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Upjohn expands home health care business National Pharmacy)likeek (ktober4-10,197U RESPECT FOR DRUGS is the theme of this year's National Pharmacy Week observance, scheduled for October 4-10. Reproduced above is one of the ads developed by APhA for participat- ing pharmacists. Other materials in- clude window banners, counter cards, news releases, edltorMails, radio and television announcements. A majur natiun'Wicle exl>ansiun i, planned by the t'pjuhn Cu. for a recently acquired subsidiary - Homentakers, Inc. Homemaker,, which t 'ltjr,hn bought last year, provides hcmie anrl other health care service, ranging frotn nurses and other paramedical personnel for private dttty, hospital staff relief, and geriatric care, to live-in cotnhanions, huusekeel>er~,. mai<l,, ancl cooks for im•alicls, the elclerlv• and at-hrmne cum•ale,cent patients. At present Humentaker, ha, about ;0 office~ frrnn which such aides are supplied. Over the next 5 years, according to Dr. Robert 0. Stafford, chairman of the board uf Homemakers, the cuntl any expect, to add more than -1' ;0 new offices. About 70 of these are scheclnletl tr. be in operation br next lnne. Franchised: Of the 500 r,frice, envisioned by 19i ;, about 1,1~~ will be company-o"•necl and operatecl. The other 31 ; will lie uxvnerl by franchiSees. Pharmacists with an interest in diversifying their health field ac- tivities, are considered anumg logi- cal franchise prospects, a Home- ntaker, spukesman tul<1 A'`t>;xtc'Ax I)kt (A,aS7. Tlte Iiivtnentitl.er, ,tl«er.+.tictt; relt- FTG okays shopping cart ad promotion The Federal Trade Cunmiision has no objectitrn to a ltrontutiunal plan under which supermarket shopping carts carry advertising fc,r products not sold in the supermar- kets involved. In fact, the Cunmtis- sion does not feel that a proniotion of this kind falls within the purview of the Kubinsun-YaUnan Act, H•hich bars discriminatiun in the granting of promotiomal allowances. The question cante ul) when a promotional organizaticm asked the Commisipn fi<mlan ~aya.•isr,rv opinion un a plan to advertise nun-grocer\ itents-nut available for sale by par- ticipating retail grocers--on the grocer's shopping carts. The law governing pruntutiunal allowances would not be ah}tlicaltle to the progrant. FTC said. Huwe.•er, the cotnmisicro said, if the advertising on the sh()l)l,ing carts indicates the nante uf am• par- ticular dealer - where the prctdnct s may be purchased. then the adver- tising shoul<1 also indicate the nantes of all competing clealer:,. 30 • In/erprehng the News rr,rnt, thr ,ecuncl major <li~er,if,- catinn frum manufacturing fnr t-1,- jnhn in the health fielcl Last year. the crmilrlny established a l.alwra- tory I'rireeelures clivisirm• «•hicl: lrruvicles blood and other te,t ser-\- ice, tt, rlu:tnr, ancl hrt;ltital, IAu# 11, 19r,y A. I). 1. Zone basis: In its natittnwirle e.- lr.m:liun. the Hunientaker, urgani- zatiun 'Will he set ul> cln a"zun(," ltasi,-each ztme covering a nai r ntetrul)ttlitan center or trarlinf are,s. tiul,-laranch rtffice, .vill l,e e~- taltlishedl in ;ttrruuncling cities or snhurl,, within a zcme. In citie~, of le,s than l(K1.~1{J{a hutt:ehulcls. the Humemaker, ttftice \1•ill lte operated by franchi,ee,. i:ach office, the crn»lrlny sai-l. l,nn~lr~l. will maintain "a staff of insurecl erttlrb+,yees. e~ lteriencr{l it specific area., of hrnne or healti. ,ervice skills. Fnt.plnvee, are ntatchecl to individual reque,t~- fur servi7e fronn lthy,;icians, 1>rivate in- clivitlual~,, ur health in,titrtti-m!-." 100,000 employees: I•;tlwartl 1. \\ tlsnlan, hresirlent nf Hume- makers• expects that, when the ex- pansinn i., contltletecl, the 500 Htmentakers office, will have mure than 100,000 eml>lotyee, un their luta•rf511'. "The ofrice~, will be ,tatiell with personnel »•hu know ht,\r tr, iincl, assemble, and hackage paramedical health in their l/tcal area,." 'Mr. Wilsntan said. L'ncler the ] lumenttlker: ltlan, the custunter-whether a family r,r an institutinrt-ltays l irtntentaker.,, n(tt the entltluyee, fur services rentlererl Hunten)akers, in turn lnr, tlte em- plrn•ee. For in-the-home care, the Htnne- ntakers office will sultply a lu•r•()n with whatever degree of skill i, clnirecl by the }ntient. In hospitals, nnrsing huntc-. an,l other institntinn,, Huntenutker, \\il] sttltply vacatitm relilacentent,, a~, well as extra personnel neecletl ft r peak lieriucl,,. AMIERIICANI IDRUGGIS~ • S~eRllle~ber 7 ll~"i

A DIRECT BUYING PROMOTIONAL DISCOUNTS THROUGH YOUR WHOLESALER... ON THE # ELLERS Your Heaviest Advertised Analgesic Ointment, Eye Drops and Diaper Rash Remedy. , ^-+rro rre . ss~w:z ~o uRrar Pft-r= #au i/~i i~ ~ri •' d oz. ~ 31 ~scs '~:r,r~le ~ t•' '.-!2 #acc. ~rYr" 3 a oz. BeirGall iE;.pcs. "~ease3ass" 8 a¢. FREE ~i pcs. "~renstiess•' 14 oz. 1 490 °. .. ~N : : . . . Recsll Retail Vaiue ~ ~`~... 3~58.38 vo» Cosi Lass Frfe Coads .339.89' FREE GOODS s ou$ U~Y A~iLR3AP~ ~.~t WHEN OFF INVOiCE Visine6 $750 Valw FREE GOODS OFF 1NVOICE VISINE COUNTER atSSPLAY #643 Cmttaias: - 42 pcs. ~h o¢, Ptastic 4 pcs. ~ o¢. ~PJastio FREE 5 pcs. % flz. Plastic Retail Value . . . . . . . .. . . . . . . $80.46 Cost Less Free Goods . . - . . . . . . i48.64• 'PLUS 81h% REBATE FROM L/P WHEN YOU BUY ALL 3 PRE-PACKS.t Desitin PRE-PACK #444 Gontalns: 12 pcs. 1.25 oz. 1L 1 i 15 pcs. 2.25 oz. $32' R.R.H V.Iw 6 pcs. 4.25 oz. FREE 3 pcs. 2.25 oz. Retail Value ................ $38.16 Cost Less Free Goods .......... 523.26' •PLUS 81/=% REBATE FROM L/P WHEN YOU BUY ALL 3 PRE-PACKS-'t CO-OP ADVERTISING ALLOWANCE AVAILABLE. SEE YOUR WHOLESALER FOR DETAILS. TO COLLECT either 5%t or B%% Rebate (not additive) on pre-packs, mail your wholesaler invoice to Leeminy/Pacquin Rahate r-ar*mwnt, 235 East 42nd Street, N.Y., N.Y. 10017. Invoices must be dated no later than September 30, 1970- Invoices must be received no later than October 30, 1970 (tAlternatlve 5%rebate wnpn you buy 2ot the above pre-pachs.) LEEMING/PACQUIN LEADING THE INDUSTRY'S GROWTH AMERICAN DRUGGIST • September 7, 197D InlerpreL,; t,r Nr.,• • 31

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}_ WITH BROCKWAY GLASS PRESCRIPTION WARE In keeping with previous offers, Brockway again has for the pharmacists two new quality premiums ... your choice of one or both. Now's the time to order glass Rx ware from your Brockway wholesaler, and enjoy your choice of free premiums with- out delay. Offers are in effect from Sept. 1, 1970 through Oct. 1, 1970. F DLD N' ROLL MULTI-USE 72" x 90" BEACON"" 11 ETAL VERSA-TABLE= THERMA-WEAVE: BLANKET This useful table is as versatile as the home- maker's imagination. With a few simple ma- neuvers, it can be one of many things. • bookcase • knick-knack shelf • end table • flower stand • serving cart • portable bar • util- ity table • patio cart • nursery table • TV snack bar • individual dining table • typewriter table • writing table. Or it can be folded flat to less tt.an 3", and rolled away for easy storage. Versa-Table FREE with each 50 case order i of Brockway Glass Prescription Ware. cofYr4 J O 9N ~ 9ss. pLW,<<' COMPANY, INC.. BROCKWAY, PA. 15824 Here is a beautifully styled full size blanket that gives warmth without weight ... is machine washable, non-allergenic, and mothproof. Woven from scientifically blended materials, these blankets continue to grow in popularity. Bound in 100% Nylon and offered in gold only. Blanket FREE with each 15 case order of Brockway Glass Prescription Ware, RO~KWAY GLASS r ,,,,,

.` spergum~ Pre-Season PROMOTION [For The Sore'Throat"'Season *Unique, Effective Aspirin Medication ~ 'PteasantTasting Orange & Cherry ' ' ~Flavors *"Famity Favorite SH REBATE CASH REBATE AUGUST 24 thru OCTOBER 9.1970 ® D EAL #2244 Aug. 24 'til supplies are exhausted. CONTAINS: 2 doz. 16's (Orange) .... 49ot 1 doz. 16's (Cherry) .... 49¢t 1 doz. 36's (Orange) .... 89;!t 1/z doz. 36's (Cherry) .... 89¢t 2 doz. Aspergum 16's 73,20/0 (Orange or Cherry) CASH REBATE 7 ~~~ 1 doz. Aspergum 36's CASH REBATE (Orange or Cherry) PROFITS UP TO 42% ® OPEN STOCK OFFERS YOU PAY $22.44; SELL FOR 33.66 YOUR POFT14.03** COIST PROiFfT" $7.84 $4.51 LESS CASH REBATE $7.12 $4.09 LESS CASH REBATE 34 • Interpreting the News AMERICAN DRUGGIST • September 7, 1970