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a lU2-Jl.l.V 1\ul.~1H2 rit~t-~n~ u Lr V Y.Y.. . iA C021FZDENTIAL RITORT THIS DOCUMENT SUBJECT TO AUG. 20, 1985 NON•DISSEMINATION ORDER IN ROGERS AND DUKE CASES, TOBACCO INXSTRY RESEARCB COD~IIT'?7-T ?~,'IZNG November 15, 1962 Attend.anc e Paul M. FIahn F. S. Royster William S. Cutchins Albert G. Clay Paul D. Goddard Brooks George Levis Gruber Samiel C. Linton Joseph F. Ci1l-•n 3rd James C. Bowling H.H.Ra= Peter Schveitzer C. S. Stephano James Frink L. A. Bantle George V. Allen Frank J. Welch John W. Hill Richard W. DarroK Carl Thompson T. V. xartnett W. T. Hoyt C. C. Little Robert C. Eockett J. Morrison Brady // S The American Tobacco Co~any, Inc. Bright Belt Warehoux~Association, Inc. Brown & William.son Tobacco Cor;,cration Burley Auction Warehouse Association Burley Stabilization Corporation Larus & Brother Company, Inc. P. Lorillard Company, Inc. Yleryland Tobacco Growers Association Philip Mo:zis, Inc. M N M R. J. Reynolds Tobacco Co=,pan,y Peter J. Schweitzer, Inc. Stephano Brothers, Inc. Tobacco Associates, Inc. United States Tobacco CoW The Tobacco Institute, Inc. w n n n Hill and Knowlton, Inc. M tl tl n n n n n Tobacco Industry Research Co=:ttee n n n a * n „ „ w n n n 1. }!r. Rartnett opened the meeting and velcomed Yx. George V. Allen, President and Executive Director of The Tobacco Institute, Inc., as a visitor. He gave a report of the Executive Co=ittee meeting on October 3rd, at which time mention was made of the Surgeon General's Advisory Co.:...::ttee on Smoking and Health and TIRC plans tb cooperate. He asked the Scientific Director to elaborate on this. CTR 6397 CONP/DENTIAL: MINNESOTA TOBACCO LITIGATION CTR MN 003992-

- 2 - - n-U. LU, 1985 NON •DISSEMINATION ORDER IN OGERS AND DUKE CASES. 2. Dr. Little gave the genesis and background of the Surgeon General's Advisory Co=ittee, and explained that he and Mr. Allen had attended the meeting called by the Surgeon General, at which time the Surgeon General enunciated plans concerning the forrstion of the Advisory Co=ittee. He further noted that the TIRC, the American Cancer Society, the American Medical Association, the American fieart Association and the National Tuberculosis Association had each subaitted a list of names, to be considered as unbiased scientists, to serve on the Coa.ittee. Each of the names presented had been referred in turn to the other organizations and each grcup had had the opportunity to cross off naz:es where a known bias existed. Be outlined TIRC's staff plans to handle the anticipated work load required in cooperating with the Coaaittee and explained that, although the American Medical Association had not, as yet, announced the composition of its Cossaittee, it was his opinion that one operation could service both study groups. Dr. Little gave a description of each of the men chosen for the Adv:sory Co=ittee pointing out that, although no appointment had been made covering the social and behavioral sciences, it was his understanding that this topic would be considered either by someone on the Comaittee or through a future appointment. Dr. Eockett outlined tentative TIRC plans to present caterial to the Surgeon General's Co=ittee, noting that it was hoped this could be accomplished through four principal categories of activity: .(1) statistics, (2) bioassay, (3) pathology and (li) chemistry. He explained that, from present indications, it would be easier to asseyble material in these categories rather the.n attespt to organize data along the lines of speci°ic diseases. The reason for this course is well illustrated where speci°ic statistical studies have contended that associations exist ,rith r..altiple diseases. Be went on to discuss efforts to obtain additional help for the staff du_ring the forthcoming period of accelerated activity. He mentioned knowledgeable scientists who have been contacted in this regard, describing briefly projects which already have teen started and others to be ir.aug•,trated shortly. W. Allen spoke of his conversations with both the Surgeon General a=d his Deputy, Dr. Hundley. Be made reference to assurances given hin by the Surgeon General that the Study would include not only tobacco but all other factors which Leht be involved in the diseases under consideration by the Advisory Co._:ittee. Be also mentioned the Surgeon General's reiteration that the Coasnittee would establish its own procedures and would be autonomous in all determinations during the period of the Study. ~. Dr. Little discussed plans for a.n'accelerated expanded program of research through the SAB, and said that he hoped this could be accomplished within the framework of the annual research budget; however, it might be necessary later in the year to request additional funds if this turned-out not to be possible. CIR 639S CONF/DENTlAL: MINNESOTA TOBACCO LITIGATION ("'' TR (IN 003S)S43

, - 3 - 1y~ NuN • DISSEMINATION ORDER IN ,BOGERS AND U~ CASES. 4. Grants awarded by the Scientific Advisory Board since the last TZiC reetino - vere approved in an e=ount of $205,126.00, bringing the total grant a•,;a.rds since the inception of the Coz: ittee to $1+,95g,643.00. This represents 195 initial grants and 206 renewals, a total of 401 individual awards. ~. Mr. Hartnett presented the proposed budget for 1963 as conpared with the 1962 budget (Attachment #1), pointing out that It represented an increase of $166,750.00 over the previous year. Of this a.:.ount, $100,000.00 has been estirated to cover special research atudies and.services recors:ended by Dr. Little to the Executive C-ittee. The balance of the increase.includes sufficient funds to provide for the vorkload involved in cooperating with the Surgeon General's Advisory Coaittee, as well as staff salary increases. These both carry the approval of the Executive Co=aittee. The proposed budget as presented for 1963 vrs approved as presented in the amount of $1,373,950.00. It vas further agreed that this amount be defrayed by contributions from the -nufacturing coezpanies in quarterly ins;„a1L^.en -~s, one at the rate of 1/4y re-- thousand domestic tax-paid cigarettes, and three at the rate of 5/16y' per thousand domestic trx-paid cigarettes, based on the foraula used since the inception of the Committee. ?r. Bartnett discussed Attachment #2, showing the annual amounts received from contributors as contrasted with the budget and cash e.xpe:.ditures by yer.^s since the inception of the Co=ittee. Ee pointed out, as he had in the past, that the cash expenditures and the a rount received fr om contributors con t:r.;:e to lag behind the amount budgeted. This is largely due to the fact that :,:.:ds appropriated for grants have not, as yet, been authorized or paid. The ne~..^ers should al%rays be prepared for the fact that this _-ight have to be rade up 'cy a special appropriation at s=e future date. 6. Mr. IIr.rr ow of H'_11 and Knowlton, Inc. reviewed the public relations s•,zt::s. (Attachment #3.) atts. (3) , COhF1DENTIAL: MINNESOTA TOBACCO LITIGATION CTR 6399 C T R_ H I N 0 039 9 4

Tosacc.•o Ixnvsrxz Hxsr..RCS CownT=a PROPOSFID 1963 BUDGET Proposed ATTA C H M7_7NT 70 1 THIS DOCUMENT SUBJECT TO AUG. 20, 1985 NON•DISSEMINATION ORDER IN OGERS AND DUKE CASES. 1963 1962 Budget . Budget SCIE`1:'Tr"IC ADVISORY BOARD Research Grants 500,000. 500,000. Additional Prog:am 300,000. 300,000. Salaries and Admlnistration 127,000. 114,000. Special Reserve 10,200. 5,200. TOBACCO I21L'USTRY FiFSFARCfi C01-VS2'I' .r Salaries and Adniaistration 116,250. 109,0C0. General - 54,oo0• 49,000. HILL AND FC:O'Y+rL,TON1 IMC. Staff C'Y~.arges and Fxpe^.ses 11J.,500- 75,000. Fee 30,000. 30,000. SPECIAL SLRT.'LCES & C0NT7?I1"Y-'~CI___S 125, 000. 25,000. 70= $1,373,950. $1,207,200. , C1R (;4 0, J CONFIDCsNTIAL: MINNESOTA TOBACCO LITIGATION (°+ ~~ ~.~{ ~,,~ 003995 l.r ~~ [~. F ! ! "!

a .J..~.. .. ATTAGKMZENT THIS DOCUMENT SUBIECT .v 1995 NON-DISSEMINATION ORDER jNRO__ GERS AND QUKE CASES- Received or Due . from Contributors Budget Cash Expenditures 1954 1, 2k0, 672 . 1, 230, 000. ' 746,,342. 1955 801,000. 1,061,500• 953,163. 1956 (1) 1,028,625. 99h,ooo. 1,089,501• 1957 (2) 1,C'T8,469• 1,087,500• l,060,673. 1958 88+,599• 882,537. 793, 864• 1959 739,325• 812,150. 820,063. 1960 914, 356. 1, 006, 500. 1,060,992. 1961 1,092,875. 1,176,050. 999,737• 1962 1,137,625. 1,207,200. 1,156,714. (est.) $8,917,54,6• 39,457,437• $8,681,049. (1) Including supplementa.ry $200,250.00 (2) Including supple--entary $210,343-75 C T R 6401 .CONFIDENTIAL: MINNESOTA ~'T08ACCO LITIGATION CTR HN 003996

HII•L A.ND KXOWLTO.N, lNc. Cotrr?nEI^IAL ATTACMIMrr J3 PUSLIC RELATIOUS R...t'~ORT to the TOBACCO MUSTRY RESMRCH*COMQTT~...'z'. 2?OVEl+BF:R 15, 1962 7HIS DOCUMENT SUBJECT TO AUG. 20, 1985 NON • DISSEMINATION ORDER IN ROGERS AND DUKE : :. ' i. RECFhiT PRFSS, RADIO A:?D TEL..t"lISIOIi ACTIVITIES Media Contacts In addition to continuing contacts with nevsnen and science writers in rajcr nietropolitan areas, special contacts have been nade by H111 and Knovlton, Inc. field ren in selected cities ecross the country for.a discussion of tobacco and health and to provide nedia people with background raterial. The great aajority of those visited appeared to have an open mind on the snoking-health question but do very little locally on the subject. Contacts were rade with 117 nedia people on 65 newspapers in 38 cities. Reception was friend;y in all but one or two in_stances where the reaction vas one of indifference. Whenever poss:ble, a:aterial is sent to speci.'ic vrite_rs. For exP=ple, a letter in a nedical journal by a San Francisco doctor, co-enting favorably en srsokirs, and bealth, vas sent to a San Francisco newspaper science writer who subsequently use? it in a news story. This sare writer, in an axticle on Rachpi Carson's controversial book, "Silent Spring," had this to say: "The reaction of the pesticide industry (to the book) is in sharp contrast to t',.at of the totacco industry, when it faced what it feared was an econor.ic th.-•eat from the Anerican Cancer Society's report on s.:.oking and lung cancer. "The tobacco co=pan_es did not panic, did not abuse ACS scientists as writers of science fiction horror stories, did not seek to influence any newspaper's publication or handling of the story. "They d:d create a Tobacco (Industry) Research Cosaittee headed by a respected scientist, Clarence Cook Little, which has worked quietly and with adequate funds to get at the cause of lung cancer. "In doing so it has got its viewpoint before the public without hysteria. And it has continued to sell cigarettes -- pore cigarettes today than in 1954 when the ACS findings were first reported." XONFIDENT/AL: (Vlltr'NCSOTA " TOgACCO LIT'IGXT10N C TR H N 0 0329 9 7

THIS DOCUMENT SUBJECT TO AUG. 20, 1985 NON•DISSEMINATION ORDER IN R'GERS AhD DUKE CASES, Fortune Fortune aagazine has an article scheduled for January 1963, that ia to deal with vas cigarette coapanies and the basic econoaic status of the entire tobacco industry. The story is expected to evaluate the industry's outlook in view of the health situation and, in this regard, probably will cover the aedical aspects fairly heavily. ChanSing Times This Kiplinger rsgazine has scheduled for its December issue (nou out) ar. article entitled "Cigarette Ads: A Study in Irresponsibility." The article deals with alleged advertising appeals to young people, college casrpus promotion, etc. Fditcrial Research Reports This congressional quarterly service prepared a lengthy report on smoking and bealth. The service has about 350 newspaper subscribers a.nd is designed to provide reference material for editorial writers, news magazines and 1_'braries. The piece covers various aspects factually. Station WRdYC on November 5th, New York atation kNYC broadcast a previously taped ha=.°- hour discussion on the smoking and health question by Dr. Osca_r Auerbach a:.,-4 ?-. Milton Rosenblatt. The program was part of the series, "Difference of Opin_on." Claimin8 that cigarette snoking today is the single rost irpo:-tant factor in the production of lung cancer in r.ales, Auerbach then proceeded to discuss in detail his pathological studies. He said hc never ha.d seen lung cancer in a non-s=oker. Rosenblatt said there'is no real evidence l.irlsing smoking to lung cancer and questioned whether there has been a real increase in incidence of the disease. Be diseussed the negative inhr.lation work with aa-ls, the aale-fenale ratio, etc. Ee said the cell changes Auerbach clairs to have seen in studying bro.^.ch=a1 tissue were not known to be related to ralignancy, and pointed out that such char.ges are knovn to be caused by factors other than smoking. Nsutual ?roadcasting System This network taped interviews with Senator Frank Moss, Utah Deswocrat, and Yr. George V. Allen, President of The Tobacco Institute, Inc., on "The Sroki:ig Question." The Yoss interview was broadcast on Washington, D.C. station WOL on Novez~er llth. That vith Mr. Allen will be broadcast November 28th. Other laut:u` stations may carry at different times. ' Se:ator Moss, a co-sponsor of the Neuberger Senate Resolution, was inter- rieved by David Lewis, UPI. 1tr. Allen was interviewed by John Troan, Scripps- Hota.-d science vriter. . Charles Warren, MS news director, moderated both pr°``'- ' C T R 6403 CONFIDENTIAL: MINNESOTA ` TOBACCO L1T1GAT10 ~~~------"' ( ('+~ ~ ~`''~ `~ ``°~ ~ „~m ~,~, , „ , ,.~ (~ 1.,, ~..~~,~„~., ~j r-, N

- THIS DOCUMEhlT SUBJECT T0 AUG. 20, 3 1385 NON•DISSEMINATION ORDER IN ROGERS A„D DUKE 4t ~,S In his interviev, N'x. Allen covers statistical studies, Auerbach's vork, the Surgeon General's Study, the Air Force ban on gift cige.rettes, econo!-ics of the tobacco indust.ry, advertising and teen-age snoking. Anerican Cherical Society As part of its "Men and Molecule" series, the Cheaical Society is planning one 15-ciinute program on smoking and lung cancer. The producer haa already interviewed $and of the American Cancer Society and Dr. Kotin of the Natio:.al Cancer Institute. TIRC Grant and Fellovsbip Releases Press attention continues to be obtained with news releases on grants and fellovships. Another release is pr epesed for the latest gr ant and renewal ap_ lica- tions approved by the Scientific Advisory Board. The Reader's Digest The November 1962 issue has a three-page article dealing with the He=oad- Aue:bach paper presented at the J'ume AMA meeting. It is a su=azy of the T_=e toagazine story on the paper. Also included is a section of the recent Scien',:fic American erticle by Ha~ond. A.*___RICA.,y CA?1CFR S0C1:.'I7 The American Cancer Society has been, and continues to be, extreme]y active in the anti-smoking effort, particularly a=.ong teen-agers. The program, aimed at young people, was begun in 1960 and, according to the Society, about hs s of the country's secondary schools are involved so far. Newsletter The first issue of a "Newsletter on Tobacco and Fiealth," sponsored by the Society and three other agencies, is nearing distribution. It is reported that all copy has been written by ACS staff inea:bers. No naWe has yet been selected for the nevsletter.. which is to be sent to a11 physicians in the couritry. It is intended to be issued quarterly but, it is said, that vill depend on budget and hov it is received. It vill be prepared and printed at ACS headquarters in New York City, according to reports. 1 CTR 6404 CONF(DENTIAL: MINNESOTA TOBACCO LITIGATION CTRHN 00~~~~

-4- 1985 NON • DISSEMINATION ORDER IN ROGERS AND DUKE CASES, Other sponsors, in addition to ACS, are the National Tuberculosis Associatior., ,Anerican Public Eealth Association and American Heart Association. An official of tbe lut nased has said the newsletter vill be siriLw- to Tobacco and Eealth, issued by The Tobacco Institute, Inc. Annual ACS Meeting, Nev York October 22-26, 1062 Scarce press attention was seen on several anti-tobacco papers presented at the scientific session. Outgoing president Thonas Carlile asked staff members to discontinue smoking at official public meetings; other.rise, he said, people might question the ACS's position on smoking and lung cancer. The Public In..*orzation Co. _'ttee reco=ended that the Board of Directors, at its January 1963 meeting, adopt proposals relating to advertising and poster campaigns, contact with publishers of high school bioloay text books, convening medical officers of some 500 major corporations, and developnent of a progra^ on how to teach people to stop smoking. The Tobacco and Cancer Co.^ fttee proposed to the Board a continued effort for labeling legislation, efforts to restrict cigarette advertising in college publications, and revival of contacts with life irsurance coppe.nies to have ther grant lover pre -.iu.s to non-s=kers. ACS Fxb:bits Involving Smoking The ACS ex*:bit, ":'zn Again st Cancer," pr evious:.y shown in Washir...on, D.C. and at the Seattle World's Fair, will be shown at the Co^.ercial Mt:seum adjacent to the University of Pennsylver^.ia, rhiladelphia, Dece=ber 1-23. The local ACS unit is planning an extensive publicity program. The ACS has revised its exhibit at the Museum of Science and Natural ffi.sto.ry, Chicago, to include a large section on s=oking a.d lung cancer t: at features continuous projection of the slide-souad fil.a, "To Smoke or Not To S-xke." ACS Youth Conference on Smoking The ACS vill hold its second Youth Conference on Smoking and Lung Cancer at the Armed Forces Institute of Pzthology on the grounds of the Walter Reed Hospital in Washington, D.C. on Noveaber 17th. This vill be for students froW District schools, and Dr. Michael Shi:.lcin vill be a featured speaker. (The conference, similar to one held last January in Will:a.:sbu:g, Virginia, received local press attention.) s S es es. ea CTR E405 CONFIDLNTIAL: MINNESOTA TOBACCO LITIGATIO ~ C .,,~~ R '"~ ~ : ~€" ~ 004000 N

-5 - ••. _ •, -. _ .. - Jaa.i- / J hV N. ~ 1985 H~N•DISSEMINATION ORDER . IN RGGERS AND DUKE CASES. New ACS Film In this color film, titled "Is Smoking Worth It?", four teen-agers discuss cigarette smeking. The theme is not to start smoking or, if you have, to discontinue. The ACS says the film s.lso has a.n attraction for adult audiences. (The film, together vith one on breast cancer, vas shovn to a group of women recently in a Navy Department building in Washington, D.C. A local ACS representative gave a 15-minute co=entary following the shoving.) ~~ .. ?(ev ACS Booklet The ACS has just issued a booklet, "Answering the Aiost-Often Asked Questions About bmoking and Lung Cancer." The booklet, designed for classroom use by teachers, contains the fifty most com:aon questions (and answers) asked by teen- agers, according to ACS. Distribution of 100,000 copies is underway. Program in Maine The Maine State Departments of Health and Welfare, and Education, in cooperation with the ACS, has been conducting since 1961 an anti-smoking program in the high schools. The latest survey, in June 1962, showed that those students exposed to anti-saoking material and discussions had "favorably altered" attitudes toward smoking but slightly increased smoking consumption. The program is to be continued for four more years, using new materials. It is being expanded for the 1962-63 school year to include fifth and sixth grades. SURGDON GFNMRAL'S CON.MIT= Much press interest was shown in the U.S. Surgeon General's Advisory Coamittee on Smoking and Health, which held its first formal meeting in Washington on November 9-10, and reportedly set out guidelines for areas in which inforaation vil.l be studied. Dr. Terry announced then that the group's deliberations vill not be publicized. Nevertheless, continuing press attention is to be expected. AtSRICAN MICAL ASSOC IATION The AMA has not named its coamlittee on smoking and health, and it is reported it vill not hurry its study. At the AMA Clinical Session, held in Los Angeles November 25-28, cigarette smoking in relation to lung cancer and other respiratory diseases was mentioned in several papers given at a session on air pollution and pulmonary disease. Press attention was relatively slight. CTR 6406 CONFI'JENTIAL: MINNESOTA ~ -~° ~~, },.~( E„ ( 004001 1'OBACCO LITIGATIU l.r 1 I°+, ! t! ~ N