Tobacco Documents Online

7 vIISCCO 1N-DCSTUT RESL.ancn COSanrrr.s CONFIDFa1TIA L REPOFtT IHtS DOCVMEKT SUBJECT T0 AUG. 20, 1985 RON •DISSEMINATION ORDER IM ERS AND DUKE CASES. E.rk . .# TOBACCO IZPDUST4Y R£.SF.ARCH CObOa:= 1~'i.'TLiG L;'., MA7 14, 1959 Attenddnce Timothyy V. Ha..-tnett, ChaL^_.an Paul H. Fiahn Williaa S. Cutchins Paul D. Goddard W. T. Reed Jr. Levia Gruber George Weissas.n Spence Haaes C. S. Stephano J. B. Eutson J. Whitney Peterson /in/ The American Tobacco Company, Inc. Brovo & Williamson Tobacco Corp. Burley Stabilization Corp. Larua & Brother Compa,ny, Inc. P. Lflrillard Company, Inc. Philip Morris, Inc. R. J. Reynolds Tobacco Company 8tephano Brothers, Inc. Tobacco Associates, Inc. United States Tobacco Compan,y Tree^an J. Daniels Perkins, Daniels, McCormack & CoL'i:s Richard W. Da_: ov Hill aad Knowlton, I.nc. Carl G. Thc=peon Jr. M tl M .1 C. C. Little, Scientific Directcr Robert C. Eockett, Associate Scientific Di_•ector W. T. Hoyt, Executive Secretary 1. The report of the previous meeting, as sent to the me.rbera of T_.RC, vns recorded ar.d approved. 2. Mr. William S. Cutchins, President of Brovn &Willia.son Tobacco ~ Corporation, vas elected to membership on the E~cecutive Comsittee of TIRC. }, Mr. Hartnett reported that, at the last meeting of the Industry Technical Committee, Dr. Paraele of the P. Lorillard Company had been chosen to succeed Mr. H. R. Hanmer as chairman of that Cocmi.ttee; also, that it has been decided to hold meetings of the Techr.ical Co=ittee quarterly, isccediately folloving each SAB meeting. k. }+r. Hartnett explained that the plan of rotation for sezbers of the SAB, outlined to the members of TIRC at its last meeting, has been adopted. The plarn provides for a three-year term of office for each menber of the Bca-d. It is set up so that each year three me=bers become elig=ble for reappointment at the discr.etion of the renaining members of the Board as follows: CONF7D.a:TIAL f,4INNESOTA TOBACCO LITIGATION CTR 6345 CTR MN 003940

2 4v"ukchl SUBJECT T0 AUG. 20, M HON•DISSEA{1NA110N ORDER JhMff-M AHD UKE CASES. April 1, 1960 April 1, 1961 April 1. 1=~2 Dr. Cattell Dr. Bing. Dr. Kotin Dr. Jacobson Dr. Cosaoe Dr. Lynch Dr. Rienhoff Dr. Reiainn Dr. Wilsor. Dr. Lynch vas elected chair-e.n of the Board for one year beginning Karcb 1959. Dr. Little continues as Scientific Director ar.d a me-.ber of the Board vithout any scheduled terr..ination date. ~. The 1~xecutive Secretary reported that since the inception of the Cormittee, 234 original applications for grants have been received, 119 of these have been approved a.-sd 123 reneva..l.s have been r.ade. Grants and rer.evals vere approved covering SAB ava.rds made sir.ce the last meeting of TIRC in the amount of $291,561.63, bringing the total grant avesds to a figure of $2,700,253•24• 6. Mr. Hoyt reported on meetinr3s vhich have been sponsored by the SAB ~ on psycho-physiological aspects of s.oking and cardiovascular disease, as vell as tvo forthcoming meetings on the effect of past infections and a public symposiun on lung cancer vhich vill be sponsored by the Advisory Board and conducted at the University of Cs.lifornSa Medical Center probab:y in the spring of 1960. 7. The distribution and excellent reception of the 1958 Report of the Scientific Director vas discussed. Present plans for the 1959 Repcrt vere covered by Dr. Little. 8. Dr. 8ockett discussed the status of the grant program s.nd reports being received from grantees. Q. A suggestion vna aade that some o.' the companies might have useful proposals for areas of research vhich should be considered. Dr. Little expressed interest in this, and stated that the Advisory Board vas avare of the need for originating more projects, finding competent investigators and supporting their ideas, and that he vould welcome any suggestions that might be made by cigarette coerpanies ard vould be happy to reflect them to the Board. Re pointed out hovever that this might, in future, require additional funds to support such vork*and, as in the past, vas advised that if add.itional grant mchey vas required it vould be considered favorably. 10. Dr. Little outlined his vievs concerning fields of interest vhich he r intended to propose to the Advisory Board, ard gave a brief description of how he felt the research proa-am should be pursued. C I R 6346 ,~ TUBACCO LiT GtA1T ON TA [.1 TR H1''1 0039"t' 1.

-3- THIS DOCUMENT St. . " 19851i0N•DISSEMINAfIUN Un~~,i M Xj AND M CASES. 11. Mr. Darrov concluded the aeettng vith an outline of the •tatua of ~ the public relations progra.a, as attached. att. CTR 6347 CONFIDENTIAL: MINNESOTA -- `TOBACCO LITIGATION ~~y~~ HN 00.~,,'9- 42

..KD KvowLTaN, iNC. $„'W NON DISSEMINATION OR ER?0 IM GERS AND Ng CASES. COT+FIDEN':IAL ATTACFK_ "tT #1 PST9LIC RE7.ATIO:PS REP4RT to the TOBACCO IRDUSTR7 RESEARCH COMMIT^ 't'i,..'r Thursday, May 14, 1959 The nature of the public relations problers for the Tobacco Industry Research Co-.4ttee has been char.ging slightly, though not basically. As a result, there has been an increasing arount of cooperation In public relations efforts vith other induatry groups interested in the co=on problem of health attacks on tobacco. These include The Tobacco Institute, Inc., the Tobacco Grovers' Infor=ation Co=ittee and the Tobacco Tax Council. Sensational, natioa-vide publicity attacks based on health charges have become less frequent, but increased aati-tobacco efforts are being adde by groups at the local co-nity level, often in conjunction vith fund drives. Press, raga.zines and broadcasti::.3 continue to give prominent attention to tobacco antagonists who are loose in their charges and publicity-seeking in their methods, as co=aa.red with the attention given those who are cuestioning or challenging the attatks. This, however, is in the nature of news presentation and is a continuing problem. Constant rigilance and infor.:ational contacts have created a greater awareness arang most nevsgatherers of the repetitious nature of most attacks. T'ais has resulted in less attention to those who seek headlines by repeating the same thing in a differer.t way. Efforts continue to emphasize'attention to favorable material. Also, attacks that s.re misleading or require clarification continue to be directly a.nsvered by public statements when necessary. Tvo recent examples of the latter were statements by Mr. $artnett referring to an American Cancer Society release in early December on an article about arsenic in tobacco smoke and another in early May concerning a statistical report, also publicized by the American Cancer Society. Looking toward the future, several sources of publicity problems can be anticipated, some of them not too different from past ex3ieriences: 1. Publication of Pepers by Dr. Kotin. A member of the Scientific Advisory board, Dr. Kotin plans for publication this fall a series of reports on his research on air pollution and tobacco smoke. The papers will appear in Cancer, a publication of CuM ,,.: . C T R 6348 •. t.71i: L: 1,; a,y,1'ESOTq ` ?'QBACCO LiTIGATION

- 2 - 1985 NON•DISSEMINATION ORDER Att, ;l pN ,RQC~ AND U ( CASES. the American Cancer Society. The possibility is anticipated that press stories based on these reports might misinterpret or distort vhat Dr. Kotin is reporting. 2. The Ar_erican Cancer Society. Staff members concerned vith the area of smoking are stepping up their efforts to push an anti-smoking campaign. Much arphasis vill be directed toward school progr"- . Indications are that local chapters of the Society are being encouraged to develop anti-tobacco programs. Reports of local meetings and local school prog:aas show that spokesmen for the A.C.S. are using the anti-cigarette aateris.l developed by the Society's staff to create interest in local fund drives ard other activities. ~. The Public Health Service. A small group in the Public ealth Service is urging further action on the part of this ao.ernr.ent agency to support the American Cancer Society position. A reviev of the research efforts in the field of smoking and cancer is being undertaken by the agency, but there is no indication that this reviey is close to publication or that it vill set forth any new position of the Surgeon General, beyond his statement of July 1957. h. The Aatior.al Tuberculosis As•_ociation. At the Chicago ~ meetir.a of this group, PBy 2µ-29, vill be featured a symposium on s:oking and chest diseases. Dr. R. C. Hockett, associate scientific director, is one of the par.el speakers, and others inclLde Dr. Kotin, and Drs. Ha~nd and Davies of the Cancer Society. Sore nevs attention is expected. (Note: This session has since taken place. Relatively little news attention appeared and Dr. Eockett's co.Wents vere videly used in most stories seen.) ~. The Reader's Digest. This mgazine continues its aatago- nistic attention toward the subject of smoking and health. It is known that another article surveying the cigarette industry is being planned for later this year. The ?'.a.rch 1959 issue of this magazine carr ied a slightly condensed version of an article, "The Groving Horror of Lung Cancer," vhich appeared si¢ultaneously in Today's Health, a lay publication of the American Medical Association. In the latter magazine, there vss an Fditor s Note saying that the A.M.A. has taken no action on the question s.nd that differences of opinion exist s=ong medical authorities on the "controversial subject." The Reader's Dicest_ did not carry this note. The article vas based alsost entirely on Dr. Alton Ochsner and his opinioris.. Considerable attention vas dravn to the original Editor's Note. Among other uses, the note forred the basis for a Subway Reader Card that appeared in all New York subway cars. It was also widely used in the press as a result of a statement made by J. P. Richards, president of The Tobacco Institute, Ine., in connection vith the appearance of T':e Reader's Dicest brticle. CONFIDENTIAL: MINNESOTA TOBACCO LITIGATf 0 l~ !! F~1 '°E '~ ('°•~~t]T~, , F,,,(E,,y[ ~~~ ~'+~~~/S !f N

_ 3_ THIS DOCUMENT SUBJECT TO AUG. ?p, . 1g85 NON•DISSEMINATION ORDER 1M MERS AND UKE CASES, Reviev of Other Activities Aa+ong public relations projects related to the work of the T.I.R.C. vhich should be noted here are: Att. #1 1. 1958 Reoort of the Scientific Director. Press and other reception of this report has been entirely favorable. A nevs release issued at the tine of publication vaa videly used. A large segment of one issue of The Tobacco Institute publication, Tobacco and Realth, vas devoted to a review of this report. As a result, reauests into the hundreds have been received asking for complete copies of this docunent. Copies were originally sent to editors, science vriters, scientific and lay publications, radio atA TV com+aentators, public health officers and medical school libraries, in addition to several thousand doctors working in cancer, heart a.r.d lung diseases. 2. Tobacco and Health. This publication continues to draw for its content upon materials available through the T.I.R.C., although it is nov published by The Tobacco Institute, Inc. Througt: its columns, a su..=a..-y of the 1958 Report of the Scientific DL ectcr reached a11 doctors and dentists in the count.ry. A conti=:ing editorial policy is to rake the presentation of material nore acceptable to the scienti:lc and medical readers. ~. National Co-._'erer.ce on Air Pollution. This conference, held last 2:ovezber in Washington, dra.stized i:: the press and magazine articles that followed the problem of air pollution, Vith considerable emrb.asis on the suspected role it may have in lung cancer. Among'other attention to this meeting, the highlights were st*^--Arized in Tobacco and Eealth. L_. Planned ?ySeeti^.e vith Eee_-st Orranization Executives. angener.ts have been made for another discussion session about the T.I.R.C. vith killiam Randolph Hea-st Jr., and other exec.u- ~ tires In the Hearst publishing organization. Dra. Little and Eockett and Mr. Ha.rtnett will be pa,.-ticipants in describing the progress made in the T.I.R.C. prograz, since a similar meeting was held earlier in the course of the program. ~. American Statistical Association. At this meeting in Chicago last December, Dr. Hockett presented an analysis of the Veterans Administration statistical study (the Dorn study) that vas vell received by the scientists. No press attention vaa given the panel discussion, vhich featured Dr. Harold Dorn's presentation of his statistics. The cocents are to be published in an appropriate scientific journal. 6. Press, Radio ar.d TV Contacts. Through the Tobacco Neva Surmry, an ir.terr.al service to keep T.I.R.C. co=ittee members informed of current developments, a continuing report on articles in process or published is made. No major magazine pieces, other than The Reader's Dicest__ mentioned above, are knovn to be.in prospect at this time. CTR G3;i0 x« CONFIDENTIAL MINNESOTA ' TOBACCO LiTlGATION CTR F„Z N 003„-y 4'E`