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THE'NEWEST CONCEPT IN CONVENIENT PACKAGING TWIN .50's Two Prescription Size 50 Tablet Bottles in one handy package No handling Just remove the label and the standard Rx is filled. No half- empty bottles. Permanent Record The complete peel-off label can be affXrxed to the back of the Rx as a permanent record. An exciting full color advertis- ing campaign is currently under way to over 70,000 specialists and general practitioners throughout the nation. Prepare for expanded prescrip- tion volume. ORDER THE NEW ~- --- - -- e l ~URISEDJ 2 Rx PACK NOW Another service from Conal Manufacturers of UnceuticalQs Specialties CONAL Pharmaceuticals. Inc ehiceyo, Illinoit 60640 Twin 50's $4.20 500's $19.00 1,000's $36.00 MONEY COUNTS By Robert S. Rosefsky "Pardon me, sir. I'd like trt invest some mcmeN • that will give me al: 8 per cent, or better, vield, in a safe, w•ell rated security that won't ha•: e m;, money tied up too long." "And I suppose you'd like to have capital gain; atl.•antage~, along wit't, it?" "1'es, that would be fine. And alsr, a minimal down-side ri>k, if rnl; don't mind." "\\'ill that be all ?" "No. Do you charge extra for gift \crapping:" Far fetched? Not really. Hidden amongst the thousands of securitie• available on the open market are a smattering of issues that fill the above customer's order-8 per cent, and better yields :well rated issuers ; short term maturity: capital gains potential : and minimal down-side risk. The~ are corporate and utility bonds, maturing within just a few rears, currently selling at a discount. Here's an example: \\'ay back when. Philadelphia Electric Company floated a bond paying a 2;~ per cent interest rate, and carrving a maturity date of December, 1971. That issue had a recent price of 92-or, as ]tonrl quotes are interpreted, S,920 for a$1,000 I.O.U. Suppose you bu.- one bond, at the 92 price. It is still paying S_'i.50 in interest, but since you didn't pay the full S,1.000 for it, your current yieltl is roughly 2,99 per cent ($27.50 earned per }•ear on a $920 im•estment i. That kind of yield is no bargain, true. But say yon hold the bond to ma- turity, just a little over avear awav. At that time, ..ou get the full face value, or $1,000-$80 more than yon.haid for it. This extra, plus the in- terest you will have received while you held the bond, figures out to a yield to maturit}' of 8.48 per cent. t\ ote : prices and vields will have fluctuated between the writing and publication of this article 1• Capital gains: The $80 increment that yon receive can be eligible for capital gains treatment-a decided acvantare if you are in the right tax bracket. (You should, in any event, consult with your tax counsel before embarking on such a program. ) This particular issue is rated Aaa by 'M oudy's, and there are other issues available with equal or Aa, or A, ratirrg. Lower rat'inr,, ]ataN crffer still higher yields, but I like to play it on the safer side. Other advantages in issues of this sort include : a low commission on bond purchases: no commission when the isslle is redeemed at maturitV: and down-side risk offset b.• near term maturitv. Alsu, if the need arise", you should be able to borrow against the bonds With no trouble. Longer term bonds offer higher vields, but \-rnl run the risk of getting your money socked in if bond prices take a fnrther dilt. ()n the other hancl, a longer term bond can jttmp in price, offering an even handsomer caltital gains potential than a relatively limited shorter ternl issue. \\'hile these thoughts aren't to be construed as a buy, hold, or sell rec- ommendation on these, or an\• other securities, the concept may be Nrorth looking into if }•ou have need of such feature.s. Bear in mind that -,•ou have tu wait until nlaturity to realize the full ad- vantages. List available: If you .+•oul(l like a sample list of such isstle.", send your request to me, enclosing a lont~, self-adclresse d stamped en.•elctlte in care of AMERICAN DRt-•GGIST, 224 \1'. a7th St., N.Y., N.Y. 10019.  Robert S. Rosefsk), an attornel and forrnrr Gankrr/Gusinessntan, is thr autltor oi a nationally s)ndiratrd newspaper (~o/uirln on ntelinlr)ilmapla,erHil,rrhtll I 9 I II 8 • Interpebng the News AMERICAN DR.UGGIS7 6 Sepiember 7. 197~

_ eet the 4 newest ffrom athe ""'makers ofr' `~ .-„ n ~ ca's number 1t throat lozenge. it's a aerosol throat spray for fast temporary ~~ lief' of minor''sore throat pain. And after ~~. two years'of extensive and successful test , arketing, we're _ introducing it to you 'with m_ a highly profitable introductory" offer, - T acked by heavy, spot"and network TV ad- versing. . ~ From Sept. I thru bct. 16, ~'1970 there -~ „.:~. . . r. , ~,wil1 be a 10% 'stocking allowance'off the ' ,,;,~nvoice from your wholesaler. P1us a $1 00' -_ , 4` ~per dozen buying allowance and a $1.00 per ~"" dozen display allowance for perfor"mance ~ rsuant ta ,,.confract. Payrnent' pf 'ritrying~ F~ s~~` w_. w and "display ` alto'wances wiTl be by"check ~ roYn: the Cafgan Cortsunn~r Dir4sian , - _- 51% Profit "Deai r , . . . .. , . . * 7 '' .. ° ; ., _ . ~~SUGGESTED ORDER `~ i dozen SUCRETS_S.ORE THROAT . " ~ { SPRAY at r ~11.88 4 Less 10°0 : 10, . ,:„10.69 ~. Less„$2.00 per, dozen buying and „ ~ ,disptay;,allow:ance 2.00 ..,;:. - ;,Your Cost 7.1 9 jrour Profit'51 °k at suggested selling ~' price of $1.49 eacri ; , S„9.19 SEE Y4UR "CALGON WHOL~SALER SALESMIAN fOR_ DETAILS ~ .' ..:# _ . .,. . . s=<.

J~,ew F%11 Cokr Catalog taells tlLe story ... New discount profit policy puts bigger dollars In your pocket. Look them both over. The smart move Is to Davol. Now! IaWa HMW Heah Product Catabg 7~ S"~'~ L Dav6l deli~fs tke svrldry puxch! ~. Davol Inc., Providence. Rhode Island 02901 / A Subsidiary of ® International Paper Company C..~.._..,,r~_ ......~.~....~:,,,.1.,_. ~ ... I _ . AMERICAN DRUGGIST • September 7. 1970 • Interpreting the News • 11

That's the reason more parents than ever before are changing to ga6me4 Baby Shampoo for their own hair. Of course, a few parents (especially Dads) have to prove for themselves that VWMf4 won't irritate their eyes. But they are in the minority. For most parents, the real clincher is that every time baby gets a shampoo ... the results are a perfect dem+onsuation of the other benefits which all adults appreciate. It leaves the hair soft, silky-smooth and easy to manage. Yes, it is just a recommendation off the topof baby's head...but that iswhat sells parents. just one more example of how Johnson & Johnson Research expands your profits through products which better serve the needs of all your customers. 0 JiJ

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