, HERE 15 ALL YOU DO: 1 2 ... light up a PHILIP MORRIS Take a puH-DONT INHALE Juu s-Ior-1•y In the smoke come through your nose. AND NOW ... light up your present brand DONT INHALE Juu take a puff and s-lo-r-!•, ret the sawl<e come through rour nose. Notice that bite, thtt stinS? Quire a di9crenu from PntuP bfotuIs! PHILIP MORRIS Philip Morris R' Co., Ltd, Iru., 100 Park Avenue, New York 17, N. Y. •Pr•w. Ser. E.p. B.ul...J .11.J.. 1914. t?, ?41 •:45: N. Y. Sr.w, loar,. afr1., Vol. 31, 6./•37, No. !l, 190-191; L•iroiropr. Feb. 1937. Vol. XLV, No. 2, 159-174: L.rr,rpirop., 1d+. 1937, Vol. \LVII, No. 1, 3F-60 319 CT ~~ ~~~ 0-2Bo~~

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