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DI-GEL 41°lo PROFIT OFFER DI-GEL prepacked counter unit No. 1959 S. 5% DISPLAY ALLOWANCE* WsioMAcH' ti~ NTRA GAS Y, FASTI ` Of ..C~onrwlydeC ~~ • ra00!!~~ u :d}•J:/0 Iopf ~ BUY: GET FREE: 2 Dozen 8 Tablet Vial 25c Size ($6.00 Retail Value) OFFER NO. 1959 CONSISTS OF: DI-GEL TABLETS Retails For 9 Each 30 Tablets, $1.00 Size ................. $ 9.00 5 Each 100 Tablets, $2.00 Size ............... . 10.00 DI-GEL LIQUID 6 Each 6 oz. Liquid Plastic Bottle, $1.25 Size ........... 7.50 3 Each 12 oz. Liquid Plastic Bottle, $2.00 Size ........... 6.00 GET FREE: 2 Dozen 8 Vial, 25c ......... 6.00 TOTAL RETAI L VALUE. . $38.50 REGULAR LIST PRICES* 22.75 PROFIT ....... . . . . . . 15.75=40.9% *Less Wholesalers Customary Discount. *5% Promotional Display Allowance on a single DI-GEL order must amount to $25.00 or more. Order must be purchased from wholesaler after July 1, 1970, and delivered before September 30,1970. Payable on receipt of wholesaler's invoice with letter attached certifying DI-GEL has been displayed continuously in a prominent location for two weeks or more prior to October 31, 1970. Claim with required proof of performance must be nuiled no later than November 30, 1970 to Plough, Inc., Co-op Advertising Dept, P. 0. Box 377, Memphis, Tennessee 38101. Memphis, Tenn. 38101 I ' I'I m ber 7, 1970 AMERICAN DRUGGIST 0 Septe In/erpre/rnG the Ne,-r • 25

What happened when top bank went broke? Eatontown drug store gained charge accounts, and physician got jittery patients \l'hat happens to the health hro- fessi<ins in a small town when the leading bank goes broke' Both of the drug stores in Eaton- twwn• N. 1. (pop. 10,33-f ), told A\tER1C'A1 DRUGGIST that n7anv of their cash prescription customers sucldenlv found themsel.•es short of cash and showed an interest in opening charge account,, at the stores. "It instantly increased mv patient loacl," I)r. George Henkel, a local mectical practitioner said. He re- ported that jittery bank customers lost no tjme in coming to him for medical advice ancl treatment-at the sanie time asking him to accept an I.U.U. for his fee instead of cash. A lesson: "It taught me not to keep niore than S?0,000 on deposit in anv bank at an\• one time•" a dis- traught retailer• who asked not to be identified, told A.D. He had almost $29,000 on deposit at the bank. The surge in charge account busi- ness was sparked v, herp Fe<leral aur thorities discovered a "nnisapl>lica- tion" of S' ; million of the fmid~ on deposit with the Eatontown Na- tional 13ank, declared the bank in- solvent. and closed it down on Au- gust 8th. Practically simultaneouslN •, depositors who had checking ac- counts with the bank found that local retailers would not honor their checks. Fully covered: Al Horowitz, manager of the Ritz Drug Store, had a personal savings account at the bank but sufferecl no loss because his account-less than $20,000- k•as fullv covered by the Federal 'Deposit Insurance Corp. However, man}• of the store's customers had both a checking as well as a savings account with the bank. \'1'hile both acccntnts were protected (the FDIC covers all types of accounts in a bank• not just savings accounts), their buving power was severely curtailed by the refusal of inerchants to accept their checks in payment for their pur- chases. M oreover, in manv cases retailer, were faced with the necessity of asking these same customers to make restitution for checks written for pre.-ious purchases. These checks had been deposited by the re- tailers but had not cleared the bank before it was closed down. As a re- sult, although cash deposits and de- posits of other checks were accepted and cleared in the usual way, checks drawn on the Eatontown bank were returned to depositors as uncollect- able items. By and large, "Mr. Horowitz said. the store had no trouble in getting customers to make good for the checks previously written. For the most part, lie added, the greatest "suffering" experienced by their customer> seemecl to be inconven- ience. Excitement: For a week after the closing of the bank, Mr. Horowitz said, the bank's plight was the major topic of conversation and the excitement generated by the "mis- appljcation" also served to slow down business activity. Bv week's end, he said, business was returning to normal. V. M. Alusto, owner of Eaton- town's only other drug store, To.,•n Pharmacy, told A.I). that at least 20 of his customers were caught short bv the bank's closing. "I hate to sav this," he said, "but the bank's shutdown, in a sense, was a blessing in disguise. It deniorr- strated quite dramaticallv for sonie of m'v cttstnmers that credit is avail- PRE-FIL is what Emko Company calls "a new concept for foam contracep- tion." The line features an appl cator that can be prepared for use up to one week in advance, the company says, "eliminating the delay of prepa- ration during the marital relations. A woman may prepare the appdicatR, at her leisure ahead of time .." According to Emko, "previously, foam contraceptive applicators had to be filled just prior to coitus." The company says the Pre-Fil line can "aid appreciably in reducing patient non-use and build greater acceptance of the foam method of contracep- tion ..." Also, says Emko, "the new technique helps to achieve more aes. thetic man•woman relations." able and charge accounts Nvarml\ ,welcomed at the Town Ph,trlnacY. A number of cu.tomers• Nvhtt \vere sontewhtlt timicl at first about a4-ing for creclit. have indicated that the\ will open charge account~ at the sto,reV We aT5 ih,phy tu Ihavc then'I 26 • Interpreting the News AMERICAN pRUGGIS1 • Septembe, " 1970

"In all." lie ccmtinued, "it was an exciting week. While some people mav have been inconvenienced, no one seems to have been hadlt- hurt. For mani- people, the excitement of a bank closing seemed to be a fun thing, not in the least reminiscent of the desperation that fell like a pall over people when banks failed in the depression of the 1y30• " Doctor's dilemma: Aside fr+m) the increased patient load. ])r. Hen- kel tolcl A.I). tltat the hank closing createcl extra work for him. (xhiite a few checks drawn on the hank brntnced and he nmw has to a,k his p.uients to make them guml. Other patients. he said, «•h(i had acconnts in the bank suciclenlx, were asking him for credit an(l this ha~, (itl<le(1 to his bool<1;eel)inl; chore, . Still other patients who nsecl tu l>aN, h~• check have had to pay the dc,c- t',r's fee in cash-or ask for credit. Dr. Henkel, lifie manN of the other townsl,enl}le, had an account with the bank, but his account Nra= fnll\- cw,-ered b.- TI)IC an(l he suf- ferr~l n,. la... Fred Lascoff dies at 69 Frederick I). Lascoff, a member ()f one of the countr~•'s most famou~, l,harmacetttical familie." is cleari at (>9. The \e«• York Cit%- pharmac\- fonnded more than 70 vears ago b)- llr. Lascr,fi'~ father. 1. Leon Las- cof{. cante to he one of the best knrnwn in the Specia,llizirtg in prescription Nvor1;, it hnilt a relnt- tation as a source for anv nteclica- tion or related hroclttct. no matter how rare or unnsual. One of the founding members of the American College of Apothe- caries, I)r. Lascoff served a term as president of that asr,ciation. He was a trustee of Columbia 1'niversitN- College of Yharntacentical Sciences, his alma niater. Charles L. Boswell dies Charles L. Boswell, president of Dr)rse~- I.aboratories, is dead at 53. A pharmacist, with M.S. and I'h.I). degrees in pharmaceutical c'ytemistn~,iDr.f Boswell joined llorr- se}• 1 6 )-ears ago. I •1o.rroi, ~r, Ih, Nr.w, • 27 rado.rtf..+s.wt1 TELE-NEWS Acne -a ma or teenager concern. A s_tudy conducted b;t an independent research company indicates that 77 of all teenagers use an acne medication for treatment. CLEARASIL'~' Vanishing Formula, already the #3 teenage acne remedy ,(CLEARASIL Skin Tone is #1J is introducing a new 1.2 oz. large size to retail at Sl1.39. Starting Sept. 10th there is a special 2 with 10 introductory allowance on this size, plus promotional allowances on all other CLEARASIL products. Consumer sales of Vicks" NX UILa.L Night- time Colds Medicine, are off to the fastest start in pro rietary cold product history. After a record breaking first year, consumers bought 47% more NYQUIL last year. But most important to the retailer, NYQUIL has expanded colds product market -- accounting for over 70%of its growth in the last two years.  Portable Cough Discs continue to be one of the fastest growing categories among pro rietary medicines with sales doubling over the last two Fears. FORMULA 44~ Extra Strength Cough Discs were again the #1 selling brand in Drug Stores in 1969/70, accounting for over 50% of total cough disc sales. 1970/71 sales projections for FORMULA 44 are even bigger. a Over 70,000 dentists have requested FASTEETH7 Denture Adhesive Powder Samp3es for use by their denture patients. The pro- fessional recommendation is an important reason why denture wearers buy more FASTEETH than any other denture adhesive -- cream or powder. Because it's #1, FASTEETH pays extra dividends when all sizes are given their share of facings on your denture product's shelf. a Still a great item after 65 e~ ars ! Vicks VAPORUB11 still attracts new users -- in an age ,where even the hottest new rp oducts are often "has-beens" after a few years. Last year VAPORUB outsold every external anal- gesic, every proprietary cough syrup (except FORMULA 44), every nasal spray, every acne preparation and all but one throat lozenge. (mdrrrt iurrnn+t )

uZAfl M Ortias ~ shaves losses with a Monarch lYlarking S ~~ C9 xvr4 6 8¢ When a would-be label switcher trys to lift this price label, it "seif-destructs." It's the Monarch Break-AwayT'" label-one of many Monarch inno- vations helping retailers protect profits through modern marking methods. Monarch's Model 28 Dial-a-Pricer is another boon to efficient marking. V: A total facts system that virtually eliminates clerk- customer errors at the point of sale. Seven clear characters can print your cost, supplier, classifica- tion, date, department ... whatever facts you need. Dial seven larger characters for the important price line. Speedy ... the motorized Model 28* prints up to 200 impressions per minute. Send coupon for helpful information on protect- ing profits with a Monarch Marking System. •Also available in hand operated unit (Model 23). -------------------------- I I'd like to know more about Monarch's Break-Away labels and Dial-a-Pricer marking systems. NAME- STORE._ ADDRESS AD-470 ciTY STATE ZIP & ._.__.__..-._.__.--_.-._____.__..-__._.._- MONARCH _ j12A.RKING SYSTEMS /ASubsrdraryof Pitney -Bowes O DAYTON, OHIO 45401 p 91; I!' ~ ~ ~ Ili;~ AMERICAN DRUGGIST • September 7, 1970 Ynrerprrr,ro ir, t.,- • 29

Upjohn expands home health care business National Pharmacy)likeek (ktober4-10,197U RESPECT FOR DRUGS is the theme of this year's National Pharmacy Week observance, scheduled for October 4-10. Reproduced above is one of the ads developed by APhA for participat- ing pharmacists. Other materials in- clude window banners, counter cards, news releases, edltorMails, radio and television announcements. A majur natiun'Wicle exl>ansiun i, planned by the t'pjuhn Cu. for a recently acquired subsidiary - Homentakers, Inc. Homemaker,, which t 'ltjr,hn bought last year, provides hcmie anrl other health care service, ranging frotn nurses and other paramedical personnel for private dttty, hospital staff relief, and geriatric care, to live-in cotnhanions, huusekeel>er~,. mai<l,, ancl cooks for im•alicls, the elclerlv• and at-hrmne cum•ale,cent patients. At present Humentaker, ha, about ;0 office~ frrnn which such aides are supplied. Over the next 5 years, according to Dr. Robert 0. Stafford, chairman of the board uf Homemakers, the cuntl any expect, to add more than -1' ;0 new offices. About 70 of these are scheclnletl tr. be in operation br next lnne. Franchised: Of the 500 r,frice, envisioned by 19i ;, about 1,1~~ will be company-o"•necl and operatecl. The other 31 ; will lie uxvnerl by franchiSees. Pharmacists with an interest in diversifying their health field ac- tivities, are considered anumg logi- cal franchise prospects, a Home- ntaker, spukesman tul<1 A'`t>;xtc'Ax I)kt (A,aS7. Tlte Iiivtnentitl.er, ,tl«er.+.tictt; relt- FTG okays shopping cart ad promotion The Federal Trade Cunmiision has no objectitrn to a ltrontutiunal plan under which supermarket shopping carts carry advertising fc,r products not sold in the supermar- kets involved. In fact, the Cunmtis- sion does not feel that a proniotion of this kind falls within the purview of the Kubinsun-YaUnan Act, H•hich bars discriminatiun in the granting of promotiomal allowances. The question cante ul) when a promotional organizaticm asked the Commisipn fi<mlan ~aya.•isr,rv opinion un a plan to advertise nun-grocer\ itents-nut available for sale by par- ticipating retail grocers--on the grocer's shopping carts. The law governing pruntutiunal allowances would not be ah}tlicaltle to the progrant. FTC said. Huwe.•er, the cotnmisicro said, if the advertising on the sh()l)l,ing carts indicates the nante uf am• par- ticular dealer - where the prctdnct s may be purchased. then the adver- tising shoul<1 also indicate the nantes of all competing clealer:,. 30 • In/erprehng the News rr,rnt, thr ,ecuncl major <li~er,if,- catinn frum manufacturing fnr t-1,- jnhn in the health fielcl Last year. the crmilrlny established a l.alwra- tory I'rireeelures clivisirm• «•hicl: lrruvicles blood and other te,t ser-\- ice, tt, rlu:tnr, ancl hrt;ltital, IAu# 11, 19r,y A. I). 1. Zone basis: In its natittnwirle e.- lr.m:liun. the Hunientaker, urgani- zatiun 'Will he set ul> cln a"zun(," ltasi,-each ztme covering a nai r ntetrul)ttlitan center or trarlinf are,s. tiul,-laranch rtffice, .vill l,e e~- taltlishedl in ;ttrruuncling cities or snhurl,, within a zcme. In citie~, of le,s than l(K1.~1{J{a hutt:ehulcls. the Humemaker, ttftice \1•ill lte operated by franchi,ee,. i:ach office, the crn»lrlny sai-l. l,nn~lr~l. will maintain "a staff of insurecl erttlrb+,yees. e~ lteriencr{l it specific area., of hrnne or healti. ,ervice skills. Fnt.plnvee, are ntatchecl to individual reque,t~- fur servi7e fronn lthy,;icians, 1>rivate in- clivitlual~,, ur health in,titrtti-m!-." 100,000 employees: I•;tlwartl 1. \\ tlsnlan, hresirlent nf Hume- makers• expects that, when the ex- pansinn i., contltletecl, the 500 Htmentakers office, will have mure than 100,000 eml>lotyee, un their luta•rf511'. "The ofrice~, will be ,tatiell with personnel »•hu know ht,\r tr, iincl, assemble, and hackage paramedical health in their l/tcal area,." 'Mr. Wilsntan said. L'ncler the ] lumenttlker: ltlan, the custunter-whether a family r,r an institutinrt-ltays l irtntentaker.,, n(tt the entltluyee, fur services rentlererl Hunten)akers, in turn lnr, tlte em- plrn•ee. For in-the-home care, the Htnne- ntakers office will sultply a lu•r•()n with whatever degree of skill i, clnirecl by the }ntient. In hospitals, nnrsing huntc-. an,l other institntinn,, Huntenutker, \\il] sttltply vacatitm relilacentent,, a~, well as extra personnel neecletl ft r peak lieriucl,,. AMIERIICANI IDRUGGIS~ • S~eRllle~ber 7 ll~"i

A DIRECT BUYING PROMOTIONAL DISCOUNTS THROUGH YOUR WHOLESALER... ON THE # ELLERS Your Heaviest Advertised Analgesic Ointment, Eye Drops and Diaper Rash Remedy. , ^-+rro rre . ss~w:z ~o uRrar Pft-r= #au i/~i i~ ~ri •' d oz. ~ 31 ~scs '~:r,r~le ~ t•' '.-!2 #acc. ~rYr" 3 a oz. BeirGall iE;.pcs. "~ease3ass" 8 a¢. FREE ~i pcs. "~renstiess•' 14 oz. 1 490 °. .. ~N : : . . . Recsll Retail Vaiue ~ ~`~... 3~58.38 vo» Cosi Lass Frfe Coads .339.89' FREE GOODS s ou$ U~Y A~iLR3AP~ ~.~t WHEN OFF INVOiCE Visine6 $750 Valw FREE GOODS OFF 1NVOICE VISINE COUNTER atSSPLAY #643 Cmttaias: - 42 pcs. ~h o¢, Ptastic 4 pcs. ~ o¢. ~PJastio FREE 5 pcs. % flz. Plastic Retail Value . . . . . . . .. . . . . . . $80.46 Cost Less Free Goods . . - . . . . . . i48.64• 'PLUS 81h% REBATE FROM L/P WHEN YOU BUY ALL 3 PRE-PACKS.t Desitin PRE-PACK #444 Gontalns: 12 pcs. 1.25 oz. 1L 1 i 15 pcs. 2.25 oz. $32' R.R.H V.Iw 6 pcs. 4.25 oz. FREE 3 pcs. 2.25 oz. Retail Value ................ $38.16 Cost Less Free Goods .......... 523.26' •PLUS 81/=% REBATE FROM L/P WHEN YOU BUY ALL 3 PRE-PACKS-'t CO-OP ADVERTISING ALLOWANCE AVAILABLE. SEE YOUR WHOLESALER FOR DETAILS. TO COLLECT either 5%t or B%% Rebate (not additive) on pre-packs, mail your wholesaler invoice to Leeminy/Pacquin Rahate r-ar*mwnt, 235 East 42nd Street, N.Y., N.Y. 10017. Invoices must be dated no later than September 30, 1970- Invoices must be received no later than October 30, 1970 (tAlternatlve 5%rebate wnpn you buy 2ot the above pre-pachs.) LEEMING/PACQUIN LEADING THE INDUSTRY'S GROWTH AMERICAN DRUGGIST • September 7, 197D InlerpreL,; t,r Nr.,• • 31

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}_ WITH BROCKWAY GLASS PRESCRIPTION WARE In keeping with previous offers, Brockway again has for the pharmacists two new quality premiums ... your choice of one or both. Now's the time to order glass Rx ware from your Brockway wholesaler, and enjoy your choice of free premiums with- out delay. Offers are in effect from Sept. 1, 1970 through Oct. 1, 1970. F DLD N' ROLL MULTI-USE 72" x 90" BEACON"" 11 ETAL VERSA-TABLE= THERMA-WEAVE: BLANKET This useful table is as versatile as the home- maker's imagination. With a few simple ma- neuvers, it can be one of many things. • bookcase • knick-knack shelf • end table • flower stand • serving cart • portable bar • util- ity table • patio cart • nursery table • TV snack bar • individual dining table • typewriter table • writing table. Or it can be folded flat to less tt.an 3", and rolled away for easy storage. Versa-Table FREE with each 50 case order i of Brockway Glass Prescription Ware. cofYr4 J O 9N ~ 9ss. pLW,<<' COMPANY, INC.. BROCKWAY, PA. 15824 Here is a beautifully styled full size blanket that gives warmth without weight ... is machine washable, non-allergenic, and mothproof. Woven from scientifically blended materials, these blankets continue to grow in popularity. Bound in 100% Nylon and offered in gold only. Blanket FREE with each 15 case order of Brockway Glass Prescription Ware, RO~KWAY GLASS r ,,,,,

.` spergum~ Pre-Season PROMOTION [For The Sore'Throat"'Season *Unique, Effective Aspirin Medication ~ 'PteasantTasting Orange & Cherry ' ' ~Flavors *"Famity Favorite SH REBATE CASH REBATE AUGUST 24 thru OCTOBER 9.1970 ® D EAL #2244 Aug. 24 'til supplies are exhausted. CONTAINS: 2 doz. 16's (Orange) .... 49ot 1 doz. 16's (Cherry) .... 49¢t 1 doz. 36's (Orange) .... 89;!t 1/z doz. 36's (Cherry) .... 89¢t 2 doz. Aspergum 16's 73,20/0 (Orange or Cherry) CASH REBATE 7 ~~~ 1 doz. Aspergum 36's CASH REBATE (Orange or Cherry) PROFITS UP TO 42% ® OPEN STOCK OFFERS YOU PAY $22.44; SELL FOR 33.66 YOUR POFT14.03** COIST PROiFfT" $7.84 $4.51 LESS CASH REBATE $7.12 $4.09 LESS CASH REBATE 34 • Interpreting the News AMERICAN DRUGGIST • September 7, 1970

, 'Sue color and shape imitators' Brand name Rx drug makers are urged by lawyer to act against firms he claims facilitate substitution Too many of the natiun',, drug makers are being unnecessarily Vic- timizecl by generic hcnt.es that mar- ket out tabletz. and capsules designed t(, louk like their brand names o;unter113rt~,. So savs New Z urk City attorney havmund Mc:%lurray. In a talk before the Food an(l I)ruf* Law Se:- tiun of the American Bar Assn, :Nlr. \lcalttrray asserted that "the pre- scription drug inclustrc, because of an ttnffirtnnate serie< of e.•ents- legi,lative and judicial-is right ncAN" sufi-ering gross unfair comheti- ti,)n ancl i~- cloing virtually nothiny abwt; it. 1 believe that the imitaticm uf the shal,e, color. and other clis- tinguishing feature~~ nf an Rx drug it, trnfair competition and I believe it is actit.,nable and enjoinable." Wary:Accrrrclingtc~ Mr. '\lc'.\Iur- ray, the anti-drug industr% clinlate prnrlu:ecl by the liefauver and sub- sequent Congressional drug field iiive,titratinn~, has tnacle drug firms wary about moving against other companies that imitate the color, size and shape of their products. The other factors, says 'Mr. Mc- Murray, are 2 1904 Supretne Court dle-i5ic,ns %vhich held that the anti- trust prohibition against unfair cuntl,etitic,n due~, not extend to the mere copying of unpatented or un- traclemarkecl product features. Unwarranted: It is 'tlr. :\lc:\lur- rav's contention that, in this con- text, lumping prescription drugs together with all other cummodities is unwarranted. "I believe the verv act of such imitation is an act of bad faith and must be enjoinable," he sad. "1 be- lieve the law is decidedly this way- and even if it might allow a certain amount of imitation of non-func- tional features in other commercial products, the very nature of Rx drug distribution requires a higher stand- ard.'*11 , AMERICAN DRUGGIST • September 7, 1970 No option: One of Jlr. '~lc ~lur- ray 's argtunents was that. with re- spect to most products, the buyer has an opportunity to compare the "copied" item with the original. The purchaser of prescription drugs does not have this operation. he said. "It must be obvious that, in this unique circunutance the patient purchaser is entitled to his doctor's choice of drugs and that he should not have to run the hazard of using some other drug. Httt the slavish imitator makes it possible ... a pharmacist to substitute. accirlen- tall.• or deliberatelv, the intitator'~ pro ~cluct." By design: He told ANti:RtcAx DRt-c;GtsT that capsule and tablet imitation by many generic hrtu~es i> done by design, and then merchatr clised to prospective pharmacist cus- toniers. He noted that cataing, of a number oi these firms shecihca?^.N ehlphasize the fact that their hrod- ucts look like branded items. I 3 SICK MICE-HEAR HOW THEY COUGH (BURP) Recent governrment actions an cycla- rnates and other drug and food ingredi- ents and products have brought forth a wide range of reactions-critical, laudatory, and in-between. Here are the views of one outspoken advertising man, Jerry Della Femina, ofjered in the column he contributes regularly to the magazine Marketing!Communica- tions. Mr. Della Femina is president of Della Femina, Travisano & Partners, New York City. This is a story about three mice. Now these aren't the three blind mice, but they are three very sick little mice. The time of our story is in the year 1984. T1we p1acr is a government test- ing laboratory. The kind of govern- ment testing laboratory that 16suef a proclamation every few months that scares the pants off you and me. It is evening and two of the mice. Mickey and Freddie, are discussing the third mouse Walter, who has been ab- sent from their cage for the past six months. Freddie: I tell you (cough. cough) that Walter has lucked out. They're testing something really big on him. Mark my words. Walter (cough, cough) will go down in mouse history as the rodent who ruined some billion- dollar industry. Mickey: And here we are a couple of hae-heens. You, still being forced to smoke 25 packs of cigarettes a day and me (burp) the mouse who caused the big cyclamate scare (burp) in semi- ret'vement. Freddie: Cyclamates-boy, that was a great day for you. Mickey: I remember it now. The~ force-fed me Fresca. The equivalent of a human drinking 300 (burp) cans of Fresca a day for seven years. Then they tested me one day and found out 1 was a sick little mouse. They ordered champagne and celebrated. They is- sued a proclamation that cyclamatr: had to be taken off the market, but the, forgot to mention that I was drinkine 300 cans a day for seven years (burp i. An obvious oversight. Freddie: In 1970 they toek tomato juice off the tnarket, In 1971 it N•as apples. In 1972, candy. in 1973, ice cream. In 1974, spaghetti. In 1975. her- ring. Mickey: I wonder what R'alter't; contribution to amarakind will be ? He%. look, here he comes. Boy, do" he look Rick. a'alter. Walter, what did they test on you? Walter: One of the great ezperi• ments in history. 1, Walter Mouse, shall go down in history as the mouse whc ruined the cheese industry. Freddie: Cheese? Mickey: Cheese? Walter: Cheese. We've proven be- yond a shadow of a doubt that cheese in massive dosea, will destroy a mouse's health. And tomorrow everyone in the world will lrnow that if you eat 600 pounds of cheese a day for 140 years. your health will be in serious danger- Mickey: Gee, I used to love cheese. Freddie: I must confess a fondness for cheese, too. Walter: Boya, I feel the same way, but we mustn't let our personal feel- ings get in the way of progress. Science (burp) marches on. lnJerpieting fHe News • 35