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OiT-C TIPS What To Sell For Feminine Hygiene. There's an easy to use douche powder that's highly effective yet safe-even for the most deli- cate tissue. It's Bo-Car-Al. What makes this product so special is its gentle cleansing action. Though effective, it doesn't stain. Refresh- ing and reassuring,Bo-Car-A1 has a genuinely pleasant scent. It ends a woman's fear of offending. In a modern, new 8-oz. package. BO•CAR-AL® t "-`"'~-. k1r ' DOUCHE POWDER ` Consumer Division. Calgon Corporation. Subsidiary of Merck & Co., Inc. Pittsbur€h, Penn. 15222 SEPTEMBER 21, 1970 COSMETIC COUNSEL ISSUE Be on the lookout for it! SANITUBE The original medicated prophy- lactic aid for prevention of vene- real disease AFTER exposure. Now in new plastic tube with ComforTip'". Order SANITUBE from your wholesaler. Send for a supply FREE!of 8-page booklets, "VD-the Scourge of A New Gen- eration." The Sanitube Company, Mt. Kisco,ll N. Y„I 10549 82 • Morkefing Trends 'Ecology' is in... and there's money in it! Growing concern about the pollution of the environment has affected many businesses The word "ecologr" means "the inter-relationship of organisms and their environment"-accor(ling to \\'ebster's. To many businessmen, however, the Na•ord has apparently come to mean a chance to improve their re- latiomshil),with consumers and to ul> their profit,. It's a word that's very much 'in' these days. "The general subject," according to Roy H. Col,l'>erucl. columnist f0r Editor (`~ Publisher, "is important enough so that more than 50 news- pahers have named an 'em•iron- mea~t'. 'lx,llution'. tiXr 'ecolaaga•' eclitor." Bottles: As its contribution to the ecology battle, Falstaff Brewing Corp. is stamping "IieeP America I;eantiful" on the bottom of its one- wav beer bottles. " :But the t-.S. company was actually preceded by Britain's Schweppes," says a recent issue of .lalrs almta,ctrmrnt, "which already carries the message. 'Itieep America Beautiful, Please Dispose of This Bottle Tlwougintfudl\ ' on the reverse of~ all its Tonic Water labels." Salrs Alanagement also reports that there is talk around Scott Paper's marketing dept about a line of "environmental" products made from reclaimecl and recycled paper rather than from timber that has been freshl\• cut. Jewelry: Concern about the pol- lution of the environment has ap- parently even affected the jewelry market, which has alreadv made a great (leal of money from peace-sign jewelry. Edward Aledici of Tivoli 1ewelry Co told Jewelers' Ciroiilar-]i ei-stonr recenth• that "Peace is out." The hottest-selling jewelry now is the Greek letter Theta, supposed to mean "death." ECOLOGISTS take note! Just when the world needs it most, Ar•Ex gives it "Safe Suds," a biodegradable deter• gent with no phosphates (one of the causes of water pollution) and, no en• zymes. A 1-Ib. 6-oz box of "Safe Suds" re tails at $1 (see story). Detergent: Of more importance to the drug retailer i, "Safe Sticl:.." a detergent manufactured 1>y Ar- Ex Products, which was recentl\ repackaged and put back rni the market (see photo I in an all-card- board bor. "Safe Suds" is not only hyl,onl- lergenic (like all Ar-Ex pruduct~, I but it contains no enzymes, Phc,.- phates, or additives of an\• kind. lt'~- all detergent. It is also distribute(l stricth through drug store,,. Floor displaN•,~ for the product are no\\- in produc- tion and will l,e arailable aroundl the end of September. 1I'r1 h , ~ I d I'R I, ; I'p AMERICAN DRUGGIST • Seplember 7 19'I