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Upjohn expands home health care business National Pharmacy)likeek (ktober4-10,197U RESPECT FOR DRUGS is the theme of this year's National Pharmacy Week observance, scheduled for October 4-10. Reproduced above is one of the ads developed by APhA for participat- ing pharmacists. Other materials in- clude window banners, counter cards, news releases, edltorMails, radio and television announcements. A majur natiun'Wicle exl>ansiun i, planned by the t'pjuhn Cu. for a recently acquired subsidiary - Homentakers, Inc. Homemaker,, which t 'ltjr,hn bought last year, provides hcmie anrl other health care service, ranging frotn nurses and other paramedical personnel for private dttty, hospital staff relief, and geriatric care, to live-in cotnhanions, huusekeel>er~,. mai<l,, ancl cooks for im•alicls, the elclerlv• and at-hrmne cum•ale,cent patients. At present Humentaker, ha, about ;0 office~ frrnn which such aides are supplied. Over the next 5 years, according to Dr. Robert 0. Stafford, chairman of the board uf Homemakers, the cuntl any expect, to add more than -1' ;0 new offices. About 70 of these are scheclnletl tr. be in operation br next lnne. Franchised: Of the 500 r,frice, envisioned by 19i ;, about 1,1~~ will be company-o"•necl and operatecl. The other 31 ; will lie uxvnerl by franchiSees. Pharmacists with an interest in diversifying their health field ac- tivities, are considered anumg logi- cal franchise prospects, a Home- ntaker, spukesman tul<1 A'`t>;xtc'Ax I)kt (A,aS7. Tlte Iiivtnentitl.er, ,tl«er.+.tictt; relt- FTG okays shopping cart ad promotion The Federal Trade Cunmiision has no objectitrn to a ltrontutiunal plan under which supermarket shopping carts carry advertising fc,r products not sold in the supermar- kets involved. In fact, the Cunmtis- sion does not feel that a proniotion of this kind falls within the purview of the Kubinsun-YaUnan Act, H•hich bars discriminatiun in the granting of promotiomal allowances. The question cante ul) when a promotional organizaticm asked the Commisipn fi<mlan ~aya.•isr,rv opinion un a plan to advertise nun-grocer\ itents-nut available for sale by par- ticipating retail grocers--on the grocer's shopping carts. The law governing pruntutiunal allowances would not be ah}tlicaltle to the progrant. FTC said. Huwe.•er, the cotnmisicro said, if the advertising on the sh()l)l,ing carts indicates the nante uf am• par- ticular dealer - where the prctdnct s may be purchased. then the adver- tising shoul<1 also indicate the nantes of all competing clealer:,. 30 • In/erprehng the News rr,rnt, thr ,ecuncl major <li~er,if,- catinn frum manufacturing fnr t-1,- jnhn in the health fielcl Last year. the crmilrlny established a l.alwra- tory I'rireeelures clivisirm• «•hicl: lrruvicles blood and other te,t ser-\- ice, tt, rlu:tnr, ancl hrt;ltital, IAu# 11, 19r,y A. I). 1. Zone basis: In its natittnwirle e.- lr.m:liun. the Hunientaker, urgani- zatiun 'Will he set ul> cln a"zun(," ltasi,-each ztme covering a nai r ntetrul)ttlitan center or trarlinf are,s. tiul,-laranch rtffice, .vill l,e e~- taltlishedl in ;ttrruuncling cities or snhurl,, within a zcme. In citie~, of le,s than l(K1.~1{J{a hutt:ehulcls. the Humemaker, ttftice \1•ill lte operated by franchi,ee,. i:ach office, the crn»lrlny sai-l. l,nn~lr~l. will maintain "a staff of insurecl erttlrb+,yees. e~ lteriencr{l it specific area., of hrnne or healti. ,ervice skills. Fnt.plnvee, are ntatchecl to individual reque,t~- fur servi7e fronn lthy,;icians, 1>rivate in- clivitlual~,, ur health in,titrtti-m!-." 100,000 employees: I•;tlwartl 1. \\ tlsnlan, hresirlent nf Hume- makers• expects that, when the ex- pansinn i., contltletecl, the 500 Htmentakers office, will have mure than 100,000 eml>lotyee, un their luta•rf511'. "The ofrice~, will be ,tatiell with personnel »•hu know ht,\r tr, iincl, assemble, and hackage paramedical health in their l/tcal area,." 'Mr. Wilsntan said. L'ncler the ] lumenttlker: ltlan, the custunter-whether a family r,r an institutinrt-ltays l irtntentaker.,, n(tt the entltluyee, fur services rentlererl Hunten)akers, in turn lnr, tlte em- plrn•ee. For in-the-home care, the Htnne- ntakers office will sultply a lu•r•()n with whatever degree of skill i, clnirecl by the }ntient. In hospitals, nnrsing huntc-. an,l other institntinn,, Huntenutker, \\il] sttltply vacatitm relilacentent,, a~, well as extra personnel neecletl ft r peak lieriucl,,. AMIERIICANI IDRUGGIS~ • S~eRllle~ber 7 ll~"i