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'Not a bird.not ..a plane.It's ..Samson' That long-haired teenage boy standing in front of your counter may simply look sloppy to you ... but to his friends he is Samson and Don Juan rolled into one. This is just a small part of what a store owner or manager must un- derstand if he wants to sell, recruit, train. or "handle" today's vouth. Seminar: Hair is verv important to young people today, retailers at a recent seminar sponsored by Lig- gett & *_NIyers were told. It means that }•ou are strong-like Samson ; that vou are a lover-like Don Juan : or even that vou are a poet or an artist. Knowing this about youth gives the store manager clues to products that will help to fulfill the teenager's romantic concept of himself-or herself. The seminar, called "Youth and the Changing Market," vv as the first in a series of sales and management AMERICAN DRUGGIST • S•ptsmber 7, 1970 seminars to be presented by Re- tailer Educational Services, Inc, and directed by Motivational Pro- grammers, Inc. Purpose of the seminars is to pre- sent information which will help solve current and future retailer problems on a«•ide spectrum of subjects, from how to sell special segments of the population to im- proving channels of distribution. Research: In order to sell the youth market, retailers at the first seminar were told, it is necessary to knQw what research tells us about today's youth. For example. some research says nearlv half of all boys between the ages of 15 and 19 today have longer hair. The rest maintain better grooming habits and are very con- scious of their appearance. '.Males between the ages of 15 and 19 spend about 60 cents a week on grooming products. 7.6 MILLION OLD SPICE Today's teenage girls also use more grooming products than did their mothers at the same age. Though female teenagers represent only 11 c of the population, they generate 237c . of cosmetics and toil- etry sales. Jewelry: Besides $2.20 a week on cosmetics and fragrances, teenage girls to-3ay spend $1.20 per week for jewelry, trinkets, and notions. One of the most popular items of jewelry among teen girls today is a pin bearing their first name. Teenagers are so involved in gaining an identity, retailers were told. that they will buy almost any- thing that bears their own first name. Also popular is the daisy-in anN form. Decals, earrings, even floor mats with daisies are selling to teen- agers. There are vim•l stick-on dais- ies, felt-faced daisies, daisti- sprays and garlands, and daisy jeweln-. 5.8 MILLION Gift Sets and Single Items Sept. /Dec. 1969 5_4 MILLION 9 qW ENGLISH LEATHER N ; ;~ ~ MorletinG Trends • 79 HAI KARATE