Tobacco Documents Online

In the cards... SENSITIVITY that mod ostly at mySelf VVhen I get tt's m This is no better I saw something beautiful today, and you weren't here to share it. I think you use being hurt a tme s a weapon against -and much lonelier. -I,t's not only what I want. It's what I need. If I can't be angry with you, I can't love you. Thank you for touching my life. THE SENSITIVITY concept, fast catching on across the country as a way of im- proving interpersonal relationships, provides the name and theme for a new line of greeting cards by Buzza/Cardozo. Copy from some of the 60 cards in the line is reproduced above. The cards were created and written by Dr. David Viscott, psychiatrist; and Jonah Kalb of the Kalb & Schneider advertising agency, both of Boston. The cards retail at 35¢. According to Buzza/Cardozo, "Sensitivity cards say things that,people would say to each other if they were able to put their feel- ings into words." What does she buy in drug stores? What is the most common pur- chase in a drug store ' ludging from a recent survey conducted by Sale.r Jlana{jenio-nt magazine, the answer is: shampor,. When asked to list the product' bought in a drug store on the lazt few shopping trip~. 3i.•Irr of thr panel queried said shamlx,n. Only 32.1 j'c mentioned anal.;:rzic, ... and 2-l.h c/( mentioned they harl recently purchased cosmetics. Age: On the purchase of shan-;- poo. there was a significant z-aria- ticm by age. Most frequent pur- chasers were in the 40-to-49-vear- old group. This group also men- tioned cosnietics more frequentl -,. The over-frC1 age group, as mi,,gl:: be expeeted, mentionerl shampco less frequently ... btrt 3P,r',- of them mentioned buving "all other drug~" mr,et often. Packages: Prime purpose of the study was to find out what con- sumer,~ thought abr,ut dru" storc packages. It revealed:  Shoppers get more and more careful about the information on the label as theY get older.  When in doubt, a manufacturer t+fAile3 rhr .%-ell to makr the drug store pffck,-e conVeni~ent and un- breakable if he wants to get it on the aOnsumer's shelf.  The ccrnsumer's pet peevr~, include package~ that are hard in open and have too much extra wrap- ping to remove. Ratings: Sales .'11ona-trnirnt aho asked its panel to rate 92 llackage~ or containers commonly on display in drug stores. Among the most popular -wen• the Band-Aid tin ... Bufferin in the plastic jar ... Wash 'n Dri - . . 'M erck & Co.'s Snrrets . . . Prell Concen- trate shampuu in the plastic tube ... joltnscln's liaby Shamluou in thr plastic bottle . . . Chap Stick . . . Visine in plastic ... Lavoris breath spray • . . and Alberto VO; sham- pty6li I I I 11 74 • Morketinq Trendc AMFRICAN DRUGGIS? • Sewembe 7. 197C

PICTURE THIS FREE* DEAL! (IN TIME FOR THE GIFT GIVING SEASON ) * CAMERA OUTFIT WHEN YOU BUY 8IC PRE-PACK RESTOCKING DEAL AG-3672 Handsome gift package contains Agfamatic camera, camera case, 1 roll of color film, 4 flash cubes, 2 batteries and carrying strap. DEAL NO. AG-3672 CONTAINS: 13 DOZEN M-19 Medium pt. Retail Value .............................................$29.64 5 DOZEN AF-49 Accountant Fine pt. Retail Value .............................................529.40 TOTAL RETAIL VALUE ........................$59.04 WHOLESALE LIST .................................$36.72 PROFIT ..............................................522.32 PLUS FREE CAMERA OUTFIT $21.95 VALUE Offer available only while supplies last. Not available in Canada. Available in standard color assortment (M-19; 8 blue, 4 black, 1 red. AF-49; 3 blue, 1 black, 1 red) or solid ink colors blue, black or red. WATERMAN BICPE'N CORPORATION1 MIUFORD CONNECTICUT Printed in U.S.A.

Chap Stick Lip Balm Fall Stocking Deal. 1% profit Order now ~ 55 . . . Chap Stick'' Lip Balm Counter Pack-Offer #8102 Contents: 160 Chap Stickc' Lip Balm 40 Grape Flavored Lip Balm 40 Spearmint Flavored Lip Baim +124 Chap Stickt' Lip Balm-Bonus Retail Value-$178.36 Suggested Resale-$80.00 • New compact, gravity-feed display-more profit-less space. • Call your wholesaler now-offer expires September 30, 1970. I I , lil1 I I 76 • Morkehng Trends t11I LLER-t11ORTON A sueStpmr Or A+FRoBINS RKnmpW v+pm-a:3:3C ~ I~II ~ ( I ~II~I AMERICAN DRUGGISI • Seplember 7. 1970