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Fasten your money belt.. . Take-off for profits with Meeken A top-flight selection of handsome leather accessories for men and women. Ta ke-off now. . . send for our great new color catalog, IT'S FREE! •* POPULAR PRICES for more volume! y GENEROUS MARK-UP for more profit! AOJET-FAST SERVICE for no lost sales! THE MEEKER COMPANY JOPLIN, MISSOURI 64801 Since 1908, manufacturers of fine personal leather goods for men and women. Nationally Advertised in ESQUIRiE, iIGENTLEMEN'S QUARTERLY, VOGUE and HARPER'S BAZAAR 70 • Markeling Trends `Get your cosmetician involved' Chain execs advised to let saleswomen select holiday merchandise If ,•ou want to do a profitable job with beautv aid-, this Christma!~, get your cosmetician in on the act ! This advice comes from Sheldon \'1'. Fantle, executive vice presirient of Schuman Drug Co, Canton. Ohio. Costtietics companies generally unveil their Christmas line, at shows held in July and August. A~, part of its policy of invol.•ing the cosmetician in the selection of majcrr holiclay merchandise. Schunaan co~- meticians are invited to review the itetus selected by the chain and to choose those items they feel the\. can properly handle in their store:. Informed: "Prior to selection." \Ir. Fantle told the 1970 Cosmeticl~ Conference of the \ational .assn of Chain Drug Stores, "they are given a historical record of previou4 years' purchases ... as well as a record 1,f returns . . . therebv indicating the net sales picture. The.. are also t, Jcl w.°laicl3 itetrys will lx a(1Nerli-eti "This is all done in a rarnival-likc- atmosphere to establish a hnli(la% mood. "\1'e have found that placing the responsibility of selection in the hands of the store cosnteticial; gives her a better feel for ihV to~tai picture and a more dedicated re- sponsibility for sell-thronhh." 'Aren't you more than a piece of paper?' "Aren't you more than a piece of paper?" is the question asked in an ad by a Kansas pharmacN•. The ad answered its own question with :")t'ou are at this pharmal i Iil i~ I AMERICAN DRUGG151 • Septembel i 7. 19^C