Tobacco Documents Online

CIGARETTES (continued) implicated in heart disease. Emphysema is now added to the list of diseases blamed on cigarette smoking. Recent reports emphasize how difficult are the diagnosis, clas- sification and grading of the severity of pulmonary emphysema. even among ex- perts. The cause admittedly is unknown. The most common form develops to some degree in every person with age, and lumping several types together as if the~- com- prised an entity Dr. S. C. Sommers is unwarranted. Thus, death certifi- cate diagnoses or a routine patho- logi:- diagnosis of emph}•sema at present are scientifically of little practical use except in a few special- ized research centers. In the current era of relative ignorance concerning how to define and recognize empd~~~-- sema and other chronic lung dis- ease;, no sweeping generalizations as tr, causation can be justified. In this brief review of a few se- lected discrepancies, difficulties, shortcomings and unsolved prob- lems in the field of smoking and health, there is no wish to denigrate the concentrated efforts made bv mam• workers to find answers. It is simply that the field is too rbe%. the techniques are still being devel- oped, and the conclusive proofs are not in. It is less than 40 years since lung surgery began, for example. The needs for research are great, perhaps exceeding the pres- ent number of qualified investiga- tors and their available time. E.•en - one wants better health for the public. Diseases such as cancer, heart disease and chronic pulmo- narv ailments develop over long periods of time and do not have sim- ple cause-and-effect relationships. Simple solutions to these complex medical problems may be hoped for but they are scarcely to be expected. The Council for Tobacco Re- searcli is dee,ply committed to the search for answers. Morkehnp Trends 0 119 -xs. . . ;-=CUTIiTE CHMGES: At Ilizabe-th Arden : ..4a'bn ~. Yalcom to v._Xw.~'tirag for the : 1T. S.' aProducsta tliv, .: t~esebrouAh-Pond' s: -George E. ?,aursen to diroator of U. S. manufaeturing, a new poat..:lioxell: George --E. 16. 'Parbee to new product wgr and Roger ~-Yeager to product mgr/Noxzema and Therma Blem. a ' Stripe patterns are being used for Coty's fragrance packaging this Christmas. Emeraude collections are wreathed in green and white; 1' Aimant is decked in rose and white ; and L'Origan gets a taupe and white toned stripe. • Yardley goes in for fruit, candy, and flowers on its Christmas packaging this year. Their lip polishes are wrapped in a fruit and candy-colored Slicker Bon Bon Box and their floral fragrances are wrapped in floral patterned boxes.  Reusable containers are a feature of Elizabeth Arden's Christmas packaging. The Arden for Men collection includes an ice bucket holding Sandalwood grooming essentials and a black leather-like chest studded with nailheads holding Sandalwood cologne, after-shave, deodorant, talc, shave cream, and soap. Blue Grass holiday gifts include a wicker basket containing all the necessary ingredients for a beauty bath and a straw, 4-compartment basket containing preparations necessary for skin care. "Shadow Blossoms" is what Max Factor calls one of its Christmas gift ideas. A blue flower pot holds 8 shades of creme eye shadow sticks, each secured in a flower-like holder. • Parfums Corday is capitalizing on the popularity of lockets and pendants this year by including a locket holding a sachet waf er in its Christmas line. Also available are creme perfume compacts in various designs. Solid perfume compacts being offered by Helena Rubinstein this year include a purse ... an owl with "Jewel eyes"... and a shell design. Heaven Sent is the fragrance inside •

DEALi65OK 12 botties Order from your wholesaler now. your profit 39% you pay $16.50 you make $10.50 Nots: Nawspaper adwrttsinp or promotion allowance equal to 49% of net purchasee of Deal $4114 and Deal *1E50K tvallabla to all retallars. For information write. Promotlonai Allowance D.partmrtnt W.stwood Pharmaceuticals Inc. 4b8 D.witt Str..t Buffalo, N.w York 1aro Deals end when wholesalers' supplies are exhausted. ' I i , I I 'I I I , 111 , : ~ i I i AMERICAN DRUGGIST • September 7, 1970 !0 • Buying Guide