Council for Tobacco Research
Guidelines Needed for Family Shopping Lists, As Health Scares Continue to Make Headlines American Health Foundation Newsletter Vol. 3, No. 1 [Concerns Health and Environmental Scares From Various Substances Brought to Light by Consumer Protection Groups]
Abstract
MAR;EMB
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Related Documents:- 11316746-6750 Status Report on the American Health Foundation June 1971 [Concerns Divisions of American Health Foundation and Current Projects]
- 11316751-6751 [Clarifies Grants with American Health Foundation and Subject Matter of Each]
- 11316752-6755 Hew Directory of Ongoing Research in Smoking and Health [Regards Current Research Projects Within American Health Foundation]
- 11316756-6766 American Health Foundation Proposed Center for Public Health Action [Explains Proposed Activities and Facilities for Support of Programs in Preventive Medicine]
- 11316767-6767 Exhibit A American Health Foundation Health Motivation Committee [Listing of Committee Members ****]
- 11316768-6768 Exhibit B American Health Foundation Public Health Action Committee [Listing of Committee Members]
- 11316769-6776 Exhibit C the Epidemiology of Lung Cancer Reprinted From the Journal of the American Medical Association Volume 213, No. 13 [St Follow-Up Study with Lung Cancer Patients Shows Decrease in Risk After Changing to Filter Cigarettes or Stopping Smoking and States Further Efforts Needed to Prevent Lung Cancer]
- 11316777-6777 Exhibit D American Health Foundation Committee on Food & Nutrition [Listing of Committee Members]
- 11316778-6780 "Exhibit E "Preventive Medicine" Advisory Board Editorial Board" [Listing of Board Members for Journal of American Health Foundation]
- 11316781-6788 Preventive Dentistry...A Look at Its Future American Health Foundation Newsletter Vol. 2, No. 4 [Concerns Improved Outlook for Dental Health and Outlines Research in Preventive Dental Care]
- 11316783-6786 Multiphasic Screening: Time for A Turnaround? American Health Foundation Newsletter Vol. 2, No. 4 [St Concerns Development of Center for Multiphasic Testing of Health Conditions]
- 11316787-6787 U.S. School System - the Countdown Has Begun for New Programs in Health and Family Living American Health Foundation Newsletter Vol. 2, No. 4 [St Regards Need for Program of Health Maintenance and Preparation for Family Life in U.S. Schools]
- 11316790-6791 Pollution Control Programs for U.S. Packaging Offer Too Many Promises, Too Little Planning American Health Foundation Newsletter Vol. 3, No. 1 [St Regards Need for Industry to Use Means Available to Help Combat Pollution of All Kinds]
- 11316792-6795 Preventive Medicine: Moving From Labs to Laws American Health Foundation Newsletter Vol. 3, No. 1 [St Concerns Presidential Proposals to Encourage Preventive Health Care Rather Than Fund Treatment Programs]
- 11316797-6797 Exhibit G American Health Foundation Center for Public Health Action Staffing [Listing of Divisional Staff Positions]
- 11316798-6798 Exhibit H American Health Foundation Health Surveillance Committee [Listing of Committee Members]
- 11316799-6799 Exhibit I American Health Foundation Center for Public Health Action Sample Budget [Sample Budgetary Breakdown for Proposed Center for Public Health Action]
- 11316800-6801 the American Health Foundation Archives of Environmental Health Vol. 21, No. 1 [St Concerns American Health Foundation Program to Pioneer Preventive Medicine and Popularize Its Use]
- 11316802A-6802A Dollars for Tobacco Research Mount; New Foundation Enters Usda, Ctr Support Studies; Canadian Firms Boost Aid Tobacco Reporter [St Concerns Research Funding Given at Various Institutions for Studies of Tobacco Related Health Issues]
- 11316802B-6802B Dr. Wynder to Direct New American Health Foundation Tobacco Reporter [St Regards Formation of American Health Foundation for Research in Preventive Medicine Field]
- 11316802C-6802C Ongoing Research Poses Interesting Questions Tobacco Reporter [St Twin Studies Concerning Smoking and Lung Cancer Reveal No Relationship in Women or Between Smoking and Heart Disease]
- 11316803-6813 Statement of Purpose [Concerns Formulation of American Health Foundation for Advancement in Preventive Medicine]
- 11316814-6816 Biography [St]
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Health Scares Make Headlines ....................................1
Pitfalls in Packaging Pollution ......................................2
The Nixon Health Programs ........................................4
New Standards for Noise Levels ................................6
Vol. 3/No. 1 Published for the Advancement of Preventive Medicine March/April/1971
(
Guidelines Needed for Family Shopping Lists,
As Health Scares Continue to Make Headlines
soap often leaves a gray scum on clothes and clogs
washing machines. Thus, relearning how-to clean clothes
and dishes with soap is also a subject for debate.
No one has yet suggested, as far as we know, that it is
time housewives began checking shopping lists with
family doctors before reactivating their charge accounts,
but apparently most of the other alternatives are now
being investigated. And to support health requirements
that medical science can't yet correct or control, there
is a raft of new laws and court decisions which, often, are
just what the doctors would have ordered.
Much of the legal aid that has mushroomed is traceable
to the highly activist Consumer Protection Movement.
Still more responsible, however, is a kind of remedial
fallout from government and industry responses to The
Environmental Crisis. Far from being transitory, the
prevention of health hazards by makers of writs and
resolutions can be expected to escalate both further and
faster. It recalls, too, that over the centuries preventive
medicine has frequently drawn support and solutions
for its most vexing problems from sources outside the
medical profession.
Detergents in Decline: After a year or more of conflict-
ing claims and counter-claims, detergent makers now
, seem destined to follow a route once prescribed for the
manufacturers of cigarettes, cyclamates, and DDT. De-
laying actions are plentiful, and scientific studies are
being cited both in support of these products and to
assault their effects on environmental resources and
human health. Under debate are (1) the seemingly well-
established claim that detergents with phosphates are
polluting lakes and waterways by provoking an exces-
sive growth of oxygen-absorbing algae, and (2) the less
certain charge that enzyme detergents can cause skin
and lung problems.
Federal legislation appears likely, but may not be entirely
necessary. Already a number of states-New York,
Washington, Colorado, North Carolina, Florida, Con-
necticut, Oklahoma, Maine, Wisconsin, among others-
are considering bills to restrict or specify phosphate
content in detergents, or ban the sale and use of such
products altogether. Enzyme additives, on the other
hand, are now being gradually and voluntarily removed
from detergents made by the major U.S. producers-
signaling an end to the $80-million pre-soak market.
Shifting to Soap: As often happens, the solution to one
problem ushers in new concerns. Unlike detergents,
A man from Maytag's test laboratory has said: "Provid-
ing clothes aren't too dirty, soap can be used safely in
soft water without damage to machines:" But a detergent
maker contends: "The consumers will be the ones to
suffer. They will get inferior products that won't clean
clothes well. The clothes will wear out quicker and not
feel as soft. And their washing machines will break
down more often and wear out sooner." In Suffolk County,
N. Y., where all detergents are now banned, ecology
groups and Girl Scouts have launched a "Wash With
Soap" educational campaign at supermarket locations,
and county agents are distributing a leaflet on "How to
Wash Successfully with Soap:"
Mercury is More or Less: Warnings about mercury
poisoning, increasingly frequent this past year, are
often closely followed by statements that "the con-
tamination problem was not as bad as had been believed:'
Reassuring as such reports may be, the key facts are:
significant mercury contamination was detected in the
waters of 23 states; commercial and sport fishing was
banned in some lakes and rivers-of 12 states; large stocks
of mercury-tainted tuna and swordfish were recalled
from markets by the U.S. government; and mercury
pollution of air, food, and waterways has been reported
by scientists in many countries around the world.
To provide some perspective, mercury is a heavy, silvery
metal liquid at room temperature. It is poisonous in
continued P. 7
"We ought to take all our money out of DDT and put it
into mercury:'
Saturday Review.
/

The American Health Foundation Newsletter
The American
Health Fottndi?tion, Inc. EDITORIAL E3OARD
2 East End Meflue Giihert Cant. Charrrran
Ne'.v York, N.Y. 10021 Delbery Jones. Ed tor
(212) 628-6300
OFFICERS AND BOARD OF TRUSTEES:
President
Ernest L. V'Jynder, M D.
Secretary
Thomas J Ross Jr.
Vice President
AmerrcanA:rlin ,,inc.
Executive Vice President
David L. Davies
Treasurer
Warner G Cosgrove. Jr.
Managing Partner
Shields & Company -
Honorary Chairman: David J Mahoney
President. Norton Simon, Inc.
7RUSTEES.
Chairman
William J. Levitt
Chairman. E3oard of Directors
Levrtt and Sons, Inc
Louis V. Aronson. 11
President
Ronson Corporation
Mrs Charles A. Dana
Waffer E. Hanson
Senior Partner
Peat. Mar.vick, Mitchell & Co
GeorgeJames. M D., M.P.H-
Dean
Mount Sinai School of Medicine
G. William Moore
President
Fieldcrest Mifls. Inc.
Joseph M. Murtha
President
Sandgren & Murtha, Inc.
Robert R. Pauley
Maxwell tv1. Rabb
Partner
Strcock & Stroock & Lavan
Fredrick E. Rathgeber
Executlve Vice President
The Prudential Insurance
Companyof Amenca
BC?ARD OF SCIENTIF'!C CONSULTANTS:
Chairman George James. M D. M P H
Dean
6tount Sinai School of Medicine
Alvin Freiman M D
Ch ef of Cardcfogy ,
Memorial Hosp;tal '
for Cancer and Allied Daeeses
Soi R. Baker, M D
Associate Clinical Professbr
of Radiology
Unr: ers!fy od Californ,a
a; LosAngeles
Leser greslow. M D. M P H.
Detr, c` Prevr~iil':e
eno JoCJa! Med:cine
SCh?JI Of ?:'Pid!C6^:e
Ur,: ersity of Cah'o, nia
at Los Angeles
Gi'bert Cant
Medical Editor &Consuitant
Time. Inc.
John Cassel. M, D_ M P H
Depnrtment of Ec:demiolor,y
Uncversrty of North Carol:na
Jeromw Cornfield. >." A
Prof e ;sor cf Biot.-_rsf-cs
Scnool of Pubic I te ::n
Un,,ersmryof Pittco gh
PE`,o-J DLboS.PhD
Pr
t Ev.. ... i=,? D
Herman E. Ht:fakoe. W D.. M P H
De Lamar Prof«ascor
oi Public Heaith Pra:tice
Columbia Univr,rsirj
Takeshi Hrrayania M D
Chief of EoEdem:^Sr.^y Drn~ron
Nationaf Cancer C,e'iteriJnpan;
Edward Vd. iCarn iiJ S.E B:. M 5 E.E.
tJice Presir9ent ,
Revlon. Inc
Marvln Kus't;hnr+r ty!',D
Professor of Paih~olo{!y
dy"cdicai Center
New York University
G. E Livinuston. Ph.D.
Profes:;r and I?ont,tor
of Fcod Science 'rror;ram
irstitute of Nwr:non Soences
Columbia University
Gotthard Schet::er M D
Profes,ur of ".tc,J-canF
Urdversi: v of !-!e!delberg ;Gerrnany'r
Mcrton K Sr, hwArtz. Ph D
Chairman, G't of E?,o"',emi~try
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L4 a
Pollution Control Programs for U.S. Packaging
Offer Too Many Promises, Too Little Planning
by Joseph M. Murtha'
Many people in marketing, in industry generally, and
in government, consumer protection, conservation,
science, and public health-not all, but many of these
people are beginning to sound a lot like the fortune-
teller whose wares are touted from
a street corner. They are deeply
concerned, and quite properly,
with what has come to be called
The Environmental Crisis. With
pollution of our air and water-
ways. With waste disposal. With
the population explosion. With
the wasting away of our natural
resources. And with the quality-
Mr. Murtha of-life, not only for the next gen-
eration, but for our own. Now. Today. There has been a
great national outcry, and it has been followed by an
avalanche of proposals, panaceas, and programs. I take
the position, however, that we have been promising too
much, and planning too little, and that I-Care cam-
paigns alone will not do the job.
Indeed, a massive, coordinated, national effort is
needed. For the lesson we have learned most clearly
from the ecologists is that everything is related to
everything else. This has been shown to be true in
nature, in science, in the life cycle, and now there is
increasing recognition that it is also true in marketing,
communications, and corporate management.
Moving Too Slowly: It is my feeling that industry has
moved too slowly, too cautiously, and that industry,
as a whole, is far behind the times in its resolve to
reduce and control pollution. The initiative, if it can
be called that, has been controlled and accelerated by
health and conservation groups, government, and con-
sumer advocates. Industry has been "reacting" mostly,
and probably depending too much on the powers of
persuasive advertising to confirm its claims about
environmental protection.
This is a rather harsh view of industry's participation
in what may be our most serious national problem, and
I don't'mean to overlook the many good things that
industry is doing. I would doubt, for example, that the
reclamation and recycling programs now being con-
ducted by companies like Reynolds, Kaiser, General
Foods, St. Regis, National Steel, Coca Cola, and so
many others are motivated by their profit-making
potential. I am even more certain that they are not, as
has been charged, some kind of gimmick.
Charting the Course: These programs are going too far,
costing too much, requiring too much planning, cutting
too deeply into profits in a time of recession and re-
trenchment, to be characterized as window-dressing. I
think they should be encouraged, supported, and ex-
panded still more. I think that those who have not yet
started them, should start them, and that this is being
done, too. Not fast enough? Perhaps. But before we

could land a man on the moon, there was 15 or more
years of multi-billion dollar effort, research, training
and trials. And it is at this level we must now approach
our environmental aspirations and problems.
Packaging in Perspective: The packaging industry, in
particular, is highly visible-and vulnerable. It is the
grand-daddy of American litterbugs, according to some.
.It is the whipping-boy for opportunistic politicians,
according to others. In truth, packaging is being keel-
hauled from all sides, and needs to set its house in order.
It is looking for new directions, new solutions, new
guidelines. And it is doing more, much more, than
government recognizes and more than consumers can
understand or appreciate. Yet, we continue to hear,
both from government and the public, that increased
degradability must be built into packaging.
Even within the packaging industry, many research
programs are giving more and more attention to new
kinds of self-destructive materials. And there are a
number of promising areas, including: steel cans with-
out any external coatings for protection; packaging
papers formulated with water-soluble coatings; edible
films that can be consumed with the product, or by
animal and insect life; plastics which can be degen-
erated under ultraviolet light; glass containers which
dissolve in water after the container is broken or
scratched; and packaging with multi-wall construction
in which a corroding agent in the inner wall remains
inactive until the container is opened.
If we ask structural designers to use these materials,
however, we will be sacrificing a great deal in terms
of product protection, which is still the basic function
of packaging. We might quicken the pace of disposa-
bility, but we would also be inviting packaging- failures
in the store and in the home. So I can only view most
of these self-destructing materials as an exercise in
marketing chaos, and the beginning of more consumer
protection complaints.
No Simplistic Solution: For the years ahead, I have
concluded that the best and perhaps the only long-term
solution for solid waste disposal is through reclamation
and recycling of raw materials. There is little recogni-
tion, however, that packaging represents only 13% of
the total volume of solid waste, and very little of the
packaging used and discarded by consumers is now
being returned to industry for recycling.
I do not mean to infer that the technology needed for
reclamation and recycling is now generally available,
or that the development of such technology is any easy
matter. In fact, there are great problems to overcome
in virtually every type of reprocessing of used packag-
ing materials. If any really substantial progress in the
recycling of packaging materials is to be made, then
it must be preceded by comprehensive improvements
in the collection and handling of solid waste at the
community levels. And the extent of our success in this
area depends upon our ability to understand and moti-
vate the consumer's value judgements, leadership from
government and industry, and a reordering of the
economic priorities involved.
COMPONENTS OF COLLECTED SOLID WASTE
BY PROPORTION OF WEIGHT
GLASS tiET~,A,L
~ '~ /~
GARRAOE 7% p
The Price-Tag on Pollution: What's more, if the fight
against pollution is to be won, most officials and ex-
perts are agreed that it must be waged simultaneously
on all three fronts-air, water, and solid waste. Over
the next five years alone, the environmental clean-
up job is expected to cost the U.S. more than 71-billion
dollars in new spending-and of that total 4-billion
dollars is for disposal of solid waste.
Ultimately, consumers everywhere will have to foot the
bill, whatever it turns out to be. And before the con-
sumer can be assessed through higher taxes and higher
prices, government and industry must do their thing.
Build more control systems. Start more reclamation
programs. Continue the research. Pass new and more
laws. Try new production techniques. Recycle all that
can be recycled. On and on and on, and I haven't even
skimmed the surface of what needs to be done.
Accounting for Our Actions: In all of American indus-
try, we are going to be living with pollution problems,
the consumer protection movement, and a proliferation
of new legislative requirements from now on. We are
being called on to account for our actions and our in-
tentions. Further delay and wishful thinking about
packaging materials that will self-destruct themselves
are not acceptable in these militant, revolutionary
times. I am reminded of a statement by Alfred North
Whitehead to this effect: "The major advances in civili-
zation are processes which all but wreck the society in
which they occur."
I do not think that industry is apt to be "wrecked" or
that society will be either. I can see, however, that
industry may soon have to conduct its affairs under
new legislative guidelines, and that this is already
happening. I can see that there may soon be more tax
penalties than tax incentives, and that this also is
already happening. I can see that leadership and envi-
ronmental protection from industry, and by industry,
is needed more than ever, and that this is happening
all too slowly.
"Mr. Murtha is the president of Sandgren & Murtha, Inc.,
industrial designers and marketing consultants, and a
member of AHF's Board of T-ustees.
~

. Preventive Medicine: Mo-Ning from Labs to Laws
In a series of messages to Congress, President Nixon
has made it clear that preventive medicine is about to
get a booster shot. The first inkling came on January 22
when, during his annual State of the Union address, he
said: "I will propose new programs to encourage better
preventive medicine, by attacking the causes of disease
and injury, and by providing incentives to doctors to
keep people well rather than just to treat them when
they are sick:'
A week later came The Budget Message, which included
this statement: "During the current session, I will send
a message to the Congress that will set out a national
health strategy for the seventies and propose significant
changes in the Federal role in the Nation's system of
health care. This strategy will seek to expand preventive
care, to train more doctors and other health personnel,
and to achieve greater equity and efficiency in the deliv-
ery of health services:"
Congress to Advise and Consent: As he continued, and
in the days and weeks that followed, President Nixon
endorsed and recommended a vast range of health care
reforms and innovations. Many are concepts that have
long been advocated by practitioners of preventive
medicine. Others are an extension of curative health
services which are desperately needed.
Now the full thrust of the President's call for "a new
national health strategy" is on the record. It came on
February 18, again in a message to Congress. Preventive
medicine, so often the stepchild of our medical schools
and programs, has been given top priority in planning
the nation's health care system.
Before this priority becomes law, however, Congress
must act and, in acting, changes in the President's
proposals are inevitable. Some of the proposals that
warrant special consideration, both in Congress and by
medical authorities generally, are restated here for
future reference purposes....
Excerpts from President's Health Care _llessage
"In most cases, our present medical system operates
episodically-people come to it in moments of distress,
when they require its most expensive services. Yet both
the system and those it serves would be better off if
less expensive services could be delivered on a more
regular basis.
"If more of our resources were invested in preventing
sickness and accidents, fewer would have to be spent on
costly cures. If we gave more attention to treating
illness in its early stages, then we would be less troubled
by acute disease. In short. we should build a true'health'
system-and not a`sickness' system alone:'
Delivery of Services: "In recent years, a new method for
delivering health services has achieved growing respect.
This new approach has two essential attributes. It
brings together a comprehensive range of medical serv-
ices in a single organization so that a patient is assurod
of convenient access to all of them. And it provides
` 4

needed services for a fixed contract fee which is paid in
advance by all subscribers.
"Such an organization can have a variety of forms and
names and sponsors. One of the strengths of this new
concept, in fact, is its great flexibility. The general
term which has been applied to all of these units is
H. M.0.-Health Maintenance Organization:'
Advantages of H.M.O.'s: "Under traditional systems,
doctors and hospitals are paid, in effect, on a piece
work basis. The more illnesses they treat, and the more
service they render, the more their income rises. Th.is
does not mean, of course, that they do any less than
their very best to make people well. But it does mean
that there is no economic incentive for them to concen-
trate on keeping people healthy.
"A fixed-price contract for comprehensive care reverses
this illogical incentive. Under this arrangement, income
grows not with the number of days a person is sick, but
with the number of days he is well. Patients and practi-
tioners alike are enthusiastic about this organizational
concept. So is this Administration. That is why I am
now making the following additional recommendations:
1) "We should require public and private health insur-
ance plans to allow beneficiaries to use their plan to
purchase membership in a Health Maintenance Organi-
zation when one is available.
2) "To help new H.M.O's get started-an expensive
and complicated task-we should establish a new $23-
million program of planning grants to aid potential
sponsors in both the private and public sector.
3) "We should provide additional support to help spon-
sors raise the necessary capital, construct needed facili-
ties, and sustain initial operating deficits until they
achieve an enrollment which allows them to pay their
own way. For this purpose, I propose a program of
Federal loan guarantees which will enable private spon-
sors to raise some $300-million in private loans during
the first year of the program:"
Blue Cross' , , , of rising
big share ... hospital costs
Blue Crosa
® Total
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.
is 0
1
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w
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ta
tsw 1955 rhio tvBS liio tt7B0
D.ta- Health insurance Counc,l,
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65 '66 67 66 '6D7o
Dete: Deot. of Labor
Business Week
National Health Insurance: "In the last 20 years, the
segment of our population owning health insurance has
grown from 50% to 87%, and the portion of medical bills
paid for by insurance has gone from 35% to 60%. But
despite this impressive growth, there are still serious
gaps in present health insurance coverage.
"I am proposing that a National Health Insurance Stan-
dards Act be adopted which will require employers to
provide basic health insurance coverage for their em-
ployees. In the past, we have taken similar actions to
assure workers a minimum wage, to provide them with
disability and retirement benefits and to set occupa-
tional health and safety standards. Now we should go
one step further and guarantee that all workers will
receive adequate health insurance protection.
"I am also proposing that a new family health insurance
plan be established to meet the special needs of poor
families, who would not be covered by the proposed
National Health Insurance Standards Act.... Our pro-
gram would also require the establishment in each state
of special insurance pools which would offer insurance
at reasonable group rates to people who did not qualify
for other programs: the self-employed, for example, and
poor risk individuals who often cannot get insurance:"
Better Than Before: If there are loopholes yet to be
filled, and there are, it is nonetheless true that benefits
of the President's plan would be far greater than those
now available. Apparently, the group to benefit most
will be middle-class Americans, some 150-million em-
ployees and their families, whose medical costs have
out-distanced their ability to pay in recent years.
Under the health-care package presented by the Presi-
dent, all employers will be required to purchase private
medical insurance. Employees would pay 35% of the
cost of premiums until 1976; and 25% thereafter. Medi-
caid was substantially altered by the new insurance
plan, but Medicaire continues with few profound dif-
ferences. For catastrophic illness, total payments can go
as high as $50,000-far above most existing policies.
Other provisions include all maternity care, with no
"deductibles;' and well-child services, with coverage
of childhood vaccinations and periodic checkups by
pediatricians.
Building froni Strength: In reviewing the President's
proposals, our purpose has been to focus attention on
those aspects most closely identified with preventive
medicine. There are other elements, however, which
deserve general approval, because they will help improve
the existing health care system. These include: new
grants to aid our financially-distressed medical schools;
the providing of health personnel in rural and slum
areas having few or no doctors; assistance for students
from disadvantaged backgrounds to become health
professionals; expansion of research on cancer and sickle
cell anemia; and a 50% increase over 1971 levels in the
training of allied health personnel.
It is being said the President did not go far enough,
and that he is promoting the insurance industry. It has
also been said that he is offering "something for every-
5

one;' and wooing votes for 1972. Upon reflection, it
seems to us, his intent has been to build from the
strengths that now exist, while setting the stage for a
continuing series of reforms. It is a comprehensive and
financially responsible plan. Perhaps the President's
own words are the best measure of its resolve....
The New Strategy: "The toughest question we face is
not how much we should spend, but how we should
spend it. It must be our goal not merely to finance a
more expensive medical system, but to organize a more
efficient one.... It does little good to increase the demand
for care unless we also increase the supply. Helping
more people pay for more care does little good unless
more care is available. This axiom was ignored when
Medicaid and Medicare were created-and the nation
paid a high price for that error. The expectations of
many beneficiaries were not met, and a severe inflation
in medical costs was compounded.
"It will not be easy for our nation to achieve this goal.
It will be impossible to achieve it without a new sense
of purpose and a new spirit of discipline .... Nineteen
months ago I said that America's medical system faced
a`massive crisis: Since that statement was made, that
crisis has deepened. All of us must now join together in
a common effort to meet this crisis-each doing his
own part to mobilize more effectively the enormous
potential of our health care system:'
President Sends Noise Level Plan to Congress
With Warning it's Time for Leaders to Listen
After years of complacency by Federal officials, the case
for effective noise abatement laws is about to get a full
Congressional hearing, and a hopeful constituency of
anti-noise groups is waiting impatiently to hear what
happens. Fully aware of their anxieties and numbers,
President Nixon submitted (2/8/71) his plan for new
noise level standards, while telling Congress that U.S.
citizens have "rightly become increasingly annoyed" by
growing levels of noise which can "interrupt sleep, dis-
turb communication, create stress, produce deafness
and other adverse health effects'."
Indeed, noise can do all this and more. But just how
much more even the experts don't know with certainty,
for extensive research is still needed. One prominent
acoustical physicist has 'said: "Noise, like smog, is a
slow agent of death. If it continues to increase for the
next 30 years as it has for the past 30, it could become
lethal'."
Another scientist contends common household noise is
likely to be the unsuspected cause of ailments that have
a psychosomatic component. Most investigators now
agree that prolonged exposure to any extreme noise-
industrial, household, urban, music, etc.-will result in
a definite hearing loss. Many also believe or suspect that
a wide range of physiologic, emotional, and mental dam-
age is directly related to noise levels-especially sudden,
sharp noises.
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$ Losses Crescendo, Too: Union officials in the U. S.
have estimated that 60% of their workers are subjected
to noise that exceeds an acceptable level. They also
claim about $2-million annually is spent in workmen's
compensation cases as a result of noise levels. Even
more discomforting, however, is a newly available report
from the World Health Organization. It estimates that
more than $4-billion is being spent annually on acci-
dents, worker inefficiency, lost work time and compen-
sation -all because of industrial noise.
The WHO report was cited by Congressman William F.
Ryan at a recent noise abatement forum in New York
City. Mr. Ryan had set the theme for the forum's conclu-
sions in saying: "I insist that concern for the cost of
preventing and reducing noise be replaced by the reali-
zation that it costs less to control noise than to endure
noise:"
Setting New Standards: If and when enacted, the plan
now before Congress will authorize the fledgling En-
vironmental Protection Agency to (1) set standards for
noise levels on transportation and construction equip-
ment, and (2) require the labeling of consumer products
to indicate their noise characteristics. The new stan-
dards would apply to equipment used in interstate
commerce, which means that Federal limitations will
be in effect even if local and state laws are not. The
labeling requirement, on the other hand, permits con-
sumers to make their selections on a basis that will
encourage the development and marketing of quieter
products.
No Noise Level for Lawmakers: Despite mounting pub-
lic pressures for strong anti-noise laws, the President's
plan is expected to clash with other programs and other
priorities. No time was wasted, for example, in noting
the Administration is also seeking more money for the
SST, which produces sideline noise greater than Federal
levels set for subsonic commercial jets.
To date, moreover, the only Congressional attempt to
define "acceptable" noise levels was the Walsh-Healy
Act of 1968. It finally established a maximum decibel
level of 90 for industrial settings. At this level, you have
to shout to be heard. White House calls for a still lower
range may not fall on deaf ears. But they will bring a
predictable discord into the coming decibels debate-
probably beginning at the 90-plus level.
A Definition of Decibels: Physicians, engineers, and
acoustical physicists measure sound in decibels. Ac-
cording to Medical World News, a decibel represents the
smallest difference of loudness that can ordinarily be
detected by the human ear between the loudness of two
sounds. The same medical journal also points out:
* "Conversation in a relatively quiet setting ranges
around 60 decibels, and the roar of traffic or sounds of
factory machinery are typically at about 80 decibels.
Anything above 80 is likely to be uncomfortable. At 90
or above, the experts start worrying about effects on
health:"
o"One common household appliance, the food blender,
emits 93 decibels, and a subway train screeching around
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a curved track goes up to 95. The motorcyclist revving
up his bike generates 110 decibels, and a jet plane taking
off will assault unprotected ears with 150. Some other
decibel levels of everyday noisemakers include: garbage
disposal units, 80; rivet.ing guns, 110; textile looms,
106; power lawnmower, 96; farm tractor, 98; and a news-
paper printing press, 97:'
"The lowest audible sound is defined as one decibel.
Louder sounds are measured on a logarithmic scale ac-
cording to the power with which the sound assaults-or
tickles-the ear. Thus, a 20-decibel sound is 10 times as
loud as one of 10 decibels, and 80 decibels is a million
times louder than 20. Surprisingly, a dropped pin, the
proverbial softest sound, actually can reach several
decibels, especially when it lands on a library flooi?'
Health Scares (cont.)
most forms, metal or vapor, and in organic and inorganic
compounds. Its major industrial use is in making chlo-
rine and lye, and it is also used in dental fillings, most
paints, batteries, and in sprays to kill fungus-to name
but a few outlets. No one knows the threshold level for
mercury poisoning. The FDA has set a limit of 0.5 parts
per million as the maximum permissible amount in food-
stuffs. As a guideline for safety, even this limitation is
not absolutely reliable. Until new legislation arrives, and
more is learned about the sources of mercury contami-
nation, court injunctions and stiff penalties for all con-
tributors to air and water pollution will continue to be
the best kind of prevention.
Fending for Food: Legislative solutions to the food-
additive controversy are likely to be long in coming, but
new FDA actions are expected soon. Caution is required,
because the issues are highly complicated, essential
research is lacking, and experts frequently disagree
over available data and the standards to apply. It is
against this background that Jean Mayer, professor of
nutrition at Harvard, recently wrote:
"After the recent spate of headlines on the inherent
dangers of additives such as cyclamates and antibiotics,
one can almost understand the suspicion voiced by some
that there is a massive plot afoot to poison the popula-
tion of the United States. Obviously, such is not the
case; We must remember that our food supply today is
actually much safer than it was in the past when spoil-
age and microbe infestation exposed the public to the
constant threat of gastroenteritis, not to mention
typhoid, cholera, tuberculosis, and a variety of other
food-borne diseases:'
Malnutrition, moreover, is recognized as a far more
urgent problem. Almost half of the world's 3.6-billion
people are said to be undernourished, and it is estimated
that 10,000 die every day of starvation. Population
control'is seen as one answer. Among many other often
'cited measures are aid (financial and technological) to
under-developed nations, and the "Green Revolution"-
an effort by agricultural scientists to increase world
food production with new high-yield seeds, chemicals,
and new farming methods.
WE MAY BE ON THE WAY TO ZPG
5.0
4.5
4.0
3.0
2.5
2.0
Births
1920
1930
1940
1950
C-3
proj®ctions
1970
1980
Fortune
Population Growth Projections: Census Bureau records
charted above show possible future annual birth rates.
"C" assumes U. S. families will average 2.8 children each;
"D"projects 2.5; and ZPG only 2.1.
Defusing the Population Bomb: What must be the best
indication to date that Congress is really serious about
the population growth issue came last December. It was
titled The Family Planning Services and Population
Research Bill, approved by both houses, and signed
into law by President Nixon.
Passage of this act authorized $382-million in 1971-73
for services, research, training, and educational material,
while requiring that a five-year program be submitted
to Congress within six months. Other factors which
seem to mitigate the awesome over-population claims of
recent years are also at hand. In its February issue,
Fortune magazine reported:
"A number of reasons have been advanced for the trend
to smaller families. One is the pill. Another is the rising
cost of properly raising and educating children. Beyond
these, concerns about pollution, the environment, and
the possible overcrowding of parts of the U.S. have to-
gether somewhat tarnished the ideal of the immediate
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post-World War II families-a lot of children in an idyllic
suburban location. The new attitudes have been ex-
pressed organizationally by the Zero Population Growth
movement.
"In order to achieve zero growth, women, on the average,
would have to limit themselves to 2.1 children each, a
process that would halt population growth in 70 years if
begun now. This, it will be observed, is not far below the
indicated current level; and many demographers believe
that the U.S. is already on the road to zero growth:"
The DDT Dilemma: Rewarding as it may be to have so
many lawyers and legislators on their side of the fence,
advocates of preventive medicine have not reached a
millennium. For a ciassic example of medicine and law
in common pursuit, take DDT. The elusive victory it
represents was reviewed only recently (1/22/71) in Life
magazine by Don Moser:
"Today the status of DDT is in constant, and confusing,
flux. The use of the chemical in this country has dropped
radically overr the last decade, in considerable degree
because many insects have grown resistant to it, and it
has been replaced by other chemicals. A number of
states have placed varying degrees of restriction on it,
a's has the federal government, until today it is used in
really large amounts only on cotton.... But the pesticide
industry has various channels of appeal. Until the ap-
peals are exhausted-and the process could take months
or even years-DDT formulators may continue business
as usual.
"Moreover, DDT is still shipped and used abroad in
huge amounts. And it is only one of a host of chemicals
with which we have contaminated the natural scene-
insecticides such as dieldrin and aldrin, weed killers
such as 2,4,5-T, and industrial chemicals such as mer-
cury and polychlorinated biphenyls. Decisions about all
of these chemicals-and the hardest decisions about
DDT- still lie ahead of us.
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Dr. Ilill Joins AIiF as Nutrition Section Head
Peter B. Hill, Ph.D., who joined The American Health
Foundation's research staff in mid-February, has been
named Head of the Division of Nutrition's Section on
Lipid Metabolism. His acceptance of the appointment
was announced by E. L. Wynder, M. D., president of AHF.
Prior to joining AHF, Dr. Hill was senior biochemist
at Wallace Laboratories, where for the past few years
he has conducted an investigation of lipid metabolism
in monkeys. He is a member of the American Heart As-
sociation and the New York Academy of Sciences. After
graduating from Cambridge University (B.A. with
Honors) in England, Dr. Hill obtained his M.S._ in bot-
any from McMaster University in Hamilton, Canada,
and his doctorate at Rutgers University. His articles
on agents affecting lipid metabolism, and other inves-
tions, have been published in numerous U.S. and
Canadiari medical and scientific journals.
"Since it first came into widespread use during World
War II, it has been a force for good beyond compare; it
has transformed world agriculture, and as a destroyer of
vectors of deadly disease it has saved literally millions
of lives.... Tt has [also] been reviled not only as destruc-
tive to bird life but as an agent that can cause cancer
and genetic mutations in man, that dangerously con-
taminates mother's milk, and that can destroy the
oxygen-producing plankton of the oceans.
"It presents the classic environmental problem. How do
you weigh the good it does against the evil? How do y ou
measure the worth of a bale of cotton against the worth
of an eagle? How do you evaluate a life saved today
t against one perhaps destroyed in some future genera-
tion? Or measure a disease eliminated against one ulti-
mately caused?"
The American
Health Foundation. Inc. N, r'. :': YOI k, Ci }
P.arr.,it ~~o 5?~2
2 East End Avenue
New York. N.Y. 10021
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