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How RxMen Men DU 1'Ot' \'\'KITE to your patrons un'=.y to promote vour prescription service or some other department of ,•our pharmacN -.' I)c, ynu use the ntails onlv to send out monthly bii1~ to custonters : Or do you ever take the time to, ~,er:dl out a non-comtitercial ntessage to customers once in aNN-hile-just for friendship's sak<- ~ A number of pliarmacists have told Aa.Fxl- cA:: I)xt'c;ias7 that it is the non-busineS~-tvt,e of mailings that have been most responsible ior turning custr>mers into friends. They refer to such messanes as "get-Nvel1" cards and "con- gratulation5-c,n-t'he-birth-ot-N-our-babN " c-arcl~,. But perhaps the most appreciated greeting +ii the year is the Christmas card. That', the se<:- son when people like to he remenibered. AIa:;y 1>harntacists look upon Christmas as a time when thev can prove te~ their l:atruns that the:• are more than lnere nante~, or nutnber_,-tl,;:t they are remembered as real friencl:,. ARROWS GALORE: Last Christmas, the Arrow Phar- macy, of Fresno, Calif, sent the specialiy-prepared card (above) featuring photos of every member of the staff. The card also contained about a dozen arrows to re- mind recipients of the phar- macy's name. A card sent another year by the same store (right) showed the photos of the staff sus• pended like Christmas dec• orations. Alt}tt1W 1'}i:11;N1At'Y u 11 ' 11 i 58 • Rx Dept Operations AMEROCAN DRUGCiS' • SepleRbe' 7 - 1S'i

, M Say Christmas Personalized: A number of pharmacists use highly personalized Christmas cards completel)• devoid of am commercial connotation. t ieorge Scharringhau:en, owner of the ticharringhausen PharnTacy, Park Ridge, 111, sent cnit a card last year «•hich contained photos of hiz~ 8 grandchildren. The greeting was pre- pared in the style of a compan}'s annual report and was labeled "conglomerate--an obvious referen:e to the Park Ridge and Houston branclTe!~ of the Scharringhausen clan. He al-,o sends out a booklet of "FriendhThnughtn" just before the Christmas season gets umrlerwaN. This pamphlet contains mamy inspirational poems and stories-Nvith the re- minder that "this token of our friendship and gurrrl n•ishe~, i,, much more t Contif2ued i XMAS Rx: The Dempsey Pharmacy, Fullerton, Calif, showed Santa mixing a Christmas prescription on the cover of the card- and the formula inside. at ................... ...... _.................. Ci L.. ......_.... ~( ~ t.... ~i i .... £ & TREE FULL OF WISHESa This is how the Harry Ose Pharmacy, in Chicago, greeted its patrons last Christmas, PILL POPPER: The Egyptian Pharmacy, Long Beach, Calif, used a drawing of Santa, popping a pill into his mouth. ,I II Rx Dept Opeio~io^s • 59 AMERICAN DRUGGIST • September 7, 1970

than a card or letter could con- vey. The many good thoughts within these pages are an expres- sion of our feeling for you ... It is gratifying to us to share some things with you and your family that we hope will add to your en- jo}•ment of Christmas-time." Original art: The Arrow Phar- macy of Fresno, Calif, uses orig- inal art work in preparing its card every Christmas season (see examples on page 58). Every card, however, contains the photos of everv member of the pharmacy's staff. One season, the faces appeared in apothecary jars : another time, they were su- perimposed on holly leaves : once, the photos were set in tree deco- rations. In all cases, however, the mes- sage was simple and to the point -"A merry Christmas from the staff of the Arrow Pharmacy." No attempt was made to com- mercialize the friendly message. Hobby: Occasionally, a phar- macist will play up his hobby or sports interest in the card that he sends to customers at Christmas. An example of this is the greet- ing sent out by Martin and Eloise Sopocy, owners of Martin's Pharmacies, Lake Forest, 111. Since Mr. Sopocy is an ardent golfer, his card shows Santa Claus carrving an outsized golf bag. Deliverymen, too: Harry T. Ose, owner of the Harry Ose Pharmacv, of Chicago, uses a simple Christmas tree design to tell his patrons that "the entire staff of the Harry Ose Pharmac}- would like to take this opportu- nitv to wish each and everv one of You a very merry Christmas and a healthy and prosperous ne.j- vear." Around the edges of the tree, Mr. Ose prints the names of all the pharmacists and sales clerks who work in the shop. In addi- tion, he also lists the names of the 3 men who "pilot" his deliverN • vehicle, which is called "the Aled- icine Dropper." Even the mail room crew, which sends out his many direct mail pieces, are listed on the card. Light touch: Two California pharmacies use a light touch to convev their Christmas greeting~ to their patrons. Dempsey's Pharmacy, in Ful- lerton, uses a picture of a minia- ture Santa, busily mixing up a mortar-full of good wshes with a giant pestle. The card listc the "ingredients" for an "unsurpass- able Christmas and :\ew 'Year" (see cuts on page 59). The Egyptian Pharmacy, of Long Beach, used a drawing showing Santa emerging from the drug store, popping a capsule into his mouth (evidently to give him the needed energy to com- plete his appointed rounds). Poduvliodium Numsnu llnu. (No.1 L¢&llu) Ped~lus C+pins (Hnd Leue ) Phth,rus Pubu ( Cr+b Louu i FactNo. 1 The National Drug and Therapeutic Index reports a dramatic increase in lice infestations of man over a 3 year period. Fact No. 2 Longer hair and a new attitude toward personal hygiene among some of the young account for part of the increase of head lice. Fact No. 3 The "New Morality" of the sixties and seventies has resulted in a greater prevalence of crab lice. FactNo.4 Liae are totally unprejudiced. They nn "happen" to anyone, regardless of tocio-eco- nomic level. Fact No. 5 The only thing worse than the itching, in most cases, is the embarrassment. Those afflicted, if they do anything at all, will usually turn to their pharmacists for help. Fact No. 1 A-200 Pyrinate' is recommended by pharmacists for lice more often than the next two leading brands combined. Fact No. 2 A-200 Pyrinate kills head, crab and body lice on contact. And, very important, their nits tooI Fact No. 3 A-200 Pyrinate is a shampoo-based product requiring one simple application. It has no unpleasant kerosene odor. Fact No.4 Each package contains directions in English and Spanish. Fact No. 5 A-200 Pyrinate does not require a pre- scription. ~; k200, Z, pYRINATE ~ a V wR% 0 1 Ti C'D19 60 • Rx Dept Operations AMERICAN DRUGGIST • September 7, 1970

THE COMPLETE PRODUCT FOR FUNCTIONAL DIGESTIVE AND GASTROINTESTINAL COMPLAINTS 1. BELLADONNA ALKALOIDS The antispasmodic of choice for bowel hyperactivity and spasticity 2. PHENOBARBITAL The sedative of choice for anxiety and tension 3. SIMETHICONE The antiflatulent of choice for gas discomfort and distention All in a pleasant tasting, chewable tablet form INTENSIVE PROMOTION TO PHYSICIANS INCLUDES Direct Mail • Detailing • Sampling ALL I N YOU R AR EA ORDER NOW! Suggested W No. Wholesale List 751 CAUTION: Federal Law Prohibits Dispensing Without Prescription X STUART PHARMACEUTICALS'iPasadena, CAIif.9I1D9 Division of ATLAS CHEMICAL INDUSTRIES, INC. 5.76