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I Grandfathers: A neglected minority? i\'ith all the emphasis on youth these days, are grandfathers the nlost neglected group in the L'.S. ' A survev conducted recently by the Grand-Dad's Dav Council, to find out whether grandmothers should be included in its annual Grand-Dad's Day promotions, came up with the finding that grandmoth- ers are nowhere near as neglected as their husbands and don't really need a special day of recognition. For the benefit of the 11 million grandfathers in the country, ho,,\•- ever, the Council sets aside Sept 13 as a dav for national golf tourna- ments. state and city proclamations -and a drive to create retail sales of gifts for grandpa. Retailers can participate in the promotion, says the Council. by en- gaging in one or more of the follon- ing promotional activities :  Running a contest for the old- est or the youngest grandfather or AMERICAN DRUGGIST 0 September 7, 1970 the one with the most grandchil- dren.  tietting up a special corner in the store for outstanding Grand- Dad gifts. • Getting a list of prominent grandfathers and printing one each day in store ads.  Posting old-time picttlre; of the community on the store bulletin board. • Selecting the local "(;ranci-llaci of the Year" by ballot. • Setting up benches outside the store for grandfathers to sit on. • Taking free Polaroid picttuet. of grandfathers. Gifts: Among the manufacturing and retailing groups which have helped in making the day an occa- sion for gift-giving are \ational Distillers, jewelry Industry Coun- cil, National Pipe & Tobacco Coun- cil, Argus Camera Co, f;aywoodie Pipes, and various companier in 4.6 MILLION A Io M 1.4 MILLION OLD HAI ENGLISH JADE SPICE KARATE LEATHER EAST ~'IiIC nrit 1;~u 6e ~d[ • 77 the hobbv and sporting-goocl~ fielcL . This list should give the retailer some idea of what to feature in a "Grand-Dad's Dav" gift corner. Pharniacists might consider reg- istering grandfathers along w•ith parents when a neNv baby arrives. A retninder note could then be sent to parent~, before Grancl-1•)ad', I)ac Cleans their windshields '-;hoppers' car windshields re- ceive special treatnlent in a\ew ,lersey shopping center. The owner of the center's drug store hire, a boy, whenever a snow storrm is due, to go through the parking lot cleaning wind~,hield,.. The 1,, ~.• also places a card in each windshield. annotmcing that it ha~, been cleaned courtesy of the Kx- \1an. Gift Sets and Single Items Sept.: Dec. 1969 3.3 MILLION 2.3 MILLION

7 ., SIMULATED "cave- rock" decor of the pre- scription counter (above) in Kemp Drug Store is repeated on the chimney front in the luncheon patio (right). A canopy cov- ers the prescription work area. The 4,500- sq-ft store is located in a new building on Main Street in Bris- tow, Oklahoma. N ~ . n f r I r 1P 78 • Morke/,ng Trends GAS-FLAME fireplace is featured in the store's fountain area (above), which seats 24 people. Designed to resemble an out- door patio, this area is elevated from the main selling floor and separated by way of a wrought-iron fence. STORE front is constructed of quarried white limestone topped by a shaked roof. Instal- lation by Streater Store Fix- tures, l I i ii I I il l IlI' I AMERICAN DRUGGiST • Seplembe, 7. 1970